Free League

Name

Free League

Legal name

Fria Ligan AB

Website

https://freeleaguepublishing.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Tabletop Roleplaying Game Publishing

NAICS

Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)

SIC

Books: Publishing Or Publishing & Printing (2731), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)

akta.pro secondary industry

Miniature Gaming Accessories (Dice, Mats, Tokens, Measuring Tools) (CRALAKAL)

Keywords

• Tabletop roleplaying games
• Licensed board games
• Tabletop game publishing
• Tabletop RPG publishing
• Speculative fiction games

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Physical tabletop RPGs and board games: Free League publishes and sells physical boxed games, rulebooks, and accessories through their direct e-commerce webshop and retail/hobby store distribution network. Products are sold as one-time purchases (boxed sets, core rulebooks, expansions). PDFs are included with physical purchases or available separately via DrivethruRPG and Foundry VTT.
2. Crowdfunding (Kickstarter): Free League runs Kickstarter campaigns for major new releases (e.g., Invincible – Superhero Roleplaying raised ~$407,000; Symbaroum Anniversary Kickstarter approaching 5,000,000 SEK). Campaigns provide pre-funding, community validation, and direct customer relationships. Backers receive PDFs ahead of retail and physical copies upon fulfillment.
3. Digital products (PDF, Foundry VTT): Digital rulebooks, PDFs, and virtual tabletop modules sold via the Free League webshop, DrivethruRPG, and Foundry VTT marketplace. Immediate PDF access is offered as an incentive for pre-orders.
4. Licensing royalties: Free League operates as a licensee of major IP (The Lord of the Rings, Alien, Blade Runner, The Walking Dead, Invincible) — paying royalties to IP holders (Skybound, Middle-earth Enterprises, 20th Century Studios, etc.) and developing and selling licensed tabletop games, which generates licensing revenue for the IP owners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Free League Publishing designs, publishes, and distributes tabletop roleplaying games (TTRPGs) and board games across sci-fi, fantasy, and horror genres. Its portfolio combines officially licensed games based on major entertainment IP (Alien, Blade Runner, The Lord of the Rings, The Walking Dead, Invincible) with original game lines (Mutant: Year Zero, Forbidden Lands, Symbaroum, MÖRK BORG, Dragonbane, Vaesen), all powered by the proprietary Year Zero Engine system. Products are sold as boxed sets, core rulebooks, hardcover supplements, starter sets, and digital PDF/VTT modules through direct e-commerce, hobby retail, crowdfunding, and digital marketplaces.

Product overview

Free League Publishing is a tabletop roleplaying game and board game publisher offering a diverse portfolio of licensed and original games. Their flagship licensed products include official TTRPGs based on major franchises such as Alien, Blade Runner, The Walking Dead, Invincible, and The Lord of the Rings (with two distinct product lines - The One Ring with their proprietary system and The Lord of the Rings Roleplaying using 5E rules). Their original game lines include the Year Zero Engine family: Mutant: Year Zero, Forbidden Lands, and Symbaroum, alongside independent titles like MÖRK BORG and Into the Odd. The company also publishes board games including Crusader Kings The Board Game and Tales From The Loop The Board Game. The modular product structure allows customers to purchase core rulebooks, starter sets, and expansion supplements. Board games round out the portfolio alongside roleplaying games.

Differentiator

Problem solved

Functional benefit

Products and services

• Invincible: Superhero Roleplaying Official superhero tabletop roleplaying game based on the comic book and animated TV series Invincible, using the Year Zero Engine system. Includes a Starter Set with pre-made character sheets, dice, maps, and an introductory adventure 'Metro Mayhem'. Voted one of the most anticipated RPGs of 2026.
• ALIEN The Roleplaying Game Official horror and sci-fi tabletop RPG based on the Alien film franchise, using the Year Zero Engine. Multiple award-winning game winning Best Game at ENNIE Awards, recognized by press as setting new standards for horror and sci-fi RPGs.
• Blade Runner The Roleplaying Game Official cyberpunk noir tabletop RPG based on the Blade Runner film franchise. Includes expansions such as the Replicant Rebellion campaign and an Asset Pack with Solo Mode.
• The Walking Dead Universe Roleplaying Game Official horror survival tabletop RPG based on The Walking Dead TV franchise, using a Year Zero Engine system uniquely tailored for The Walking Dead Universe with three game modes: Campaign, Survival, and Solo Mode.
• The One Ring Official tabletop RPG based on J.R.R. Tolkien's The Hobbit and The Lord of the Rings, set 20 years after Bilbo's journey. Features Tolkien-specific rules for Journey, Combat, and Council, with patrons like Bilbo Baggins and Gandalf.
• The Lord of the Rings Roleplaying Adaptation of J.R.R. Tolkien's works using Dungeons & Dragons 5th Edition rules. Based on The One Ring second edition, featuring six heroic cultures from Eriador, six new classes, and rules for journeys and councils.
• Twilight: 2000 Retro-apocalyptic military survival RPG set in an alternate timeline where the Soviet Union never collapsed. Fourth edition published in partnership with Mongoose Publishing, featuring hexcrawling gameplay and gritty realism. Winner of Judges Award for Best RPG at UK Games Expo 2022.
• Mutant: Year Zero Post-apocalyptic survival tabletop RPG featuring mutated animals in a devastated world. Silver ENNIE winner for Best Rules.
• Forbidden Lands Open-world fantasy adventure tabletop RPG with hexcrawling mechanics. Silver ENNIE winner for Best Rules.
• Symbaroum Dark fantasy tabletop RPG set in the corrupt Davokar region. Celebrating 10th anniversary with revised core books and setting expansions, including the Anniversary Kickstarter approaching 5,000,000 SEK — the most funded Symbaroum crowdfunding campaign ever.
• MÖRK BORG Dark fantasy tabletop RPG known for its distinctive art style and rules-lite approach.
• Tales From The Loop RPG Tabletop RPG based on the sci-fi 1980s kids setting of Tales From The Loop, using a Year Zero Engine variant.
• Vaesen – Nordic Horror Roleplaying Nordic horror roleplaying game featuring mythical Nordic creatures.
• Dragonbane Tabletop roleplaying fantasy game in the Free League portfolio.
• Coriolis: The Great Dark Sci-fi tabletop roleplaying game in the Free League portfolio.
• PIRATE BORG Pirate-themed tabletop roleplaying game in the MÖRK BORG family.
• CY_BORG Cyberpunk-themed tabletop roleplaying game in the MÖRK BORG family.
• Death in Space Sci-fi tabletop roleplaying game in the Free League portfolio.
• Into the Odd Tabletop roleplaying game in the Free League portfolio.
• Black Powder & Brimstone Tabletop roleplaying game in the Free League portfolio.
• The Electric State Roleplaying Game Tabletop roleplaying game based on The Electric State setting in the Free League portfolio.
• Frontier Scum Tabletop roleplaying game in the Free League portfolio.
• Ruins of Symbaroum Tabletop roleplaying game set in the Symbaroum universe.
• Crusader Kings The Board Game Board game adaptation based on the Paradox Interactive strategy game franchise Crusader Kings.
• Tales From The Loop The Board Game Board game based on the sci-fi 90s kids setting of Tales From The Loop.
• Mutant Year Zero: Zone Wars Board game set in the Mutant: Year Zero post-apocalyptic universe.

Quantifiable outcome

• Invincible – Superhero Roleplaying reached its $350,000+ Kickstarter funding goal in just 30 minutes
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Genuine EntertainmentcoreGTM or Marketing PartnerGenuine Entertainment facilitated Free League Publishing's acquisition of Alien and Blade Runner licenses by connecting with rights holders through intermediaries. Joe LeFavi of Genuine Entertainment is cited as an industry figure who helped broker these key IP deals.
• Mongoose PublishingcoreStrategic or Co-development PartnerMongoose Publishing partnered with Free League Publishing (Fria Ligan AB) and Amargosa Press to publish the fourth edition of Twilight: 2000. Mongoose Publishing Ltd. is credited as co-publisher alongside Fria Ligan AB.
• Amargosa PresscoreStrategic or Co-development PartnerAmargosa Press co-published the fourth edition of Twilight: 2000 alongside Mongoose Publishing and Fria Ligan AB.
• DrivethruRPGminorChannel Partner/ Reseller/ DistributorDrivethruRPG delivers PDF copies of Free League products to customers. PDFs are automatically sent via DrivethruRPG when customers' Free League store account email matches their DrivethruRPG email, otherwise a redeemable code is emailed.
• StartPlayingminorChannel Partner/ Reseller/ DistributorStartPlaying is listed as a platform to find players for The One Ring 2nd edition, serving as a discovery/booking channel for Free League games.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Paizo Inc. Paizo publishes Pathfinder and Starfinder tabletop RPGs and is one of the largest dedicated TTRPG publishers, directly comparable to Free League in business model, distribution, and reliance on a flagship game system. Paizo's Kickstarter track record (e.g., Pathfinder and Starfinder launches) closely mirrors Free League's crowdfunding-driven motion.
• Modiphius Entertainment: Modiphius is a UK-based tabletop publisher specializing in officially licensed RPGs (Star Trek Adventures, Dune, Achtung! Cthulhu, Conan), making it the closest direct peer to Free League's licensing-heavy strategy and crowdfunding launch model.
• Chaosium Inc. Chaosium publishes Call of Cthulhu and RuneQuest, two long-running TTRPG lines with strong community and Kickstarter support. It is directly comparable as a smaller specialty TTRPG publisher competing in the horror and fantasy genres Free League targets with ALIEN and Symbaroum.
• Cubicle 7 Games: Cubicle 7 publishes Warhammer Fantasy Roleplay, Age of Sigmar, and The One Ring-adjacent lines, sharing Free League's reliance on licensed IP and tabletop RPG publishing as a core model. It is one of the most direct competitors in licensed Western TTRPGs.
• Onyx Path Publishing: Onyx Path publishes Chronicles of Darkness, Trinity Continuum, and other Storyteller-system RPGs, operating as an independent tabletop publisher with a similar scale and Kickstarter-driven release cadence to Free League.
• Goodman Games: Goodman Games publishes Dungeon Crawl Classics and runs a robust Kickstarter program for classic-style TTRPG boxed sets. It is comparable to Free League as a privately held hobby tabletop publisher with a strong crowdfunding playbook and physical boxed-set focus.
• Pelgrane Press: Pelgrane Press publishes GUMSHOE-system RPGs including Trail of Cthulhu and Night's Black Agents. It is a comparable independent TTRPG publisher with a flagship proprietary system and licensed-IP titles, similar in scale and distribution approach to Free League.
• Green Ronin Publishing: Green Ronin publishes Mutants & Masterminds, Dragon Age, and The Expanse RPGs, combining original and licensed tabletop RPGs at a similar size to Free League. It is a directly comparable licensed-IP TTRPG publisher.

Broad incumbents

• Wizards of the Coast (Hasbro): Wizards of the Coast owns Dungeons & Dragons and Magic: The Gathering and is the dominant Western TTRPG publisher. It is a broad incumbent to Free League rather than a direct peer: both operate in tabletop RPG publishing, but Wizards' scale and the 5E ecosystem set the standard against which Free League's 5E-adjacent LOTR Roleplaying competes.
• Asmodee: Asmodee is the largest hobby board and tabletop game publisher/distributor globally and overlaps with Free League through board games such as Crusader Kings. It is a broad incumbent that controls much of the hobby retail distribution channel Free League relies on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/freeleaguepub
• YouTubeyoutube.com/c/freeleaguepublishing
• Facebookfacebook.com/FreeLeaguePublishing
• Instagraminstagram.com/freeleaguepublishing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Free League