easySales
easySales is a Romanian SaaS platform that enables online merchants to list, sell, and manage orders across multiple marketplaces and e-commerce channels from a single interface, with automated pricing, translation, and inventory synchronization.
- Company typePrivate
- Founded2017
- HeadquartersBucharest, Romania
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What easySales does
easySales is a cloud-based SaaS platform founded in 2017 in Bucharest, Romania by brothers Ciprian and Iulian Cazacu and operated by SMARTIT GLOBAL S.R.L. The platform enables online merchants to sell across multiple marketplaces and e-commerce channels from a single interface, centralizing product listing, order management, inventory synchronization, invoicing, and shipping logistics. Core modules include Product Listing, Order Management, Stock Control, Automated Pricing (AutoPrice), Automated Translation (AutoTranslate), Image Processing, SMS Notifications, and Automation Flows — supported by a public API at api.easy-sales.com and an integration library covering couriers (DHL, DPD, Altexpress), marketplaces (OLX, Elefant.ro, Okazii), invoicing (SmartBill), e-commerce platforms (Gomag, Shoprenter, MerchantPro, UNAS), and analytics (Aqurate). Marketing claims of €1,288.30M in cumulative customer GMV processed, 57 integrations per user on average, and 93% user-reported ease-of-work improvement suggest an established mid-market install base.
The business model is a tiered monthly or annual SaaS subscription with no commission on sales, no contractual obligations, and a 14-day free trial without credit card. The primary go-to-market motion is product-led growth with self-serve onboarding, complemented by an affiliate and partner program, content marketing in six languages (Romanian, English UK, English US, Hungarian, Bulgarian, Polish, German), and SEO targeting merchants in Central and Eastern Europe. Customer segments center on online merchants and e-commerce SMBs — both newcomers without an existing online store and existing operators of stores on platforms like Gomag, Shoprenter, and MerchantPro who wish to expand to marketplaces without migration. The company has opened regional offices in Warsaw (Poland) and Ruse (Bulgaria), and lists an Australasia regional manager, with the Fortech Investments minority stake (March 2023) explicitly intended to accelerate international expansion. Headcount is 11–50, total disclosed funding is approximately $1.26M across four rounds, and the company reports GDPR-compliant data processing with data hosted in Frankfurt via AWS.
easySales firmographics
Firmographics- Name
- easySales
- Legal name
- SMARTIT GLOBAL S.R.L.
- Website
- https://easy-sales.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- easySales is a Romanian SaaS platform that enables online merchants to list, sell, and manage orders across multiple marketplaces and e-commerce channels from a single interface, with automated pricing, translation, and inventory synchronization.
- Ownership category
- akta.pro rank
easySales industry classification
Industry- Product category
- E-commerce Integration and Marketplace Management Software
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Miscellaneous Nondurable Goods Merchant Wholesalers (4249)
- SIC
- Retail-Nonstore Retailers (5960), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where easySales is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices4 records
Markets served
easySales business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Monthly or annual subscription plans with tiered pricing based on order volume limits. Users pay the full price of their chosen subscription regardless of actual orders processed. Extra options (e.g., Auto-Price) available at additional cost. No commission charged on sales. Users based in Romania receive invoices in Lei at NBR exchange rate +2%. Users outside Romania are invoiced in EUR.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro Plan with 14 days free trial |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
easySales product offering
Product offeringCore offering
easySales is a no-code SaaS platform that enables online merchants to list products across hundreds of marketplaces, centralize order management, synchronize stock from multiple warehouses, and automate repetitive e-commerce workflows from a single interface. The platform integrates invoicing software, marketplaces, e-commerce platforms, and couriers, and includes automated pricing, automated translation, SMS notifications, image processing, and customizable automation flows as part of the subscription.
Product overview
easySales is a B2B eCommerce SaaS platform offering a unified solution for online merchants to automate repetitive processes, centralize order management, and sell across multiple marketplaces. The core easySales Platform provides product listing, order management, stock control, and marketplace integrations, complemented by modules including Automated Pricing (AutoPrice) for dynamic price optimization, Automated Translation (AutoTranslate) for international listings, SMS Notifications via Teracomm integration, Image Processing, and Automation Flows for custom workflow automation. The platform also offers public API Access for developer integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- easySales Platform Cloud-based SaaS platform that enables online merchants to list products across hundreds of marketplaces, centralize order management, synchronize stock from multiple warehouses, automate pricing and translation, and run customizable automation workflows through a no-code interface. Includes a public API for custom integrations.
Quantifiable outcome
- 200+ hours saved monthly per team using automation flows
- +6 more outcomes
Companies that use easySales
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
easySales technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability5 records
Feature9 records
easySales partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
easySales competitors and assessment
Company assessmentDirect peers
- ChannelEngine: Cloud-based marketplace integration platform that connects merchants to 700+ marketplaces globally. Closest direct competitor to easySales: same core product (multi-marketplace listing, order management, inventory sync), with a more international footprint and broader marketplace coverage.
- Lengow: SaaS platform for product feed management, marketplace integration, and e-commerce automation. Targets merchants needing multi-channel distribution across Europe — directly overlapping with easySales' proposition and customer base.
- CedCommerce: Marketplace integration and multi-channel commerce platform with deep connectors for Walmart, Amazon, eBay, Etsy, and dozens of others. Comparable in product scope to easySales, with broader global marketplace coverage.
- Sellbrite: Multi-channel listing and inventory management SaaS for online sellers (now part of GoDaddy). Direct overlap with easySales on listing, order, and stock synchronization across multiple marketplaces.
- Linnworks: Order, inventory, and shipping management platform for multi-channel sellers. Comparable to easySales on the order/stock control axis, with a stronger position among UK and US merchants.
- Orderhive: Order and inventory management SaaS for SMB e-commerce merchants selling on multiple channels. Closely comparable feature set to easySales (orders, stock, shipping, automation), serving a similar customer profile.
- Expandly: Multi-channel e-commerce management platform for SMBs focused on listing, inventory, order, and shipping automation. Directly comparable product scope and customer segment to easySales.
Broad incumbents
- ChannelAdvisor (CommerceHub): Established enterprise-grade multi-channel commerce platform serving large brands and retailers. Overlaps with easySales on marketplace integration and order management, but at a much larger scale and with broader capabilities.
- Shopify: Global e-commerce platform with built-in marketplace and channel integrations. While primarily a storefront platform, Shopify increasingly competes for the same merchant wallet — including via its own multi-channel and B2B features that overlap with easySales modules.
Emerging players
- Brightpearl: Retail-first ERP and operational platform with order, inventory, and marketplace integration. Targets merchants a tier above easySales' typical SMB base but competes for the same workflow consolidation budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
easySales social profiles
Digital presenceeasySales compliance and trust
Trust signalCompliance1 record
easySales financial estimates
Financial estimateRevenue estimate
Valuation estimate
easySales leadership team
Management profileNumber of profiles
Profiles3 records
easySales funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
easySales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about easySales
What does easySales do?
easySales is a no-code SaaS platform that enables online merchants to list products across hundreds of marketplaces, centralize order management, synchronize stock from multiple warehouses, and automate repetitive e-commerce workflows from a single interface. The platform integrates invoicing software, marketplaces, e-commerce platforms, and couriers, and includes automated pricing, automated translation, SMS notifications, image processing, and customizable automation flows as part of the subscription.
Is easySales a public or private company?
easySales is a private company. It is classified as venture growth investor backed and is currently operating.
When was easySales founded?
easySales was founded in 2017. It employs 11 to 50 people.
Where is easySales based?
easySales is headquartered in Bucharest, Romania, in the Europe region.
How does easySales make money?
One revenue line is on record: saaS Subscription.
Who are easySales's main competitors?
Direct peers on record are ChannelEngine, Lengow, CedCommerce, Sellbrite, Linnworks, Orderhive and Expandly. Broad incumbents are ChannelAdvisor (CommerceHub) and Shopify. Brightpearl is listed as an emerging player.
Does easySales have an API?
Yes. easySales provides a public API that enables developers to build integrations and automate eCommerce processes. The API allows access to core platform functionalities including product listing, order management, stock synchronization, and marketplace connections. Developer documentation is at api.easy-sales.com.
What industry is easySales in?
easySales's product category is E-commerce Integration and Marketplace Management Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 423430 and its SIC code is 5960.