Conduiit

What Conduiit does

Conduiit is a cloud-based FinTech platform that provides purchase order management, payment request processing, file management, approval workflows, and pre-audit functionality for film and television production companies. The product targets production management and finance teams at studios, networks, and independent production houses, consolidating fragmented paper-based and email-driven financial processes into a single cloud system. Its core technology is a purpose-built production finance platform with native integrations into dominant production accounting software (MediaWeb, ProBook, Luca, Showbiz, PSL) and broader enterprise systems (NetSuite, Workday, Slack, Google Drive, Asana, Twilio), enabling export of transaction detail into downstream accounting systems.

The platform monetizes via an enterprise SaaS subscription model with quote-based pricing, distributed through a direct sales-led motion anchored by a 'Book a Demo' call-to-action on its website. As of the November 2023 pre-seed disclosure, Conduiit had served 200 customers across 30 projects and managed $70 million in transactions involving major networks, with named reference customers including Netflix and HBO. The company is incorporated in New Jersey (Jersey City HQ) with a small team of 1–10 employees, and was founded in 2018. In March 2026, Conduiit extended its footprint by partnering with Danish fintech Cardlay to power Cardlay's first embedded commercial card and spend management platform in the United States, with cards issued on the Mastercard network and targeting the creator and entertainment economy — indicating a strategic evolution from a workflow SaaS tool toward a white-label embedded payments and spend infrastructure provider.

Name

Conduiit

Legal name

Conduiit, Inc.

Website

https://conduiit.app

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Conduiit is a cloud-based FinTech platform providing purchase order, payment request, and file management solutions for film and television production companies, serving production management and finance teams at studios and networks with pre-built integrations to production accounting software.

Ownership category

akta.pro rank

Product category

Production Finance Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN)

akta.pro secondary industry

Expense Management & Reimbursements Administration (BPACAIAH)

Keywords

• Production finance software
• Purchase order management
• Production accounting integration
• Entertainment fintech platform
• Embedded spend management

Headquarters

HQ city

New Jersey

HQ country

Trinidad & Tobago

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Cloud Platform Subscription: Conduiit generates revenue through a cloud-based SaaS subscription model for its production finance and management platform. The platform is described as serving 200 customers and managing $70 million in transactions across 30 projects, indicating a per-seat or per-production subscription model targeting production companies and their finance/production office teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Conduiit provides a cloud-based production finance platform that combines purchase order management, payment requests, file management, approval workflows, pre-audits, and project dashboards in a single system for film and television production management and finance teams. The platform replaces paper-based POs, email-based approvals, and fragmented file-sharing tools with an integrated workflow that exports data to industry-standard production accounting software such as MediaWeb, ProBook, Luca, Showbiz, and PSL. Its infrastructure is also delivered as a white-label, API-driven embedded spend management platform via fintech partnerships.

Product overview

Conduiit is a single unified cloud-based FinTech platform for production finance management. The core platform includes project dashboards, approval matrix, pre-built and customizable forms, and tables/views with file manager. It is designed specifically for film and television productions, connecting banks, production companies, vendors, studios, networks, payroll companies, and users in a single system.

Differentiator

Problem solved

Functional benefit

Products and services

• Conduiit Production Finance Platform Cloud-based purchase order, payment request, and file management system for film and television production management and finance teams. Combines project dashboards, approval matrix workflows, pre-audits, and customizable forms/tables into a single platform that exports data to MediaWeb, ProBook, Luca, Showbiz, PSL, and other production accounting software, replacing paper POs, email-based approvals, and fragmented file-sharing tools.
• Conduiit White-Label Embedded Spend Management Platform White-label, API-driven embedded commercial card and spend management platform that allows financial institutions and fintechs to add commercial spend management capabilities without replacing their existing core systems. Validated by the live Cardlay partnership and targets the creator and entertainment economy.

Quantifiable outcome

• Manages $70 million in transactions across 30 projects
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• CardlaycoreOEM/ Whitelabel/ Licensing Partner · 24 March 2026Danish fintech Cardlay launched its first embedded commercial card and spend management platform in the United States in partnership with Conduiit, marking Cardlay's entry into the North American market. The white-label, API-driven platform allows financial institutions and fintechs to add commercial spend management capabilities without replacing existing core systems. Cards are issued on the Mastercard network targeting the creator and entertainment economy, and Cardlay indicated additional North American partnerships are in development. This partnership provides live validation of Conduiit's white-label infrastructure model.
• MastercardsupportingTechnology or IntegrationMastercard is the payment network on which cards are issued through the Cardlay-Conduiit embedded spend platform targeting the creator and entertainment economy in the United States.

Scale indicators3 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• NetSuite: NetSuite is a leading cloud ERP platform offering financials, procurement, and expense management. It is broadly comparable because it serves the same enterprise finance back-office and Conduiit integrates with it; however, NetSuite is a horizontal incumbent whose procurement workflows could compete with Conduiit's PO and approval functionality at large studios.
• Stripe Issuing: Stripe Issuing is an API-driven platform that enables businesses and fintechs to create and manage commercial card programs. It is broadly comparable to Conduiit's embedded card infrastructure ambitions (via Cardlay/Mastercard) as both provide the underlying rails for embedded card issuance, though Stripe is a much larger horizontal incumbent.

Direct peers

• Cardlay: Cardlay is a Danish embedded fintech offering white-label commercial card and spend management platforms. It is both a direct partner of Conduiit and a comparable peer because both pursue white-label embedded fintech infrastructure business models targeting financial institutions and fintechs in the commercial spend space.
• GreenSlate: GreenSlate provides payroll and production accounting services specifically for film, television, and commercial productions. It is the most direct vertical peer to Conduiit because it serves the same production finance workflows — POs, payroll, vendor management — and targets the same customer base of production offices and studios.
• Ramp: Ramp is a corporate spend management platform combining cards, bill pay, and expense automation. It competes with Conduiit for the same enterprise finance workflows (POs, approvals, spend visibility) but serves a horizontal market; Conduiit's vertical specialization in production finance is its differentiator.
• Pleo: Pleo is a European spend management company offering company cards and expense automation. It is comparable to Conduiit because both automate purchase and payment workflows for business teams, share the embedded card/spend thesis, and target finance leaders seeking to eliminate manual expense processes.
• Airbase: Airbase is a spend management platform with corporate cards, AP automation, and expense management. It is comparable to Conduiit because it offers purchase order management, approval workflows, and spend control — overlapping significantly with Conduiit's core product functionality, albeit without the production-specific integrations.
• BILL: BILL (formerly Bill.com) is an AP automation and payments platform for SMBs and mid-market companies. It is comparable to Conduiit because both automate invoice/payment request workflows, integrate with accounting systems, and target finance teams — BILL at a horizontal scale and Conduiit at vertical production depth.
• Spendesk: Spendesk is a European spend management platform offering cards, purchase orders, invoice management, and approval workflows. It directly mirrors Conduiit's product surface area (PO + payment request + approvals + file management) but targets SMB and mid-market customers across verticals rather than specializing in entertainment production.
• Brex: Brex is a spend management and corporate card platform serving startups through enterprises. It is directly comparable to Conduiit because both compete for corporate expense and payment management budgets, both leverage card-based spend infrastructure, and both target the same end-customer problem of replacing manual expense workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conduiit