What Ecotrace does

Ecotrace Solutions is a Brazil-based B2B technology company, founded in 2018 and headquartered in Vinhedo, SP, with a regional commercial office at the CUBO Itaú tech hub in São Paulo. The company sells an end-to-end supply-chain traceability and AI-powered inspection platform serving meat processors, leather producers and fashion brands in Brazil and internationally, with claimed coverage of 40% of Brazilian beef exports and a presence in more than 130 countries. Its customer base includes JBS/Friboi, Minerva Foods, Swift, Seara, MBRF, Lar Cooperativa, Renner and Durli Leathers, among others.

The product portfolio is organized in two integrated lines. The Trace family (Trace Beef, Trace Leather, Trace Fashion) provides blockchain-secured, farm-to-retail traceability with QR-code consumer engagement and compliance support for international protocols (EUDR, GACC, Due Diligence). The Eco IA family (Eco IA Beef, Eco IA Poultry) applies proprietary computer vision to inspect 100% of carcasses in real time, classifying defects and quality indicators at reported precision of ~97% in poultry and minimum 85% in beef. Geocheck Analytics is a cross-vertical socio-environmental monitoring module that detects deforestation, indigenous/quilombola land overlap and labor irregularities. The platform integrates natively with SAP, Totvs and Linx ERPs via APIs, with implementation timelines measured in weeks.

Ecotrace generates revenue primarily through enterprise SaaS subscriptions across its product modules. Go-to-market is direct enterprise field sales supplemented by inside-sales via WhatsApp and specialist-consultation CTAs, supported by organic social, content marketing and presence at industry events. The company is privately held and capitalized, with disclosed funding of roughly $1.6M across five rounds from 2019 to 2025, including a $600K KPTL round in 2021 and a Google for Startups selection in May 2025; no audited revenue, ARR or ownership figures are publicly disclosed.

Name

Ecotrace

Legal name

Ecotrace Solutions

Website

https://ecotrace.info

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Ecotrace Solutions is a Brazilian B2B platform that provides blockchain-based end-to-end traceability and AI-powered inspection for meat, leather, and fashion supply chains, serving enterprise processors and brands in Brazil and 130+ countries.

Ownership category

akta.pro rank

Product category

Supply Chain Traceability Software

akta.pro primary industry

End-to-End Traceability System Verification (Farm-to-Fork) (AFALAGAA)

akta.pro secondary industries

Blockchain/Digital Traceability Validation & Data Integrity Audits (AFALAGAF), Serialization, Lot/Batch & Label Traceability Verification (AFALAGAG), Country/Region of Origin & Traceability Label Verification (COOL/Geographical indications) (AFALAHAG), Product Authentication & Adulteration Testing (Origin, Species, Fraud) (AFALAGAE)

Keywords

• Supply chain traceability
• Blockchain traceability
• AI quality inspection
• Carcass classification software
• Commodity provenance platform

Headquarters

HQ city

Vinhedo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AI Inspection Solutions (Eco IA): SaaS platform for automated carcass inspection and classification. Customers report payback in under 1 month and gains exceeding R$1.6 million. Revenue appears to be subscription-based with enterprise contracts.
2. Traceability Platform (Trace Beef/Poultry/Leather/Fashion): End-to-end traceability solutions for beef, poultry, leather, and fashion supply chains. Provides compliance with international protocols, audit readiness, and due diligence support.
3. Geocheck Analytics: Socioenvironmental monitoring module for validating supplier compliance and property documentation. Can be used independently or integrated with traceability solutions.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Ecotrace operates a blockchain-based, end-to-end commodities traceability platform combined with AI-powered computer-vision inspection for the protein (beef and poultry), leather, and fashion supply chains. The platform delivers immutable provenance registration, real-time socio-environmental monitoring, and native ERP integrations (SAP, Totvs, Linx) used by major Brazilian and global food and apparel producers to comply with international traceability protocols and to grade carcass quality automatically at the processing plant.

Product overview

Ecotrace is a B2B platform offering end-to-end traceability and AI-powered quality analysis solutions for Brazil's meat, leather, and fashion industries. The portfolio consists of two integrated solution lines: (1) Trace products (Trace Beef, Trace Leather, Trace Fashion) providing blockchain-based traceability from origin to consumer with immutable audit trails; and (2) Eco IA products (Eco IA Beef, Eco IA Poultry) delivering computer vision-powered automated carcass/quality analysis with real-time defect detection and classification. Both lines share a unified platform with native ERP integrations (SAP, Totvs, Linx) and support international regulatory compliance (EUDR, GACC, Due Diligence). Geocheck Analytics provides standalone socio-environmental monitoring applicable across all supply chains.

Differentiator

Problem solved

Functional benefit

Brands

• Eco IA Beef: AI-powered automated carcass classification system for the beef industry, analyzing bands and animals with data-driven consistency.
• Trace Beef
• Eco IA Poultry
• Trace Leather
• Trace Fashion
• Geocheck Analytics

Products and services

• Eco IA Beef AI-powered computer-vision system for automated beef carcass classification and quality grading at processing plants, achieving greater than 85% accuracy and targeted at beef producers and processors.
• Trace Beef End-to-end blockchain-based traceability platform for the beef supply chain, providing immutable provenance from farm to processor, designed for beef producers and food companies.
• Eco IA Poultry AI-driven computer-vision platform for poultry analysis and quality inspection, achieving 97% accuracy, used by poultry processors for automated grading and quality control.
• Trace Leather Blockchain-based leather traceability solution using laser marking to identify and trace individual hides through the leather supply chain, built for leather producers, tanneries, and downstream brands.
• Trace Fashion End-to-end supply chain traceability platform for the fashion industry, enabling brands to track raw materials and finished garments, targeted at apparel brands and manufacturers.
• Geocheck Analytics Socio-environmental monitoring and analytics module providing real-time geo-analytics, bioacoustic data, and socio-environmental risk intelligence over supplier areas, used by food and fashion buyers to validate supplier sustainability claims.

Quantifiable outcome

• 40% of Brazilian beef exports tracked
• +11 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature8 records

Partnerships

One partnership is on record.

• CUBO ItaúminorOthersEcotrace has office presence at CUBO Itaú tech hub in São Paulo's Vila Olímpia district, suggesting membership in this technology innovation ecosystem.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IBM Food Trust: IBM's blockchain-based food traceability network built on Hyperledger. Direct competitor to Ecotrace's Trace Beef/Poultry platforms, serving large food manufacturers and retailers globally with enterprise-grade blockchain infrastructure.
• TraceLink: Large-scale supply chain digitalization and traceability platform originally focused on pharmaceuticals, expanding into food and other regulated industries. Overlaps with Ecotrace in serialization, traceability, and regulatory compliance.

Direct peers

• TE-FOOD: End-to-end farm-to-table food traceability platform using blockchain and identification technologies, serving livestock, fresh produce, and food supply chains across multiple continents — directly comparable to Ecotrace's traceability product line.
• FoodLogiQ: Food supply chain traceability, supplier management, and food safety SaaS platform. Competes with Ecotrace in providing supplier compliance, traceability, and food safety solutions to mid-market and enterprise food companies.
• Connecting Food: Blockchain-based food transparency and traceability platform with live auditing, serving major CPG and food brands. Direct competitor to Ecotrace's Trace solutions in food supply chain transparency and compliance.
• Optchain: Supply chain traceability and compliance platform focused on food and consumer goods, providing serialization and traceability solutions. Comparable to Ecotrace's Trace and Eco IA product lines for food and consumer goods compliance.

Emerging players

• ripe.io: Blockchain-based food traceability platform providing supply chain transparency for producers, distributors, and retailers. Comparable to Ecotrace's blockchain traceability approach, though with a broader food category focus.
• OriginTrail: Decentralized knowledge graph for supply chain interoperability and traceability, including food and fashion verticals. Comparable to Ecotrace's blockchain-backed supply chain transparency mission, with a Web3 infrastructure angle.
• Bext360: Supply chain transparency platform using AI, blockchain, and IoT for commodities traceability including coffee, seafood, and minerals. Comparable to Ecotrace's AI + blockchain approach but focused on different commodity verticals.

Regional players

• Provenir: Australian livestock traceability and provenance platform connecting farmers, processors, and brands. Comparable in livestock traceability mission to Ecotrace, but focused on the Australian red meat market rather than Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ecotracesolutions
• LinkedInlinkedin.com/company/ecotrace-solutions
• Instagraminstagram.com/ecotracesolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecotrace