whatimpact.com
whatimpact.com operates the UK National Social Value Marketplace, an AI-driven SaaS platform that matches government suppliers and grant-makers with 300,000+ charities and social enterprises for validated social value delivery and reporting under UK public procurement rules.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What whatimpact.com does
whatimpact.com (legal entity: whatimpact Enterprises Ltd, trading as Dobook Limited) operates the National Social Value Marketplace, a UK-focused SaaS platform that connects government suppliers with voluntary, community, and social enterprise (VCSE) organisations for the delivery and reporting of social value under UK public procurement rules. The platform addresses a fragmented landscape in which social value can represent 10-30% of tender evaluation, by offering AI-driven matchmaking aligned to the GOV Social Value Model and TOMs framework, contract-linked impact reporting validated for TOMs and Social Value Portal frameworks, and a pre-populated directory of 300,000-336,000+ UK VCSEs. The product family consists of whatimpact | market (the core matchmaking marketplace), whatimpact | volunteer (employee volunteering management tied to procurement commitments), whatimpact | grant (grant-matching and committee scoring), and whatimpact | cockpit (an API-powered dashboard for tracking KPIs across contracts and regions), supported by a Social Impact Reporting Tool and a Volunteering Management Hub. The technology stack uses AWS RDS, AWS S3, Google Cloud, Auth0, and Stripe, with AI capabilities spanning topic modelling, knowledge retrieval across authoritative VCSE data sources, and LLM-assisted evaluation of social value plan documents.
The business model is freemium. VCSEs access all core matchmaking, directory, and basic reporting tools free of charge, with no commission taken on donations or grants facilitated through the platform. Revenue is generated from supporters (companies, public sector bodies, and grant-makers) via premium subscriptions (monthly or annual, invoiced annually with 14-day payment terms), pay-as-you-go Social Impact Reports, transaction-based fees on successful grants facilitated through the platform, and add-on services sized to grant programme scope. The go-to-market is hybrid: a self-serve, product-led motion drives free registration and discovery among VCSEs and SMBs, while a sales-led motion with 'Book a Demo' flows targets public sector procurement teams, local authorities, housing associations, and enterprise government suppliers. The team is small (1-10 employees) but includes CEO Tiia Sammallahti, COO Philip Lusher, CTO Vitalie Chiperi, and a partnerships function explicitly designed to coordinate multi-regional programmes with councils and commercial organisations.
whatimpact.com firmographics
Firmographics- Name
- whatimpact.com
- Legal name
- whatimpact Enterprises Ltd
- Website
- https://whatimpact.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- whatimpact.com operates the UK National Social Value Marketplace, an AI-driven SaaS platform that matches government suppliers and grant-makers with 300,000+ charities and social enterprises for validated social value delivery and reporting under UK public procurement rules.
- Ownership category
- akta.pro rank
whatimpact.com industry classification
Industry- Product category
- Social Value Management Software
- NAICS
- Civic and Social Organizations (813410), Social Advocacy Organizations (8133)
- SIC
- Services-Prepackaged Software (7372), Services-Social Services (8300)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where whatimpact.com is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
whatimpact.com business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Premium Subscriptions for Supporters: Supporters (companies, grant-makers) can access free platform features and subscribe to premium features on a monthly or annual basis. Annual subscriptions are invoiced with 14-day payment terms. Pay-as-you-go options available. Prices vary according to entity size and feature requirements.
- Successful Grant Fees: Transaction-based fees on successful grants made through the platform. The platform facilitates grant matching and management but does not coordinate or distribute grants directly.
- Social Impact Reports: Paid service for Social Impact Reports requested by Supporters from Recipients. Can be paid-as-you-go or included as part of annual subscription.
- Add-on Services: Additional services offered beyond core subscription features based on Supporter requests, including grant-programme related subscriptions varying by size of grant programme.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for VCSEs - Complete platform access at no cost |
| Subscription | Monthly | Premium subscription for Supporters - Monthly or annual plans |
| Subscription | Annual | Grant programme subscriptions - Sized by programme |
| Usage-based | Pay-as-you-go | Social Impact Reports - Pay-as-you-go or subscription add-on |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
whatimpact.com product offering
Product offeringCore offering
whatimpact operates the National Social Value Marketplace, a SaaS platform that uses AI-driven topic modelling and MAC matching to connect UK public sector buyers and government suppliers with 300,000+ pre-populated voluntary, community and social enterprise (VCSE) organisations for the planning, delivery and reporting of social value in public procurement. The platform offers free VCSE access, premium subscription modules for supporters (volunteering management, grant management, API-powered cockpit dashboards), and validated social impact reporting aligned to TOMs, Social Value Portal and the GOV Social Value Model.
Product overview
whatimpact operates as a platform-plus-modules architecture centred on the National Social Value Marketplace. The core platform (whatimpact | market) provides the fundamental matchmaking and directory services for connecting businesses with VCSEs. Around this core, the company offers premium modules: whatimpact | volunteer for employee volunteering management, whatimpact | grant for grant-making workflows, and whatimpact | cockpit as an API-powered dashboard for performance tracking across contracts. Additional capabilities include a Social Impact Reporting Tool and Volunteering Management Hub. The product family targets three segments (Public Sector, Private Sector, VCSEs) and integrates AI-driven matching aligned with the GOV Social Value Model.
Differentiator
Problem solved
Functional benefit
Brands
- whatimpact | market: National Social Value Marketplace connecting businesses, government bodies, and VCSEs through an intuitive matchmaking platform for measurable social, environmental, and community impact.
- whatimpact | volunteer
- whatimpact | grant
- whatimpact | cockpit
Products and services
- whatimpact | market (National Social Value Marketplace) Core matchmaking platform connecting businesses, government bodies and VCSEs through an intuitive interface. Provides open-access directory, interactive map, advanced filtering by beneficiaries/causes/geography, AI and MAC topic-modelled partner recommendations, verified match agreements, in-platform messaging and Social Impact Reporting. Free for VCSEs; premium subscription features for supporters (companies and grant-makers).
- whatimpact | volunteer User-friendly, low-cost volunteering management tool enabling companies and government suppliers to create, promote and report on contract-specific volunteering opportunities. Employees propose locally relevant opportunities, track hours, share experiences and evidence activity against social value targets.
- whatimpact | grant Marketplace tool simplifying grant-matching by connecting companies and VCSEs with relevant funding opportunities. Includes an integrated dashboard for grant committees to score applications and assess qualitative and quantitative impacts; priced by grant programme size with transaction fees on successful grants.
- whatimpact | cockpit API-powered smart dashboard enabling social value managers to track regional and contract-specific performance in real-time. Consolidates KPIs, outcomes and impacts from multiple contracts and regions, and is offered in variants for general Private Sector users, Procurement teams, and Grant Management.
- Social Impact Reports Paid service delivering validated social impact reports requested by Supporters from Recipients, capturing outputs, outcomes, testimonials, case studies and evidence against TOMs and Social Value Portal frameworks. Available as pay-as-you-go or bundled into an annual subscription; Recipients must deliver reports within 14 days of request.
Quantifiable outcome
- Pre-populated marketplace with 336,000+ VCSEs across UK
- +2 more outcomes
Companies that use whatimpact.com
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
whatimpact.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
whatimpact.com partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- BlackbaudcorePartnership for delivering real social impact. Blackbaud provides charitable giving and fundraising technology solutions. The partnership enables enhanced integration between whatimpact's social value marketplace and Blackbaud's nonprofit technology ecosystem.
- Social Value PortalcoreStrategic partnership enabling seamless experience across platforms. Single Sign-On integration planned for Q1 2026. Social Value Portal is a leading platform for social value measurement and reporting, and the integration creates a more connected ecosystem for users.
- Ministry of DefenceflagshipCollaboration on the Social Value Data Tank Project hackathon. Cross-sector group working on open-source deprivation data platform for better informed social improvement in local areas. Defence Supplier Forum members BAE Systems and Northrop Grumman also engaged.
- MicrosoftflagshipHost of the first hackathon in December 2022 for the Social Value Data Tank Project. Provided platform for cross-sector collaboration on deprivation data tools. Development work continued throughout 2023.
- BabcockflagshipFounding partner of the Social Value Data Tank Project alongside Ministry of Defence, whatimpact.com, Plymouth County Council and Microsoft. Collaborative project delivering open-source deprivation data platform.
- Plymouth County CouncilflagshipFounding partner of the Social Value Data Tank Project. Collaboration on developing deprivation data platform for local area social value planning.
- BAE SystemsminorInvited to the first hackathon hosted at Microsoft in December 2022. Defence Supplier Forum member engaged in social value hackathon activities.
- Northrop GrummanminorInvited to the first hackathon hosted at Microsoft in December 2022. Defence Supplier Forum member engaged in social value hackathon activities.
- Leonardo, MBDA, QinetiQminorExtended partner group in the second hackathon held in January 2024, representing additional defence sector engagement in the Social Value Data Tank Project.
- Social Value Commission (WPI Strategy / Knight Dragon)flagshipInvited to roundtable convened by WPI Strategy and Knight Dragon as part of Social Value Commission work. Commission includes Barratt Redrow, E.ON UK, Heathrow, Mitie, Pension Insurance Corporation, Premier League, Mott MacDonald, VodafoneThree. Advisory board includes Greater Manchester, West Midlands, Northern Powerhouse Partnership, CBI.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
whatimpact.com competitors and assessment
Company assessmentDirect peers
- Social Value Portal: UK-leading platform for social value measurement, reporting, and TOMs evaluation used by public sector and suppliers. Directly comparable as the dominant incumbent in social value procurement tooling that whatimpact complements and partners with.
- Loop (Sage Loop / Loop Impact): Corporate impact management platform helping companies measure, manage, and report ESG and social impact programmes. Comparable as a SaaS solution targeting the same buyer (CSR/social value teams) with similar matchmaking and reporting functionality.
- iAM Responsible: UK-based social value and CSR platform connecting businesses with charities and tracking impact. Directly comparable as a focused social value procurement and partnership platform serving UK public sector suppliers.
- Beacon CRM: UK CRM and impact reporting software for charities and social enterprises. Comparable as a smaller VCSE-focused SaaS serving overlapping customer segments with reporting and donor/funder management.
Others
- Social Value UK: The professional body for social value and SROI in the UK. Comparable as the standards-setting counterpart whose TOMs framework and Social Value Model underpin whatimpact's matching and reporting logic.
- 360Giving: UK open data platform for grants, providing data that whatimpact itself aggregates from. Comparable as an enabling data infrastructure that overlaps with whatimpact's grant and VCSE data offerings.
Broad incumbents
- Blackbaud: Large US-listed provider of nonprofit and fundraising software (CRM, giving, grants). Comparable as whatimpact's established technology partner offering the broader nonprofit tech stack that complements whatimpact's marketplace.
- Salesforce.org / Nonprofit Cloud: Enterprise CRM and program management platform for nonprofits and social enterprises. Comparable as a broader incumbent alternative that corporate and VCSE customers could choose over whatimpact for impact tracking.
- Benefact Group: UK charitable insurance and financial services group (including Ecclesiastical) that channels profits to good causes. Comparable as a larger social-impact focused player in the UK that intersects with whatimpact's buyer and supplier base.
Emerging players
- GoodJobs.io / WorkforGood: UK-focused platform helping companies manage employee volunteering, payroll giving, and social impact. Comparable as an emerging SaaS player overlapping with whatimpact | volunteer and CSR procurement workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
whatimpact.com social profiles
Digital presencewhatimpact.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
whatimpact.com leadership team
Management profileNumber of profiles
Profiles9 records
whatimpact.com funding detail
Funding detailFunding overview
Funding rounds6 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
whatimpact.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about whatimpact.com
What does whatimpact.com do?
whatimpact operates the National Social Value Marketplace, a SaaS platform that uses AI-driven topic modelling and MAC matching to connect UK public sector buyers and government suppliers with 300,000+ pre-populated voluntary, community and social enterprise (VCSE) organisations for the planning, delivery and reporting of social value in public procurement. The platform offers free VCSE access, premium subscription modules for supporters (volunteering management, grant management, API-powered cockpit dashboards), and validated social impact reporting aligned to TOMs, Social Value Portal and the GOV Social Value Model.
Is whatimpact.com a public or private company?
whatimpact.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was whatimpact.com founded?
whatimpact.com was founded in 2017. It employs 1 to 10 people.
Where is whatimpact.com based?
whatimpact.com is headquartered in London, United Kingdom, in the Europe region.
How does whatimpact.com make money?
Four revenue lines are on record. Premium Subscriptions for Supporters are the primary driver. The others are successful Grant Fees, social Impact Reports and add-on Services.
Who are whatimpact.com's main competitors?
Direct peers on record are Social Value Portal, Loop (Sage Loop / Loop Impact), iAM Responsible and Beacon CRM. Others are Social Value UK and 360Giving. Broad incumbents are Blackbaud, Salesforce.org / Nonprofit Cloud and Benefact Group. GoodJobs.io / WorkforGood is listed as an emerging player.
Does whatimpact.com have an API?
No public API is recorded for whatimpact.com.
What industry is whatimpact.com in?
whatimpact.com's product category is Social Value Management Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 813410 and its SIC code is 7372.