What Proprli does

Proprli is a Dutch SaaS company that operates a cloud-based collaboration platform purpose-built for technical real estate management. The platform serves as a central hub connecting real estate asset owners (who typically work in asset management systems) and property managers (who work in property management systems), eliminating the email- and Excel-driven collaboration that characterizes the gap between the two roles. Its modular offering comprises four integrated modules — Asset Management (budgets, 10-year maintenance plans, building certificates), Supplier & Bid Management (automated bid comparison and approval workflows), Sustainability Management (ESG goal-setting and reporting against GRESB, LEED, INREV, BREEAM, CDP), and Smart Ticketing (tenant support with SLAs and mobile apps) — supported by native iOS and Android applications. The company has added AI Agents for Building Compliance, which autonomously process building certificates, maintenance reports, and regulatory documents to manage compliance tasks.

The product is built on a deep integration backbone that connects to the dominant ERP and property management platforms in European real estate — Yardi, Axxerion/Spacewell, Unit4, AFAS, Microsoft Business Central, Exact Online, Adfinity, Officemanager, Bloxs, Aareon REMS, Twinfield — as well as utility data providers (Smartvatten, EnergieLive) and upstream ESG reporting platforms (Deepki, Measurabl, Evora, Building Minds). Multi-language and multi-currency localization supports international portfolios.

The business model is enterprise SaaS subscription, with monthly and annual plans priced custom to portfolio size and feature scope, bundled with onboarding services and a dedicated Customer Success Manager per account. Go-to-market is enterprise field sales targeting large institutional owners (Schroders Capital, CBRE, NSI, MVGM, VASTINT, Dream Industrial) and investment managers (Colliers), supplemented by a partner/reseller program that enables property management firms to resell and co-market the platform to their end clients. The company is privately held, founded in 2018 in Rotterdam, and is reported to have raised a single seed round of £600,000 from Blackfinch Ventures in April 2023.

Name

Proprli

Legal name

Proprli

Website

https://proprli.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Proprli is a Dutch SaaS platform that connects real estate asset owners and property managers through a modular collaboration hub covering asset management, bid management, ESG reporting, and tenant ticketing, with deep ERP integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Proprli generates revenue through monthly and annual subscription plans. The platform is offered with transparent pricing, onboarding services included, customization options for branding, workflows and user permissions, and scalable plans supporting different localizations and currencies. Pricing is customized to portfolio size and scope, with dedicated customer support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Proprli is a modular cloud-based SaaS collaboration platform that connects real estate asset owners and property managers through a central hub for technical real estate management. It centralizes building data, budgets, maintenance plans, supplier/bid workflows, ESG/sustainability reporting, and tenant ticketing. The platform is offered via web and native mobile apps (iOS/Android), priced as monthly/annual subscriptions customized by portfolio size, and sold primarily through enterprise field sales, a partner/reseller program, and demo-request lead capture.

Product overview

Proprli is a modular SaaS collaboration platform for technical real estate management, comprising a core platform with four integrated modules: Asset Management, Supplier & Bid Management, Sustainability Management, and Smart Ticketing. The platform connects real estate owners, property managers, and tenants through a central hub for communication, maintenance, document management, procurement, building compliance, and governance. Pricing includes monthly and annual subscription plans with onboarding services, customization options, and multi-currency/localization support. The platform serves office, retail, logistics & industrial, and residential real estate sectors across Europe and the US.

Differentiator

Problem solved

Functional benefit

Products and services

• Proprli Platform Modular cloud-based SaaS collaboration platform that connects real estate asset owners and property managers as a central hub for communication, maintenance, ticketing, document management, procurement, building compliance, technical management, and governance. Comprises integrated Asset Management, Supplier & Bid Management, Sustainability Management, and Smart Ticketing modules, accessed via web and native iOS/Android apps.
• Asset Management Module Digitizes technical asset management by centralizing budgets, 10-year maintenance plans, building certificates, document storage, and building element information on one platform with live budget vs actuals insights and automated compliance reminders. For real estate owners, asset managers, and property managers.
• Supplier & Bid Management Module Centralizes and digitizes bid management and governance workflows, featuring automated bid comparison, approval workflows, real-time project management, portfolio activity overviews, budget execution insights, and maintenance contract tracking with SLA scoring. For technical managers and procurement leads at real estate owner and property manager organizations.
• Sustainability Management Module Aligns teams toward net-zero goals with live carbon pathways, ESG goal setting and tracking, sustainability standards compliance (GRESB, LEED, BREEAM, INREV, CDP), utility data collection, green building certification tracking, SDG dashboard, and automated ESG reporting with upstream feeds to ESG platforms. For sustainability and ESG teams at real estate owners and asset managers.
• Smart Ticketing Module Streamlines tenant support through ticket analytics, intuitive ticket forms, smart auto-assignment rules, customizable workflows and SLA protocols, time tracking, and a dedicated mobile ticketing app for iOS and Android. For property managers, technical managers, and tenants in office, retail, logistics, and residential real estate.
• AI Agents for Building Compliance AI-powered capability that autonomously monitors and manages building compliance tasks, using AI agents to process and validate text-based documents including building certificates, maintenance reports, and regulatory documents. Built on computer vision and process automation modalities. For real estate owners, asset managers, and property managers seeking to reduce compliance risk and manual workload.

Quantifiable outcome

• Up to 40% efficiency gains in technical asset management through improved data management and accessibility with a centralized platform
• +8 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Square FourminorChannel Partner/ Reseller/ DistributorSquare Four is a property management company partner that offers Proprli's platform to its clients. Ton de Graaf, Partner at Square Four, expressed enthusiasm about the partnership, noting combined expertise enables better tools and insights for property owners and asset managers.
• CollierscoreChannel Partner/ Reseller/ DistributorColliers, a global professional services and investment management company with operations in 65 countries, implemented Proprli as part of its digitalization strategy to combine data, processes, and workflows for technical property management across its EMEA operations. Joost Vooijs, Partner & Director Asset Services at Colliers, stated Proprli can be implemented within a single day.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Re-Leased: Re-Leased is a cloud-based commercial real estate management platform focused on portfolio management, lease accounting, and tenant/owner workflows. It targets a similar owner + property manager buyer with workflow, asset data, and collaboration functionality, making it the closest functional competitor to Proprli.
• Planon: Planon provides a SaaS platform for real estate and facility management covering building operations, maintenance, and sustainability. It overlaps with Proprli on technical building management, ESG reporting, and multi-tenant collaboration for owners and property managers.

Broad incumbents

• Yardi Systems: Yardi is a large incumbent property management and ERP platform with extensive owner/asset modules. Proprli is explicitly designed to integrate with Yardi, and Yardi represents both a key integration partner and the most significant incumbent threat if it ships comparable collaboration functionality.
• Aareon: Aareon is a major European real estate software vendor whose Aareon REMS product integrates with Proprli. As a broad incumbent with deep penetration in European housing and commercial real estate, it is both a partner and the most likely local incumbent to add owner-collaboration features.
• MRI Software: MRI Software is a long-standing real estate software suite covering property management, accounting, and asset workflows. It competes broadly with Proprli's asset management and owner-collaboration use cases as part of a much larger product portfolio serving CRE owners and operators.
• Spacewell (Axxerion): Spacewell's Axxerion product is a workplace and building management platform that Proprli integrates with. Spacewell competes on building operations, maintenance, and energy management, putting it in direct functional overlap with Proprli's asset, maintenance, and ESG modules.
• VTS: VTS is a commercial real estate leasing and asset operations platform used by large owners and brokers. It overlaps with Proprli in the owner-asset collaboration layer and tenant engagement, but operates at a much larger scale and broader feature set.
• RealPage: RealPage is a large US-based property management software platform serving multifamily and commercial operators. It is a broad incumbent in the same real estate operations software category Proprli serves, with overlapping modules around asset, maintenance, and compliance workflows.

Emerging players

• Measurabl: Measurabl is an ESG data management platform for real estate, integrating with Proprli for sustainability capex data. It overlaps in ESG reporting workflows, but is a more specialized player that pushes data upstream rather than owning the broader collaboration use case.
• Deepki: Deepki is a European ESG analytics platform for real estate portfolios. Proprli integrates with Deepki for utility and sustainability data, making it an adjacent emerging player in the same ESG/building data stack, with overlapping institutional customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/proprli-terminal

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proprli