VLLO
VLLO is a mobile video editing application developed by South Korea-based Vimosoft Co., Ltd., serving 57M+ social media creators and casual users globally with AI-powered editing tools, template libraries, and freemium subscription tiers across iOS and Android.
- Company typePrivate
- Founded2015
- HeadquartersDongan, South Korea
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What VLLO does
VLLO is a mobile-first video editing application developed and operated by Vimosoft Co., Ltd., a privately held South Korean software company headquartered in Anyang-si, Gyeonggi-do. Founded in 2015, the company targets social media content creators, influencers, and casual video editors worldwide, with the app having accumulated more than 57 million downloads across the Apple App Store and Google Play Store and earning recognitions including Apple App Store App of the Year and Google Play Self Improvement App of the Year. The company operates with a small team of 11–50 employees led by CEO Lee Hyun (also referenced as Kyunghyun Lee / Gyeong-hyeon Lee).
The product portfolio centers on the VLLO mobile editor, which delivers pro-grade editing through VLLO Studio templates (one-tap finishing), key frame animation, mosaic/blur, silence removal, audio extraction, and a content library of 1,800+ copyright-free music tracks and 3,500+ design assets. AI-powered capabilities include AI Auto Caption (speech detection and instant subtitling), AI Voice (multi-language text-to-speech narration), AI Background Remove (one-tap subject isolation), and AI Tracking (subject-aware overlay). Notably, VLLO's AI stack is built on third-party APIs — ElevenLabs for AI Voice and Supertone Inc.'s Supertonic-3 model under the BigScience OpenRAIL-M License for certain AI services — with on-device media processing and cloud-rendered AI outputs. No proprietary in-house models, patents, or research-grade AI assets are disclosed.
The business runs on a product-led growth motion distributed globally through app stores, with marketing concentrated on YouTube, Instagram, and TikTok. Monetization is layered into three tiers: VLLO Premium (paid features; new subscriptions no longer offered, existing subscribers continued), VLLO AI Plus (AI features subject to third-party API usage limits), and VLLO Premium Plus (integrated bundle with no mid-period downgrade). A lifetime license is offered via the official website, alongside a B2B/educational subscription tier with institution-level eligibility verification. Capital structure appears largely bootstrapped with a single disclosed investment of approximately $1.7M from Mirae Asset Venture Investment in November 2019, no parent company, and no subsequent institutional rounds, consistent with a lean, founder-controlled operation.
VLLO firmographics
Firmographics- Name
- VLLO
- Legal name
- Vimosoft Co., Ltd.
- Website
- https://vllo.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VLLO is a mobile video editing application developed by South Korea-based Vimosoft Co., Ltd., serving 57M+ social media creators and casual users globally with AI-powered editing tools, template libraries, and freemium subscription tiers across iOS and Android.
- Ownership category
- akta.pro rank
VLLO industry classification
Industry- Product category
- Mobile Video Editing Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Industries (5121)
- akta.pro primary industry
- Short-Form Video Creation, Editing & Templates Apps (MPACAHAE)
- akta.pro secondary industry
- Short-Form User-Generated Video Platforms (MPACABAB)
Keywords
Where VLLO is headquartered
LocationHeadquarters
- HQ city
- Dongan
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
VLLO business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- VLLO Premium Subscription: Premium subscription package offering no-watermark export and advanced features. Operates on automatic renewal basis (weekly/monthly/annual). New subscriptions no longer available as of the effective date of current terms; existing subscribers may continue under prior terms.
- VLLO AI Plus Subscription: Subscription product including AI features (AI Voice, AI Auto Caption, AI Background Remove, AI Tracking) utilizing external AI APIs. Daily usage limits may apply. Automatically renews unless cancelled 24 hours before renewal date.
- VLLO Premium Plus Subscription: Integrated bundle combining VLLO Premium features and VLLO AI Plus features. Once upgraded to Premium Plus, downgrading to Premium alone is not permitted during current subscription period.
- Lifetime License Purchase: One-time lifetime purchase option for VLLO Premium features. Provides access to features available at time of purchase; future significant feature additions may incur additional charges.
- B2B/Educational Subscriptions: Educational accounts for institutions available through direct website purchase. Requires institution name, contact person's name, phone number, email address, and proof of eligibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | VLLO Premium Plus (Annual) |
| One time/ perpetual license | Multi-year contract | VLLO Premium Plus Lifetime |
| Subscription | Annual | B2B/Educational Accounts |
| Freemium | Pay-as-you-go | Free Tier with Watermark |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
VLLO product offering
Product offeringCore offering
VLLO is a mobile-first video editing application available on iOS and Android that enables social media creators and casual users to produce professional-looking videos through AI-powered features (auto caption, AI voice, background removal, subject tracking), one-tap template finishing, and a library of copyright-free music and design assets. The product is offered under a freemium model with watermarked free exports and paid subscription tiers (Premium, AI Plus, Premium Plus) plus a lifetime license option.
Product overview
VLLO is a mobile video editing application developed by Vimosoft Co., Ltd., available on iOS and Android platforms. The product portfolio centers on VLLO as the core video editor, with premium tiers including VLLO Premium (paid features), VLLO AI Plus (AI-powered features like AI Voice using ElevenLabs API), and VLLO Premium Plus (integrated bundle of both). Key features include VLLO Studio (template-based editing), AI Auto Caption, AI Background Remove, AI Tracking, and AI Voice. The app also includes an Audio Library (1,800+ copyright-free tracks) and Graphics Packages (3,500+ design assets). VLLO positions itself as a no-watermark editor with pro-level features accessible to everyday creators, having been downloaded over 57 million times worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- VLLO Mobile Video Editor Mobile video editing application available on iOS App Store and Google Play Store, offering pro-level editing with AI-powered features for everyday content creators and casual users worldwide.
- VLLO Premium Subscription
Quantifiable outcome
- 57M+ creators worldwide have chosen VLLO as their video editor
- +2 more outcomes
Companies that use VLLO
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
VLLO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature10 records
VLLO partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ElevenLabscoreElevenLabs provides external AI API services for VLLO's AI Voice feature, enabling text-to-speech narration in multiple languages and styles. User content (input text) may be transmitted to ElevenLabs for AI output generation. Daily usage limits may apply based on ElevenLabs API policies.
- Supertone Inc.coreSupertone provides the Supertonic-3 AI model for certain VLLO AI Services, licensed under the BigScience OpenRAIL-M License. This model powers specific voice-related AI features within the VLLO platform.
- Meta (Facebook, Instagram)minorMeta platforms receive device identifiers and app usage/visit records from VLLO for the purpose of providing targeted advertising and analyzing marketing effectiveness.
- Google (Google Ads)minorGoogle receives device identifiers (ADID/IDFA) and app usage/visit records from VLLO for the purpose of providing targeted advertising and analyzing marketing effectiveness.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
VLLO competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VLLO social profiles
Digital presenceVLLO financial estimates
Financial estimateRevenue estimate
Valuation estimate
VLLO leadership team
Management profileNumber of profiles
Profiles1 record
VLLO funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VLLO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VLLO
What does VLLO do?
VLLO is a mobile-first video editing application available on iOS and Android that enables social media creators and casual users to produce professional-looking videos through AI-powered features (auto caption, AI voice, background removal, subject tracking), one-tap template finishing, and a library of copyright-free music and design assets. The product is offered under a freemium model with watermarked free exports and paid subscription tiers (Premium, AI Plus, Premium Plus) plus a lifetime license option.
Is VLLO a public or private company?
VLLO is a private company. It is classified as venture growth investor backed and is currently operating.
When was VLLO founded?
VLLO was founded in 2015. It employs 11 to 50 people.
Where is VLLO based?
VLLO is headquartered in Dongan, South Korea, in the Asia region.
How does VLLO make money?
Five revenue lines are on record. VLLO Premium Subscription is the primary driver. The others are VLLO AI Plus Subscription, VLLO Premium Plus Subscription, lifetime License Purchase and B2B/Educational Subscriptions.
Does VLLO have an API?
No public API is recorded for VLLO.
What industry is VLLO in?
VLLO's product category is Mobile Video Editing Software. Its primary akta.pro industry code is MPACAHAE, Short-Form Video Creation, Editing & Templates Apps, with a secondary code of MPACABAB, Short-Form User-Generated Video Platforms. Its NAICS code is 51219.