Name

Cubic Telecom

Legal name

Cubic Telecom

Website

https://cubictelecom.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Connected Vehicle Services

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171), All Other Telecommunications (5178), Wired Telecommunications Carriers (517111)

SIC

Computer Communications Equipment (3576), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

V2X On-Board Units (OBUs) & Vehicle Connectivity Modules (TLAJAHAB)

akta.pro secondary industries

Telco Cloud & Edge for NaaS (Distributed Cloud, MEC, Edge CNFs) (HDAIAIAE), Telematics, GPS Tracking & Connected Fleet Services (THADAKAF)

Keywords

• Connected vehicle services
• Automotive connectivity
• ESIM solutions
• Fleet management software
• Telematics platforms

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Connectivity Services: Subscription-based connectivity services providing mobile network access to vehicles, billed per connected vehicle or through fleet licensing arrangements with automotive OEMs
2. Platform Licensing: Licensing of PACE software platform to automotive manufacturers for connected vehicle services, including OTA update capabilities and vehicle data analytics

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cubic Telecom provides global connected vehicle and mobility services through its Cubic3 Cloud connectivity management platform. The company's offerings span connectivity management, analytics, user experience, content localization, and in-vehicle payment services designed for automotive OEMs, agriculture equipment manufacturers, and fleet operators. Its PACE software platform supports software-defined vehicles with over-the-air update capability.

Product overview

Cubic Telecom operates as a global connectivity management software provider offering a platform-plus-modules architecture. The core product is Cubic3 Cloud, a cloud-based platform providing compliant connectivity for software-defined vehicles and mobile assets across 200+ countries via 550+ mobile networks. The platform is augmented by specialized add-on modules: Explore3 for advanced analytics and insights, DriverConnect3 for user experience control, StreamLocal3 for content localization, and FleetWallet3 for in-vehicle payments. Additional offerings include Cubic3 Labs for innovation, the PACE software platform for connected car services, and eSIM technology based on the SGP.32 standard. The solution portfolio targets automotive OEMs and supports industries including agriculture and other mobile asset sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Cubic3 Cloud: Cloud-based connectivity management platform for software-defined vehicles and mobile assets worldwide.
• Explore3
• DriverConnect3
• StreamLocal3
• FleetWallet3
• PACE
• Cubic3 Labs

Products and services

• Cubic3 Cloud
• Explore3
• DriverConnect3
• StreamLocal3
• FleetWallet3
• PACE

Quantifiable outcome

• 29M+ connected vehicles on platform
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered major, regional and emerging.

• ThalesmajorStrategic or Co-development PartnerStrategic collaboration at MWC 2025 for software-defined vehicles, combining Thales' security expertise with Cubic's connectivity platform for automotive applications
• EtisalatregionalChannel Partner/ Reseller/ DistributorPartnership for connected car services in UAE, enabling local network connectivity for vehicles through Etisalat's mobile network
• SkyloemergingTechnology or IntegrationIntegration of satellite connectivity capabilities for vehicles, enabling connectivity in remote areas beyond terrestrial network coverage
• ViasatemergingTechnology or IntegrationSatellite voice call demonstration partnership, expanding vehicle connectivity capabilities to include satellite-based communication services

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aeris Communications: Aeris is a direct competitor providing IoT and connected-vehicle connectivity management platforms, serving automotive OEMs and fleet operators with cellular IoT services globally. Its Fusion IoT Network and Aeris Mobility platform overlap closely with Cubic3's eSIM-based connectivity stack and automotive OEM go-to-market.
• WirelessCar (Volvo Group): WirelessCar provides connected vehicle services to automotive OEMs and is majority-owned by Volvo Group. It offers a comparable connected services platform (telematics, OTA, fleet) to automotive manufacturers, making it a direct competitor for OEM connectivity platform contracts.
• IDEMIA: IDEMIA is a leading provider of eSIM and remote SIM provisioning technology, including for automotive IoT applications. Its eSIM orchestration platform competes directly with Cubic3's SGP.32-based offering for OEM connectivity stack design wins.
• Sierra Wireless (Semtech): Sierra Wireless, now part of Semtech, provides cellular IoT modules, gateways, and connectivity services for automotive and industrial IoT. It overlaps with Cubic3 in connected-vehicle and fleet connectivity and was an early-stage investor in Cubic3.

Broad incumbents

• Vodafone Business IoT: Vodafone is one of the largest global providers of automotive connectivity, working directly with OEMs like Volkswagen and others. As a tier-1 MNO with global roaming infrastructure, Vodafone competes with Cubic3 both as a connectivity reseller and increasingly as a bundled SDV partner.
• Deutsche Telekom IoT: Deutsche Telekom operates one of the largest automotive IoT connectivity footprints in Europe, with direct OEM relationships (including VW Group programs). It is both a partner and a potential competitor to Cubic3 in the European automotive connectivity market.
• Harman (Samsung) Connected Car: Harman, owned by Samsung, is a major tier-1 supplier offering connected car platforms, telematics, OTA, and infotainment to global OEMs. Its Ignite platform overlaps with Cubic3's PACE offerings and competes for similar automotive software platform contracts.
• Continental AG (Connected Car): Continental is a global tier-1 automotive supplier offering connected vehicle solutions, telematics control units, and OTA capabilities. Its Connected Car division competes with Cubic3 for OEM platform integration and connected services contracts.

Emerging players

• Geotab: Geotab is a leading fleet telematics and connected vehicle platform, primarily serving commercial fleets. While focused more on aftermarket fleet, its connected vehicle platform overlaps with Cubic3's FleetWallet3 and broader automotive fleet offerings.
• Truphone: Truphone provides global IoT and enterprise eSIM connectivity services, with overlap to Cubic3 in automotive and IoT eSIM orchestration. It is a smaller direct competitor in the same SGP.22/SGP.32 connectivity management space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Cubic3-k7k
• LinkedInlinkedin.com/company/cubic-telecom
• Xx.com/cubictelecom

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds8 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cubic Telecom