ZILO

What ZILO does

ZILO is a Mumbai-based fashion quick commerce platform founded in February 2025 by ex-Flipkart and Myntra executives Padmakumar Pal and Bhavik Jhaveri. The company delivers apparel, footwear, accessories, and innerwear from more than 200 brands to urban Mumbai consumers within 60 minutes, combining free home trials (delivery partner waits 30 minutes for fitting) with instant returns. Its assortment spans dedicated women, men, and kids storefronts, and is reinforced by an editorial-led discovery layer through a Style Journal and celebrity stylist Anaita Shroff Adajania in the role of Style Director and equity partner.

The underlying technology is a vertically integrated hybrid fulfillment architecture that combines company-owned dark stores with brand outlet integrations, designed to shorten fashion delivery from the 3-5 day norm of mainstream e-commerce to under one hour. Distribution is direct-to-consumer through a proprietary iOS and Android app and the zilo.one website, supported by social and content marketing on Instagram, YouTube, and a shoppable editorial blog. Marketing emphasizes PLG mechanics — app store presence, free trials, and word-of-mouth — augmented by Anaita Shroff Adajania's fashion authority.

ZILO operates a transaction-based retail revenue model, selling branded fashion SKUs at listed retail prices with coupon-driven promotional discounts (APP50, KIDS15, ZILO300, FFH) and variable delivery fees; product prices span roughly INR 199 to INR 8,335+. The customer base is segmented horizontally across urban metro consumers — working professionals, college students, families, and event-driven buyers — with use cases centered on last-minute outfit needs, formal wear, festive and wedding ethnic wear. The company is venture-backed, having raised roughly $19.8 million across a $4.5M seed (June 2025) and a $15.3M Series A led by Peak XV Partners (February 2026), with proceeds earmarked for geographic expansion beyond Mumbai over the next 12-14 months.

Name

ZILO

Legal name

ZILO

Website

https://zilo.one

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

ZILO is a Mumbai-based fashion quick commerce platform that delivers apparel, footwear, and accessories from 200+ brands to urban consumers within 60 minutes via a hybrid dark-store and brand-outlet fulfillment model, offering free home trials and instant returns.

Ownership category

akta.pro rank

Product category

Fashion Quick Commerce

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Apparel, Footwear & Accessories Omnichannel (CRAFAEAA)

akta.pro secondary industry

Fashion & Accessories Marketplaces (CRAFABAA)

Keywords

• Fashion quick commerce
• 60-minute delivery
• Online clothing store
• Home trial service
• Multi-brand fashion

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct product sales of fashion items (apparel, footwear, accessories, innerwear) from 200+ brands. Revenue is generated through retail markups on products sold through the platform. The transaction-based model involves customers purchasing items at listed prices with occasional coupon discounts. The company operates on a quick commerce model where delivery is a key service component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ZILO is a fashion quick commerce platform that delivers curated outfits from over 200 brands (including Levi's, Puma, Adidas, Jack & Jones, Jockey, Tommy Hilfiger) within 60 minutes in Mumbai. The platform operates a vertically integrated hybrid model combining company-owned dark stores with brand outlet partnerships to enable rapid fulfillment. Core differentiators include free home trials with a 30-minute delivery-partner wait window, instant returns for unwanted items, and editorial-led fashion discovery curated by Style Director Anaita Shroff Adajania.

Product overview

ZILO is a fashion quick commerce platform operating a vertically integrated model that combines dark stores with brand outlets to deliver clothing and accessories from 200+ brands within 60 minutes. The platform serves women, men, and kids categories through its website and mobile app (available on Android and iOS), offering free home trials and instant returns as key differentiators.

Differentiator

Problem solved

Functional benefit

Products and services

• ZILO Fashion Quick Commerce Platform Vertically integrated fashion quick commerce platform delivering clothing, footwear, accessories, and innerwear from over 200 brands to Mumbai consumers within 60 minutes, featuring free home trials with 30-minute wait windows and instant returns.
• ZILO Mobile App (iOS and Android) Proprietary mobile application available on Google Play and Apple App Store that lets users browse fashion from 200+ brands, place orders, and receive delivery within 60 minutes in Mumbai.
• Women's Fashion Category Women's fashion assortment on ZILO including dresses, tops, kurtas, jeans, sarees, innerwear, activewear, handbags, and accessories from multiple brands, delivered within 60 minutes.
• Men's Fashion Category Men's fashion assortment on ZILO including shirts, t-shirts, jeans, trousers, innerwear, activewear, footwear, and accessories from multiple brands, delivered within 60 minutes.
• Kids' Fashion Category Kids' fashion assortment on ZILO including clothing for boys and girls from brands like Gini & Jony, delivered within 60 minutes.

Quantifiable outcome

• Fashion delivery within 60 minutes in Mumbai
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Anaita Shroff AdajaniacoreStrategic or Co-development Partner · 26 January 2026Renowned stylist and fashion editor joins as Style Director and equity partner. Collaboration aims to enhance editorial-led fashion discovery by curating seasonal edits, introducing premium and emerging brands, and creating shoppable looks for the platform.
• 200+ Fashion BrandscoreOthersPartnership with over 200 fashion brands including Levi's, Puma, Adidas, Jack & Jones, Jockey, USPA, Gini & Jony, Tommy Hilfiger, and many more. Brands use platform as additional sales channel with dark store and brand outlet fulfillment.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Swiggy Instamart: Swiggy Instamart is the quick commerce arm of Swiggy and has been expanding its assortment beyond groceries into fashion, electronics, and beauty. Comparable on dark store infrastructure, last-mile economics, and Mumbai coverage; differentiates on its parent ecosystem (Swiggy app, restaurant delivery data).
• Zepto: Zepto is a leading 10-minute grocery quick commerce player that has begun expanding into adjacent categories including fashion and beauty. Same 10-15 minute delivery promise framework and similar dark store economics in Mumbai, positioning Zepto as a credible expanding threat to ZILO's fashion-specific proposition.
• Blinkit (Zomato): Blinkit is India's largest quick commerce platform (owned by Zomato) and is actively expanding its category mix beyond grocery. Peak XV's prior seed investment in Blinkit makes it the most credible competitor to enter fashion quick commerce, leveraging existing dark store density in Mumbai to potentially undercut ZILO's delivery proposition.

Direct peers

• Ajio: Ajio is Reliance Retail's online fashion marketplace covering men, women, kids, footwear and accessories across premium and mass brands. Directly comparable catalog and target demographic to ZILO, with the only meaningful difference being Ajio's 1-3 day delivery vs. ZILO's 60-minute promise.
• Myntra: Myntra is India's leading fashion e-commerce marketplace offering apparel, footwear and accessories from hundreds of brands. ZILO's co-founders (Padmakumar Pal, Bhavik Jhaveri) are ex-Myntra, and many of the brands on ZILO (Levi's, Tommy Hilfiger, Jack & Jones) are also core Myntra partners — making Myntra the dominant incumbent ZILO is differentiated against via delivery speed.
• Nykaa Fashion: Nykaa Fashion is the fashion and lifestyle commerce arm of FSN E-Commerce (parent of Nykaa), offering apparel, footwear, accessories and beauty. Overlaps with ZILO on women's fashion, accessories, and curated brand discovery — comparable customer segment but with traditional 1-3 day delivery economics.
• Slikk: Slikk is India's most direct competitor in fashion quick commerce, offering rapid delivery of branded fashion items using a similar hybrid dark-store/brand-outlet model. Operates in overlapping Indian metros and competes head-to-head for the same brand partnerships and customer occasions.

Broad incumbents

• Tata CLiQ: Tata CLiQ is the omnichannel e-commerce platform of the Tata Group covering fashion, electronics, and beauty with a strong brand portfolio. Comparable assortment (Levi's, Tommy Hilfiger, Arrow) and target customer, with slower delivery but greater brand trust and offline integration via Tata stores.
• Meesho: Meesho is one of India's largest horizontal e-commerce platforms with a heavy fashion and lifestyle focus, serving tier-2/3 cities alongside metros. Comparable on mass and value fashion assortment and brand aggregation, but operates a marketplace model without ZILO's quick delivery or curated brand positioning.
• Flipkart Fashion: Flipkart Fashion is the apparel, footwear and accessories vertical of Flipkart (ZILO's co-founders' previous employer). Directly comparable catalog across price points, and Flipkart's logistics and capital scale make it the dominant horizontal incumbent ZILO must differentiate against on speed and curation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@shopzilo
• Instagraminstagram.com/shopzilo
• Facebookfacebook.com/shopzilo
• LinkedInlinkedin.com/company/zilo-one

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZILO