What Connecting Food does

Connecting Food is a Paris-headquartered foodtech company founded in 2016 by Maxine Roper and Stefano Volpi that operates a blockchain-based digital twin platform for end-to-end food supply chain traceability. The platform serves food brands, manufacturers, retailers, agricultural cooperatives, and primary producers across 23 countries, addressing regulatory compliance with EUDR, CSRD, FSMA, and AGEC frameworks and responding to consumer demand for verified sustainability claims. A supplier ecosystem of 15,000+ and active base of 4,000+ suppliers feeds standardized, blockchain-verified data through the platform.

The technology combines GS1 EPCIS-standard data collection via secure CBoxes with blockchain notarization to create digital twins of raw materials and finished products. Core products include Food Twin Generator (free data digitization for primary producers), LiveAudit (24/7 automated batch compliance verification claiming 20x manual audit volume), LiveTrack (real-time lot-level traceability enabling 48-hour product recalls), LiveScan (consumer-facing QR codes), CSR Analyzer (ESG/carbon metrics), FreshOrigin (bulk product origin verification), Food Twin Exchange (data marketplace), and LiveAssess (supplier risk heat maps). The DIGI-TRUSTY project, backed by the EU, underpins the digital twin architecture.

The business model is B2B SaaS with usage-based pricing tiers (per audit, production volume, QR code, product reference), a freemium tier for eligible primary producers, and transaction fees on the data exchange. Go-to-market is enterprise field sales with a "Request a Demo" funnel, supported by inside sales for mid-market and consultant/SI channel partners; the May 2025 Trace One partnership adds a PLM-led channel into global retailers. The company has raised more than €3.2M in disclosed seed funding from IDIA Capital Investissement (Crédit Agricole), Leadblock Partners, and business angels, with additional rounds involving the European Innovation Council and LeadBlock Partners per funding records.

Name

Connecting Food

Legal name

Connecting Food

Website

https://connecting-food.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Connecting Food is a Paris-based foodtech company that provides a blockchain-based digital twin platform for end-to-end food supply chain traceability, serving food brands, manufacturers, retailers, and agricultural cooperatives across 23 countries with regulatory compliance and ESG reporting capabilities.

Ownership category

akta.pro rank

Product category

Food Supply Chain Traceability Software

NAICS

Food Manufacturing (311)

akta.pro primary industry

Blockchain/Digital Traceability Validation & Data Integrity Audits (AFALAGAF)

akta.pro secondary industry

Sustainability/Ethical Sourcing Claim Verification (RSPO, Rainforest, Fairtrade) (AFALAGAJ)

Keywords

• Food supply chain traceability
• Blockchain food transparency
• Supply chain compliance software
• ESG reporting platform
• Digital twin technology

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions: Subscription-based SaaS platform with multiple product tiers. Pricing based on usage metrics (audit count, production volume, QR codes, product references). Food Twin Generator offered free to eligible primary producers. LiveAudit offers 30-day free trial.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Connecting Food provides a blockchain-based digital twin platform (Confidence Platform) that delivers end-to-end traceability, automated auditing, and ESG reporting for food, textile, cosmetics, and pharmaceutical supply chains. The platform standardizes supplier data through secure CBoxes, converts unstructured data into blockchain-verified digital twins compliant with the GS1 EPCIS standard, and exposes supply chain information to consumers via QR codes. It is sold primarily as a modular SaaS subscription to large food brands, manufacturers, retailers, and agricultural cooperatives.

Product overview

Connecting Food offers a modular Food Confidence Platform consisting of seven integrated products: Food Twin Generator (data digitization), LiveAudit (automated quality verification), LiveTrack (real-time lot traceability), LiveScan (consumer QR engagement), CSR Analyzer (ESG measurement), FreshOrigin (bulk product origin verification), and Food Twin Exchange (data monetization marketplace). The platform is built on blockchain technology and digital twin architecture, enabling end-to-end supply chain visibility for food, textiles, cosmetics, and pharmaceutical industries. The platform helps companies meet EUDR, CSRD, FSMA, and AGEC regulatory requirements by transforming complex supply chain data into verified, actionable insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Twin Generator Tool that automatically converts unstructured production data into standardized digital twins compatible with the GS1 EPCIS standard. Free for eligible primary producers and requires no IT expertise. Used by farmers, co-ops, and manufacturers to prepare supply chain data for blockchain-based traceability.
• LiveAudit Real-time batch compliance verification and automated digital auditing tool that verifies product specifications and supplier standards 24/7. Examines 20x more volume than manual audits and generates blockchain-validated quality reports. Used by co-ops, manufacturers, and retailers for large-scale quality control.
• LiveTrack Real-time lot-level traceability module that maps the journey of ingredients and finished products beyond organizational boundaries. Records transactions on blockchain and enables single-click product recalls within 48 hours. Used by processors, manufacturers, and retailers for end-to-end supply chain visibility.
• LiveScan Consumer-facing QR code solution that lets brands communicate dynamic, batch-specific product information. Consumers access origin, certifications, transport dates, and sustainability metrics via a web app without downloading an app. Used by food brands to build trust through verified transparency.
• CSR Analyzer Automatically calculates CSR, sustainability, and ESG metrics from end-to-end supply chain data in real time. Generates blockchain-validated reports on carbon emissions, water usage, working conditions, and supplier certifications. Used by brands and manufacturers for stakeholder reporting and CSRD compliance.
• FreshOrigin Origin verification solution for unpackaged and bulk food products. Shows consumers exact product origins and upstream farmers/suppliers through QR codes linked to retail management tools with real-time lot-level data updates. Used by retailers and fresh produce brands.
• Food Twin Exchange Blockchain-based marketplace for buying and selling access to food product data. Suppliers connect with downstream partners valuing ingredient integrity; buyers find upstream partners meeting quality specifications. Smart contracts execute, control, and document each relevant event on blockchain.
• LiveAssess Risk assessment module providing heat maps based on specific criteria including deforestation risk, food safety risk, and animal welfare risk. Analyzes entire supplier ecosystem (covering 15,000+ first-tier suppliers in one deployment). Used by retailers for supplier risk assessment at scale.
• Confidence Platform Unified platform combining all Connecting Food products (Food Twin Generator, LiveAudit, LiveTrack, LiveScan, CSR Analyzer, FreshOrigin, Food Twin Exchange) into a single blockchain-based system that rebuilds confidence in the food supply chain through transparency.

Quantifiable outcome

• Product recall execution in 48 hours with single click
• +6 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Trace OneflagshipTechnology or Integration · 12 May 2025Combined PLM and Live Traceability Solution partnership. Helps retailers comply with regulations, reduce recall costs, and boost consumer trust. Integrates product lifecycle management with real-time supply chain visibility.
• EU (DIGI-TRUSTY Project)coreStrategic or Co-development PartnerEU-backed DIGI-TRUSTY project enabled development of digital platform using digital twins for end-to-end food supply chain traceability. Platform combines standardized supplier data entry via secure CBoxes with blockchain verification.
• xFarm TechnologiescoreTechnology or IntegrationAgTech partner providing granular field-level data (carbon metrics, farming practices) for the Barilla basil supply chain project. Connecting Food verifies, standardizes, and traces this data through processing stages.
• EIT FoodcoreStrategic or Co-development PartnerEuropean Institute of Innovation and Technology Food initiative. Collaboration on food transparency and trust-building initiatives. Featured in EIT Food news coverage.
• EIT DigitalcoreStrategic or Co-development PartnerEuropean Institute of Innovation and Technology Digital division. Awarded Connecting Food as best European Digital Deep Tech Scaleup 2021. Partnership for digital innovation in food sector.
• SAP.io FoundryminorStrategic or Co-development PartnerSAP.io Agtech Accelerator at SAP.iO Foundry Paris. Connecting Food was a laureate of this startup accelerator program focused on agribusiness.
• La Ferme DigitaleminorStrategic or Co-development PartnerFrench agricultural innovation ecosystem partner. Collaboration on agritech startup showcase and digital farming initiatives.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• IBM Food Trust (IBM Sterling Supply Chain): IBM's blockchain-based food traceability platform serving major retailers and food companies globally. Directly competes with Connecting Food's blockchain traceability offering but as part of IBM's broader enterprise software portfolio.

Direct peers

• FoodLogiQ (Trustwell): Food traceability, supplier management, and recall platform serving food manufacturers and retailers. Closest direct peer with comparable LiveAudit-style supplier compliance functionality.
• TE-FOOD: Blockchain-based farm-to-table food traceability platform with similar live tracking and consumer QR-code transparency features serving food supply chains.
• OriginTrail: Decentralized knowledge graph for supply chain interoperability with GS1 EPCIS compatibility. Overlaps with Connecting Food's interoperability and standards-based data exchange approach.
• VeChain: Enterprise blockchain platform with significant food traceability use cases via toolchain products. Comparable blockchain-based food provenance and supply chain transparency positioning.
• Provenance: UK-based blockchain platform focused on supply chain transparency and sustainability claims verification for consumer brands. Comparable sustainability and traceability scope.
• Sourcemap: Supply chain mapping and traceability SaaS with strong EUDR and due-diligence positioning. Direct competitor for supplier risk assessment and supply chain transparency use cases.

Emerging players

• Ripe.io: Blockchain food traceability platform providing real-time supply chain visibility. Smaller scale player with comparable digital twin and batch-level tracking approach.
• Wholechain: Supply chain traceability platform with QR-code consumer engagement and supplier compliance features. Comparable product offering for mid-market food brands and retailers.

Others

• Trace One: PLM and regulatory compliance platform for food, beauty, and consumer goods. Now a partner of Connecting Food but adjacent competitor in product lifecycle and supplier compliance management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/connecting_food
• LinkedInlinkedin.com/company/connecting-food

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connecting Food