Puppis
Puppis, an Argentine pet retail chain founded in 1997, operates 42 stores plus Colombia operations, serving mass-market dog, cat, and other companion-animal owners with food, accessories, in-store veterinary care, grooming, and Puppis One subscription health plans.
- Company typePrivate
- Founded1997
- HeadquartersTortuguitas, Argentina
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Puppis does
Puppis, operated by the Argentine corporation Pet Supplies Intl. S.A., is the first multinational pet services chain in Latin America, operating 42 physical retail stores across Argentina with additional presence in Colombia under puppis.com.co. Founded in 1997 and headquartered at Avenida Bartolome Mitre 3690 in Munro, Buenos Aires, the company employs between 251 and 500 staff and serves mass-market dog, cat, fish, bird, small mammal, and reptile owners with a horizontal segmentation approach spanning all major companion-animal categories.
The company's product platform covers dry, wet, medicated, natural, and special-needs pet food across species, alongside accessories, hygiene products, training supplies, and health items such as antiparasitics and supplements; this is delivered through in-store retail, an e-commerce storefront on VTEX with home delivery and same-day Flash delivery in CABA, and a scheduled recurring-delivery subscription (Envío Programado) at 10% off. Integrated services include in-store veterinary consultations and procedures staffed by 28+ in-house veterinarians plus a network of 100+ specialists (surgeons, anesthetists, cardiologists, ecographers), professional grooming (peluquería), microchip implantation, and a pet adoption program run with partner shelters and foundations.
Puppis makes money through four primary revenue streams: one-time retail product sales across stores and e-commerce; professional-services fees for veterinary and grooming; recurring monthly subscription revenue from the Puppis One and One Plus pet health insurance plans (with tiered benefits including unlimited phone consultations, vaccinations, dental, microchip, and 10-20% retail discounts); and adoption-related service fees. Commercial relationships with major brands (Purina/Pro Plan/Excellent/Felix, Royal Canin, Old Prince, Zeedog, Kong, Sanicat, Nufood) supply the assortment. Customer service runs through WhatsApp, a Zendesk-powered contact center, phone, email, and Simplybook.me appointment booking. A 2022 funding round of $7.5 million from Grupo Pegasus supported growth.
Puppis firmographics
Firmographics- Name
- Puppis
- Legal name
- Pet Supplies Intl. S.A.
- Website
- https://puppis.com.ar
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Puppis, an Argentine pet retail chain founded in 1997, operates 42 stores plus Colombia operations, serving mass-market dog, cat, and other companion-animal owners with food, accessories, in-store veterinary care, grooming, and Puppis One subscription health plans.
- Ownership category
- akta.pro rank
Puppis industry classification
Industry- Product category
- Pet Retail
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910), Veterinary Services (541940)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Pet Supplies Retail (CRALAIAI)
- akta.pro secondary industries
- Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Bedding, Crates & Carriers Retail (CRALAHAF)
Keywords
Where Puppis is headquartered
LocationHeadquarters
- HQ city
- Tortuguitas
- HQ country
- Argentina
- HQ region
- Latin America
Offices4 records
Markets served
Puppis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Retail sales of pet food, accessories, toys, grooming products, and health supplies through physical stores and e-commerce
- Veterinary Services: In-store veterinary consultations, vaccinations, dental cleaning, surgeries, and medical procedures at clinic-equipped stores
- Puppis One Health Plans: Monthly subscription health insurance for pets (One and One Plus tiers) with discounts on products and services, unlimited consultations in One Plus
- Grooming Services: Professional pet grooming and hairdressing services at select locations
- Pet Adoption Services: Connecting rescued pets with families through their adoption platform, partnering with shelters and foundations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Puppis One Plan - Basic pet health insurance |
| Subscription | Monthly | Puppis One Plus Plan - Premium pet health insurance with unlimited consultations |
| Subscription | Monthly | Envío Programado (Scheduled Delivery) |
| Unit Pricing | Pay-as-you-go | Retail Product Pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Puppis product offering
Product offeringCore offering
Puppis operates a chain of 42 physical pet retail stores across Argentina with operations in Colombia, selling pet food, accessories, and health supplies, and delivering in-store veterinary consultations, professional grooming, and the proprietary Puppis One and One Plus monthly pet health insurance subscription plans. The company also operates an e-commerce store with home delivery, scheduled delivery subscriptions, and a pet adoption platform connecting rescued animals with families.
Product overview
Puppis is a multinational pet retail chain operating pet shops and online stores across Argentina and Colombia, offering a comprehensive pet care ecosystem. The core offering consists of pet food products across multiple categories (dogs, cats, fish, birds, rodents, reptiles) alongside a broad accessories portfolio including toys, walking gear, carriers, beds, and grooming supplies. The company differentiates through integrated services including veterinary consultations, professional grooming (peluquería), and its proprietary Puppis One and Puppis One Plus pet health insurance plans offering consultations, vaccinations, dental care, and discounts. Additional services include pet adoption facilitation, microchip implantation, and scheduled delivery subscriptions.
Differentiator
Problem solved
Functional benefit
Brands
- Puppis One: Pet health insurance plan offering veterinary consultations, vaccinations, dental cleaning, microchip implantation, and discounts on food, pharmacy, and accessories for dogs and cats.
- Puppis One Plus
Products and services
- Puppis Pet Food Retail selection of pet food across categories including dry food, wet food, medicated formulas, natural options, and special needs formulas for dogs, cats, fish, birds, small mammals, and reptiles.
- Puppis Pet Accessories Range of pet accessories including toys, carriers, beds, blankets, feeders, waterers, walking gear, crates, clothing, and training supplies for dogs, cats, and other animals.
- Puppis Veterinary Services In-store veterinary consultations by qualified veterinarians offering clinical exams, vaccinations, health certificates, nutritional planning, and laboratory diagnostics available at store locations with clinics.
- Puppis Grooming (Peluquería) Professional pet grooming services at select store locations including bathing, haircuts, nail trimming, and ear cleaning for dogs and cats.
- Puppis One Monthly subscription pet health insurance plan offering clinical consultations, vaccinations, dental cleaning, microchip implantation, and member discounts (10% food, 15% pharmacy, 20% accessories).
- Puppis One Plus Premium monthly subscription pet health insurance plan with unlimited veterinary consultations, 24/7 telephone veterinary advice, dental cleaning, microchip implantation, and enhanced discount structure.
- Puppis Adoptions Pet adoption platform connecting potential adopters with rescued dogs and cats from Puppis stores, partner foundations, and shelters, with application and matching process.
- Scheduled Delivery (Envío Programado) Automated recurring delivery subscription for pet food and supplies with a 10% discount on orders, available via puppis.com.ar.
Quantifiable outcome
- 100% coverage on 2 annual vaccines for pet health plan members
- +3 more outcomes
Companies that use Puppis
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles2 records
Puppis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Puppis partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PurinacoreMajor pet food partner supplying Pro Plan, Excellent, and Felix brands. Supporting Puppis adoption programs and campaigns through sponsorship. Long-standing commercial relationship providing premium pet food products across all store locations.
- Animal Rescue Shelters and FoundationscoreNetwork of rescue organizations and shelters that partner with Puppis to facilitate pet adoptions through their dedicated adoption platform. Puppis provides physical store locations as adoption centers and marketing support for rescued animals.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Puppis competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Puppis social profiles
Digital presencePuppis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Puppis leadership team
Management profileNumber of profiles
Profiles1 record
Puppis funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Puppis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Puppis
What does Puppis do?
Puppis operates a chain of 42 physical pet retail stores across Argentina with operations in Colombia, selling pet food, accessories, and health supplies, and delivering in-store veterinary consultations, professional grooming, and the proprietary Puppis One and One Plus monthly pet health insurance subscription plans. The company also operates an e-commerce store with home delivery, scheduled delivery subscriptions, and a pet adoption platform connecting rescued animals with families.
Is Puppis a public or private company?
Puppis is a private company. It is classified as private equity controlled and is currently operating.
When was Puppis founded?
Puppis was founded in 1997. It employs 251 to 500 people.
Where is Puppis based?
Puppis is headquartered in Tortuguitas, Argentina, in the Latin America region.
How does Puppis make money?
Five revenue lines are on record. Product Sales are the primary driver. The others are veterinary Services, puppis One Health Plans, grooming Services and pet Adoption Services.
Does Puppis have an API?
No public API is recorded for Puppis.
What industry is Puppis in?
Puppis's product category is Pet Retail. Its primary akta.pro industry code is CRALAIAI, Pet Supplies Retail, with a secondary code of CRALAHAM, Pet Apparel & Accessories Retail (Leashes, Collars, Clothing). Its NAICS code is 45991 and its SIC code is 5945.