Zabka Group

What Zabka Group does

Żabka Group S.A. is a publicly listed (WSE:ZAB), Luxembourg-incorporated holding company that operates Poland's largest convenience store network and an increasingly integrated convenience ecosystem. Founded in 1998 and headquartered operationally in Poznań, the Group runs three core business units: Żabka Polska (retail operations across traditional convenience, Drive, Non Stop, and mobile stores), Żabka International (foreign expansion, currently leading the Froo-branded rollout in Romania via a joint venture with DRIM Daniel Distributie), and Żabka Future (the digital ecosystem including the Żappka loyalty/payments app, autonomous Żabka Nano stores, q-commerce via Żabka Jush, e-grocery via Delio, and the D2C meal brands Maczfit and Dietly.pl). As of mid-2026, the network comprises 12,942 stores, over 11,000 franchisees, 10.8 million Żappka app users, and 4.3 million daily transactions, with 18 million consumers within 500 metres of a store.

The business model is predominantly franchise-driven: franchisees operate stores under the Żabka brand, purchase inventory from the network, and pay ongoing fees in exchange for supply-chain access, the proprietary technology stack, and brand use. Revenue streams therefore include retail/wholesale inventory sales to franchisees, franchise fees and royalties, digital services (e-grocery and q-commerce), subscription/transaction-based D2C meal revenue (Maczfit, Dietly.pl), logistics and warehousing services, and real estate/asset management through dedicated subsidiaries. The technology foundation is built on Microsoft Azure, Snowflake (processing 450 TB of data daily), Salesforce, SAP Integration Suite, and proprietary AI/ML systems deployed since 2017–2018 for store location, dynamic pricing, assortment optimisation, and personalisation, with third-party AI partnerships (AiFi for computer vision in autonomous stores, Synerise for the personalisation engine).

Żabka monetises its data assets commercially through the Advanced Customer Insight Tool (ACIT), which gives 50+ FMCG suppliers (representing 70% of Żabka turnover) access to insights drawn from 9.5+ billion sales transaction records growing by 3+ million per day. The Group is controlled by CVC Capital Partners (approximately 77% post-IPO) with Partners Group as a significant minority, having completed a PLN 6.45 billion IPO on the Warsaw Stock Exchange in October 2024 at a PLN 21.5 billion valuation. FY2025 sales to end customers reached PLN 31.1 billion with net profit above PLN 1 billion; Q1 2026 delivered PLN 7.4 billion in sales (12.0% YoY growth versus a 2.5% market) and adjusted EBITDA of PLN 674 million (+13.1% YoY).

Name

Zabka Group

Legal name

Zabka Group S.A.

Website

https://zabkagroup.com

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Żabka Group operates Poland's largest convenience store chain with 12,942 stores and 11,000 franchisees, plus an integrated convenience ecosystem spanning the Żappka app (10.8M users), q-commerce, D2C meals, and autonomous stores across Poland and Romania.

Ownership category

akta.pro rank

Product category

Convenience retail

NAICS

Convenience Retailers (445131), Convenience Retailers and Vending Machine Operators (44513), Grocery and Convenience Retailers (4451)

SIC

Retail-Convenience Stores (5412), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Kiosk & Micro-Format Convenience Retail (CRAHABAD)

akta.pro secondary industries

General Online Grocery (Full-Basket) (CRAHAIAA), Convenience Store QSR / Foodservice (Prepared Foods) (THAFAAAM), Self-Checkout Kiosks & Interactive Retail Kiosks (HDACAKAH)

Keywords

• Convenience retail
• Autonomous stores
• Q-commerce delivery
• Franchise operations
• Meal delivery services

Headquarters

HQ city

Luxembourg

HQ country

Luxembourg

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Retail Store Operations: Revenue from sales of goods through 12,942 brick-and-mortar stores including Żabka convenience format, Żabka Nano autonomous stores, Żabka Drive, and franchise-operated locations. Franchisees purchase inventory from the network.
2. Franchise Fees and Royalties: Ongoing franchise fees from over 11,000 franchisees operating under the Żabka brand, including access to supply chain, technology platforms, and brand.
3. Digital Services (E-commerce & Q-commerce): Revenue from rapid grocery delivery via Żabka Jush app and same-day delivery supermarket via Delio app, dark store network serving exclusively online orders.
4. Meal Kit Delivery (Maczfit & Dietly.pl): Direct-to-consumer meal services including Maczfit (market-leading meal provider) and Dietly.pl (meal marketplace and SaaS provider).
5. Logistics and Supply Chain Services: Logistics and warehousing operations supporting the store network through dedicated logistics centers.
6. Real Estate and Asset Management: Property acquisition and management through dedicated subsidiaries for store locations and expansion.

Go-to-market motion4 records

Distribution channels8 records

Marketing channels7 records

Core offering

Żabka Group operates Poland's largest convenience store network of 12,942 brick-and-mortar stores under a franchise model supported by 11,000+ franchisees, complemented by autonomous Żabka Nano stores, q-commerce delivery via Żabka Jush, e-grocery through Delio, direct-to-consumer meal services Maczfit and Dietly.pl, and the Żappka mobile platform with 10.8 million users. The group also manages a nationwide logistics network and supplies digital tooling and proprietary AI systems (including AiFi-based autonomous checkout and ACIT supplier analytics) across all formats.

Product overview

Żabka Group operates as a comprehensive convenience ecosystem combining physical retail (12,942 brick-and-mortar stores), digital platforms (Żappka app with 10.8 million users, Żabka Jush q-commerce, Delio e-grocery), meal services (Maczfit, Dietly.pl), and technology-driven innovation (Żabka Nano autonomous stores, Żabka Eko Smart sustainable format). The portfolio is organized into three core business units: Żabka Polska manages retail operations and the physical store network; Żabka International handles foreign expansion; and Żabka Future develops the digital ecosystem. Supporting brands include meal delivery services, financial services (Żappka Pay), and specialized store formats (autonomous Nano, eco-friendly Eko Smart, drive-through, mobile). The Group generated PLN 31.1 billion in sales to end customers in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Żabka Nano: Autonomous, self-service convenience stores operating 24/7 using AI technology (AiFi) - the largest chain of autonomous stores in Europe
• Żabka Eko Smart
• Żabka Jush
• Delio
• Żabka Drive / Żabka Non Stop
• Maczfit
• Dietly.pl
• Żappka
• Froo.ro
• Porcja DobreGo!
• Foodini
• Plant Hunter
• Wycisk

Products and services

• Żabka convenience stores (franchise network) Core brick-and-mortar convenience store network in Poland, including standard Żabka, Żabka Drive (drive-through), Żabka Non Stop (extended hours), and Mobile Store formats, operated by 11,000+ franchisees under the Żabka brand with technology, supply chain and brand access provided centrally.
• Żabka Nano autonomous stores Autonomous, staffless 24/7 convenience stores powered by AiFi camera-based computer vision and machine learning for cashierless checkout; deployed in offices, gyms, hospitals, transit hubs and other locations where traditional stores are not viable.
• Żabka Jush (q-commerce) Rapid grocery delivery (q-commerce) service via mobile app with dark stores serving exclusively online orders; one of the leading q-commerce providers in Poland.
• Delio (e-grocery) Online supermarket with same-day grocery delivery service; fastest-growing e-grocery service in Poland, operating from dark stores dedicated to online orders as part of the Lite e-commerce startup.
• Maczfit (meal subscription) Market-leading direct-to-consumer meal provider delivering balanced, healthy ready meals to consumers throughout Poland under recurring meal plans.
• Dietly.pl (meal marketplace) Leading online direct-to-consumer meal marketplace and SaaS provider enabling comparison, selection, and management of boxed meal orders across Poland.
• Żappka mobile application Mobile loyalty and payment application with 10.8 million users enabling payments, contactless shopping, loyalty rewards (Żapps), personalized offers, and integration with Żappka Pay financial services across the Żabka ecosystem.
• Żappka Pay financial services Mobile payment and financial services platform developed in partnership with PKO Bank Polski, Visa and Planet Pay, enabling digital payments and in-app financial services for Żabka customers.
• Żabka Eko Smart store format Eco-friendly and smart store concept serving as laboratory for environmental innovations, with green energy, perovskite solar, CO2 refrigeration, vertical turbines, smart shop controls, vertical gardens, and circular economy practices.
• Robbie hot-dog robot Autonomous robotic station preparing hot dogs on demand 24/7 in Żabka Nano locations with a multilingual interface, developed with VeloxAlpha SA.
• Froo Romania convenience stores (JV) Modern convenience stores in Romania operated under the Froo brand through a joint venture with DRIM Daniel Distributie, one of Romania's largest FMCG distributors, supporting Żabka Group's international expansion.
• Frank franchisee chatbot AI-powered virtual assistant in the Cyberstore app supporting more than 8,600 franchisees across 10,000+ stores, built with KODA; handles operational inquiries, automates support, and integrates with existing systems.

Quantifiable outcome

• 12.0% YoY revenue growth in Q1 2026, outpacing market at 2.5%
• +6 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature8 records

Partnerships

16 partnerships are on record, tiered core, secondary and minor.

• PKO Bank PolskicoreStrategic or Co-development Partner · 20 April 2026Strategic partnership for Żappka Pay financial services development. Joint collaboration with Visa and Planet Pay to develop financial services within the Żappka ecosystem.
• VisacoreStrategic or Co-development Partner · 20 April 2026Strategic partnership for Żappka Pay financial services development. Collaboration to enable payment solutions and financial services within Żabka's digital ecosystem.
• Planet PaycoreStrategic or Co-development Partner · 20 April 2026Strategic partnership for Żappka Pay financial services development. Working with PKO Bank Polski and Visa to develop financial services.
• AiFi Inc.coreTechnology or IntegrationTechnology partnership for autonomous Żabka Nano stores. AiFi provides camera-based computer vision and machine learning platform enabling cashierless shopping. Partnership enables Żabka to operate Europe's largest autonomous store network.
• SynerisecoreTechnology or IntegrationLong-term technology partnership where Synerise's platform serves as core of Żappka app, providing AI-based personalization engine. CEO Jarosław Królewski describes cooperation as example of ambitious plans becoming reality through cutting-edge technology.
• SnowflakecoreTechnology or IntegrationData cloud platform partnership. Żabka processes 450 TB of data daily using Snowflake. Partnership enables faster data-driven decisions and new business opportunities. Recognized as Data Sharing Leader EMEA Award 2021.
• MicrosoftcoreTechnology or IntegrationCloud infrastructure partnership using Microsoft Azure platform enabling real-time transaction processing, rapid data recovery, and business continuity. Core technology foundation for Żabka's digital operations.
• SalesforcecoreTechnology or IntegrationTechnology implementation partnership recognized as Most Innovative Retail Implementation in Poland. Supports customer engagement and operational processes.
• SAPcoreTechnology or IntegrationSAP Integration Suite implementation for building smart integration core. Received SAP Global Innovation Award 2022 for 'Summit of Digitization of Trade'. Core ERP and integration platform.
• VeloxAlpha SAsecondaryTechnology or IntegrationDevelopment partnership for Robbie hot-dog serving robot in Żabka Nano autonomous stores. Created autonomous device preparing hot dogs on demand 24/7.
• KODAsecondaryTechnology or IntegrationChatbot development partnership creating Frank virtual assistant for franchisee support in Cyberstore app. Scaled to support 10,000+ stores and 8,600+ franchisees.
• MIT Enterprise Forum CEEsecondaryGTM or Marketing PartnerStartup acceleration partnership through Żabka Future Lab. MIT Enterprise Forum brings experience in transforming innovative startups into rapidly growing companies with international market access.
• Kozminski Business HubsecondaryGTM or Marketing PartnerStartup Impact Program partnership looking for young companies needing support to fully develop, focused on positive world impact. Part of Żabka Venture Studio ecosystem.
• FoodTech LabsecondaryGTM or Marketing PartnerFoodtech acceleration program seeking innovative food products, alternative protein sources, and solutions supporting recycling and reusability. Part of Żabka Venture Studio.
• DRIM Daniel DistributiecoreChannel Partner/ Reseller/ DistributorJoint venture partner for Romania expansion operating under Froo brand. DRIM Daniel Distributie is one of Romania's largest FMCG distributors. 118 stores opened as of May 2026, targeting 200 by year-end.
• Inspiring More Sustainability (IMSLux)minorGTM or Marketing PartnerPartnership for sustainability initiatives. Listed in Żabka Group's partnership section.

Scale indicators19 records

Recent moves9 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/zabka
• YouTubeyoutube.com/@zabkagroup
• Instagraminstagram.com/zabka_polska
• LinkedInlinkedin.com/company/zabka-polska

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries14 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zabka Group