What Pelatro does

Pelatro Limited (NSE: PELATRO) is a publicly listed Indian software company, founded in April 2013 by Subash Menon and Sudeesh Yezhuvath, that provides AI-powered contextual marketing and customer value management (CVM) solutions exclusively for global telecom operators. Headquartered in Bangalore with regional offices in Singapore and a representative office in Nizhny Novgorod, Russia, the company serves approximately 50 telecom operators across 33 countries — including major telco groups such as Telenor, Vodafone, Singtel, Axiata, and Ooredoo — processing data on 1.3 billion+ subscribers daily and running 17,000+ campaigns per day across its installed base. The company's customer roster spans operators in Asia, the Middle East, Africa, the Caribbean, and emerging markets, with reported outcomes including 20% incremental revenue at a top account and 75% churn reduction at a leading telco.

The company's core offering is the mViva Revenue Acceleration Platform™, a modular suite built on a fully agentic AI architecture. The platform deploys specialized AI agents (Up-seller, Churn Manager, Campaign Optimizer, Lifecycle Manager, and Experimenter) backed by proprietary Context Aware Data Objects (CADO) and an Intelligent Data Fabric (IDF), with a flagship Zero Touch Campaigning™ capability that autonomously conceives, designs, and executes campaigns without manual intervention. Underlying technology is protected by 12 granted patents spanning architecture to business methods, and the platform handles workloads reported at 83 billion xDRs/day and 16 billion CDRs for individual enterprise deployments. In June 2025, Pelatro acquired Estel Technologies, adding e-Top Up, Voucher Management, Mobile Money, and Sales & Distribution products serving 600M+ subscribers across 10+ countries. The company has also extended its platform into the BFSI vertical via mViva for Banks, targeting retail bank customer engagement use cases.

Pelatro operates a direct enterprise B2B sales motion targeting telecom C-suite and CVM/CCO buyers, supported by regional sales directors covering territories such as Middle East, Africa, and Asia, and supplemented by owned and third-party events including the CVM Executive Forum, MWC Barcelona, and AfricaCom. Revenue is generated primarily through enterprise software licensing and subscription contracts for the mViva platform, supplemented by implementation, integration, customization, and ongoing managed support services. For the fiscal year ending March 2026, Pelatro reported revenue of Rs 138.23 crore (~$16.65M USD at ~83 INR/USD) with net profit of Rs 18.10 crore, representing 61.16% YoY revenue growth and 52.23% YoY profit growth. The company completed its IPO on NSE India in 2024.

Name

Pelatro

Legal name

Pelatro Limited

Website

https://pelatro.com

Company type

Public

Founded year

2013

Operating status

Ipo

Headcount range

251–500 employees

Short description

Pelatro Limited is a publicly listed Indian software company providing AI-powered contextual marketing and customer value management solutions exclusively for global telecom operators. Its mViva platform serves 50+ telcos across 33 countries, processing 1.3B+ subscriber data daily.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Software Licenses and Subscriptions: Pelatro generates revenue primarily through enterprise software licensing and subscription fees for the mViva platform. The platform is sold directly to telecom operators as a comprehensive customer value management solution, likely with annual or multi-year subscription contracts based on subscriber volume or usage metrics.
2. Implementation and Professional Services: Company provides implementation, integration, and consulting services for deploying the mViva platform. Job postings reference implementation and support roles, indicating professional services as a revenue stream.
3. Platform Customization and Support: Ongoing support, customization, and technical services for deployed platforms, generating recurring service revenue from existing customers.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Pelatro builds and sells the mViva Revenue Acceleration Platform™, an AI-powered customer value management and contextual marketing platform built exclusively for telecom operators. The platform delivers hyper-personalized engagement through specialized agentic AI (Up-seller, Churn Manager, Campaign Optimizer, Lifecycle Manager, Experimenter) and Zero Touch Campaigning™ for autonomous end-to-end campaign execution. It is modularized into six components — Contextual Campaign Management, Contextual Loyalty Management, Lead & Acquisition Management, Customer Data Platform, Data Monetisation, and Unified Communication Management — with a separate mViva for Banks BFSI offering and an Estel Technologies subsidiary product line covering e-Top Up, Voucher Management, Mobile Money, and Sales & Distribution.

Product overview

Pelatro offers the mViva Revenue Acceleration Platform™ — a comprehensive, modular customer engagement platform built exclusively for telecom operators. The platform consists of six integrated modules: mViva Contextual Campaign Management (real-time offer decisioning), mViva Contextual Loyalty Management (rewards and loyalty programs), mViva Lead & Acquisition Management (customer acquisition), mViva Customer Data Platform (unified subscriber 360° view), mViva Data Monetisation (enterprise data monetization), and mViva Unified Communication Management (multi-channel communication). Built on a fully agentic AI architecture, the platform deploys specialized AI agents for upselling, churn management, campaign optimization, lifecycle management, and experimentation, along with Zero Touch Campaigning™ for autonomous campaign execution. The company also offers a BFSI-specific solution (mViva for Banks) and acquired Estel Technologies in June 2025 for e-Top Up, Voucher Management, Mobile Money, and Sales & Distribution solutions.

Differentiator

Problem solved

Functional benefit

Brands

• mViva Revenue Acceleration Platform: Next-generation customer engagement platform powered by agentic AI for telecom operators, featuring specialized AI agents (Up-seller, Churn Manager, Campaign Optimizer, Lifecycle Manager, Experimenter) and Zero Touch Campaigning capability.
• mViva Contextual Campaign Management
• mViva Contextual Loyalty Management
• mViva Lead & Acquisition Management
• mViva Customer Data Platform
• mViva Data Monetisation
• mViva Unified Communication Management
• mViva AI Agents

Products and services

• mViva Revenue Acceleration Platform™ Next-generation customer engagement platform built on a fully agentic AI architecture for telecom operators. Unifies campaigns, loyalty, and customer data to deliver hyper-personalized offers that increase ARPU, reduce churn, and deepen subscriber loyalty via Zero Touch Campaigning™ autonomous execution.
• mViva Contextual Campaign Management Real-time offer decisioning at scale enabling telecom operators to create 360-degree customer profiles and run segment-of-one marketing campaigns with AI/ML capabilities for real-time analytics, A/B testing, and campaign execution monitoring.
• mViva Contextual Loyalty Management Loyalty management solution enabling telecom operators to trigger contextual rewards and offers with earn-and-burn capabilities based on individual customer behavior; includes DIY customer experience, tier management, and multi-channel campaign triggering.
• mViva Lead & Acquisition Management Lead management solution for converting visitors and leads into valuable customers with contextual and personalized conversations from day one for telecom operators.
• mViva Customer Data Platform Unified subscriber 360-degree view platform providing Context Aware Data Objects and Intelligent Data Fabric for aggregating behavioral signals, demographics, spend patterns, and interactions across subscriber, cell site, page, and product levels.
• mViva Data Monetisation Data monetization solution enabling telecom operators to increase revenue through enterprise partner relationships using curated audience segments and advanced analytics.
• mViva Unified Communication Management Communication management solution enabling personalized campaigns across multiple channels including SMS, USSD, IVR, Email, Web, App, Viber, and Google RCS based on customer preferences including language.
• mViva for Banks GDPR-aligned contextual customer engagement solution for retail banks enabling real-time interactions at scale, customer journey orchestration at segment-of-one level, and AI/ML-driven engagement for managing end-to-end customer engagement strategy.
• Estel Technologies Product Suite Telecom software solutions acquired via Estel Technologies — e-Top Up Platform, Voucher Management Solution, Mobile Money Platform, and Sales & Distribution Solution — serving over 600 million subscribers across more than 10 countries.

Quantifiable outcome

• 65.58% increase in consolidated net profit YoY for Q4 FY2026
• +7 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature7 records

Partnerships

One partnership is on record.

• Estel TechnologiescoreOthers · 1 June 2025Estel Technologies, a leading telecom software solutions provider, was acquired by Pelatro in June 2025. Estel is globally recognized for its cutting-edge e-Top Up Platform, Voucher Management Solution, Mobile Money Platform and Sales & Distribution Solution serving over 600 million subscribers across more than 10 countries. The acquisition expands Pelatro's product portfolio and subscriber base significantly.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Netcracker Technology: Netcracker is a NEC-owned telecom software platform for BSS, OSS, and digital customer engagement. It addresses the same telecom operator CVM and campaign execution use cases that Pelatro serves, but at much larger Tier-1 carrier scale.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad martech platform used by some telecom operators for campaign management and customer engagement. While not telco-specialized, it competes with Pelatro for enterprise marketing and AI-agent driven engagement budgets.
• Oracle Responsys / Oracle Marketing: Oracle's Responsys and broader CX suite provide enterprise marketing and campaign management. Although stronger in non-telco verticals, Oracle competes with Pelatro in large telcos that standardize on Oracle BSS/OSS stacks.
• Amdocs: Amdocs is a leading telecom BSS/OSS and customer experience software incumbent with deep telco relationships. It overlaps with Pelatro in CVM, marketing, and customer data — but as part of a much broader portfolio.
• Huawei SmartCare: Huawei's SmartCare solution provides CVM, CEM, and customer analytics for telecom operators, primarily across emerging markets. It competes with Pelatro's mViva platform in regions such as Africa, the Middle East, and Asia.

Direct peers

• CSG Systems International: CSG provides BSS, customer engagement, and CVM software to telecom operators globally. It directly competes with Pelatro in CVM, offer management, and customer analytics for the same telco buyer.
• TEOCO: TEOCO provides analytics, customer engagement, and revenue assurance software specifically designed for telecom operators. It directly competes with Pelatro in telco customer analytics, CVM, and campaign management.
• Optiva: Optiva (formerly Redknee) provides BSS, charging, and customer value management software to telecom operators globally. It directly overlaps with Pelatro in CVM and offering management for MVNOs and tier-2 telcos.

Emerging players

• SAS Customer Intelligence: SAS offers customer intelligence and analytics solutions including telco-specific CVM and marketing analytics. It overlaps with Pelatro in advanced analytics, churn modeling, and Next-Best-Offer decisioning for telecom operators.

Others

• Actifio (now part of Google Cloud) / Informatica: Enterprise data integration and customer data platform vendors that compete at the data-fabric layer of Pelatro's stack. They overlap with Pelatro's CDP/IDF component — particularly in telcos building in-house data infrastructure rather than buying mViva.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pelatro
• Xx.com/pelatro

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pelatro