Atrium Health Wake Forest Baptist

What Atrium Health Wake Forest Baptist does

Atrium Health Wake Forest Baptist is an integrated non-profit academic medical center and regional healthcare system headquartered in Winston-Salem, North Carolina, operating as the academic flagship of the broader Atrium Health system. The system delivers patient care through a network of five hospitals — Wake Forest Baptist Medical Center in Winston-Salem, plus Davie, High Point, Lexington, and Wilkes Medical Centers — and provides specialty services through dedicated facilities including the Brenner Children's Hospital and an NCI-designated Comprehensive Cancer Center. It serves a broad patient base across the Piedmont Triad region of North Carolina, with tertiary and quaternary referrals extended through an AirCare medical transport network spanning NC, VA, WV, TN, and SC and a Physician Liaison/Atrium Health CareConnect referral infrastructure.

The system's core products and technology consist of clinical care delivery platforms augmented by digital patient and provider tools: the MyAtriumHealth patient portal (secure health records, scheduling, messaging, bill pay, telehealth), telehealth/virtual care services (immediate virtual care, telehealth primary care, pediatric telehealth), the EASE HIPAA-compliant surgery-update mobile app, the Atrium Health CareConnect provider referral portal, and an EHR backbone integrated across the network. Patient-facing service lines span primary care, specialty care, emergency/trauma, oncology, pediatrics, cardiovascular services (including robotic-assisted surgery via the Medtronic Hugo RAS system), and orthopedics, supported by 16,000+ surgeries annually through the Preoperative Assessment Clinic.

The business model is non-profit fee-for-service healthcare delivery funded through insurance reimbursements, self-pay, Medicare, and Medicaid, supplemented by federal research grants (notably multiple NCI awards including a $2.5M appendiceal cancer grant, a $6M NCI grant in November 2019, and a $25M NCI grant in September 2019), medical education revenue through the Wake Forest University School of Medicine affiliation, and philanthropic contributions (e.g., the SummerLark Cancer Benefit raising ~$400K annually). GTM is sales-led and field-based, anchored by physician liaison referral networks and direct hospital/clinic service delivery. Geographic expansion is executed through hospital acquisitions (most recently Hugh Chatham Health, 2025-07-08) and long-horizon ecosystem buildout via the Wake Forest Innovation Quarter (~200 acres, up to 5M sq ft planned, ~30,000 projected new jobs over 20-25 years).

Name

Atrium Health Wake Forest Baptist

Legal name

Wake Forest Baptist Health

Website

https://wakehealth.edu

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Atrium Health Wake Forest Baptist is a non-profit academic medical center and integrated healthcare system headquartered in Winston-Salem, North Carolina, operating five hospitals, an NCI-designated Comprehensive Cancer Center, and Brenner Children's Hospital to serve patients across the Piedmont Triad region.

Ownership category

akta.pro rank

Product category

Academic Medical Center Healthcare Services

NAICS

General Medical and Surgical Hospitals (6221), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310), Ambulatory Health Care Services (621)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Academic Medical Centers (AMCs) & Teaching Hospitals (HLAFAAAA)

akta.pro secondary industries

Ambulatory Oncology Centers (Outpatient Chemo/Radiation) (HLAFABAI), Cardiac & Cardiothoracic Specialty Hospitals (HLAFAHAA), Ambulatory Cardiology Diagnostic & Procedure Centers (Non-hospital-based) (HLAFABAK)

Keywords

• Academic medical center
• Hospital network services
• Cancer treatment programs
• Pediatric hospital care
• Clinical research programs

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Patient Care Services: Direct healthcare delivery through inpatient hospital services, outpatient clinics, emergency department, and specialty care services. Revenue generated through insurance reimbursements, self-pay, and government programs including Medicare and Medicaid.
2. Research Grants and Funding: Federal and foundation grant funding for medical research including clinical trials, translational research, and specialized cancer research programs such as the $2.5 million NCI grant for appendiceal cancer research.
3. Academic Medical Center Programs: Medical education programs including MD program, residency and fellowship training, continuing medical education for healthcare providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Atrium Health Wake Forest Baptist operates an integrated academic healthcare system comprising a main medical center and four network hospitals in Winston-Salem and the Piedmont Triad region of North Carolina. It delivers primary, specialty, and tertiary/quaternary care across oncology, pediatrics, surgery, cardiovascular, and emergency services, supplemented by telehealth, patient portals, medical transport, and clinical research programs affiliated with Wake Forest University School of Medicine.

Product overview

Atrium Health Wake Forest Baptist is an integrated academic health system comprising a main medical center in Winston-Salem and four network hospitals (Davie, High Point, Lexington, and Wilkes Medical Centers). The system offers specialized pediatric care through Brenner Children's Hospital and comprehensive cancer services through its NCI-designated Comprehensive Cancer Center. Patient-facing digital products include MyAtriumHealth (patient portal for health records, scheduling, messaging, and telehealth) and EASE (surgery update app). Provider-facing tools include Atrium Health CareConnect (referral portal). Services span primary care, specialty care, surgical services (including robotic surgery), emergency/trauma care, air medical transport (AirCare), and language accessibility services. The system is affiliated with Wake Forest University School of Medicine for education and research.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 16,000+ surgery patients served annually through Preoperative Assessment Clinic
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SummerLark Cancer BenefitcoreGTM or Marketing Partner · 13 March 2026Fifth annual fundraiser concert supporting Atrium Health Wake Forest Baptist's Cancer Patient Support Program. Event raised nearly $400,000 last year and contributes up to 50% of program's annual operating budget. Allegacy Federal Credit Union serving as presenting sponsor for fifth consecutive year.
• MedtroniccoreTechnology or Integration · 17 February 2026Atrium Health Wake Forest Baptist High Point Medical Center is among the first U.S. hospitals to install Medtronic's Hugo soft-tissue robotic surgery system (Hugo RAS) for urologic procedures. This partnership brings advanced robotic-assisted surgical capabilities to the region.
• Hugh Chatham HealthminorStrategic or Co-development PartnerHugh Chatham Health officially joined Atrium Health Wake Forest Baptist, expanding the network of care and services available to patients in the region.
• Brenner Children's HospitalcoreOthersPediatric hospital within Atrium Health Wake Forest Baptist serving children hospitalized for cancer and blood disorders. Study conducted by Wake Forest University School of Medicine researchers at the facility.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Duke University Health System: Academic medical center in Durham, NC. Direct peer as a North Carolina-based AMC competing for tertiary/quaternary referrals, NCI-designated cancer care, and specialist talent across overlapping service lines.
• UNC Health: University of North Carolina's academic health system. Comparable as a state-affiliated AMC and NCI-designated cancer center competing for complex cases, research funding, and patients in the NC market.
• Novant Health: Large regional non-profit health system serving the Carolinas. Comparable network of community hospitals and specialty centers competing for patient share across the Piedmont Triad and broader NC geography.

Broad incumbents

• Atrium Health: Parent organization of Atrium Health Wake Forest Baptist and one of the largest US non-profit systems. Comparable as the integrated delivery network of which Wake Forest Baptist is the academic flagship.
• Advocate Health: Large non-profit integrated health system formed through the Atrium Health–Advocate Aurora Health combination. Comparable as a parent-system peer sharing strategic priorities in non-profit regional care delivery.

Regional players

• WakeMed Health & Hospitals: Major NC-based community health system based in Raleigh. Comparable as a regional hospital network competing for patients, physicians, and ambulatory volume in the broader North Carolina market.
• Cone Health: Regional non-profit health system in Greensboro, NC, adjacent to Atrium Health Wake Forest Baptist's primary market. Competes directly for patients in the Piedmont Triad across primary and specialty care.
• Vanderbilt University Medical Center: Academic medical center in Nashville serving the Southeast. Comparable as an AMC with NCI cancer center, research enterprise, and quaternary referral patterns across the broader Southeast region.
• Emory Healthcare: Academic health system affiliated with Emory University in Atlanta. Comparable as a Southeast-based AMC with NCI-designated Winship Cancer Institute and similar research-clinical integration model.
• Medical University of South Carolina (MUSC Health): South Carolina-based academic medical center. Comparable as a Southeast regional AMC with NCI cancer center designation and integrated research/clinical care model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wakehealth
• LinkedInlinkedin.com/company/wake-forest-baptist-health-edu

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atrium Health Wake Forest Baptist