What EARN does

EARN is a national nonprofit founded in 2001 and headquartered in San Francisco, California, that uses technology to address savings and financial-health challenges facing low- and moderate-income households in the United States. Originally launched as EARN.org, the organization now operates consumer-facing under the SaverLife brand (saverlife.org) and serves individual members through a digital platform that combines financial guidance, trusted referrals to income/expense/credit services, and cash incentives delivered via savings challenges, surveys, and storytelling. Members access the platform through a web application (app.saverlife.org) and dedicated mobile apps on iOS and Android; an in-app community forum and member-stories library support peer engagement. The organization reports 770,000+ members, with stated outcome metrics including 61% of members saving $500+ within six months of joining, 56% improving their Financial Health Score, and members cumulatively depositing over $1 billion into savings accounts.

Underlying the consumer product is a research operation that publishes insights on credit and debt, fintech, housing affordability, and clean energy adoption, using member data to inform policymakers and financial institutions. The business model is philanthropic rather than commercial: EARN/SaverLife is supported by restricted and unrestricted grants from institutional funders, with explicitly named supporters including Prudential Financial, the Robert Wood Johnson Foundation, JPMorgan Chase, and Capital One. Disclosed funding activity includes a $250,000 award from Financial Solutions Lab in 2016 and a $1.5M round led by Prudential Financial in 2019; the organization operates with 11-50 employees and is led by President & CEO Leigh Phillips. Note: several aggregated data blocks reference EARN as a "CLO Equity closed-end fund," which reflects ticker-symbol conflation rather than the company's actual identity as a nonprofit, and is not used here for fact extraction.

Name

EARN

Website

https://earn.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

EARN (operating as SaverLife) is a San Francisco-based national nonprofit founded in 2001 that uses a mobile and web platform to help low- and moderate-income households build savings and improve financial health through cash-incentive challenges, trusted referrals, and member research.

Ownership category

akta.pro rank

Product category

Financial Wellness Services

akta.pro primary industry

Savings Automation & Goal-Based Savings (FSAGADAC)

akta.pro secondary industry

Saving & Emergency Funds (EDAAAJAB)

Keywords

• Financial wellness services
• Savings incentive programs
• Nonprofit financial technology
• Member rewards platform
• Financial inclusion tools

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

EARN, operating as SaverLife, is a national nonprofit that leverages technology to address America's savings crisis. It provides a mobile application and member platform that delivers personalized financial guidance, cash rewards through savings challenges and research participation, and trusted referrals to income-boosting, credit-building, and expense-reducing services. The organization also produces original research and policy insights on financial health and inclusion.

Product overview

EARN is a CLO Equity Closed-End Fund (CEF) ticker symbol referenced in financial news. The available source data does not contain product or service offerings, as EARN appears to be an investment fund vehicle rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• SaverLife Mobile App
• SaverHub Member Resources
• Research and Insights Reports Data-driven research reports and policy insights on financial health, stability, housing, credit, and fintech issues produced from member data and surveys.

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Navicore Solutions: Nonprofit HUD-approved counseling agency providing financial education, housing counseling, and debt services; comparable in mission and target demographic.
• Financial Finesse: Provider of employer-sponsored financial wellness programs including coaching, education, and digital tools; most directly comparable as an employer-channel financial wellness vendor.
• Operation HOPE: National nonprofit delivering financial literacy coaching, credit counseling, and economic empowerment programs; targets similar demographics and partners with employers and FIs.
• National Endowment for Financial Education (NEFE): Long-standing national nonprofit delivering financial education, research, and consumer-facing tools; comparable in mission, research depth, and nonprofit funding model.
• GreenPath Financial Wellness: Nonprofit credit counseling and financial wellness provider offering savings, debt, and budgeting programs; comparable member services and employer/FI distribution.
• Money Management International (MMI): National nonprofit credit counseling agency providing budgeting, debt management, and financial education; overlapping target population and employer/creditor referral channels.
• Commonwealth: National nonprofit focused on financial security and savings for low- and middle-income households; directly comparable mission, target demographic, and research-to-policy model.
• SmartPath: Financial wellness education and coaching platform sold primarily through employers; competes for the same employer-channel dollars with a tech-led product.
• Prosperity Now: National nonprofit advancing financial security for low-income households through research, policy, and on-the-ground programs; comparable research-and-advocacy footprint.

Emerging players

• Brightside (financial wellness): Tech-enabled financial wellness platform offering cash advances, savings, and financial guidance to low-income workers; for-profit competitor reaching the same demographic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/earn
• Facebookfacebook.com/earnorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EARN