What Solcellespesialisten does

Solcellespesialisten (legal entity: Energismart Norge AS) is Norway's largest solar technology, engineering, and construction company, founded in 2005 and headquartered in Fredrikstad with six additional regional offices across Norway (Oslo, Drammen, Trondheim, Stavanger/Sandnes, Bergen, Kristiansand) covering approximately 80% of the country. The company delivers turnkey solar photovoltaic (PV) installations across five business units: Bolig (residential single-family homes and cabins), Næring (commercial and industrial rooftops), Landbruk (agricultural buildings via standardized packages like the Låvepakken), Borettslag (housing cooperatives with shared energy distribution), and Solpark (utility-scale ground-mounted solar parks). To date it has installed over 400,000 solar panels totaling 188 MW peak capacity across 3,000+ installations, including landmark projects such as Norway's first plus house (Powerhouse Brattørkaia, 2019 Smarter E Award winner), Rema 1000 Vinterbro (expanded to 4 MWp), and the Furuseth solar park (7.1 MWp, Norway's first utility-scale park in 2023).

The business model combines hardware sales (solar panels, inverters, mounting systems, battery solutions), professional installation services performed primarily by in-house electricians and technicians, and value-add offerings including an interest-free financing partnership with SVEA Finans (up to 5 years) and a production monitoring smartphone app bundled with every installation. The company sells directly to consumers via website-based lead generation, the solkart.no solar resource mapping tool, and inside sales, while serving commercial, industrial, agricultural, and housing cooperative segments through dedicated field sales teams with regional account managers. Customers can access Enova subsidies of up to NOK 32,500 for residential and up to NOK 10M for business/housing cooperative projects, which the company helps administer.

Solcellespesialisten has been PE-backed since Vardar AS invested in December 2020, with FSN Capital joining in 2023. The company holds Miljøfyrtårn (Eco-Lighthouse) certification, complies with Norway's Transparency Act (Åpenhetsloven), and is a registered Elvirksomhetsregisteret installer. International expansion began in 2022 with the Solisnor subsidiary in Spain, and the company has established partnerships with international solar developer SCATEC and domestic developer Solgrid for utility-scale projects.

Name

Solcellespesialisten

Legal name

Energismart Norge AS

Website

https://solcellespesialisten.no

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Solcellespesialisten is Norway's largest turnkey solar PV installer, delivering residential, commercial, agricultural, housing cooperative, and utility-scale solar projects across Norway with 280+ employees and 188 MW installed to date.

Ownership category

akta.pro rank

Product category

Solar Energy Installation Services

NAICS

Solar Electric Power Generation (221114), Electric Power Generation (22111)

SIC

Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Commissioning, Testing & Energization Services (Pre-Commissioning, Grid Code Compliance) (EUAMAFAK)

akta.pro secondary industries

Distributed Generation (DG) Solar & Small Wind (EUAMAJAD), Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ), Distributed Storage (Behind-the-Meter Batteries) (EUAMAJAE)

Keywords

• Solar panel installation
• Commercial solar systems
• Residential solar solutions
• Solar park construction
• Photovoltaic engineering

Headquarters

HQ city

Fredrikstad

HQ country

Norway

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Solar panel hardware sales: One-time sale of solar panel systems including panels, inverters, mounting equipment, and associated components. Revenue generated from equipment sales and installation services.
2. Installation and project services: Complete installation services including site assessment, project planning, grid connection notification, mounting, electrical work, commissioning, and final documentation.
3. Battery and energy storage solutions: Battery solutions offered as add-on to solar installations for customers wanting energy storage capability.
4. Financing partnerships: Interest-free financing solutions up to 5 years through partnership with SVEA Finans, providing customers payment flexibility.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Solcellespesialisten designs, supplies, and installs solar photovoltaic (PV) systems for residential, commercial, agricultural, housing cooperative, and utility-scale customers in Norway. The company delivers turnkey projects covering site assessment, system design, hardware supply (panels, inverters, mounting), permitting, grid connection, installation by in-house electricians, and ongoing production monitoring. Battery storage, interest-free financing via SVEA Finans, and Enova subsidy support complement the core installation offering.

Product overview

Solcellespesialisten offers a comprehensive portfolio of solar energy solutions organized across five core segments: Bolig (residential), Næring (commercial/industrial), Landbruk (agricultural), Borettslag (housing cooperatives), and Solpark (large-scale solar farms). The company provides turnkey solar panel installations including project design, permitting, installation, grid connection, and ongoing monitoring. Add-on offerings include battery storage solutions, financing options through SVEA Finans, and monitoring services. The Landbruk segment features the Låvepakken (Barn Package) with pre-configured options. The company also operates Solkart.no, Norway's first solar resource mapping tool. All installations are performed by in-house certified electricians and technicians, with services spanning from initial consultation through 5-year warranty coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Bolig (Residential Solar)

Quantifiable outcome

• 188 MW Peak total installed capacity
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SolgridcoreStrategic or Co-development Partner · 1 January 2023Partnership for Norway's first utility-scale solar park at Furuset (7.1 MWp). Solcellespesialisten handled installation while Solgrid developed the project.
• SCATECcoreStrategic or Co-development Partner · 1 January 2021Partnership for solar park development including ROAF project and Furuseth solar park. SCATEC is an international solar developer and Solcellespesialisten serves as installation partner for their Norwegian projects.
• ROAF (Romerike Avfalls- og Gjenvinningsselskap)coreStrategic or Co-development Partner · 1 January 2021ROAF partnered with Solcellespesialisten and SCATEC to build Norway's first ground-mounted solar park at Gardermoen (3.7 MWp).
• SVEA FinansminorOthersFinancial services partnership providing interest-free financing solutions up to 5 years for customers purchasing solar installations.
• EnovacoreOthersGovernment energy agency providing subsidies for solar installations - up to 32,500 kr for residential customers and up to 10,000,000 kr for businesses and housing cooperatives.
• Sol EnergiklyngenminorOthersIndustry cluster membership for solar energy companies working on supply chain issues and best practices.
• NHO ElektrominorOthersIndustry membership in Norwegian Employers' Association for electrical companies.
• Miljøfyrtårn (Eco-Lighthouse)coreOthersEnvironmental certification body. Solcellespesialisten is certified as Miljøfyrtårn demonstrating environmental compliance.
• Solar Stewardship InitiativeminorOthersEuropean guarantee scheme for solar panels that Solcellespesialisten participates in as part of their ESG commitment.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Otovo: Listed Norwegian residential solar installation peer; both companies target Norwegian homeowners with turnkey solar solutions and battery add-ons. Otovo's asset-light, consumer-direct model is the closest direct competitor to Solcellespesialisten's residential business.
• Svea Solar: Nordic solar installer with Swedish origins and Norwegian operations; competing head-to-head in residential and small commercial segments. Svea Solar provides turnkey solar and battery installations comparable to Solcellespesialisten's core offering.
• Norsk Solkraft: Norwegian solar installer focused on residential and small commercial projects. Direct domestic competitor in the same Norwegian market segments with similar turnkey install + storage offerings.

Broad incumbents

• Å Energi (formerly Agder Energi): Large Norwegian utilities group with growing solar installation and energy services division. As a regulated utility with capital depth, Å Energi represents a broader incumbent threat across the Norwegian solar services market.
• European Energy: Large Danish renewable energy developer with active Nordic utility-scale solar development. Competes directly with Solcellespesialisten's Solpark business line for major project tenders across Scandinavia.
• SCATEC ASA: Norwegian-headquartered global renewable energy developer and partner of Solcellespesialisten on multiple Norwegian utility-scale solar parks. Overlaps with Solcellespesialisten as both a project partner and larger competitor in the Solpark segment.

Emerging players

• Better Energy: Nordic solar developer specializing in utility-scale ground-mounted solar parks. Comparable to Solcellespesialisten's Solpark segment and a potential competitor/partner for large-scale Norwegian projects.
• Greenely: Swedish/Nordic energy services platform connecting consumers with solar installers and other energy products. Functions as both an indirect channel and a potential lead-generation competitor to Solcellespesialisten's direct sales motion.
• Solgrid: Norwegian solar park developer partnering with Solcellespesialisten on the Furuseth solar park project. Comparable in the utility-scale development and installation space and a key project partner/competitor in Solpark.
• Energyhub: Nordic energy and battery solutions provider offering solar-adjacent services. Partial overlap with Solcellespesialisten's battery storage add-on business in residential and commercial segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Solcellespesialisten
• LinkedInlinkedin.com/company/solcellespesialisten
• Instagraminstagram.com/solcellespesialisten/?hl=nb
• TikToktiktok.com/@solcellespesialisten.no
• Xx.com/solcellespes

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solcellespesialisten