Synerise
Synerise is a Kraków-based AI behavioral data platform processing 42 billion monthly events across 6+ billion profiles for enterprise retail, banking, and telecom customers. Its unified platform combines data, AI, automation, and decisioning hubs with proprietary models and agents.
- Company typePrivate
- Founded2013
- HeadquartersKraków, Poland
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Synerise does
Synerise is a Polish AI and behavioral data platform founded in 2013, headquartered in Kraków, Poland, with offices in Warsaw and London. The company operates a unified platform that ingests, processes, and activates behavioral data at enterprise scale, reporting 42 billion events processed per month, 6+ billion profiles, and throughput of 30,000 AI predictions per second. Customers span 30+ countries and include Nike, H&M, IKEA, Carrefour, Coca-Cola, Samsung, Orange, mBank, Banco Ripley, JD, Crocs, Hugo Boss, Rossmann, Castorama, CCC, Pepco, and Decathlon.
The platform is built around five integrated hubs: a Behavioral Data Hub for real-time data ingestion, an AI Hub hosting proprietary models including the Cleora graph embedding and the TerrariumDB columnar database, an Automation Hub, a Decision Hub, and an Experience Hub for end-user delivery. Synerise has shipped vertical AI agents — Synerise Agent, Shopping Assistant, and Recommendation Agent — alongside the Brickworks AI-native modeling environment, with the majority of the 300+ workforce (60%) in engineering and research roles and a dedicated Synerise Academy for talent development.
The business model is enterprise SaaS delivered via multi-year contracts with custom pricing and SLAs, targeting primarily retail, banking, telecom, and consumer goods segments. The company has raised approximately $60M+ in cumulative funding across a $23M Series B from Carpathian Partners (2022), an $8.5M Series B+ from VTEX (2024), and roughly $28.8M from the European Investment Bank (November 2025).
Synerise firmographics
Firmographics- Name
- Synerise
- Legal name
- Synerise S.A.
- Website
- https://synerise.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Synerise is a Kraków-based AI behavioral data platform processing 42 billion monthly events across 6+ billion profiles for enterprise retail, banking, and telecom customers. Its unified platform combines data, AI, automation, and decisioning hubs with proprietary models and agents.
- Ownership category
- akta.pro rank
Synerise industry classification
Industry- Product category
- Behavioral AI Infrastructure
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Knowledge Graphs, Ontologies & Entity Resolution (HDAAADAI)
- akta.pro secondary industries
- Conversational NLP & Dialogue Management (chatbots, agents) (HDAAADAF), Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)
Keywords
Where Synerise is headquartered
LocationHeadquarters
- HQ city
- Kraków
- HQ country
- Poland
- HQ region
- Europe
Offices3 records
Markets served
Synerise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D
Revenue model
- Enterprise SaaS Platform: Subscription-based AI and behavioral data platform with custom enterprise pricing including SLAs, deployment options (SaaS, Private Cloud, On-Premise), and tiered service levels based on usage volume and features.
- Strategic Partnership Revenue: Revenue generated through deep technological partnerships like VTEX to enhance AI capabilities in commerce platforms, potentially including integration fees and platform access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise Sales - Custom pricing for organizations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels12 records
Synerise product offering
Product offeringCore offering
Synerise is a behavioral AI infrastructure platform that captures, models, and activates customer behavioral data in real time. It provides self-supervised foundation models, identity resolution, and automated decision logic deployed as a composable platform spanning data ingestion, prediction, automation, and cross-channel experience delivery for large enterprises.
Product overview
Synerise is a composable AI infrastructure platform that operates as a GrowthOS with a platform-plus-modules architecture. The core Synerise Platform (Behavioral AI Infrastructure) provides foundation models for predicting customer behavior at scale. The platform is organized into six interconnected hubs: Behavioral Data Hub (real-time data ingestion and identity resolution), AI Hub (prediction and inference), Automation Hub (workflow orchestration), Decision Hub (optimization and simulation), Data Modeling Hub (schema governance), and Experience Hub (cross-channel delivery). Supporting products include TerrariumDB (proprietary distributed database with sub-millisecond latency), Cleora (graph embedding technology), Brickworks (schema-based CMS), Synerise Agent and Shopping Assistant (AI-powered automation), Recommendation Agent and Synonym Agent (domain-specific AI agents), Colloid Design System (open-source React components), plus Loyalty Program, AI Search, and Dynamic Content solutions. The platform processes 42 billion events per month across 6+ billion profiles, serving 30,000 AI predictions per second.
Differentiator
Problem solved
Functional benefit
Brands
- Behavioral Data Hub: Real-time behavioral data platform that captures, transforms, and enriches behavioral signals into continuously-evolving profile representations with sub-millisecond latency.
- Brickworks
- Colloid Design System
- TerrariumDB
- AI Hub
- Automation Hub
- Decision Hub
- Experience Hub
- Cleora
Products and services
- Synerise Platform (Behavioral AI Infrastructure) World's most advanced behavioral AI infrastructure built on computational science. Self-supervised foundation models predict next actions, personalize interaction surfaces, and automate decision logic, processing billions of events per day with sub-millisecond inference.
- Brickworks Schema-based behavioral CMS with AI-native personalization, federated data, single-API delivery, and AI-agent-ready structured JSON outputs for loyalty programs, catalogs, and campaigns. Sub-10ms API latency and 99.99% schema validation accuracy.
- Synerise Agent AI agent for productivity automation, conversational commerce, and campaign management. Powered by behavioral data with autonomous multi-step action capabilities for enterprise teams.
- Shopping Assistant
Quantifiable outcome
- Profile completeness improved from 34% to 92% (+170%)
- +8 more outcomes
Companies that use Synerise
Customer profileNamed customers33 records
Segments4 records
Ideal customer profiles4 records
Synerise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability11 records
Feature7 records
Synerise partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Wisła Krakówflagship3-year naming rights partnership for Synerise Arena (Stadion Miejski im. Henryka Reymana w Krakowie) - first-ever title sponsor in stadium's history. Partnership includes AI-powered fan engagement, event analytics, and smart stadium operations using Synerise technology.
- Google CloudcoreCloud infrastructure partner providing deployment regions in Belgium (GCP West Europe). Synerise operates on Google Cloud Platform with dedicated status page monitoring.
- Microsoft AzurecoreCloud infrastructure partner providing deployment regions for EU and US markets. Synerise operates on Microsoft Azure with dedicated status pages for both regions.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Synerise competitors and assessment
Company assessmentBroad incumbents
- Salesforce Data Cloud: Salesforce's enterprise CDP offering, bundled with Marketing Cloud and Customer 360; overlaps directly with Synerise's Behavioral Data Hub and identity-resolution capabilities but as part of a much broader CRM/suite.
- Adobe Real-Time CDP: Adobe Experience Platform's real-time customer data platform serving large B2C brands — directly competes in enterprise CDP, behavioral data unification, and personalization use cases where Synerise sells.
- SAP Customer Data Platform: SAP's enterprise CDP integrated with the broader SAP Customer Experience suite; competes for the same large enterprise CX/CDP RFPs that Synerise's banking (mBank) and retail (Carrefour, IKEA) customers evaluate.
Direct peers
- Treasure Data: Enterprise CDP focused on customer data unification and AI-driven marketing; targets similar Fortune-500 and large-enterprise customers and competes head-to-head with Synerise's behavioral AI positioning.
- mParticle: Customer data platform focused on real-time data collection, identity resolution, and integration across marketing stacks — comparable to Synerise's Behavioral Data Hub and enterprise SaaS GTM.
- Twilio Segment: Developer-first customer data platform owned by Twilio; comparable behavioral event ingestion, identity resolution, and audience activation stack serving digital businesses of similar size to Synerise's customer base.
- ActionIQ: Enterprise CDP purpose-built for large B2C brands; offers similar customer data unification, segmentation, and activation capabilities as Synerise, particularly for retail and financial services.
- Algonomy: AI-first personalization and customer engagement platform for retail; directly comparable in vertical focus (retail/fashion), AI-driven personalization, and behavioral prediction capabilities.
- Optimove: Customer-led marketing platform with AI-driven journey orchestration and predictive segmentation; comparable to Synerise in customer-lifecycle AI and multi-vertical enterprise SaaS delivery.
Emerging players
- Insider: Omnichannel customer experience platform with AI-powered personalization, predictive segmentation, and journey orchestration — comparable in product scope and growing enterprise footprint in EMEA and APAC where Synerise also operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Synerise social profiles
Digital presenceSynerise compliance and trust
Trust signalCompliance8 records
Synerise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synerise leadership team
Management profileNumber of profiles
Profiles11 records
Synerise funding detail
Funding detailFunding overview
Funding rounds12 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synerise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synerise
What does Synerise do?
Synerise is a behavioral AI infrastructure platform that captures, models, and activates customer behavioral data in real time. It provides self-supervised foundation models, identity resolution, and automated decision logic deployed as a composable platform spanning data ingestion, prediction, automation, and cross-channel experience delivery for large enterprises.
Is Synerise a public or private company?
Synerise is a private company. It is classified as venture growth investor backed and is currently operating.
When was Synerise founded?
Synerise was founded in 2013. It employs 101 to 250 people.
Where is Synerise based?
Synerise is headquartered in Kraków, Poland, in the Europe region.
How does Synerise make money?
Two revenue lines are on record. Enterprise SaaS Platform is the primary driver. The others are strategic Partnership Revenue.
Who are Synerise's main competitors?
Broad incumbents on record are Salesforce Data Cloud, Adobe Real-Time CDP and SAP Customer Data Platform. Direct peers are Treasure Data, mParticle, Twilio Segment, ActionIQ, Algonomy and Optimove. Insider is listed as an emerging player.
Does Synerise have an API?
Yes. Synerise offers a public REST API and Streaming API for developers to build and automate integrations. The API supports real-time event streaming, profile management, segmentation, automation workflows, and data activation. Available via API Gateway with REST API, Batch API, Streaming API, and Webhooks. The platform also provides MCP server integration (coming soon) for AI agents. Developer documentation is at developers.synerise.com.
What industry is Synerise in?
Synerise's product category is Behavioral AI Infrastructure. Its primary akta.pro industry code is HDAAADAI, Knowledge Graphs, Ontologies & Entity Resolution, with a secondary code of HDAAADAF, Conversational NLP & Dialogue Management (chatbots, agents). Its NAICS code is 541512 and its SIC code is 7372.