Glassette
Glassette is a UK-founded curated e-commerce platform that sells design-led homeware, tableware, and lifestyle products from independent and heritage brands, combining editorial content with direct-to-consumer sales for design-conscious consumers in the UK and US.
- Company typePrivate
- Founded2021
- HeadquartersWeston-super-mare, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Glassette does
Glassette is a privately held UK-based curated e-commerce platform founded in 2021 by former TV broadcaster Laura Jackson. The platform sells design-led homeware, tableware, kitchenware, bedding, lighting, art, and lifestyle products sourced from independent and heritage brands, and is structured around five editorial pillars — Edits, Food and Hosting, Home and Interiors, Travel, and Culture — that function as both content channels and merchandising funnels. The core technology is a content-commerce storefront (glassette.com) built on a CMS-based architecture (Prismic-backed content delivery), with separate UK and US storefronts and dedicated sub-brand collections including OVETTE (tableware), The Glassette Pantry, The Art Kiosk, and The Glassette Gift Shop.
Glassette's business model is direct-to-consumer product sales, with unit pricing across a wide assortment (from approximately £35 tumblers to £159+ bedspreads, and premium co-branded edits at £150 such as the ST-GERMAIN tablescape). The company layers a secondary revenue and brand-building stream through paid editorial collaborations with consumer brands (ST-GERMAIN, Secret Linen Store, Spode, Eat Real), where Glassette monetizes its audience as a lifestyle marketing channel. To date Glassette has raised approximately £1.85M in total — a £1.2M seed round in March 2022 at an £8M post-money valuation and a £651,620 Crowdcube equity crowdfunding raise in October 2023 from 406 retail investors — and operates with a 1–10 person team. The customer base is primarily UK and US consumers interested in curated home interiors, tablescaping, and gift-giving, with no disclosed enterprise or B2B anchor contracts.
Glassette firmographics
Firmographics- Name
- Glassette
- Legal name
- Glassette
- Website
- https://glassette.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Glassette is a UK-founded curated e-commerce platform that sells design-led homeware, tableware, and lifestyle products from independent and heritage brands, combining editorial content with direct-to-consumer sales for design-conscious consumers in the UK and US.
- Ownership category
- akta.pro rank
Glassette industry classification
Industry- Product category
- Curated Online Homeware Retail
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Tabletop, Dining Décor & Entertaining Accessories Retail (Centerpieces, Serveware Décor, Place Settings) (CRAIACAE)
- akta.pro secondary industries
- Event Tablescapes & Centerpiece Styling (HSACAOAF), Alcohol Gift, Basket & Specialty Packaging Retail (CRANABAG)
Keywords
Where Glassette is headquartered
LocationHeadquarters
- HQ city
- Weston-super-mare
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Glassette business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Operations, Personnel, Supply Chain, Technology or R&D
Revenue model
- Product Sales: Glassette generates revenue through direct product sales of curated homeware, tableware, kitchenware, bedding, lighting, art, furniture, and lifestyle products. Products range from budget items to premium pieces across multiple categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General product catalog |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Glassette product offering
Product offeringCore offering
Glassette operates a curated online homeware retail platform combining editorial lifestyle content with direct product sales. The platform offers design-led homeware, tableware, kitchenware, lighting, bedding, art prints, and furniture sourced from independent and artisan brands, organized around editorial content pillars covering trends, food/hosting, home interiors, travel, and culture. The company also runs curated collection shops including a dedicated gift shop, pantry, and art kiosk, alongside branded collaborations with partners such as ST-GERMAIN, Spode, and Secret Linen Store.
Product overview
Glassette is a British e-commerce platform offering curated homeware, décor, and lifestyle products. The platform combines an online shop with editorial content organized into five main discovery sections: The Glassette Edit (trends and product spotlights), The Table (food and hosting/tablescaping content), The Edited Space (home interiors), The Considered Escape (travel), and The Culture Drop (cultural commentary). The platform also features curated product categories including art prints, pantry items, and a dedicated gift shop. The offering is structured as a unified platform integrating e-commerce with content-driven discovery, featuring collaborations with brands like Spode, Secret Linen Store, and ST-GERMAIN.
Differentiator
Problem solved
Functional benefit
Products and services
- Glassette Platform British e-commerce platform offering curated homeware, décor, and lifestyle products from independent and artisan brands, integrating shopping with editorial content across five content pillars.
- OVETTE A sub-brand product line featured within Glassette's Food and Hosting section, available to consumers through the platform.
- The Glassette Gift Shop A curated gifting section on the Glassette platform featuring wedding gifts, birthday gifts, and themed gift guides (Gifts for Foodies, Gifts for Hosts).
- The Glassette Pantry A curated collection of pantry and food-related items available through the Glassette platform.
- The Art Kiosk A curated collection of art prints and wall art available through the Glassette platform.
- ST-GERMAIN x Glassette Tablescape Edit An exclusive co-branded tablescape collection featuring design pieces, beverages, and hosting accessories, available through Glassette and La Boutique.
- Secret Linen Store x Glassette 'Postcards from Home' Collection A 15-piece co-branded collection of bedding and table linens launched in collaboration with Secret Linen Store.
- Spode x Glassette 'The Modern Tea Party' Edit A branded collaboration with Spode featuring three of Spode's most iconic ranges reimagined for a new generation, prominently featured in Glassette's Food and Hosting section.
Companies that use Glassette
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Glassette technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Glassette partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and featured.
- Eat RealminorEat Real, a UK free-from savoury snacking brand, partnered with Glassette as part of its marketing campaign following Eat Real's 26% growth since repositioning in April 2025. Glassette served as a lifestyle platform partner for brand promotion.
- ST-GERMAINfeaturedST-GERMAIN, a French Elderflower Liqueur brand, partnered with Glassette to launch an exclusive tablescape edit for festive hosting. The curated collection priced at £150 features design pieces, beverages, and hosting accessories, available exclusively at Glassette and La Boutique.
- Secret Linen StorefeaturedGlassette collaborated with Secret Linen Store to launch a 15-piece collaboration called 'Postcards from Home,' featuring bedding and table linens including the Stella Quilted Bedspread. Products were available exclusively through Secret Linen Store's website.
- SpodefeaturedGlassette partnered with Spode (British tableware brand) for 'The Modern Tea Party' collaboration, featuring three of Spode's most iconic ranges reimagined for a new generation. The edit is prominently featured on the platform's Food and Hosting section.
- CompletedworksfeaturedCompletedworks is featured as a curated brand on Glassette's platform, representing one of the curated homeware/lifestyle brands available through the platform.
- BlowfeaturedBlow, an artisanal glassware brand designed in London and made in Bath, is spotlighted on Glassette. The brand is featured as a 'Spotlight On' brand, representing Glassette's approach to curating artisan makers.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Glassette competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Glassette social profiles
Digital presenceGlassette financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glassette leadership team
Management profileNumber of profiles
Profiles1 record
Glassette funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glassette M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glassette
What does Glassette do?
Glassette operates a curated online homeware retail platform combining editorial lifestyle content with direct product sales. The platform offers design-led homeware, tableware, kitchenware, lighting, bedding, art prints, and furniture sourced from independent and artisan brands, organized around editorial content pillars covering trends, food/hosting, home interiors, travel, and culture. The company also runs curated collection shops including a dedicated gift shop, pantry, and art kiosk, alongside branded collaborations with partners such as ST-GERMAIN, Spode, and Secret Linen Store.
Is Glassette a public or private company?
Glassette is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Glassette founded?
Glassette was founded in 2021. It employs 1 to 10 people.
Where is Glassette based?
Glassette is headquartered in Weston-super-mare, United Kingdom, in the Europe region.
How does Glassette make money?
One revenue line is on record: product Sales.
Does Glassette have an API?
No public API is recorded for Glassette.
What industry is Glassette in?
Glassette's product category is Curated Online Homeware Retail. Its primary akta.pro industry code is CRAIACAE, Tabletop, Dining Décor & Entertaining Accessories Retail (Centerpieces, Serveware Décor, Place Settings), with a secondary code of HSACAOAF, Event Tablescapes & Centerpiece Styling. Its SIC code is 5700.