The Collective
The Collective is a London-based co-living operator offering all-inclusive monthly subscriptions that bundle private studios with shared amenities, co-working, cultural events, and utilities. It serves young professionals, remote workers, newcomers, and income-qualifying residents across its Old Oak, Canary Wharf, and Paper Factory properties.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Collective does
The Collective operates a co-living platform in London that bundles private studio or compact two-bedroom apartments with shared amenities (co-working spaces, gyms, cinemas, roof terraces, themed dining rooms), utilities, WiFi, cleaning, and a cultural events programme under a single all-inclusive monthly bill. Members can choose between short stays (1-89 nights) and long-term living (3-12 months), with payments collected via monthly direct debit. The company also offers a Discount Market Rent (DMR) programme at its Old Oak location, providing subsidized rates for income-qualifying residents in three bands up to £71,000 annual household income, with priority access for residents of specific London boroughs (Ealing, Brent, Harrow, Hillingdon). The technology stack is operational rather than differentiated: a website with online booking, 360-degree virtual property tours, and a content platform called The Journal. Customer acquisition is direct-to-consumer through the website, content marketing, and social media (Facebook, Instagram, YouTube).
The business model is a subscription-based recurring revenue stream from membership fees, augmented by the DMR affordable housing programme. Vertically integrated operations span property design, development, and long-term operation, enabling control over the end-to-end member experience. The target segments are young professionals, remote workers, digital nomads, newcomers to London, and entrepreneurs — all of whom face the high cost, administrative complexity, and social isolation of city living. Named properties include Old Oak (West London flagship), Canary Wharf, and Paper Factory.
The Collective was founded in 2010 and entered administration on 15 September 2021, with FTI Consulting LLP appointed as Joint Administrators. The active legal entity, TC Services, is registered in England & Wales (registration 13608402) and operates under the VervLife group from a registered office in Harrogate, North Yorkshire. The website remains active with properties bookable online, suggesting a restructured continuation rather than full cessation. No funding rounds, acquisitions, or revenue figures are disclosed in the available sources.
The Collective firmographics
Firmographics- Name
- The Collective
- Legal name
- TC Services
- Website
- https://thecollective.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Collective is a London-based co-living operator offering all-inclusive monthly subscriptions that bundle private studios with shared amenities, co-working, cultural events, and utilities. It serves young professionals, remote workers, newcomers, and income-qualifying residents across its Old Oak, Canary Wharf, and Paper Factory properties.
- Ownership category
- akta.pro rank
The Collective industry classification
Industry- Product category
- Co-living Housing
- NAICS
- Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131), Rooming and Boarding Houses, Dormitories, and Workers' Camps (7213)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Co-Living / Hybrid Extended-Stay Residences (THAGAEAK)
- akta.pro secondary industries
- Co-Living Private Rooms (Short-Term) (THAMABAI), Co-Living Hostels (Work+Stay / Digital Nomad) (THAGAGAF)
Keywords
Where The Collective is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
The Collective business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Co-living Membership Fees: The Collective generates revenue through all-inclusive membership fees that bundle private studio/apartment accommodation with shared amenities (gym, co-working spaces, events), utilities, wifi, and cleaning services. Members can choose between short stays (1-89 nights) or long-term living (3-12 months), with payments made monthly via direct debit. The Discount Market Rent (DMR) program offers reduced rates for qualifying income brackets, with first priority given to residents of specific London boroughs (Ealing, Brent, Harrow, Hillingdon).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Stay Membership (1-89 nights) |
| Subscription | Monthly | Live Membership (3-12 months) |
| Subscription | Monthly | Discount Market Rent (DMR) Program |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
The Collective product offering
Product offeringCore offering
The Collective provides all-inclusive co-living memberships that bundle private studio apartments (Studios with private kitchenettes and Compact Two Bedroom Apartments with shared kitchenettes) with extensive shared amenities, co-working spaces, gym, spa, cultural events, utilities, wifi, and cleaning. Members pay a single monthly bill via direct debit and can choose flexible Stay Memberships (1-89 nights) or Live Memberships (3-12 months). The Collective also operates a Discount Market Rent (DMR) programme offering reduced rates for income-eligible residents in select London boroughs.
Product overview
The Collective is a co-living housing company operating a platform of managed residential properties. The core offering combines private studio apartments (Compact Two Bedroom Apartments and Studios with private or shared kitchenettes) with extensive shared amenities including co-working spaces, gym, spa, cinema room, library, roof terrace, and themed common areas. The platform is anchored by The Collective Old Oak flagship location in West London, with memberships available from short stays (1-89 nights) to long-term living (3-12 months). All residents benefit from an all-inclusive billing model covering rent, WiFi, cleaning, and amenities, alongside a cultural events programme. The company also offers a Discount Market Rent (DMR) scheme for eligible lower-income residents. Content and community engagement are supported through The Journal blog platform. The company entered administration in September 2021.
Differentiator
Problem solved
Functional benefit
Products and services
- The Collective Co-Living Membership
Companies that use The Collective
Customer profileSegments4 records
Ideal customer profiles3 records
The Collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Collective partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
The Collective competitors and assessment
Company assessmentDirect peers
- Habyt: Habyt operates co-living and flexible apartments across European cities including London, competing on flexible-stay membership models and all-inclusive pricing that closely mirrors The Collective's value proposition.
- Roam (Roam Coliving): Roam operates design-driven co-living homes in London and other global cities targeting remote workers and digital nomads, with similar community programming and all-inclusive billing structures.
- The Flex: The Flex offers all-inclusive flexible monthly co-living with furnished rooms and shared spaces across European cities, directly competing for the same digitally-mobile young professional customer as The Collective.
- Quarters: Quarters operates build-to-rent co-living in London with all-inclusive pricing and shared amenity space, directly competing with The Collective in the same city and customer segment (young professionals).
- Node (NODE London): Node operates shared living spaces in London designed for students and young professionals, providing flexible membership with all-inclusive utilities and community events similar to The Collective's offering.
- Lyric Living: Lyric provides co-living rooms in London with community programming and shared amenities, targeting a similar young professional and remote worker persona in the same urban geography.
Broad incumbents
- Greystar (UK operations): Greystar is the world's largest student and multifamily housing operator with a significant London build-to-rent and co-living presence, offering overlapping co-living-style product at scale as part of a broader rental housing portfolio.
- Staycity ( Wilde Aparthotels): Staycity operates aparthotels across UK and European cities providing short and extended-stay serviced apartments, overlapping with The Collective's aparthotel/co-living adjacent accommodation use cases for business travellers.
- Locke (Lifestyle Asset Managers): Locke operates design-led aparthotels and serviced living properties across London and other UK cities, offering an overlapping long-stay, amenity-rich residential experience to similar customer profiles.
Emerging players
- Unify Coliving: Unify is a London-based emerging co-living operator providing serviced shared homes with curated community experiences, competing for the same flexible-stay young professional segment though at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Collective social profiles
Digital presenceThe Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Collective leadership team
Management profileNumber of profiles
Profiles11 records
The Collective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Collective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Collective
What does The Collective do?
The Collective provides all-inclusive co-living memberships that bundle private studio apartments (Studios with private kitchenettes and Compact Two Bedroom Apartments with shared kitchenettes) with extensive shared amenities, co-working spaces, gym, spa, cultural events, utilities, wifi, and cleaning. Members pay a single monthly bill via direct debit and can choose flexible Stay Memberships (1-89 nights) or Live Memberships (3-12 months). The Collective also operates a Discount Market Rent (DMR) programme offering reduced rates for income-eligible residents in select London boroughs.
Is The Collective a public or private company?
The Collective is a private company. It is classified as unknown and is currently operating.
When was The Collective founded?
The Collective was founded in 2021. It employs 11 to 50 people.
Where is The Collective based?
The Collective is headquartered in London, United Kingdom, in the Europe region.
How does The Collective make money?
One revenue line is on record: co-living Membership Fees.
Who are The Collective's main competitors?
Direct peers on record are Habyt, Roam (Roam Coliving), The Flex, Quarters, Node (NODE London) and Lyric Living. Broad incumbents are Greystar (UK operations), Staycity ( Wilde Aparthotels) and Locke (Lifestyle Asset Managers). Unify Coliving is listed as an emerging player.
Does The Collective have an API?
No public API is recorded for The Collective.
What industry is The Collective in?
The Collective's product category is Co-living Housing. Its primary akta.pro industry code is THAGAEAK, Co-Living / Hybrid Extended-Stay Residences, with a secondary code of THAMABAI, Co-Living Private Rooms (Short-Term). Its NAICS code is 72131 and its SIC code is 7000.