What Tommy Hilfiger does

Tommy Hilfiger is a global premium lifestyle apparel and accessories brand founded in 1985 and owned by PVH Corp. (NYSE: PVH). It designs, markets, and distributes men's, women's, kids', and baby apparel, footwear, and accessories across categories including denim, outerwear, swimwear, underwear, and adaptive clothing, with sub-brands Tommy Jeans, Tommy Adaptive, TH Performance, and Tommy ICONS. The brand reported $4.77 billion in revenue for the fiscal year ended February 1, 2026, up 3.9% year-over-year, with a global retail, wholesale, and e-commerce footprint anchored by the usa.tommy.com DTC platform and the Hilfiger Club loyalty program.

The company's technology stack includes digital sampling (achieving an 80% reduction in physical sample production), AR-powered virtual try-on for accessories and apparel, and a recently announced PVH Corp.-wide collaboration with OpenAI to co-create custom AI capabilities supporting product design, demand planning, inventory optimization, and consumer engagement. It also uses generative AI for trend analysis in partnership with IBM and the Fashion Institute of Technology. Tommy Hilfiger monetizes primarily through one-time apparel and accessory sales (DTC e-commerce, owned retail stores, and wholesale to department stores and specialty retailers) supplemented by recurring licensing royalties (notably eyewear through Safilo Group, renewed through 2031). The brand operates a "fashion-tainment" go-to-market model, leveraging celebrity ambassadors (Travis Kelce, Jisoo, Machine Gun Kelly, Gigi Hadid, Rafael Nadal), sports partnerships (Cadillac F1, Liverpool FC, U.S. SailGP), and seasonal capsule collections to drive cultural relevance and conversion across global markets.

Name

Tommy Hilfiger

Legal name

Tommy Hilfiger

Website

https://tommy.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Tommy Hilfiger is a global premium lifestyle apparel and accessories brand owned by PVH Corp., serving men, women, and children across DTC e-commerce, retail, and wholesale channels with $4.77 billion in FY2025/26 revenue and a fashion-tainment marketing strategy anchored by celebrity and sports partnerships.

Ownership category

akta.pro rank

Product category

Premium Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (45821), Luggage and Leather Goods Retailers (458320)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Retail-Shoe Stores (5661)

akta.pro primary industry

Luxury & Designer Apparel Retail (CRAAABAI)

akta.pro secondary industries

Luxury Accessories Retail (Leather Goods, Sunglasses, SLG) (CRAKAGAE), Luxury & Designer Footwear (CRAAACAI), Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE), Luxury Fashion Resale, Vintage & Pre-owned (CRAAAFAN)

Keywords

• Premium apparel brand
• Designer fashion
• Lifestyle clothing
• Fashion accessories
• Licensed eyewear

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Apparel and Accessories Sales: Direct-to-consumer and wholesale sales of Tommy Hilfiger branded apparel, footwear, accessories, and related products through owned retail stores, e-commerce platforms, and department store partnerships.
2. Licensing Royalties: Tommy Hilfiger licenses its brand for eyewear through Safilo Group (renewed through 2031) and other product categories, generating recurring royalty income.
3. E-commerce Direct Sales: Direct online sales through official Tommy Hilfiger website with customer loyalty program (Hilfiger Club) offering member discounts and exclusive promotions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Tommy Hilfiger designs, markets, and sells premium apparel, footwear, and accessories across men's, women's, and kids' categories through owned e-commerce, retail stores, and wholesale channels. The brand also licenses its name for complementary categories such as eyewear (Safilo) and home textiles, and operates a customer loyalty program (Hilfiger Club) and a pre-owned resale program via thredUP.

Product overview

Tommy Hilfiger is a premium American fashion brand owned by PVH Corp., offering a broad lifestyle product portfolio centered on apparel and accessories. The core offering spans men's, women's, kids', and baby clothing across categories including tops, bottoms, outerwear, denim, swimwear, sleepwear, and underwear. The sub-brand portfolio includes Tommy Jeans (denim-focused), Tommy Adaptive (inclusive clothing), and TH Performance (athletic wear). The brand operates through limited-edition capsule collaborations including Tommy x Cadillac F1 Team, Tommy x Liverpool FC, and Tommy x U.S. SailGP Team, as well as celebrity ambassador partnerships with Travis Kelce and Jisoo. An online pre-owned resale program via thredUP supports sustainability initiatives. Distribution channels include the official e-commerce site (usa.tommy.com), the Hilfiger Club loyalty program, and third-party retail partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Tommy Jeans: Denim-focused sub-brand offering jeans and related apparel for men and women
• Tommy Adaptive
• TH Performance
• Tommy ICONS

Products and services

• Tommy Hilfiger Core Apparel Full-range clothing collection including men's, women's, kids', and baby apparel spanning tops, bottoms, outerwear, jeans, dresses, swimwear, and sleepwear for everyday, work, and casual use.
• Tommy Hilfiger Accessories & Footwear Shoes, bags, wallets, hats, watches, jewelry, socks, ties, belts, fragrance, sunglasses, and umbrellas for men and women.
• Tommy Hilfiger Underwear Men's and women's underwear collections including boxer briefs, boxers, trunks, briefs, undershirts, multipacks, bras, bralettes, thongs, and bikinis.
• Tommy Jeans Denim-focused sub-brand offering jeans and related casual apparel for men and women with youthful positioning.
• Tommy x Cadillac F1 Team Capsule Racing-inspired capsule collection featuring replica team kits, caps, T-shirts, hoodies, polos, and varsity jackets celebrating American motorsport culture; priced from $39.90 to $229.90.
• Tommy x Liverpool FC Collection Football-inspired apparel collection in partnership with Liverpool FC featuring team apparel and co-branded styles.
• Tommy x U.S. SailGP Team Collection Sailing-inspired collection featuring race-inspired apparel for the U.S. SailGP Team.
• Tommy Hilfiger Adaptive Inclusive clothing line designed for people with disabilities, featuring accessible design features for easier dressing across men's, women's, and kids' categories.
• Tommy Hilfiger TH Performance Performance-inspired athletic apparel line featuring moisture-wicking and functional fabrics for active lifestyles.
• Tommy Hilfiger Pre-Owned Pre-owned vintage and previously sold Tommy Hilfiger styles available through the thredUP resale partnership, enabling circular fashion and sustainability.
• Hilfiger Club Loyalty Program Customer loyalty program offering members exclusive discounts including extra 20% off orders over $175 and 15% off orders over $125, plus free shipping on orders over $100.
• Tommy Hilfiger Eyewear (Licensed) Branded eyewear produced and sold under license by Safilo Group, generating recurring royalty income for Tommy Hilfiger.

Quantifiable outcome

• Revenue increased by 3.9% to $4.77 billion in most recent fiscal year
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature2 records

Partnerships

13 partnerships are on record, tiered minor, flagship and core.

• thredUPminorChannel Partner/ Reseller/ Distributor · 25 June 2026Tommy Hilfiger partnered with thredUP to offer pre-owned Tommy Hilfiger styles on the resale platform, positioning the brand within the circular fashion economy and allowing consumers to give Tommy styles a new life.
• Indo Count IndustriesminorChannel Partner/ Reseller/ Distributor · 1 June 2026Indo Count Industries signed Tommy Hilfiger for Utility Bedding as part of its premium home textile portfolio strategy in India, expanding the Tommy Hilfiger brand into home textiles.
• ClarksminorChannel Partner/ Reseller/ Distributor · 21 April 2026Tommy Hilfiger products available on Clarks' new digital marketplace 'Brands now at Clarks' alongside over 100 partner brands including Adidas, Nike, and Hugo Boss. This expands Tommy Hilfiger beyond its own channels into lifestyle categories including womenswear, menswear, and accessories.
• Travis KelceflagshipGTM or Marketing Partner · 30 March 2026Travis Kelce, three-time Super Bowl champion and Kansas City Chiefs tight end, signed as Global Brand Ambassador and Creative Collaborator. The multi-season partnership launching in Fall 2026 includes co-designed menswear and accessories collections, ad campaigns shot in New York, and represents Tommy Hilfiger's most significant athlete collaboration since Rafael Nadal and Lewis Hamilton. Kelce's cultural prominence alongside Taylor Swift positions the brand within the NFL ecosystem.
• OpenAIcoreTechnology or Integration · 8 March 2026PVH Corp., parent company of Tommy Hilfiger, announced collaboration with OpenAI to co-create custom AI capabilities supporting product and design, demand planning, inventory optimization, and consumer engagement. The partnership integrates OpenAI enterprise APIs including ChatGPT Enterprise across product, marketing, supply chain, and retail functions.
• Machine Gun KellycoreGTM or Marketing Partner · 2 March 2026Machine Gun Kelly (Colson Baker) named one of the faces of Tommy Hilfiger's Spring 2026 campaign after incorporating Tommy pieces into his 'Lost Americana' tour wardrobe. The campaign features a Palm Beach aesthetic inspired by Hilfiger's home, including barrel-leg denim, oversized trenches, and linen separates.
• SpinnovaminorStrategic or Co-development Partner · 18 December 2025Spinnova partnered with Tommy Hilfiger to develop sustainable textile materials using its SPINNOVA fibre. The collaboration aims to expand the application of SPINNOVA fibre in the textile market as part of Tommy Hilfiger's sustainability ecosystem initiatives.
• IncreffminorChannel Partner/ Reseller/ Distributor · 7 December 2025Increff partnered with Tommy Hilfiger (along with Calvin Klein and other brands) for its 'Increff Grid' nationwide dark-store fulfillment network enabling 2-24 hour hyperlocal delivery across India, reducing logistics costs by up to 30%.
• Jisoo (BLACKPINK)coreGTM or Marketing Partner · 23 October 2025Jisoo, South Korean singer and actress, stars in her fifth Tommy Hilfiger advertising campaign 'A Hilfiger Holiday'. The campaign showcases her wearing various outfits and is promoted globally across multiple channels from late October through early January. Jisoo serves as a key brand ambassador for the Asian market.
• Cadillac Formula 1 TeamcoreStrategic or Co-development Partner · 5 June 2025Tommy Hilfiger is the official apparel partner of the Cadillac Formula 1 Team, launching an exclusive fanwear collection featuring replica team kits, caps, T-shirts, hoodies, polos, and varsity jackets priced from $39.90 to $229.90. The multi-year partnership designates Tommy Hilfiger as the team's official apparel partner with brand logo displayed on cars, driver suits, and helmets. Limited-edition 'Race Specials' planned for key races including Miami, Austin, and Las Vegas, ahead of Cadillac's F1 debut season.
• Liverpool FCcoreGTM or Marketing Partner · 1 June 2025Tommy Hilfiger has a partnership with Liverpool FC football club, with dedicated shop sections on the brand website. The partnership combines football culture with fashion branding.
• U.S. SailGP TeamcoreGTM or Marketing Partner · 1 June 2025Tommy Hilfiger has a partnership with the U.S. SailGP Team, featuring dedicated shop sections on the brand website with race-inspired apparel.
• Safilo GroupcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2024Safilo Group holds the license for Tommy Hilfiger eyewear, renewed through 2031 as part of Safilo's balanced portfolio strategy between home brands and licensees. Safilo also produces eyewear for Kate Spade, Boss, Hugo Boss, and Carolina Herrera.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Calvin Klein: Sister brand under PVH Corp. operating in the same premium apparel and accessories category with overlapping channels, celebrity-driven marketing, and similar American-lifestyle positioning. Most direct comparable for revenue, channel mix, and customer demographics.
• Ralph Lauren: Iconic American heritage lifestyle brand offering premium apparel, accessories, and home goods with global wholesale and DTC distribution. Closest publicly-listed comparable for premium positioning, lifestyle breadth, and American prep aesthetic.
• Hugo Boss: German-based premium apparel and accessories brand with global DTC and wholesale channels, also licensing eyewear through Safilo. Comparable in accessible-premium positioning, channel structure, and licensing-led product extension strategy.
• Lacoste: French heritage lifestyle brand spanning apparel, footwear, and accessories with sport-coded heritage. Closely comparable to Tommy Hilfiger on accessible-premium positioning, sports-cultural marketing (tennis, golf), and global lifestyle breadth.
• Michael Kors (Capri Holdings): Accessible-luxury American lifestyle brand with comparable price points, department-store and outlet distribution, and accessories-heavy mix. Direct competitor in the accessible-premium American fashion segment.
• Guess: American accessible-luxury apparel and accessories brand with global wholesale and DTC distribution. Comparable in price-point positioning, multi-channel structure, and heritage-American brand identity.
• Polo Ralph Lauren: Sub-line of Ralph Lauren that most directly overlaps Tommy Hilfiger's classic-American-prep aesthetic for men and women. The closest head-to-head competitor in product positioning.
• J.Crew: American heritage lifestyle brand offering classic apparel and accessories at accessible-premium prices. Directly comparable on heritage positioning, customer demographic, and channel mix despite being privately held.

Emerging players

• Nautica: American heritage sportswear brand competing in adjacent accessible-premium lifestyle categories with similar distribution through department stores and licensed product extensions. Comparable on heritage-American positioning though smaller in scale.

Broad incumbents

• PVH Corp. Parent company of Tommy Hilfiger and owner of Calvin Klein, providing shared global infrastructure, supply chain, and brand-portfolio synergies. The direct corporate parent and most material adjacent entity for governance and capital-allocation context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tommyhilfiger
• YouTubeyoutube.com/tommyhilfiger
• Facebookfacebook.com/tommyhilfiger
• LinkedInlinkedin.com/company/tommy-hilfiger
• Instagraminstagram.com/tommyhilfiger
• TikToktiktok.com/@tommyhilfiger

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tommy Hilfiger