What Radford University does

Radford University is a public comprehensive university of the Commonwealth of Virginia, founded in 1910 and headquartered at 801 East Main Street, Radford, Virginia, with additional instructional sites in Roanoke. The institution is SACSCOC-accredited to award associate, baccalaureate, master's, specialist, and doctoral degrees, and is overseen by a Board of Visitors. It operates through academic colleges spanning Humanities and Behavioral Sciences, Science and Technology, Health and Human Services, Nursing, Business and Economics, and Visual and Performing Arts, supported by Clinical Simulation Centers in Radford and Roanoke. It maintains 1,001-5,000 employees and currently lists 104 open positions.

The university delivers undergraduate, graduate, online, and continuing education programs. Online courses are delivered via the Desire 2 Learn (D2L) learning management system; workplace systems include the Kuali onboarding platform and I-9 Advantage for employment eligibility verification. Sub-brands and ancillary operations include the WVRU public radio station (89.9 FM), the Highlander Student Media portfolio (including the Exit 109 literary magazine), and the Radford University Cares mobile health clinic operated in partnership with New River Valley Community Services and Anthem Health Keepers. Strategic leadership rests with President Kevin Rogers.

Revenue derives from tuition and fees, Commonwealth of Virginia appropriations, administration of federal Title IV financial aid (Pell Grants, Direct Loans), and partner-supported community health services. The customer base includes traditional undergraduate residential students, graduate students, working professionals enrolled in online certificate programs (e.g., Professional Writing Graduate Certificate, $50 application fee), military-affiliated students served through a Military Resource Center, and regional workforce participants in southwest Virginia and the Roanoke Valley. The 14:1 student-to-faculty ratio, 94% graduate placement rate, 87% financial aid participation, and 81% of 2024 students engaged in experiential learning underpin its market positioning, alongside two consecutive Blue Ridge Outdoors Top Adventure College awards (2025-2026) and 2024-2025 Military Friendly School designation.

Name

Radford University

Legal name

Radford University

Website

https://radford.edu

Company type

Public

Founded year

1910

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Radford University is a public Virginia comprehensive university offering undergraduate, graduate, online, and continuing education programs. It serves traditional students, working professionals, military-affiliated learners, and regional workforce clients across southwest Virginia and the Roanoke Valley.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

University/College Continuing Education (Extension) Programs (EDAAAEAA)

akta.pro secondary industry

Schools of Nursing (EDAHAGAC)

Keywords

• Higher education
• Undergraduate programs
• Graduate programs
• Online learning
• Workforce development

Headquarters

HQ city

Radford

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tuition and Fees: Revenue from undergraduate and graduate tuition, mandatory fees, and program-specific charges for degree-seeking students across all academic programs.
2. State Funding (Virginia Commonwealth): Appropriations from the Commonwealth of Virginia as a public university serving the state's higher education mission.
3. Financial Aid Services: Administration of federal Title IV aid, state grants, institutional scholarships, and student loan programs.
4. Community Health Services: Revenue-generating community health services through mobile clinics and clinical training programs in partnership with healthcare providers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Radford University is a public university that delivers undergraduate, graduate, online, and continuing education programs, with notable emphasis on healthcare-related disciplines and experiential learning opportunities. The institution offers on-campus instruction at its main Radford campus and a Roanoke instructional site, supplemented by online degree pathways and partnerships with regional higher education centers.

Product overview

Radford University is a public higher education institution offering a comprehensive portfolio of academic products and services. The university provides undergraduate, graduate, online, and continuing education programs across multiple colleges. Its core academic offerings include undergraduate degree programs in fields such as English and Foreign Languages (Bachelor of Arts/Science), graduate programs including an English Master's Degree (MA and MS options), and a Professional Writing Graduate Certificate delivered online. The institution also operates WVRU Public Radio as a student media sub-brand. Healthcare education is supported through clinical simulation centers and the Radford University Cares mobile health clinic. Student and administrative services include a jobs board, strategic plan tracking dashboards, and an A-Z program directory. The university's academic portfolio is organized within colleges including Humanities and Behavioral Sciences, Science and Technology, Health and Human Services, Nursing, Business and Economics, and Visual and Performing Arts.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Degree Programs

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• New River Valley Community ServicescoreStrategic or Co-development Partner · 9 May 2026Radford University nursing program partnered with New River Valley Community Services to address maternal health crisis in rural Southwest Virginia, where hospital maternity units have been closing. Launched mobile health outreach events in Pulaski and Radford offering free maternal health screenings and mental health assessments.
• Anthem Health KeeperscoreStrategic or Co-development Partner · 9 May 2026Partnership with Anthem Health Keepers to operate Radford University Cares mobile health clinic, debuting May 15, 2026. The clinic provides community healthcare services and hands-on clinical training for nursing students in rural Virginia communities.
• Roanoke Higher Education CenterflagshipStrategic or Co-development Partner25-year partnership offering expanded educational and workforce development programs serving the Roanoke Valley region. Programs include nursing education, pharmacy programs, and various degrees addressing regional labor market demands. Has seen significant growth in healthcare education programs.
• Virginia TechcoreStrategic or Co-development PartnerPartnership through Roanoke Higher Education Center providing expanded educational programs and workforce development opportunities to meet regional labor market demands in the Roanoke Valley.
• Appalachian College of PharmacyminorStrategic or Co-development PartnerPartner through Roanoke Higher Education Center offering pharmacy education programs to address local job shortages in the healthcare sector.
• Federal Student Aid (Title IV)coreOthersParticipation in federal student financial aid programs including Direct Loans, Pell Grants, and other Title IV assistance programs regulated by the U.S. Department of Education.
• Virginia Community College System (VCCS)coreChannel Partner/ Reseller/ DistributorTransfer agreements and guaranteed admission agreements with VCCS institutions including VCCS Transfer Gateway and Transfer Planning Tool facilitating student transfer from community colleges to Radford University.
• State Council of Higher Education for Virginia (SCHEV)minorOthersVirginia state agency providing institutional profiles, tuition data, and postsecondary education employment data used for institutional planning and consumer information.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• James Madison University: Virginia public comprehensive university with similar degree portfolio, student-to-faculty ratio, and admissions profile; competes directly with Radford for in-state undergraduates and out-of-state recruitment.
• Old Dominion University: Virginia public university offering undergraduate through doctoral programs with strong online and workforce-development presence; comparable scale and public-university operating model.
• George Mason University: Large Virginia public university with extensive online programs and healthcare/workforce partnerships; comparable mission around access, continuing education, and professional schools.
• Virginia Commonwealth University: Virginia public university with strong healthcare, nursing, and public-service programs, including clinical simulation; directly comparable academic portfolio and public-research mission.
• Christopher Newport University: Virginia public liberal arts and sciences university with similar small-class ethos and residential undergraduate focus; competes for the same regional recruitment pool.
• Longwood University: Virginia public comprehensive university of similar size and mission, with comparable student-to-faculty ratios, regional recruitment focus, and continuing education offerings.

Broad incumbents

• Virginia Tech: Flagship Virginia public research university with deep regional presence via the Roanoke Higher Education Center; larger and broader in scope, competing for both students and faculty in Southwest Virginia.
• University of Virginia: Top-tier Virginia public university with broad academic and research programs; competes for high-achieving in-state students and sets statewide tuition and brand benchmarks.
• Liberty University: Large private Virginia university with significant online enrollment and broad degree offerings; competes for non-traditional and out-of-state students in many of Radford's programs.

Regional players

• Roanoke College: Private liberal arts college in Salem, Virginia, serving the same Roanoke Valley geography; comparable small-class experience and overlapping program mix in humanities and sciences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/radfordu
• Facebookfacebook.com/RadfordUniversity
• LinkedInlinkedin.com/company/radford-university

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radford University