Jockey Plaza

What Jockey Plaza does

Jockey Plaza is a Lima, Peru-based shopping center founded in 1997, operating a retail, dining, and entertainment complex in the Santiago De Surco district. Its core operations include the main shopping center with national and international retail tenants and the Centro de Exposiciones Jockey, a 14,000-square-meter exhibition venue in Surco that hosts major cultural events including the FIL Lima book fair with 170 booths and 400,000 expected visitors. The company generates revenue primarily through leasing retail space to tenants within the shopping center and the upcoming Premium Outlet development. It also operates event-hosting and shuttle-service partnerships that drive foot traffic to the complex.

The company is expanding into the accessible luxury segment via the Jockey Premium Outlet, a US$20 million development on 40,000 square meters of land with 8,500 square meters of leasable area, scheduled to open November 2026 with 70-75 committed national and international brands including New Balance, Converse, and Tommy Hilfiger offering permanent 50-70% discounts. The outlet projects approximately US$5 million in first-year revenue. Jockey Plaza is owned by Grupo Altas Cumbres as majority shareholder through Grupo Jockey Plaza, and raised US$32 million in debt financing from Banco De Credito del Peru and BBVA Continental in February 2025 to support expansion. The customer base comprises shopping center footfall and the accessible luxury shopper persona segment, served via physical retail storefronts and event venue rentals.

Name

Jockey Plaza

Legal name

Jockey Plaza

Website

https://jockeyplaza.com.pe

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Jockey Plaza is a Lima-based shopping center founded in 1997 offering retail, dining, entertainment, and event hosting, expanding into accessible luxury outlet retail via a US$20 million Premium Outlet development opening November 2026 under owner Grupo Altas Cumbres.

Ownership category

akta.pro rank

Product category

Shopping Center Operations

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

akta.pro secondary industry

Fairgrounds & Expo Parks (THAHAAAH)

Keywords

• Shopping center operations
• Retail space leasing
• Premium outlet retail
• Event venue hosting
• Accessible luxury shopping

Headquarters

HQ city

Santiago De Surco

HQ country

Peru

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Retail Space Leasing: Jockey Plaza generates revenue through leasing retail space to brands and tenants within its shopping center and Premium Outlet development. The Premium Outlet model targets the accessible luxury segment with permanent discounts of 50% to 70%, attracting brands seeking high-traffic retail presence.
2. Premium Outlet Operations: The Jockey Premium Outlet projects annual revenues of approximately US$5 million in its first year of operation, driven by traffic from national and international brands and customer footfall to the outlet.

Pricing tiers

Distribution channels2 records

Marketing channels1 record

Core offering

Jockey Plaza operates a shopping center complex in Lima, Peru, leasing retail space to national and international brands. Its core offerings include the main shopping mall, the Centro de Exposiciones Jockey (a 14,000 square meter exhibition and event venue), and the upcoming Jockey Premium Outlet (an accessible luxury outlet development with 8,500 square meters of leasable area and 70-75 committed brands offering 50-70% permanent discounts).

Product overview

Jockey Plaza operates as a shopping center complex in Lima, Peru, consisting of multiple retail and exhibition components. The core offering includes the shopping center with retail tenants, the Centro de Exposiciones Jockey exhibition center hosting major events like FIL Lima, and the upcoming Jockey Premium Outlet expanding into the accessible luxury outlet segment. The shopping center serves as a shuttle pickup point for exhibition attendees and features national and international retail brands.

Differentiator

Problem solved

Functional benefit

Brands

• Jockey Premium Outlet: Premium outlet mall development project targeting accessible luxury segment with permanent discounts of 50-70%, featuring national and international brands on 8,500 square meters of leasable area.

Products and services

• Centro de Exposiciones Jockey A 14,000 square meter exhibition and event center located in the Surco district of Lima that hosts major cultural events including the FIL Lima book fair, featuring 170 booths and accommodating events with up to 400,000 expected visitors.
• Jockey Premium Outlet An upcoming accessible luxury outlet mall in Lima, Peru, with 8,500 square meters of leasable retail area housing 70-75 national and international brands offering permanent 50-70% discounts. Scheduled for November 2026 opening with projected first-year revenues of approximately US$5 million.
• Jockey Plaza Shopping Center A shopping center in Lima, Peru featuring retail stores, dining, entertainment venues, and services including Jockey2Go and gift cards. Operated as the core retail and consumer destination for Grupo Jockey Plaza.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• FIL Lima (Fundación de la Casa del Libro)coreOthers · 22 July 2026FIL Lima book fair will be held at Centro de Exposiciones Jockey in Surco from July 22 to August 6, 2026. The venue change from Parque Próceres de Jesús María marks a significant partnership, with Jockey Plaza providing shuttle services and serving as a designated pickup point for attendees.
• Ecuador (Guest of Honor)minorOthers · 22 July 2026Ecuador will be the guest of honor at FIL Lima 2026 with over 40 cultural representatives, participating in the 14-day event at Centro de Exposiciones Jockey.
• New BalancecoreOthersNew Balance is one of the 70-75 national and international brands committed to the Jockey Premium Outlet, which spans 40,000 square meters of land with 8,500 square meters of leasable area and targets the accessible luxury segment.
• ConversecoreOthersConverse is one of the 70-75 national and international brands committed to the Jockey Premium Outlet, which spans 40,000 square meters of land with 8,500 square meters of leasable area and targets the accessible luxury segment.
• Tommy HilfigercoreOthersTommy Hilfiger is one of the 70-75 national and international brands committed to the Jockey Premium Outlet, which spans 40,000 square meters of land with 8,500 square meters of leasable area and targets the accessible luxury segment.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Parque Arauco: Chile-based shopping center operator with significant mall portfolio in Peru (Larcomar, MegaPlaza, Parque Lambramani). Most directly comparable peer given shared Latin American mall operator profile and overlapping Peru footprint.
• Real Plaza: Peru's largest shopping center chain with multiple malls in Lima including Real Plaza Salaverry and Real Plaza Primavera. Directly comparable as a Peruvian mall operator in the same Lima metro.
• Plaza Norte / Plaza San Miguel: Iconic Lima shopping malls operated by various groups, comparable as direct competitors for mall footfall in Lima with similar retail tenant mix.

Broad incumbents

• Cencosud: Latin American retail conglomerate operating shopping malls (including in Peru) alongside department stores, supermarkets, and home improvement. Comparable as a broader incumbent in the regional mall operator space.
• Falabella (Peru): Operates department stores and mall properties (e.g., Mall Plaza) in Peru. Overlaps with Jockey Plaza in retail tenant strategy and Peruvian consumer reach.
• Multiplan: Brazil's largest shopping mall operator with a Latin American presence. Comparable as an established multi-country shopping center REIT-style operator in emerging markets.
• Premium Outlets (Simon Property Group): Global leader in outlet mall operations, owned by Simon Property Group. Directly comparable as the benchmark operator in the accessible luxury outlet center model that Jockey Premium Outlet is replicating.

Regional players

• Ripley (Peru): Peruvian department store chain and mall operator with shopping centers in Lima. Direct comparable as a Peruvian retail mall operator serving similar Lima consumer base.

Emerging players

• Value Retail (Bicester Village): Owner and operator of luxury outlet shopping villages globally. Comparable as a premium outlet developer serving aspirational luxury consumers via discounted brand retail.

Others

• Grupo Intercorp: Peruvian conglomerate with retail and mall exposure (e.g., Plaza Vea, Oechsle). Relevant as a Peruvian diversified group with retail real estate assets competing for the same consumer wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/jockey_plaza
• Facebookfacebook.com/jockeyplaza
• LinkedInlinkedin.com/company/jockeyplaza

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jockey Plaza