University of North Carolina at Pembroke

What University of North Carolina at Pembroke does

The University of North Carolina at Pembroke is a public state university and constituent institution of the University of North Carolina System, headquartered at 1 University Drive, Pembroke, North Carolina. Founded in 1887 (with Old Main constructed in 1923), UNCP offers 150+ academic pathways spanning bachelor's, master's, doctorate, and certificate programs across in-person, fully online, and advanced-standing modalities. The institution serves a diverse student population including traditional undergraduates, graduate students, international students, military-connected students (active duty, veterans, and dependents), transfer students, and first-generation college students, with particular cultural alignment to the Lumbee tribe and Robeson County community. UNCP differentiates via the NC Promise initiative, which sets in-state tuition approximately 33% below standard rates and contributes to a 1-in-2 debt-free graduation outcome.

Operational delivery runs on a standardized higher-education technology stack: Canvas LMS (Instructure) for course delivery, Ellucian Banner Self-Service for student information, Degree Works for advising, Microsoft Office 365 with BraveMail email, ServiceNow-based IT Service Management, BeyondTrust remote support, and Ex Libris Primo for library discovery. Career services operate on Handshake; campus safety runs on the Brave Alert multi-channel emergency notification system with Mobile Blue Light and Friend Walk features. Federated eduroam access and the UNC System Shared Catalog embed UNCP in broader inter-institutional infrastructure.

The business model is mission-driven and non-profit under state ownership, generating revenue across five streams: tuition and fees (including discounted NC Promise rates), auxiliary services (housing, dining, bookstore, parking), state appropriations through the UNC System, external grants and sponsored research, and private donations/alumni giving via the Office of Advancement. GTM is direct-to-consumer: prospective students engage through high school partnerships, recruitment events, campus visits, social media, and a TargetX-powered online application portal. Pricing is publicly disclosed for selected ancillary services (commuter parking $147/year; residential parking $133/year; faculty/staff permits $139-$175 based on salary). The institution holds FERPA, Clery Act, and Title IX compliance certifications.

Name

University of North Carolina at Pembroke

Legal name

University of North Carolina Pembroke

Website

https://uncp.edu

Company type

Public

Founded year

1923

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The University of North Carolina at Pembroke is a public state university serving diverse undergraduate and graduate students through 150+ academic pathways, with affordable NC Promise tuition, strong military-connected student support, and deep cultural ties to the Lumbee community.

Ownership category

akta.pro rank

Headquarters

HQ city

Pembroke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: Revenue from undergraduate and graduate tuition, including NC Promise reduced tuition rates for in-state students and standard rates for out-of-state students. Additional fees for specific programs and services.
2. Auxiliary Services: Revenue from housing (residence halls and University Courtyard Apartments), dining services, bookstore, parking permits, and other campus services.
3. Government Funding: State of North Carolina funding as part of the UNC System, including legislative appropriations and support for specific programs.
4. Grants and Research: External funding from federal, state, and private sources supporting academic research, sponsored programs, and specialized initiatives.
5. Private Donations and Alumni Giving: Contributions from alumni, individuals, and organizations through the Office of Advancement to support scholarships, programs, and institutional priorities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The University of North Carolina at Pembroke is a public university that delivers higher education services including bachelor's, master's, doctorate, and certificate programs across 150+ academic pathways. The institution provides fully online, full-time, and advanced standing program options, supported by residential life, dining, library, career services, and campus safety operations for a primarily southeastern North Carolina student population.

Product overview

The University of North Carolina at Pembroke is a public university providing higher education services through a platform-plus-modules architecture. Core technology products include myUNCP (student/employee portal), Banner Self-Service (student information system), Canvas LMS (learning management), and BraveMail (Office 365 email). Supporting modules include the DoIT Help Desk and IT Service Management Portal for technology support, Mary Livermore Library with Primo Discovery for academic resources, Career Center Services powered by Handshake for professional development, and Brave Alert for campus safety communications. The university operates a multi-factor authentication system and ResNet for campus-wide network access.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor's Degree Programs Undergraduate degree programs across 150+ academic pathways at UNCP, available through on-campus, online, and hybrid delivery formats. Intended for prospective and current undergraduate students.
• Graduate Degree Programs (Master's, Doctorate, Certificate) Master's, doctoral, and certificate programs at UNCP for students pursuing advanced study, research, or professional development.
• Online and Hybrid Programs Fully online and short-term program options for flexible degree completion, including advanced standing pathways.
• Career Center Services Career advising, job search support, internship placement, experiential learning coordination, and career fair facilitation powered by the Handshake platform.
• Registrar's Office Services Academic record management services including class registration, transcript requests, transfer credit evaluation, FERPA compliance, immunization records, graduation applications, and diploma services.
• Mary Livermore Library Academic library providing research materials, study spaces, special collections (Vivian R. & Ralph Jacobson Special Collections), government documents (FDLP), interlibrary loan, and research instruction services.
• Housing and Residential Life University housing including residence halls and University Courtyard Apartments, providing on-campus residential life services and ResNet internet access.
• Campus Dining Services Auxiliary dining services available to UNCP students, faculty, staff, and visitors on the Pembroke campus.
• Brave Alert Emergency Notification System Multi-channel emergency notification system delivering alerts via university email, text, social media, digital signage, outdoor sirens, and a mobile app with safety features for the UNCP campus community.

Quantifiable outcome

• 1 in 2 graduates complete debt-free
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Multi-University Research ConsortiumcoreStrategic or Co-development Partner · 4 May 2026Researchers from UNC Pembroke collaborated with two other US universities on a published study in Sensors journal describing colorimetric detection methods using cysteine-capped gold nanoparticles for detecting arsenic and mercury ions in human serum albumin samples. This represents academic research collaboration across institutions.
• National Park Service / Historic Preservation FundcoreOthers · 13 September 2025Historic Preservation Fund grant of $750,000 from the National Park Service supporting the $1.3 million restoration project for Old Main building. This is a federal funding partnership for historic preservation of the 1923 building listed on the National Register of Historic Places since 1976.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• East Carolina University: ECU is a fellow constituent of the University of North Carolina System with comparable enrollment scale, regional public-university mission, broad undergraduate/graduate portfolio, and similar reliance on state appropriations and tuition — the most direct operational and budgetary peer.
• Fayetteville State University: Another UNC System peer located in southeastern North Carolina near a major military installation (Fort Liberty), with a comparable HBCU/heritage-serving mission, military-affiliated student support, and similar size and tuition model.
• University of North Carolina Wilmington: UNCW is a UNC System regional public university with similar enrollment, undergraduate/graduate program breadth, and coastal-Southeast positioning; competes with UNCP for in-state and out-of-state undergraduates in North Carolina.
• Western Carolina University: WCU is a UNC System regional public university with a comparable mid-size enrollment, broad academic portfolio, and rural/mountain-region identity; serves a similar mix of in-state, transfer, and first-generation students.
• Appalachian State University: App State is a UNC System regional public university with similar enrollment scale, residential-campus model, broad undergraduate program mix, and dependence on state appropriations and tuition — a close comparator on cost structure and student demographics.
• NC A&T State University: NC A&T is a UNC System HBCU with a comparable regional mission, similar size, strong STEM and graduate portfolio, and similar tuition/appropriation funding model; competes with UNCP for North Carolina undergraduates.
• Coastal Carolina University: Coastal Carolina is a regional Southeastern public university with comparable mid-size enrollment, broad undergraduate/graduate portfolio, and a similar tuition-driven revenue model, providing a useful cross-state peer.
• University of North Carolina at Greensboro: UNCG is a UNC System public university with a comparable mix of undergraduate, graduate, and transfer students, including a notable military-affiliated population, and similar tuition/appropriation funding model.

Regional players

• Radford University: Radford is a regional public university in Virginia with comparable enrollment, broad academic portfolio, and similar tuition-driven public-university model, making it a useful non-UNC regional comparator.
• Troy University: Troy is a regional public university in Alabama with a long-standing military-friendly reputation, comparable online and on-ground program mix, and similar reliance on tuition and state appropriations — a useful analogue for the military-friendly strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/uncpembroke
• Xx.com/uncpembroke
• LinkedInlinkedin.com/company/universidad-nacional-del-centro-del-peru-uncp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of North Carolina at Pembroke