Purina
Purina (Cargill Agri Purina) is a South Korean animal nutrition company, founded in 1967 and wholly owned by Cargill, that manufactures compound feeds and specialized nutrition programs across swine, beef, dairy, poultry, and specialty animal segments for Korean livestock farms.
- Company typePrivate
- Founded1967
- HeadquartersSeongnam, South Korea
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Purina does
Purina (legal entity Cargill Agri Purina / 카길애그리퓨리나) is a South Korea-based animal nutrition company founded in 1967, operating as a wholly-owned subsidiary of Cargill, Incorporated under a brand license from Société des Produits Nestlé S.A. The company manufactures and sells compound feeds, supplement feeds, and specialized nutrition programs across five livestock segments: swine, beef cattle, dairy, poultry, and specialty animals (horses, rabbits, deer, laboratory animals). Its technology stack is anchored by Cargill's global nutrition research infrastructure, proprietary Korean-developed formulations including Barodon — a non-specific immunostimulator holding international patents in 21 countries — and Korean-style Vitamin A regulation technology for Hanwoo beef cattle. Premium flagship programs include Neopigg (No. 1/2 market share in 13 countries), the Hanwoo Sarang series for Korean beef, and Puratec 7-Stage for dairy, each delivering documented productivity outcomes such as PSY improvements, 7-week 17kg piglet weights, and 6-month 250kg calf weights.
Purina firmographics
Firmographics- Name
- Purina
- Legal name
- Cargill Agri Purina (카길애그리퓨리나)
- Website
- https://purinafeed.co.kr
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Purina (Cargill Agri Purina) is a South Korean animal nutrition company, founded in 1967 and wholly owned by Cargill, that manufactures compound feeds and specialized nutrition programs across swine, beef, dairy, poultry, and specialty animal segments for Korean livestock farms.
- Ownership category
- akta.pro rank
Purina industry classification
Industry- Product category
- Animal Feed & Livestock Nutrition Manufacturing
- NAICS
- Other Animal Food Manufacturing (311119), Animal Food Manufacturing (31111)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)
- akta.pro primary industry
- Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG)
- akta.pro secondary industries
- Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD), Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch) (AFADAMAJ), Specialty Small Animal Feed (Rabbits, Guinea Pigs, Ferrets, etc.) (AFADAFAI), Small Animal Food (rabbit/guinea pig/hamster) (CRADAFAJ)
Keywords
Where Purina is headquartered
LocationHeadquarters
- HQ city
- Seongnam
- HQ country
- South Korea
- HQ region
- Asia
Offices7 records
Markets served
Purina business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Animal Feed Products and Nutrition Programs: Purina generates revenue through the sale of animal feed products across five livestock segments: swine (양돈), beef cattle (비육), dairy (낙농), poultry (양계), and specialty feeds (horses, rabbits, deer, laboratory animals). Products are sold as complete compound feeds, supplement feeds, and specialized nutrition programs. Revenue is derived from recurring feed purchases by farm customers, with premium programs (e.g., WSY2500 Winners Club) commanding higher price points based on demonstrated productivity gains.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Purina product offering
Product offeringCore offering
Purina (Cargill Agri Purina) manufactures and sells compound animal feeds, nutritional supplements, and species-specific nutrition programs for swine, beef cattle, dairy cattle, poultry, and specialty animals (horses, rabbits, deer, laboratory animals) across South Korea. The portfolio is anchored by flagship programs such as Neopigg (piglet nursery), Hanwoo Sarang series (Korean beef), Puratec 7-Stage (dairy), and Omolene series (horses), bundled with proprietary technologies like the Barodon immunostimulator and supported by digital farm management platforms.
Product overview
Purina (Cargill Agri Purina) operates as a comprehensive animal nutrition company with a multi-category product portfolio spanning five core segments: hog/pig feed, beef cattle feed, dairy cattle feed, poultry feed, and specialty feeds (horses, laboratory animals, rabbits, deer). The company also offers a line of nutritional supplements and immune enhancers, notably Barodon, alongside a suite of digital farm management solutions including Smart Doncom, Beef Cloud, Dairy Cloud, Dairy Intel, and VIVO. The product architecture follows a program-based approach where each species category contains multiple named product lines targeting specific life stages, production goals, and nutritional challenges. The portfolio is anchored by Cargill's global nutrition technology systems, with programs such as Neopigg (hog nursery), Hanwoo Sarang series (beef cattle), Puratec 7-Stage (dairy), and Omolene series (horses) serving as flagship offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Neopigg Nursery Pig Program (네오피그 갓난돼지)
Companies that use Purina
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Purina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Purina partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- U.S. Soccer FederationcorePurina is the Official Pet Care Partner of U.S. Soccer, launching a five-year partnership with activations including the National Pet Kit (a pet jersey mirroring the U.S. Men's National Team jersey) and the 'For the Team Behind the Team' marketing campaign featuring U.S. Men's National Team star Weston McKennie alongside his dogs Lola and Sky. The campaign activates across Purina's portfolio brands including Pro Plan, Cat Chow, Beggin', and Friskies.
- Pet Partners (Therapy Animal Organization)minorPurina Cat Chow partnered with Pet Partners to provide therapy cats for the 'Therapod' college campus tour across New York, Chicago, and Los Angeles, offering stress relief through cat interactions as part of the brand's mental wellness marketing campaign.
- Persistence Market ResearchminorPersistence Market Research report identified Purina as one of the key players in the global insect-based pet food market (valued at US$1.4 billion in 2026, projected to reach US$2.5 billion by 2033 at 8.6% CAGR), alongside Innovafeed, Ynsect, Protix, and Mars Incorporated. Purina is listed as a leading innovator in sustainable pet food alternatives.
- Cornell Richard P. Riney Canine Health Center and Purina Cornell CHAMPcorePurina partners with Cornell University's Canine Health Center to present the annual 'Bark in the Park' 5K Fun Run & Walk in Central Park, NYC, supporting canine health research. Proceeds fund research including Dr. Parminder S. Basran's work on canine osteosarcoma treatment using spatially fractionated radiotherapy. Purina Cornell CHAMP collaboration also developed 'Big Red Bark Chat,' an AWS-powered AI chatbot for on-demand canine health information.
- PetPax Co.minorBoston-based pet wellness startup PetPax Co. won the grand prize at the 2026 Pet Care Innovation Prize during Global Pet Expo in Orlando. Purina provided $25,000 in additional funding, mentorship, and industry recognition. The competition, part of Purina's accelerator ecosystem, selected winners from nearly 200 applicants worldwide, with PetPax focusing on pet health supplements like SupplaMelts.
- 2026 Pet Care Innovation Prize Startups (5 winners)minorFive startups were selected as winners of Purina's tenth annual Pet Care Innovation Prize, each receiving $25,000 in funding, mentorship, and access to Purina's industry expertise. Winners were selected from nearly 200 applicants worldwide and will compete for additional funding at Global Pet Expo's spring pitch competition.
- Scientific Research Teams (United States and Hungary)minorPurina awarded research grants to three scientific teams from the United States and Hungary, each receiving up to $40,000, to study the human-pet bond and its impact on well-being. Projects include studies on trauma recovery in IPV survivors, feline separation disorders, and remote therapy for pediatric oncology patients.
- Unleashed Accelerator Program Start-ups (7 companies)minorPurina Europe announced the fourth cohort of its Unleashed accelerator programme with seven start-ups selected for a 20-week acceleration period. Winners from Australia, Turkey, France, Japan, and the UK received funding of up to CHF 50,000 along with agile coaching and access to Purina's commercial insights, covering services such as digital pet platforms, telemedicine, nose-print identification, and animal health monitoring technology.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Purina competitors and assessment
Company assessmentDirect peers
- De Heus: Dutch family-owned global animal feed manufacturer with active Korean operations. Competes with Purina in swine and ruminant compound feeds, leveraging global formulation technology adapted to Korean farm conditions.
- Woosung Feed: Long-established Korean compound feed manufacturer with swine, poultry, and cattle feed lines. Direct domestic competitor to Purina in the Korean compound feed market.
- NongHyup Feed (NH Feed): Feed subsidiary of the Korean National Agricultural Cooperative Federation, distributing compound feed nationwide. Competes with Purina across all major Korean livestock segments with strong rural distribution.
- Easy Bio: Korean animal nutrition and feed additive company with growing premix and specialty feed operations. Competes with Purina on feed additives, premixes, and value-added nutrition programs targeting Korean livestock farms.
- Harim (Harim Feed): Korean integrated food company that operates a feed division serving swine and poultry producers. Competes with Purina in Korean compound feed, vertically integrated with downstream meat processing.
- CJ CheilJedang (CJ Feed & Care): Korean food/feed conglomerate with a major compound feed business across swine, poultry, and cattle. Directly competes with Purina in the Korean livestock feed market with overlapping product portfolios and a similar direct-sales model.
- Hanil Feed: Korean compound feed producer covering swine, poultry, and ruminant segments with nationwide distribution. Competes directly with Purina for Korean livestock farm customers.
Others
- Nestlé Purina PetCare: Global pet food business that owns the underlying Purina brand trademark licensed to Cargill Agri Purina Korea. Not a direct competitor in Korean livestock feed but is the IP licensor and a related brand entity under a different parent.
Broad incumbents
- Charoen Pokphand Foods (CPF): Thai feed-and-food conglomerate with global feed operations across Asia. Broad incumbent competitor to Cargill Animal Nutrition (Purina's parent) rather than Korea-specific, but increasingly relevant as it expands into Korea-adjacent Asian markets.
- New Hope Group: China's largest animal feed manufacturer with a global expansion strategy. Broader incumbent in Asian compound feed; not Korea-specific but comparable as a regionally dominant feed platform pursuing international growth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Purina social profiles
Digital presencePurina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purina leadership team
Management profileNumber of profiles
Profiles6 records
Purina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purina M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purina
What does Purina do?
Purina (Cargill Agri Purina) manufactures and sells compound animal feeds, nutritional supplements, and species-specific nutrition programs for swine, beef cattle, dairy cattle, poultry, and specialty animals (horses, rabbits, deer, laboratory animals) across South Korea. The portfolio is anchored by flagship programs such as Neopigg (piglet nursery), Hanwoo Sarang series (Korean beef), Puratec 7-Stage (dairy), and Omolene series (horses), bundled with proprietary technologies like the Barodon immunostimulator and supported by digital farm management platforms.
Is Purina a public or private company?
Purina is a private company. It is classified as corporate owned and is currently operating.
When was Purina founded?
Purina was founded in 1967. It employs 251 to 500 people.
Where is Purina based?
Purina is headquartered in Seongnam, South Korea, in the Asia region.
How does Purina make money?
One revenue line is on record: animal Feed Products and Nutrition Programs.
Who are Purina's main competitors?
Direct peers on record are De Heus, Woosung Feed, NongHyup Feed (NH Feed), Easy Bio, Harim (Harim Feed), CJ CheilJedang (CJ Feed & Care) and Hanil Feed. Nestlé Purina PetCare is listed as an others. Broad incumbents are Charoen Pokphand Foods (CPF) and New Hope Group.
Does Purina have an API?
No public API is recorded for Purina.
What industry is Purina in?
Purina's product category is Animal Feed & Livestock Nutrition Manufacturing. Its primary akta.pro industry code is AFADAMAG, Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health), with a secondary code of HLAMAHAD, Livestock & Poultry Nutrition (Feed & Premixes). Its NAICS code is 311119 and its SIC code is 200.