Omaze
- Company typePrivate
- Founded2012
- HeadquartersCulver City, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Omaze firmographics
Firmographics- Name
- Omaze
- Legal name
- Omaze, Inc.
- Website
- https://omaze.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Omaze industry classification
Industry- Product category
- Online Prize Draws and Charity Fundraising
- NAICS
- Advertising Agencies (54181)
- akta.pro primary industry
- Sweepstakes, Contests & Giveaway Administration (BPAFAMAD)
Keywords
Where Omaze is headquartered
LocationHeadquarters
- HQ city
- Culver City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Omaze business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D, Others
Revenue model
- Prize Draw Entry Sales: Revenue generated from the sale of entry tickets to prize draws. Customers purchase entries for the chance to win luxury homes, supercars, and cash prizes. Proceeds fund charitable donations to partner organizations. One-time transaction model per draw.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Omaze product offering
Product offeringCore offering
Omaze operates an online prize draw platform that sells entry tickets to consumers in the UK and Germany for the chance to win luxury homes, supercars, and cash prizes. Each draw is tied to one or more charity partners, with proceeds from entry sales pledged to those charitable causes. The company has created over 50 millionaires and raised more than $250M for charity partners since 2012.
Product overview
Omaze is an entertainment company with a social purpose that operates a prize draw platform. The core offering is the Omaze Million Pound House Draw, which allows entrants in the UK and Germany to win luxury homes, supercars, and cash prizes while raising funds for charity. Supporting products include the Monthly Millionaire Draw (cash prizes) and Early Bird Prize Draws (discounted entries for premium prizes). The company has created over 50 millionaires since 2012 and raised over $250M for charity partners including Feeding America, British Heart Foundation, RSPCA, Age UK, and SOS Children's Villages.
Differentiator
Problem solved
Functional benefit
Products and services
- Omaze Million Pound House Draw Signature prize draw product offering multi-million-pound luxury homes in the UK and Germany, along with supercars and cash prizes, with no mortgage or stamp duty fees for winners. Operated monthly, enabling entrants to win fully deeded properties they can move into, rent, or sell.
- Monthly Millionaire Draw Monthly draw offering cash prizes of one million pounds to entrants, designed to create new millionaires on an ongoing basis through accessible entry fees.
- Early Bird Prize Draw Additional prize draws offering items such as supercars (e.g., Lotus Emira, Porsche 911) at reduced entry costs to incentivize early participation in Omaze draws.
Quantifiable outcome
- Over $250M raised for charities globally
- +3 more outcomes
Companies that use Omaze
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Omaze technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Omaze partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor and core.
- Plan InternationalminorGerman charity partner for Omaze Germany's inaugural draws, supporting children and youth development.
- RSPCAcoreMajor UK charity partner for Omaze prize draws. Omaze pledged £1m donation to RSPCA. Partnership generates significant fundraising for animal welfare causes.
- British Heart FoundationcoreUK charity partner benefiting from Omaze Million Pound House Draws. Raised over $5M enabling installation of hundreds of life-saving defibrillators in local communities.
- Age UKcoreUK charity partner receiving over $6M from Omaze, enabling provision of 10 million minutes of support to fight loneliness in later life.
- Great Ormond Street Hospital CharitycoreMajor beneficiary of Omaze UK draws with over $16M pledged to build a Children's Cancer Centre to provide the best care for children.
- Teenage Cancer TrustcoreUK charity partner in the Omaze Million Pound House Draw program supporting young people with cancer.
- CALM (Campaign Against Living Miserably)coreSuicide prevention charity receiving over $4M raised by Omaze, funding their life-saving helpline for up to two years.
- London's Air Ambulance CharitycoreCharity partner enabled by Omaze to purchase two new aircraft saving lives across London. CEO Simon Gunning praised the partnership as 'game-changing'.
- Guide DogscoreUK charity partner that can feed 3,200 canine companions and provide training for 1,350 puppies with funds raised through Omaze draws.
- The King's TrustcoreCharity partner receiving funds to help 13,500 young people boost confidence and learn new skills. Partnership includes The Omaze Education Fund.
- RSPBcoreConservation charity able to protect homes for threatened wildlife the size of 700 football fields through Omaze fundraising.
- FareSharecoreUK charity able to make over 25 million meals for vulnerable people and prevent good food going to waste with over $7M raised through Omaze.
- SOS Children's VillagescoreInternational charity benefiting from Omaze Germany launch in 2025, with €1M raised helping young people without families get care and education.
- Feeding AmericacoreMajor US charity partner supported since 2012, providing food security support across America.
- Make-A-WishcoreUS charity partner enabling children with critical illnesses to have wish experiences.
- St. Jude Children's Research HospitalcoreMajor US charity partner supporting pediatric cancer research and treatment.
- UNICEFcoreGlobal charity partner supported through Omaze fundraising efforts since 2012.
- Team RubiconcoreUS disaster response charity supported through Omaze fundraising.
Scale indicators6 records
Recent moves9 records
Expansion highlights4 records
Omaze competitors and assessment
Company assessmentBroad incumbents
- GoFundMe: World's largest personal and charitable fundraising platform, allowing individuals and nonprofits to run donation campaigns. Overlaps with Omaze on the charity-fundraising side but uses donation mechanics rather than prize draws.
- JustGiving: Major UK-based online fundraising platform for charities and individuals. Competes for the same UK charity partnerships that anchor Omaze's Million Pound House Draw and could be used as an alternative fundraising channel by Omaze's charity partners.
- Allwyn (formerly Camelot / Zeal Network): Operator of the UK National Lottery and owner of European lottery businesses including the former Zeal Network. Represents the broader incumbent lottery ecosystem against which Omaze's charity sweepstakes compete for consumer prize-spend wallet share.
Direct peers
- Dream Car Giveaways: UK-based online competition platform running cash and luxury car prize draws for paying entrants. Operates the same DTC prize-draw model as Omaze's UK Early Bird and supercar draws, making it a tight functional competitor.
- Raffolux: Online raffle and prize draw platform focused on luxury prizes, operating on a freemium paid-entry model. Closely comparable to Omaze's DTC prize-draw mechanics and prize profile.
- BOTB (Best of the Best): BOTB is a UK-listed company that runs weekly online prize draws giving away luxury cars and other high-value prizes to paying entrants. Closest direct peer to Omaze's UK prize draw business, differing mainly by absence of the charity fundraising angle.
- The Prize Draw (Lottery Solutions): UK-based operator of paid prize draws and competitions offering cash, holidays, and lifestyle prizes. Competes with Omaze for the same discretionary consumer spend on prize-draw entries in the UK.
- Sterling Lotteries: UK operator of charity lotteries and prize draws on behalf of nonprofit partners. Directly overlaps with Omaze's cause-marketing sweepstakes model, providing fundraising infrastructure and ticket sales for UK charities.
Emerging players
- Prizeology: UK prize draw management and promotion services firm that helps brands run promotional prize draws and competitions. Adjacent competitor and partner to Omaze, providing B2B infrastructure that overlaps with Omaze's prize-draw capabilities.
- Winjoy: Emerging European online prize draw and competition platform operating across multiple EU markets. Comparable to Omaze's new European expansion thesis, though with a smaller prize catalogue and no integrated charity fundraising angle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Omaze social profiles
Digital presenceOmaze financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omaze leadership team
Management profileNumber of profiles
Profiles13 records
Omaze funding detail
Funding detailFunding overview
Funding rounds8 records
Investors28 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omaze M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omaze
What does Omaze do?
Omaze operates an online prize draw platform that sells entry tickets to consumers in the UK and Germany for the chance to win luxury homes, supercars, and cash prizes. Each draw is tied to one or more charity partners, with proceeds from entry sales pledged to those charitable causes. The company has created over 50 millionaires and raised more than $250M for charity partners since 2012.
Is Omaze a public or private company?
Omaze is a private company. It is classified as venture growth investor backed and is currently operating.
When was Omaze founded?
Omaze was founded in 2012. It employs 51 to 100 people.
Where is Omaze based?
Omaze is headquartered in Culver City, United States, in the North America region.
How does Omaze make money?
One revenue line is on record: prize Draw Entry Sales.
Who are Omaze's main competitors?
Broad incumbents on record are GoFundMe, JustGiving and Allwyn (formerly Camelot / Zeal Network). Direct peers are Dream Car Giveaways, Raffolux, BOTB (Best of the Best), The Prize Draw (Lottery Solutions) and Sterling Lotteries. Emerging players are Prizeology and Winjoy.
Does Omaze have an API?
No public API is recorded for Omaze.
What industry is Omaze in?
Omaze's product category is Online Prize Draws and Charity Fundraising. Its primary akta.pro industry code is BPAFAMAD, Sweepstakes, Contests & Giveaway Administration. Its NAICS code is 54181.