PulPac
PulPac is a Swedish greentech company that licenses its patented Dry Molded Fiber technology to packaging manufacturers and brand owners globally, enabling plastic-free, low-CO2 fiber-based packaging produced on PulPac Modula and PulPac Scala machine platforms.
- Company typePrivate
- Founded2018
- HeadquartersGothenburg, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingServices
What PulPac does
PulPac is a Swedish greentech company founded in 2018 and headquartered in Gothenburg that has developed and patented Dry Molded Fiber, a dry fiber-forming process for producing rigid, three-dimensional fiber-based packaging as a replacement for single-use plastics. The technology mills commercially available pulp into a dry web, optionally applies a biobased PFAS-free barrier, and forms finished parts in a standard plate press using heat and pressure, using almost no water, up to 10x faster than wet molding, and with validated lifecycle emissions up to 80% lower than alternatives. PulPac monetizes the platform through a licensing model in which converters and brand owners sign royalty-bearing license agreements to manufacture Dry Molded Fiber products on the company's PulPac Modula (high-volume modular line) and PulPac Scala (compact injection-molding-based line) machine platforms, both of which are sold through third-party turnkey partners such as Huarong, Curt G. JOA, TechTribe, ANDRITZ and Optima.
The company serves two primary customer segments: packaging manufacturers and converters that license the technology and integrate it into existing production, and global brand owners (Diageo, Haleon, Sanofi, Bayer, L'Oréal) that join PulPac-led Collectives (Bottle Collective, Blister Pack Collective, co-founded with PA Consulting) to co-develop bespoke applications. Its licensee footprint spans Europe (Stora Enso in Skene, Sweden; Hèbert Group in France), North America (Dart Container), Asia (HZ Green Pulp in Malaysia, Nippon Molding in Japan) and Australia (Zipform Packaging), with additional verticals under development in pharmaceutical blister packs, snus cans and beauty packaging. PulPac is privately held, with WPP as the largest shareholder alongside strategic investors Aliaxis, Stora Enso and Amcor Ventures, and operates a wholly-owned subsidiary, PulPac Applications AB.
PulPac firmographics
Firmographics- Name
- PulPac
- Legal name
- PulPac AB
- Website
- https://pulpac.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PulPac is a Swedish greentech company that licenses its patented Dry Molded Fiber technology to packaging manufacturers and brand owners globally, enabling plastic-free, low-CO2 fiber-based packaging produced on PulPac Modula and PulPac Scala machine platforms.
- Ownership category
- akta.pro rank
PulPac industry classification
Industry- Product category
- Sustainable Packaging Technology
- NAICS
- Pulp Mills (32211), Corrugated and Solid Fiber Box Manufacturing (322211)
- SIC
- Pulp Mills (2611)
- akta.pro primary industry
- Fiber-Based Sustainable Packaging (Recycled Paper, Molded Fiber, Bagasse) (IMALAMAA)
- akta.pro secondary industry
- Molded Fiber Packaging (Pulp Trays, Clamshells, Egg Cartons) (IMALACAF)
Keywords
Where PulPac is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
PulPac business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Others
Revenue model
- Technology licensing royalties: Licensees sign a license agreement and pay PulPac a royalty on sales of Dry Molded Fiber products manufactured using PulPac's patented process; the normal path from validation to commercial production takes approximately 6-12 months.
- Strategic equity and debt capital: Cross-industrial equity placements (e.g., the €31 million private placement led by Aliaxis with Stora Enso, Amcor Ventures and Teseo Capital) and venture-debt facilities (€20 million EIB loan) used to fund global scale-up of the licensing platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | License royalty on licensee sales (negotiated, not publicly listed) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
PulPac product offering
Product offeringCore offering
PulPac licenses its patented Dry Molded Fiber technology, a dry, fast and energy-efficient fiber-forming process in which commercially available pulp is milled, airlaid into a dry web, optionally barrier-coated and pressed into rigid 3D packaging using heat and pressure. The license covers access to the DMF process, the PulPac Modula and Scala machine platforms built by designated turnkey partners, and a portfolio of standardized Highway Applications (lids, cutlery, trays, caps, bottles, blister packs) for global packaging manufacturers and brand owners.
Differentiator
Problem solved
Functional benefit
Brands
- PulPac Modula: Modular Dry Molded Fiber production line platform developed with world-leading machine builders, designed for high-volume manufacturing of standardized and tailored applications.
- PulPac Scala
- The Bottle Collective
- The Blister Pack Collective
- PulPac Highway Application Program
Products and services
- Dry Molded Fiber technology platform PulPac's patented dry, fast and energy-efficient fiber-forming technology that converts commercially available pulp into rigid three-dimensional packaging via milling, airlaying, optional barrier application and heat/pressure pressing. Licensed to packaging manufacturers and brand owners as the primary PulPac offering to replace single-use plastics.
- PulPac Modula machine platform Modular, high-volume Dry Molded Fiber production line for food-grade fiber packaging. 300-ton vertical press, 1000x600mm forming area, up to 24 cold-lid cavities, cycle times down to 3.5s, ~145 kW energy use, 99% material usage and up to 2.6 metric tons of pulp converted in 24 hours for coffee-lid type products. Sold to licensees via turnkey partners Curt G. JOA, TechTribe, ANDRITZ and Huarong.
- PulPac Scala machine platform Compact, plug-and-play Dry Molded Fiber machine built on a repurposed injection-molding clamping unit, developed with Huarong Group. Footprint 9.3x2.5x2.8m (fits in a 40-foot container), ~50 kW energy use, 3.8s cycle time, up to 9 cold-lid cavities, designed for lower-investment market entry and lid production.
- Highway Application Program (standardized Dry Molded Fiber applications) A range of standardized and commercially validated Dry Molded Fiber product applications ready for production by PulPac's licensees. Built on the Highway Application Program R&D consortium (with RISE, AR Packaging and Vinnova co-financing), covering Cold lids, Hot lids (coffee lids), Protective lids, Cutlery (spoons) and Trays, with validated tools, material/barrier recipes and full production data for fastlane-to-production.
- Dry Molded Fiber Spoons (cutlery) Standardized Dry Molded Fiber cutlery (spoons) with validated tool design, ready material and barrier recipes and full production data, validated by RISE as biodegradable with excellent recyclability and a climate impact of 2.3 g CO2eq per spoon (3.8g each) \u2014 about 15% of the climate impact of comparable single-use polypropylene cutlery.
- Dry Molded Fiber Cold Lids Standardized Dry Molded Fiber cold drink lids for high-volume food-service applications, validated for cold drinks with appropriate barrier solutions and supported by Modula and Scala machine platforms.
- Dry Molded Fiber Hot Lids (Coffee Lids) Standardized Dry Molded Fiber lids for hot drinks including takeaway coffee, successfully deployed with da Matteo in Gothenburg and produced at commercial scale by PulPac licensee HZ Green Pulp in Malaysia. Validated for hot drink applications with appropriate barrier solutions.
- Dry Molded Fiber Protective Lids Standardized Dry Molded Fiber protective lids covering additional use cases in the lid range of the Highway Application Program, with validated tool design, ready recipe and full production data available to licensees.
- Dry Molded Fiber Trays Standardized Dry Molded Fiber trays including food trays and meat trays (developed with PulPac licensee Zipform Packaging in Australia), with features such as integrated liquid (purge) management built into the tray structure, reducing or eliminating the need for a separate absorbent pad, and supported by barrier solutions for moist/fatty foods.
Quantifiable outcome
- Up to 80% lower CO2 footprint vs alternatives (validated LCA)
- +7 more outcomes
Companies that use PulPac
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles3 records
PulPac technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
PulPac partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, core and minor.
- HZP Eco Packaging (HZ Green Pulp x Hotpack Global JV)flagshipJoint venture between PulPac licensee HZ Green Pulp and Hotpack Global to commercialize Dry Molded Fiber coffee lids and other foodservice packaging across the region, leveraging Hotpack's foodservice distribution network.
- Future Materials SwedenflagshipPulPac licensee industrializing Dry Molded Fiber for new segments; signed a license agreement and ordered two PulPac Scala machines for snus can production at a new Ljungby site.
- Yoik AB (Helwit)coreBrand partner developing a Dry Molded Fiber snus can for the Helwit brand with PulPac and Future Materials Sweden, including filling-line trials and validation.
- L'OréalcorePulPac selected for L'Oréal's €100 million L'AcceleratOR sustainable innovation program run with Cambridge CISL, gaining access to L'Oréal's global brand network for next-generation packaging pilots.
- NBCocoreJoined the Bottle Collective in November 2025 to develop scalable Dry Molded Fiber bottles for the beauty and personal care sector.
- SIGcoreStrategic partnership to scale paper-based closures using PulPac's Dry Molded Fiber technology.
- ANDRITZflagshipStrategic partner offering complete Dry Molded Fiber lines, combining PulPac's molding technology with ANDRITZ Dan-Web's airlaid forming and turnkey pulp mill expertise; operates a pilot line and technical center in Montbonnot, France, and supports licensees like Hébert Group.
- OptimaflagshipDesignated machine partner for fiber-based caps and closures; partnering with PulPac and PA Consulting on advanced applications like coffee capsules and blister packaging; co-exhibitor at Interpack 2026.
- LogoplastecoreJoined the Bottle Collective as the technology partner to accelerate sustainable packaging across the bottle value chain.
- Huarong GroupflagshipTurnkey machine partner that builds and sells the PulPac Scala platform, combining Huarong's injection molding clamping units with PulPac's Mill-to-Web fiber unit.
- PA ConsultingflagshipCo-founder with PulPac of the Bottle Collective and Blister Pack Collective; leads custom development programs and helps bring Dry Molded Fiber packaging to global brand owners.
- MCC Verstraete, Pagès GroupminorHébert Group, MCC Verstraete, Pagès Group and PulPac joining forces to commercialize Molded Fiber Labeling for Dry Molded Fiber products.
- OrganoClickcoreConsortium partner developing 100% biobased, plastic- and PFAS-free barriers for Dry Molded Fiber food packaging, funded by BioInnovation/Vinnova.
- Nordic Barrier CoatingcoreConsortium partner producing nonwoven barrier materials using OrganoClick chemistry, integrated into PulPac's Dry Molded Fiber process for water- and grease-resistant applications.
- RISE (Research Institutes of Sweden)coreR&D consortium partner with PulPac and AR Packaging under Vinnova's 'Scale-up of Sustainable Industry' initiative; performs recyclability, biodegradability and LCA studies on Dry Molded Fiber products such as spoons.
- AR PackagingcoreEarly member of the PulPac Technology Pool and consortium partner developing standardized Highway Applications for fiber-based packaging in food, on-the-go and food-service segments.
- Curt G. JOAcoreTurnkey machine partner delivering PulPac Modula production lines to licensees worldwide.
- TechTribecoreTurnkey machine partner for the PulPac Modula platform, supplying installed lines to licensees such as Nippon Molding in Japan.
- DiageoflagshipBottle Collective member co-developing the first 70cl paper-based bottle trial for Johnnie Walker Black Label and the first commercial Dry Molded Fiber mini bottle for Baileys.
- Haleon, Sanofi, BayerflagshipBlister Pack Collective members developing Dry Molded Fiber tablet blister packs to eliminate or minimize PVC and other plastics in OTC, prescription and consumer health packaging.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
PulPac competitors and assessment
Company assessmentDirect peers
- Paptic: Paptic is a Finnish sustainable-packaging company that develops wood-fiber-based, recyclable and reusable packaging materials as alternatives to plastic. It is comparable to PulPac because both are Northern European, fiber-based packaging technology providers targeting single-use plastic replacement with proprietary forming processes.
- Footprint: Footprint is a US-based sustainable-packaging company developing plant-based, fiber and bio-based alternatives to single-use plastic foodservice items (cups, containers, cutlery). It is comparable to PulPac because both target the same single-use plastic replacement end-markets with proprietary fiber-based technologies, though Footprint's model is more vertically integrated manufacturing than licensing.
Broad incumbents
- Huhtamaki: Huhtamaki is a major global food and consumer packaging company with a significant molded fiber product line (egg cartons, trays, food-service clamshells). It is comparable to PulPac because it operates in the same end-markets (fiber-based foodservice and consumer packaging) using mature wet-molding technology that PulPac positions its dry process against.
- Hartmann: Hartmann is one of the world's largest producers of molded fiber packaging (egg packaging, fruit trays, industrial packaging) and a global benchmark for molded fiber at scale. It is comparable to PulPac because both target fiber-based packaging replacement of plastic and pulp-based formats, although Hartmann uses traditional wet molding rather than PulPac's dry process.
- Billerud: Billerud is a Swedish paper and packaging company producing fiber-based packaging materials and is part of the broader Northern European push to substitute plastic with paper-based formats. It is comparable to PulPac because both are Swedish-headquartered fiber-based packaging providers targeting the same brand-owner sustainability goals, although Billerud uses paper-making rather than dry fiber forming.
- Pactiv Evergreen: Pactiv Evergreen is a major North American foodservice and consumer packaging producer with both plastic and fiber-based product lines. It is comparable to PulPac because it is one of the incumbent packaging companies that brand owners will weigh against PulPac's fiber solutions when replacing single-use plastic lids, cutlery and trays.
- SIG Group: SIG is a global aseptic carton and packaging company that has a strategic partnership with PulPac to scale paper-based closures using Dry Molded Fiber. It is comparable to PulPac because it is both an incumbent packaging provider and a PulPac commercialization partner in the fiber-closure end-market that PulPac is targeting with its Bottle Collective.
Others
- Stora Enso: Stora Enso is a global renewable packaging and biomaterials major and a PulPac licensee and shareholder operating the largest Dry Molded Fiber unit in Skene. It is comparable to PulPac because it is a direct commercial counterparty (and equity investor) scaling PulPac's technology into cup-lid production, but as a broad incumbent its fiber-packaging business extends well beyond Dry Molded Fiber.
- ANDRITZ: ANDRITZ is a global industrial machinery group and PulPac's strategic partner for complete Dry Molded Fiber lines (pulp, airlaid forming, turnkey delivery). It is comparable as an ecosystem enabler for fiber-based packaging technology, comparable to how machine partners like Huarong, Optima and SIG enable PulPac's licensing model.
Emerging players
- Eco-Products (Novolex): Eco-Products, a Novolex brand, is one of the largest North American suppliers of sustainable foodservice packaging (compostable fiber-based plates, bowls, cups and cutlery). It is comparable to PulPac because both compete for the same foodservice single-use plastic replacement end-market with fiber-based solutions, although Eco-Products sells finished goods rather than licensing process technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
PulPac social profiles
Digital presencePulPac compliance and trust
Trust signalCompliance1 record
PulPac financial estimates
Financial estimateRevenue estimate
Valuation estimate
PulPac leadership team
Management profileNumber of profiles
Profiles15 records
PulPac subsidiaries and ownership
Company hierarchySubsidiaries1 record
PulPac funding detail
Funding detailFunding overview
Funding rounds7 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PulPac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PulPac
What does PulPac do?
PulPac licenses its patented Dry Molded Fiber technology, a dry, fast and energy-efficient fiber-forming process in which commercially available pulp is milled, airlaid into a dry web, optionally barrier-coated and pressed into rigid 3D packaging using heat and pressure. The license covers access to the DMF process, the PulPac Modula and Scala machine platforms built by designated turnkey partners, and a portfolio of standardized Highway Applications (lids, cutlery, trays, caps, bottles, blister packs) for global packaging manufacturers and brand owners.
Is PulPac a public or private company?
PulPac is a private company. It is classified as venture growth investor backed and is currently operating.
When was PulPac founded?
PulPac was founded in 2018. It employs 51 to 100 people.
Where is PulPac based?
PulPac is headquartered in Gothenburg, Sweden, in the Europe region.
How does PulPac make money?
Two revenue lines are on record. Technology licensing royalties are the primary driver. The others are strategic equity and debt capital.
Who are PulPac's main competitors?
Direct peers on record are Paptic and Footprint. Broad incumbents are Huhtamaki, Hartmann, Billerud, Pactiv Evergreen and SIG Group. Others are Stora Enso and ANDRITZ. Eco-Products (Novolex) is listed as an emerging player.
Does PulPac have an API?
No public API is recorded for PulPac.
What industry is PulPac in?
PulPac's product category is Sustainable Packaging Technology. Its primary akta.pro industry code is IMALAMAA, Fiber-Based Sustainable Packaging (Recycled Paper, Molded Fiber, Bagasse), with a secondary code of IMALACAF, Molded Fiber Packaging (Pulp Trays, Clamshells, Egg Cartons). Its NAICS code is 32211 and its SIC code is 2611.