W Cycle

What W Cycle does

W-Cycle, now operating as Kayma Effect (legal entity: KAYMA EFFECT LTD.), is a privately held Israeli deep-technology company founded in 2017 and headquartered at Kibbutz Gan Shmuel, Israel. The company develops and licenses proprietary, PFAS-free chemical formulations under the SupraPulp™ brand, designed to deliver water, oil, and thermal barrier performance to molded fiber and paper packaging without plastic coatings or laminates. Its product family currently comprises three patented formulations: SupraPulp™ Ultima (extreme heat resistance up to 220°C, in pilot), SupraPulp Zero™ (foodservice-grade water and oil barriers, -40°C to 80°C), and SupraPulp™ 1.5 (precision water resistance for proteins, fresh meat, and produce, -40°C to 200°C). The company describes a 4-step methodology that optimizes 12+ critical variables per customer's fiber substrate, bridging lab formulation with industrial production.

Kayma Effect generates revenue through a B2B technology-licensing and consulting model rather than direct manufacturing. The company licenses its patented SupraPulp™ formulas and provides formula-design, material-assessment, manufacturing-strategy, and operational-scale-up services to pulp manufacturers and packaging converters that integrate the technology into their own production lines. It does not sell directly to end consumers or retailers. Its principal disclosed commercial relationship is with Melhoramentos and its subsidiary Biona in Brazil, where it served as technical partner for a molded fiber plant commissioned in 2024; Melhoramentos also led the company's $3.45 million funding round in November 2024. The company rebranded from W-Cycle to Kayma Effect in 2023.

Name

W Cycle

Legal name

KAYMA EFFECT LTD.

Website

https://w-cycle.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Kayma Effect (formerly W-Cycle) is an Israeli deep-tech company that develops and licenses proprietary PFAS-free SupraPulp™ chemical formulations, enabling pulp manufacturers and packaging converters to produce compostable molded fiber packaging with water, oil, and thermal barrier performance.

Ownership category

akta.pro rank

Product category

Compostable Food Packaging Technology

NAICS

Packaging and Labeling Services (56191)

SIC

Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)

akta.pro primary industry

Bio-Based & Biodegradable Compounds (PLA/PHA/Starch Blends) (IMANABAF)

akta.pro secondary industry

Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB)

Keywords

• Compostable food packaging
• PFAS-free barrier technology
• Molded fiber packaging
• Sustainable packaging formulations
• Packaging consulting services

Headquarters

HQ city

Ganshmuel

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Formula Licensing & Technology Transfer: Licensing of proprietary SupraPulp™ formulas to manufacturing partners. The company provides patented formulations and technical know-how for partners to produce plastic-free molded fiber packaging.
2. Consulting & Advisory Services: Comprehensive consulting services including requirements mapping, material assessment, formula design, manufacturing strategy, operational implementation, and business development support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Kayma Effect (formerly W-Cycle) develops and licenses proprietary PFAS-free chemical formulations under the SupraPulp™ brand for use in molded fiber and paper food packaging. The company pairs its patented chemistry (SupraPulp™ Ultima, SupraPulp Zero™, SupraPulp™ 1.5) with comprehensive material-science consulting — covering requirements mapping, fiber characterization, formula customization, manufacturing strategy, and industrial scale-up — delivered to pulp manufacturers and packaging companies so they can produce high-barrier, compostable packaging in-house.

Product overview

Kayma Effect (formerly W-Cycle) offers a portfolio of proprietary PFAS-free SupraPulp™ barrier technologies designed to replace single-use plastics in the molded fiber packaging industry. The core product line includes three formulations: SupraPulp™ Ultima (extreme thermal resistance up to 220°C, currently in pilot), SupraPulp Zero™ (standard for hot foodservice with water and oil barriers), and SupraPulp™ 1.5 (precision water barrier for proteins and produce). These technologies integrate with manufacturers' cellulose fibers through a comprehensive consulting services framework encompassing requirements mapping, material assessment, formula design and customization, manufacturing strategy, operational scale-up, and business development support.

Differentiator

Problem solved

Functional benefit

Brands

• SupraPulp™: Proprietary PFAS-free pulp and bio-packaging technology delivering superior water and oil resistance at high temperatures, certified for home and industrial compostability.
• SupraPulp™ Ultima
• SupraPulp Zero™
• SupraPulp™ 1.5

Products and services

• SupraPulp™ Ultima (SP-Ultima) Patented, PFAS-free technology engineered for extreme thermal resistance in molded fiber packaging. Sustains temperatures up to 220°C (428°F) for up to 60 minutes, suitable for ovenable and microwaveable packaging and both oily and watery food products. Licensed to pulp manufacturers and packaging converters. Currently in pilot phase.
• SupraPulp Zero™ (SP-Zero) High-performance, non-coated PFAS-free barrier solution engineered to meet the strictest global regulatory standards for foodservice applications. Delivers industrial-grade water and oil barrier resistance. Temperature range: -40°C to 80°C; microwave compatible. Licensed to foodservice and hospitality packaging manufacturers.
• SupraPulp™ 1.5 (SP-1.5) Optimized, PFAS-free formulation engineered for superior water resistance. Provides uncompromising liquid water barrier for protein, fresh meat, and produce packaging with structural integrity against natural juices. Temperature range: -40°C to 200°C. Licensed to pulp manufacturers and packaging converters.
• Comprehensive Material Development & Consulting Services End-to-end B2B consulting service for pulp manufacturers and packaging companies adopting SupraPulp™ technology, including requirements mapping and planning, cellulose fiber assessment and selection, bespoke formula design and customization, manufacturing strategy and equipment advisory, operational implementation and industrial scale-up, and business development support. Delivered as scoped engagements with on-site technical support.

Quantifiable outcome

• Biona entered sustainable packaging market within 18-month timeframe

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Biona (A Melhoramentos Company)coreStrategic or Co-development Partner · 1 January 2024Kayma joined as technical partner to help Biona (a Brazilian pulp manufacturer and Melhoramentos company) overcome technical bottlenecks in entering the molded pulp food packaging market. The partnership included material/process validation, sustainability focus, and operational implementation support, enabling Biona to commission a world-class production facility and enter the sustainable packaging market within 18 months.
• Melhoramentos Latin AmericacoreStrategic or Co-development PartnerPartnership with Brazilian company Melhoramentos Latin America to produce next-generation high-performance pulp-fiber packaging. W-Cycle shares its proprietary technology with Melhoramentos for producing compostable food containers. This collaboration advances recyclable and compostable technologies to meet evolving consumer and regulatory demands in the Latin America market.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pactiv Evergreen: Pactiv Evergreen is a large food and beverage packaging manufacturer with sustainability initiatives. It competes in food packaging categories where W-Cycle's technology applies and represents both a competitor and potential customer for fiber-based barrier solutions.
• Huhtamaki: Huhtamaki is a major global food packaging manufacturer with a growing portfolio of sustainable/fiber-based products. As a broad incumbent, it both competes with W-Cycle's downstream applications and represents a potential licensing customer for PFAS-free barrier technologies.
• Solenis: Solenis is a large specialty chemicals supplier to the pulp, paper, and packaging industries, offering barrier chemistries and functional additives. As a broad incumbent, it competes with W-Cycle for pulp/packaging manufacturer R&D budgets but serves a much wider customer base.

Others

• Melhoramentos: Melhoramentos is a Brazilian pulp/paper company and W-Cycle's strategic partner/investor via its Biona subsidiary. While not a technology peer, it is the anchor customer driving W-Cycle's current commercial deployment in Latin America.

Direct peers

• PulPac: PulPac develops dry-molded fiber technology for packaging via a licensing/partnership model very similar to W-Cycle/Kayma. Both companies license proprietary technology to packaging manufacturers, enabling sustainable fiber-based packaging without plastic — making them direct competitors in the PFAS-free/plastic-free packaging space.
• EcoSynthetix: EcoSynthetix produces bio-based specialty chemicals and additives for the paper and packaging industry. It shares W-Cycle's model of licensing/selling proprietary bio-based formulations to paper manufacturers, with overlapping end-customers in sustainable packaging.
• Earthodic: Earthodic develops PFAS-free barrier coatings for paper and molded fiber packaging. It directly competes with W-Cycle's SupraPulp™ formulations by offering bio-based barrier technologies targeting the same food packaging customers and regulatory drivers.

Emerging players

• NatureWorks: NatureWorks produces Ingeo PLA biopolymers used in compostable packaging. While W-Cycle works with cellulose fibers and NatureWorks with PLA, both target the same end market of replacing single-use plastics in food packaging.
• Sulapac: Sulapac develops bio-based, compostable materials for cosmetics and food packaging applications. It overlaps with W-Cycle's mission to replace single-use plastics with compostable alternatives, though Sulapac focuses on material pellets rather than fiber-barrier additives.
• Footprint: Footprint develops plant-based molded fiber packaging for food service and consumer goods. It competes with W-Cycle's downstream customers (and with W-Cycle-enabled manufacturers) in the molded fiber food packaging market, particularly in the US.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W Cycle