Wellow
Wellow is a French proptech coliving operator (SAS SERENA, Paris, founded 2021) that master-leases family apartments in city centers and sublets furnished individual rooms on monthly all-inclusive leases to young professionals, students, and expats across Paris, Lyon, Bordeaux, and Lille, supported by a community app and booking web app.
- Company typePrivate
- Founded2021
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wellow does
Wellow is a French proptech coliving operator, legally SAS SERENA (RCS Paris 881 819 684), founded in 2021 and headquartered at 178 Rue du Faubourg Saint-Honoré in Paris. The company leases spacious family apartments in central city locations from individual landlords and sublets individual furnished rooms to residents under non-solidarity monthly leases with all-inclusive pricing (energy, internet, insurance). Its core products are three interconnected surfaces: the Wellow Coliving Spaces (the physical rooms), the Wellow Community App (events, city deals, group chats, flatmate discovery), and the Wellow web.app booking portal (wellow.wellowhouse.com), which together support a streamlined four-step move-in flow (form, chat, online lease, move in). Operations span Paris, Lyon, Bordeaux, and Lille, with 750+ rooms available and a reported cadence of 2–3 new spaces opening weekly per company commentary.
The business model is primarily a master-lease spread: Wellow signs leases with property owners and on-leases rooms to residents, capturing the differential between master-lease cost and sublet rent. A secondary transaction-fee layer is implied through exclusive city deals and discounts negotiated for residents, where partner businesses pay Wellow a commission or fee. Pricing is structured as a monthly subscription, with rent eligible for French APL (CAF) housing assistance and a 1-month minimum stay providing flexible terms. Customer acquisition is direct-to-consumer via the company website, mobile app, and a strong content-marketing presence (an extensive blog on French bureaucracy for internationals), supplemented by community-driven growth through events and earned media in outlets such as BFM Business, Le Parisien, Les Echos, and 20 Minutes.
The primary customer segments are young professionals and students (typically 18–30) relocating to expensive French cities, and expats/internationals who need help navigating French administrative requirements, language barriers, and guarantor demands. Select-customers lists are empty, consistent with a long-tail B2C model rather than enterprise contracts. To date Wellow has raised approximately $1.53M across two 2025-01-22 rounds (NCI; BNP Paribas and Crédit Industriel et Commercial), with no disclosed acquisitions, M&A activity, or external institutional backing beyond these rounds. The company employs 11–50 staff, and its forward signaling — including a public manifesto referencing future European expansion and a B Smart segment exploring employer-side housing — suggests an intent to broaden both the geographic and customer footprint.
Wellow firmographics
Firmographics- Name
- Wellow
- Legal name
- SAS SERENA
- Website
- https://wellowhouse.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wellow is a French proptech coliving operator (SAS SERENA, Paris, founded 2021) that master-leases family apartments in city centers and sublets furnished individual rooms on monthly all-inclusive leases to young professionals, students, and expats across Paris, Lyon, Bordeaux, and Lille, supported by a community app and booking web app.
- Ownership category
- akta.pro rank
Wellow industry classification
Industry- Product category
- Coliving / Shared Housing
- NAICS
- Services to Buildings and Dwellings (5617), Rental and Leasing Services (532)
- SIC
- Services-To Dwellings & Other Buildings (7340), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Coliving (Monthly, Shared Amenities) (THAMAFAL)
- akta.pro secondary industries
- New-Listing Onboarding, Setup & Launch Services (THAMAKAO), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
Keywords
Where Wellow is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Wellow business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Coliving Room Rentals: Wellow leases spacious family apartments in city centers from landlords and sublets individual furnished rooms to community members. Revenue is generated through monthly room rentals with all-inclusive pricing covering energy, internet, and insurance. The model creates revenue from the spread between master-lease costs and individual room rents, with individual rental leases (non-solidarity) reducing risk exposure.
- Community Services & City Deals: Revenue generated through exclusive city-wide deals and discounts negotiated for residents, providing a commission or fee element from partner businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-inclusive furnished room rental with community access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Wellow product offering
Product offeringCore offering
Wellow operates a coliving platform that leases spacious family flats in French city centers and sublets fully furnished individual rooms to community members on individual (non-solidarity) rental leases. The offering is bundled with all-inclusive monthly pricing covering energy, internet, and insurance, APL (CAF housing aid) eligibility, online lease signing, and access to community events. It is supported by a dedicated community mobile app and a web booking application.
Product overview
Wellow is a coliving platform offering furnished shared accommodation in central Paris and other French cities (Lyon, Bordeaux, Lille). The company operates three interconnected products: Wellow Coliving Spaces provides fully furnished rooms in shared apartments with individual rental leases eligible for housing subsidies (APL); the Wellow Community App serves as an all-in-one hub for residents to access events, city deals, group chats, and discover local spots; and the Wellow Web.App enables room booking, rental management, and community connection. Together, these products form an end-to-end coliving solution combining housing, community engagement, and daily living support for young professionals, students, and expatriates.
Differentiator
Problem solved
Functional benefit
Products and services
- Wellow Coliving Spaces
Quantifiable outcome
- Rent eligible for APLs (French housing assistance)
- +1 more outcomes
Companies that use Wellow
Customer profileSegments3 records
Ideal customer profiles1 record
Wellow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Wellow partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- BFM BusinessminorFeatured segment on 'La Pépite' (The Gem) show covering Wellow's collective housing concept for young people. Media coverage providing visibility and credibility among French business audience.
- 20 MinutesminorCoverage in major French news outlet discussing housing challenges for young people, positioning Wellow as innovative solution to affordable housing crisis.
- Le ParisienminorMajor Parisian daily newspaper featuring Wellow in coverage of innovative housing solutions.
- Europe 1minorNational French radio station coverage of Wellow's housing concept.
- B SmartminorTelevision segment on 'Loger pour mieux recruter?' (Housing to recruit better?) exploring employer's role in employee housing solutions.
- RMCminorBroadcast segment on coliving lifestyle exploring whether shared living is heaven or hell, featuring Wellow as case example.
- Les EchosminorFeatured opinion piece in leading French business newspaper discussing housing challenges for young people and Wellow's response.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Wellow competitors and assessment
Company assessmentDirect peers
- Colonies: French coliving operator leasing and redesigning apartments for young professionals in Paris and other French cities. Closest direct competitor with a near-identical target customer, master-lease model, and community positioning.
- Habyt: European co-living and mid-term rental operator active across multiple European cities including France. Comparable business model (master-leased furnished rooms, all-inclusive pricing, digital-first experience).
- Yourx (formerly EasyRoommate brand operations): French coliving/flat-share brand targeting students and young professionals in Paris and major French metros. Overlaps directly on tenant persona, city footprint and furnished-room product.
- Urban Campus: European coliving operator with managed buildings in France, Spain and the Netherlands. Comparable all-inclusive furnished room offering with strong community programming aimed at young professionals.
Emerging players
- Cohabs: Belgian coliving startup expanding across major European cities, focused on young professionals and community-led living. Similar furnished-room/coliving model with comparable community layer.
- Quarters: German coliving operator providing furnished rooms with all-inclusive pricing for young professionals and students across European cities. Similar monthly subscription model and tenant persona.
- Student.com: Global student accommodation marketplace serving international students in major university cities. Overlaps on tenant persona (internationals, students) and furnished, all-inclusive booking experience, though via an aggregator model.
Broad incumbents
- The Collective: Established UK-origin coliving operator with large managed buildings across London, New York and other cities. Overlaps on the coliving concept and community programming but operates at much larger building scale.
- Common: US coliving operator running large managed coliving buildings. Same furnished-room/community concept but at significantly larger building scale and US-focused.
Others
- Spotahome: European mid-term rental platform for furnished apartments and rooms (30+ days). Different business model (marketplace vs operator) but serves the same inbound expat and relocation tenant Wellow targets in French and European cities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wellow social profiles
Digital presenceWellow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wellow leadership team
Management profileNumber of profiles
Profiles1 record
Wellow funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wellow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wellow
What does Wellow do?
Wellow operates a coliving platform that leases spacious family flats in French city centers and sublets fully furnished individual rooms to community members on individual (non-solidarity) rental leases. The offering is bundled with all-inclusive monthly pricing covering energy, internet, and insurance, APL (CAF housing aid) eligibility, online lease signing, and access to community events. It is supported by a dedicated community mobile app and a web booking application.
Is Wellow a public or private company?
Wellow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wellow founded?
Wellow was founded in 2021. It employs 11 to 50 people.
Where is Wellow based?
Wellow is headquartered in Paris, France, in the Europe region.
How does Wellow make money?
Two revenue lines are on record. Coliving Room Rentals are the primary driver. The others are community Services & City Deals.
Who are Wellow's main competitors?
Direct peers on record are Colonies, Habyt, Yourx (formerly EasyRoommate brand operations) and Urban Campus. Emerging players are Cohabs, Quarters and Student.com. Broad incumbents are The Collective and Common. Spotahome is listed as an others.
Does Wellow have an API?
No public API is recorded for Wellow.
What industry is Wellow in?
Wellow's product category is Coliving / Shared Housing. Its primary akta.pro industry code is THAMAFAL, Coliving (Monthly, Shared Amenities), with a secondary code of THAMAKAO, New-Listing Onboarding, Setup & Launch Services. Its NAICS code is 5617 and its SIC code is 7340.