veritree
- Company typePrivate
- Founded2017
- HeadquartersVancouver, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
veritree firmographics
Firmographics- Name
- veritree
- Legal name
- Veritree Technology Inc.
- Website
- https://veritree.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
veritree industry classification
Industry- Product category
- Reforestation Verification Platform
- NAICS
- Support Activities for Forestry (1153), Support Activities for Forestry (115310), Geophysical Surveying and Mapping Services (541360)
- SIC
- Forestry (800), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Forest Inventory, Mapping & Monitoring (GIS/Remote Sensing/MRV) (IMAMAJAB)
- akta.pro secondary industries
- Monitoring, Survival Surveys & Carbon/MRV Services (Remote Sensing, Field Audits) (AFAMACAO), Climate Adaptation & Resilience Programs (BPADALAD)
Keywords
Where veritree is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
veritree business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Restorative Events: One-time tree planting or reforestation initiatives purchased to support a specific event or occasion (e.g., Earth Day). Customers fill out an information form, a veritree team member finalizes order details, and a Sales Order Form is executed with pricing and tree planting commitments. Billed at the end of the month of the Restorative Event.
- Restorative Commerce: Ongoing partnerships where businesses embed tree planting into their business model (e.g., planting a tree for each transaction or item sold). Subject to Sales Order Form with monthly invoicing. This is a recurring revenue stream as long as the partnership agreement remains active.
- Restorative Workforce: Subscription-based tree planting purchased on behalf of a workforce via a recurring subscription. Requires a valid credit card, billed monthly on the first day of the subscription period. Fees depend on the selected subscription tier and number of employees included.
- Tree Planting for Businesses: For businesses investing over $5K USD, veritree provides verified climate projects with proof of planting, a dedicated impact dashboard, exclusive content, and access to global projects. Quote-based pricing with no public price list.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Tree Planting for Corporations |
| Subscription | Monthly | Tree Planting for Businesses |
| One time/ perpetual license | Pay-as-you-go | Restorative Events |
| Transaction based/ take rate | Monthly | Restorative Commerce |
| Subscription | Monthly | Restorative Workforce |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels11 records
veritree product offering
Product offeringCore offering
veritree operates a climate solutions platform that connects businesses with verified reforestation and restoration projects worldwide. The platform combines satellite imagery, drone footage, GPS-mapped restoration zones, field sensors, and AI-driven analytics to monitor, measure, and report on tree planting outcomes. It offers three service modules: Restorative Events (one-time tree planting for events), Restorative Commerce (ongoing embedded partnerships), and Restorative Workforce (employee subscription programs), supported by a personalized Impact Hub dashboard.
Product overview
veritree is a climate solutions platform offering verified nature-based solutions for businesses. The platform connects companies with reforestation and restoration projects across forests, mangroves, and kelp environments. The core offering centers on the veritree Platform with its Smart Forest Technology, which integrates satellite imagery, drone footage, GPS-mapped restoration zones, field sensors, and bioacoustic data with AI-driven analytics for comprehensive ecosystem monitoring and verification. The Impact Hub provides partners with real-time dashboards and custom impact reports. The platform offers three service tiers: Restorative Events (one-time tree planting initiatives), Restorative Commerce (ongoing embedded partnerships), and Restorative Workforce (employee subscription programs).
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Forest Technology
- Impact Hub
- Restorative Events
- Restorative Commerce
- Restorative Workforce
- Manulife Impact Forests
Quantifiable outcome
- Over 159.5 million verified trees planted since inception
- +7 more outcomes
Companies that use veritree
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles3 records
veritree technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature7 records
veritree partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Manulife Financial CorporationcoreManulife launched Impact Forests, a global forest restoration initiative designed to enhance biodiversity and contribute to climate resilience, powered by veritree's Smart Forest technology. This collaboration marks the first corporate implementation of veritree's technology and its debut in Asia, with restoration sites spanning Canada, the United States, Cambodia, Japan, and the Philippines. The initiative has restored over 160 hectares of land and planted more than 185,000 trees.
- ASMLcoreSemiconductor supply chain giant ASML partnered with veritree to verify ecological restoration efforts following the September 2020 Oregon megafires that burned through 841,031 acres. The employee-led initiative addresses the challenge of credibly verifying the impact of nature-based projects, particularly tracking tree survival to avoid greenwashing concerns. The partnership represents ASML's commitment to environmental restoration in fire-affected areas.
- UniUnicoreUniUni, a last-mile delivery company, partnered with veritree to offset emissions and support reforestation in North America. UniUni measures and offsets its Scope 3 emissions and plants trees for every 300 miles driven by its delivery network in the US and Canada. veritree provides the verification layer for UniUni's sustainability commitments.
- Indra EnergyminorIndra Energy partnered with veritree to facilitate reforestation projects during Pittsburgh Penguins' Sustainability Game. The company donated 2,075 trees and pledged to donate more than 40,000 trees total through veritree's platform, funding reforestation in Florida's Withlacoochee State Forest and in Senegal's Ndankou and Patte Forests.
- DECIEM (NIOD, The Ordinary)coreDECIEM, parent company of skincare brands NIOD and The Ordinary, partnered with veritree to fund Antoine Moses' world record mangrove planting in Kenya (47,460 trees in 24 hours) and to restore Canadian ecosystems. DECIEM is a key strategic partner supporting veritree's verification platform and restoration projects.
- EarthLungscoreEarthLungs is veritree's key local implementing partner leading community-driven restoration efforts in Kenya. The organization employs innovative trenching techniques for mangrove restoration and has created paid work opportunities for local communities. veritree provides the monitoring and verification platform while EarthLungs handles on-the-ground restoration.
- SamaÚmacoreSamaÚma is veritree's implementing partner responsible for on-the-ground restoration in Maranhão, Brazil. The partnership restores mangrove and terrestrial ecosystems, increases biodiversity, and creates meaningful economic opportunities. SamaÚma is now the largest employer in Primeira Cruz, Brazil, providing formal employment, paid vacation, and food assistance to workers.
- SpringwiseminorSpringwise, an innovation discovery platform, featured veritree's partnership with ASML as a notable innovation in verified ecological restoration, generating earned media coverage for veritree's work.
- EcosiaminorEcosia, the search engine that plants trees, supported Antoine Moses' world record mangrove planting in Kenya. Ecosia's involvement highlights the cross-partner ecosystem in the restorative economy.
- Kenya Forest ServicecoreKenya Forest Service has created an enabling environment through the 'Adopt a Forest Framework' for partners like veritree and EarthLungs to participate in reforestation activities. This government partnership provides regulatory and land-use framework support for restoration projects in Kenya.
- tentreecoreveritree originated from tentree, a clothing company that plants 10 trees for every item sold. When investors asked how tentree could prove trees were actually planted, the co-founders built veritree as a platform to collect real data from planting, track survival over time, and connect funders to communities. tentree remains a key commercial partner using veritree's platform.
- ReplantcoreReplant is one of veritree's Canadian planting partners. Replant's President and CFO Jonathan Clark ('Scooter') has overseen the planting of more than 130 million trees. Replant handles seed collection, nursery operations, and on-the-ground planting across Canadian reforestation sites.
- CarbonzerominorCarbonzero partnered with veritree (through UniUni's sustainability program) to provide carbon measurement and offset services, combining carbon offset expertise with veritree's reforestation verification platform.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
veritree competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
veritree social profiles
Digital presenceveritree financial estimates
Financial estimateRevenue estimate
Valuation estimate
veritree leadership team
Management profileNumber of profiles
Profiles2 records
veritree funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
veritree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about veritree
What does veritree do?
veritree operates a climate solutions platform that connects businesses with verified reforestation and restoration projects worldwide. The platform combines satellite imagery, drone footage, GPS-mapped restoration zones, field sensors, and AI-driven analytics to monitor, measure, and report on tree planting outcomes. It offers three service modules: Restorative Events (one-time tree planting for events), Restorative Commerce (ongoing embedded partnerships), and Restorative Workforce (employee subscription programs), supported by a personalized Impact Hub dashboard.
Is veritree a public or private company?
veritree is a private company. It is classified as venture growth investor backed and is currently operating.
When was veritree founded?
veritree was founded in 2017. It employs 51 to 100 people.
Where is veritree based?
veritree is headquartered in Vancouver, Canada, in the North America region.
How does veritree make money?
Four revenue lines are on record. Restorative Events are the primary driver. The others are restorative Commerce, restorative Workforce and tree Planting for Businesses.
Does veritree have an API?
No public API is recorded for veritree.
What industry is veritree in?
veritree's product category is Reforestation Verification Platform. Its primary akta.pro industry code is IMAMAJAB, Forest Inventory, Mapping & Monitoring (GIS/Remote Sensing/MRV), with a secondary code of AFAMACAO, Monitoring, Survival Surveys & Carbon/MRV Services (Remote Sensing, Field Audits). Its NAICS code is 1153 and its SIC code is 800.