Mission Bay Wine & Cheese

What Mission Bay Wine & Cheese does

Mission Bay Wine & Cheese is a privately held, single-location specialty retail business founded in 2015 in San Francisco, California. The store offers a curated selection of wine, beer, cheese, and spirits to walk-in neighborhood consumers and is co-founded by Peter Granoff and Debbie Zachareas. The company operates with 1–10 employees and maintains a web presence at missionbaywine.com, which functions as a brand and informational storefront rather than an evidence-backed transactional platform based on the available data.

The business model is consistent with independent neighborhood specialty retail: revenue is generated through point-of-sale transactions across curated beverage and perishable food categories. Curation expertise and the co-founders' industry experience represent the primary commercial assets, and the physical Mission Bay location provides a defensible local distribution point for time-sensitive products such as cheese. No subscription program, loyalty data, e-commerce GMV, wholesale accounts, or distribution partnerships are disclosed in the input.

Note on data quality: a large share of the scraped source material describes Cakhiatv (Cà Khịa TV), a Vietnamese-language live football streaming platform operated from Vietnam. That material does not relate to Mission Bay Wine & Cheese and has been excluded from the analysis. Only one capital event is on record — an approximately $1,485,000 funding round dated 2018-10-18 with undisclosed investors — and no subsequent financing, M&A, or expansion activity is documented.

Name

Mission Bay Wine & Cheese

Legal name

CAKHIATV

Website

https://missionbaywine.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialty Beverage and Cheese Retail

NAICS

Beer, Wine, and Liquor Retailers (4453), Specialty Food Retailers (4452)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Specialty Wine-Adjacent Food Stores (Cheese/Gourmet Pairings) (CRAHAGAK)

Keywords

• Wine retail
• Craft beer
• Specialty cheese
• Spirits shop
• Gourmet foods

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

Mission Bay Wine & Cheese is a neighborhood specialty retail shop offering a carefully curated selection of wine, beer, cheese, and spirits to individual consumers. The store combines an in-person tasting and shopping experience with a web presence, focusing on hand-selected, higher-quality products rather than mass-market beverage offerings.

Product overview

Cakhiatv is a comprehensive live sports streaming platform offering a main website with multiple specialized channel variants (Cakhia 6, 10, 15, 17, 18, 19, 20, 26, 30, and Cakhia 1) that provide alternative access points optimized for different use cases including mobile viewing, international leagues, late-night matches, high-speed access, and domestic Vietnamese football coverage. The platform delivers Full HD video quality with Vietnamese-language commentary for over 500 annual tournaments including World Cup, UEFA Champions League, Premier League, La Liga, Serie A, Bundesliga, Ligue 1, and local Vietnamese leagues.

Differentiator

Problem solved

Functional benefit

Brands

• Cakhiatv 10 link: Alternative streaming version optimized for stable access speed
• Cakhia 6 link / Cakhia 6 tv
• Cakhia 17
• Cakhia 18
• Cakhia 1 link
• Cakhia 20 tv
• Cakhia 30
• Cakhia 19
• Cakhia 15
• Cakhia 26

Products and services

• Wine selection Curated assortment of wines offered at the Mission Bay retail store and via the company website, targeting local adult consumers seeking higher-quality and specialty bottles.
• Beer selection Curated selection of beers sold alongside wine, cheese, and spirits, geared toward neighborhood customers looking for craft and specialty beer options.
• Cheese selection Specialty cheese assortment sold at the store, intended to pair with the wine and beer offerings for individual consumers and small social occasions.
• Spirits selection Curated range of spirits stocked at the retail location and offered through the website for adult consumers purchasing for home use.

Quantifiable outcome

• 3-second load time for live streams
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Broad incumbents

• Total Wine & More: National big-box beverage retailer carrying wine, beer, and spirits at scale. Sets the price-and-selection benchmark that pressures margins at independent specialty shops.
• Wine.com: Largest U.S. online wine retailer offering broad assortment and direct shipping. Defines the e-commerce benchmark Mission Bay must compete with for premium wine share in San Francisco.
• Binny's Beverage Depot: Large regional beverage retailer in the Midwest with deep wine, beer, and spirits assortment. Comparable multi-category specialty beverage model at greater scale.

Direct peers

• Ferry Plaza Wine Merchant: San Francisco-based curated wine retailer co-founded by Peter Granoff, with a comparable wine-and-food pairing merchandising approach. The closest direct comparable given overlapping founder DNA and customer base.
• K&L Wine Merchants: Bay Area wine, beer, and spirits retailer with a strong omnichannel operation, overlapping assortment (wine, beer, spirits) and similar premium positioning. Direct competitor for the same specialty basket.
• PlumpJack Wine & Spirits: San Francisco wine retailer with multiple locations offering curated premium wine and spirits. Comparable product mix and city footprint, competing for the same neighborhood specialty customer.
• The Cheese Board: Berkeley specialty cheese shop and bakery with a strong cult following and similar curated, single-category-excellence positioning. Highly relevant for the cheese-pairing side of Mission Bay's assortment.
• Astor Wines & Spirits: New York-based independent wine and spirits retailer with a curated, knowledgeable-staff positioning. Closely comparable in business model and customer experience to Mission Bay.
• The Wine House: Los Angeles independent wine retailer with tasting events and curated assortment. Comparable specialist model with adjacent geographic exposure to the California premium beverage consumer.

Emerging players

• Cowgirl Creamery: Specialty cheese producer and retailer in the Bay Area with strong cheese-pairing branding. Directly comparable on the cheese side of Mission Bay's assortment and on the curated-specialty positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MissionBayWine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission Bay Wine & Cheese