What raffolux does

Raffolux Ltd. is a UK-incorporated (Company No. 10962686) online raffle and Instant Win gaming platform headquartered in Watford, founded around 2019. The company sells numbered ticket entries via its owned e-commerce storefront at raffolux.com, where players select raffles from categorical product lines (Raffles, Instant Wins, Tech & Luxury, Under 50p, Cash, Free to Play) and receive electronic entries into prize draws. Prizes are sourced from mainstream consumer brands including Apple, Dyson, Fitbit, Sony, Nintendo, Samsung, Ninja, and Polaroid, with ticket prices ranging from free entries to £0.99. Payment processing is supported via Visa, Mastercard, Amex, Google Pay, PayPal, and Apple Pay, and the platform operates a self-serve direct-to-consumer model with no third-party resellers.

The business model is transaction-fee-style, monetising on a per-ticket basis while absorbing prize procurement and fulfilment costs out of gross ticket revenue. Growth channels are digital-led: PR coverage in UK outlets (Daily Mail, Ok!, Yahoo, Hustle), social media engagement, a Members Club loyalty programme, and—following the October 2023 UKTV Ventures airtime-for-equity deal—national television advertising. The company serves individual UK consumer players, enforces 18+ access, and displays GambleAware branding as part of responsible-gaming positioning. Customer support operates via email, phone, social DMs, and live chat.

In October 2023, Raffolux secured its sole disclosed funding event, a £1.5 million investment from UKTV Ventures structured as airtime-for-equity, granting the company television audience reach in exchange for an equity stake. The platform is fully self-serve, with no native mobile app disclosed, and operates exclusively within the United Kingdom.

Name

raffolux

Legal name

Raffolux Ltd.

Website

https://raffolux.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Raffolux Ltd. is a UK-based direct-to-consumer online raffle and Instant Win gaming platform that sells ticket entries (free to £0.99) for the chance to win branded tech, lifestyle, and cash prizes, serving hundreds of thousands of individual UK consumer players via raffolux.com.

Ownership category

akta.pro rank

Product category

Online Prize Gaming

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Gaming Subscriptions, Gift Cards & Top-Ups Retail (CRACAFAG)

Keywords

• Online raffle gaming
• Instant win games
• Prize gaming platform
• Raffle ticketing service
• Consumer prize draws

Headquarters

HQ city

Watford

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Supply Chain, Personnel, Technology or R&D, Others

Revenue model

1. Raffle ticket sales: Raffolux generates revenue by selling raffle tickets to players for the chance to win prizes. Ticket prices vary by raffle (from free entries to £0.99 or more per ticket). The company retains a portion of ticket sales as revenue while a portion may be allocated to prize fulfillment and charitable causes.
2. Instant Win game entries: Revenue is generated through Instant Win game entries, where players purchase entries to play instant-win games with immediate prize outcomes. Categories include Instant Wins, Under 50p, Tech & Luxury, Cash, and Free to Play.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Raffolux operates an online raffle and Instant Win gaming platform where UK consumers purchase tickets for a chance to win prizes. Tickets are priced from free to £0.99 per entry, with prize categories including electronics (Apple, Dyson, Fitbit, Sony), kitchen appliances, cash, and lifestyle items. The platform features transparent draws, a Members Club, and supports payment via Visa, Mastercard, Amex, Google Pay, PayPal, and Apple Pay.

Product overview

Raffolux is an online raffle and Instant Win gaming platform that offers multiple product categories including standard Raffles, Instant Wins, Tech & Luxury raffles, Under 50p raffles, and Free to Play options. The platform operates as a single unified service where users purchase ticket entries for chances to win prizes ranging from budget items to premium tech and luxury goods. The Tech & Luxury category features branded electronics from Apple, Dyson, Fitbit, Sony and similar manufacturers, while the Instant Win feature provides immediate prize opportunities. The platform also includes free entry options and budget-priced tickets to serve different player segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Raffles Core raffle platform allowing players to purchase tickets for chances to win prizes across multiple categories. Tickets vary in price (from free to £0.99 per entry) depending on the prize value.
• Instant Wins Instant Win gaming experience offering immediate prize reveals upon entry, providing instant gratification without waiting for scheduled draws.
• Tech and Luxury Raffles Raffle category featuring premium tech and luxury items from brands such as Apple, Dyson, Fitbit, Sony, Nintendo, Samsung, and Ring, including products like Nintendo Switch 2, Nespresso Pop machines, 50-inch Samsung TVs, Ninja Airfryers, and Ring Doorbells.
• Under 50p Raffles Budget-friendly raffle category offering tickets priced under 50p, making participation more accessible to a broader audience.
• Free to Play Raffles Complimentary raffle entries requiring no purchase, allowing players to participate without any financial commitment.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Daily MailminorGTM or Marketing PartnerDaily Mail is listed as a media partner/outlet on Raffolux's website, indicating promotional or earned media coverage or advertising placement. Daily Mail is a major UK publication providing national reach.
• Lloyds BankminorGTM or Marketing PartnerLloyds Bank is listed among payment and media partners on Raffolux's website, indicating a co-marketing or promotional relationship with a recognized UK brand.
• Ok! MagazineminorGTM or Marketing PartnerOk! Magazine is listed as a media partner/outlet on Raffolux's website, indicating promotional coverage or advertising in a UK celebrity and lifestyle publication.
• YahoominorGTM or Marketing PartnerYahoo is listed as a media partner/outlet, indicating Raffolux receives promotional coverage or advertising placement through Yahoo's UK digital platforms.
• HustleminorGTM or Marketing PartnerHustle (newsletter/media platform) is listed as a media partner/outlet, indicating promotional coverage or editorial features in a UK digital media outlet focused on startup and business news.

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Emerging players

• 7daysin (Seven Days In): UK-based online competition and prize draw site. Overlaps with Raffolux on the low-cost entry, prize-competition mechanic targeting UK consumers.
• PrizeRebel: Online rewards and sweepstakes platform that lets users earn entries to prize draws. Overlaps on the prize-competition mechanic and digital-first, low-cost entry model.

Direct peers

• Raffall: US-based online raffle platform that lets hosts run prize raffles and players buy entries. Closely comparable paid-raffle mechanics, though Raffall is primarily US-focused.
• Omaze: UK-based online prize raffle platform offering entries to win houses, cars, and luxury experiences. Closest direct competitor in the paid prize raffle model targeting mass-market UK consumers.
• Lucky Day: Mobile-first daily draw and scratch-style gaming app with free and paid entries. Comparable instant-win, low-friction prize gaming experience targeting mass-market consumers.
• Dream Home Draw (Win a House): UK property-focused prize competition site selling low-cost entries to win houses and cash. Operates a very similar low-ticket-price raffle model targeting the same UK consumer.
• YBO (Your Best Odds): UK online prize competition site offering entries on houses, cars, tech and cash with bundles and subscriptions. Closely comparable pricing and category mix.

Broad incumbents

• The National Lottery (Allwyn): UK's incumbent lottery operator under Allwyn, offering draw-based games and instant win scratchcards to a national mass-market audience. Represents the dominant incumbent in adjacent prize gaming.
• NS&I Premium Bonds: UK government-backed savings product with a monthly prize draw mechanism. Represents the most established free-entry-to-prize-draw model in the UK and a benchmark for trust and reach.
• Paddy Power (Flutter Entertainment): Major UK-facing online betting and gaming brand with extensive instant-win, free-to-play, and prize products. Competes for the same UK player wallet and attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about raffolux