Completedworks
Completedworks is a London-based, independently owned designer brand founded by Anna Jewsbury that creates sculptural demi-fine and fine jewellery, homeware and bespoke pieces, selling globally via its own e-commerce site, a Marylebone flagship, and curated luxury wholesale partners including Net-A-Porter, Dover Street Market and an ASICS SportStyle sneaker collaboration.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Completedworks does
Completedworks is a London-based, privately held designer brand founded by Anna Jewsbury that creates and sells sculptural demi-fine and fine jewellery, alongside a complementary homeware and furniture line, under the artistic direction of its founder. Its core catalogue spans earrings, necklaces, bracelets, rings, ear cuffs, hair accessories, and brooches produced in materials including recycled sterling silver, gold vermeil, 18ct gold, freshwater pearls, gemstones (agate, chalcedony, onyx, quartz, spinel), cubic zirconia, bio-resin, ceramic, glass and enamel. The product portfolio is organized into women, men, fine jewellery (including engagement and wedding pieces), a bridal collection, a trademarked Classicworks™ sub-brand of alphabet and zodiac pendants, and a bespoke service, with a recent extension into footwear through the ASICS SportStyle GEL KAYANO 20 jewelled sneaker collaboration.
The business runs an omnichannel go-to-market anchored on its own e-commerce site (completedworks.com) with global shipping, supported by a flagship showroom at 69a Lisson Street in Marylebone (a two-floor former pub designed by Hollie Bowden) and curated wholesale placements at Net-A-Porter, Dover Street Market London, and SSENSE. Distribution is supported by marketing across Instagram, TikTok, Pinterest and an email newsletter, alongside editorial coverage in Vogue, Elle, WWD, Who What Wear and Business of Fashion, and experiential events headlined by figures such as Jemima Kirke and Dua Lipa.
Revenue is generated almost entirely through unit-priced product sales (one-off transactions) across a wide price ladder — entry-level silver pieces from ~$234 up to $1,150+ statement jewellery, with the ASICS collaboration priced at £225 and the Net-A-Porter capsule between $234 and $599. The company also derives ancillary income from licensing its aesthetic to ASICS for the footwear collaboration. Reported headcount is 1–10, the company has no disclosed external funding and operates independently.
Completedworks firmographics
Firmographics- Name
- Completedworks
- Legal name
- Completedworks
- Website
- https://completedworks.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Completedworks is a London-based, independently owned designer brand founded by Anna Jewsbury that creates sculptural demi-fine and fine jewellery, homeware and bespoke pieces, selling globally via its own e-commerce site, a Marylebone flagship, and curated luxury wholesale partners including Net-A-Porter, Dover Street Market and an ASICS SportStyle sneaker collaboration.
- Ownership category
- akta.pro rank
Completedworks industry classification
Industry- Product category
- Handcrafted Jewelry and Homeware
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Other Pressed and Blown Glass and Glassware Manufacturing (327212)
- SIC
- Jewelry, Silverware & Plated Ware (3910), Jewelry, Precious Metal (3911), Costume Jewelry & Novelties (3960), Pottery & Related Products (3260)
- akta.pro primary industry
- Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)
- akta.pro secondary industries
- Custom Fashion/Costume & Alternative Materials Jewelry (CRAKAHAC), Alternative Materials Fashion Jewelry (Acrylic/Resin/Wood/Fabric/Ceramic) (CRAKABAK), Ethical/Sustainable & Recycled Materials Jewelry Manufacturing (CRAKAIAM)
Keywords
Where Completedworks is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Completedworks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Jewellery Sales: Primary revenue stream from selling demi-fine and fine jewellery including earrings, necklaces, bracelets, rings, ear cuffs, hair accessories, and brooches. The brand offers products across multiple price points from entry-level sterling silver pieces to fine jewellery and bridal collections.
- Homeware and Furniture: Secondary revenue stream from homeware products including furniture, vessels, drinkware, tableware, kitchenware, candlesticks, mirrors, ornaments, and jewellery boxes. Collections include Fold, Squeezed, Thaw, Inflated, and Bumped.
- Licensing and Collaboration (ASICS): Revenue from licensing the Completedworks brand and design aesthetic to ASICS SportStyle for the GEL KAYANO 20 sneaker collaboration, marking the brand's expansion into footwear and apparel categories.
- Wholesale (Net-A-Porter Capsule): Exclusive capsule collections sold through Net-A-Porter's luxury e-commerce platform, providing wholesale revenue and access to high-end fashion consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Jewellery Pricing |
| Unit Pricing | Pay-as-you-go | ASICS Sneaker Collaboration |
| Unit Pricing | Pay-as-you-go | Net-A-Porter Capsule Collection |
| Unit Pricing | Pay-as-you-go | Homeware Collection |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Completedworks product offering
Product offeringCore offering
Completedworks designs, produces and sells handcrafted sculptural demi-fine and fine jewelry (earrings, necklaces, bracelets, rings, ear cuffs, hair accessories, brooches) and homeware (ceramic and glass vessels, tableware, mirrors, candlesticks, ornaments). The brand uses recycled sterling silver, gold vermeil, 18ct gold, freshwater pearls, gemstones (agate, chalcedony, onyx, quartz, spinel), cubic zirconia, bio-resin, ceramic, glass, and enamel across price tiers from approximately £150 to £1,150+.
Product overview
Completedworks is a London-based jewellery and homeware brand offering sculptural demi-fine jewellery and home décor. The product portfolio centers on jewellery (earrings, necklaces, bracelets, rings, ear cuffs, hair accessories) crafted from pearls, cubic zirconia, gemstones, recycled silver, and gold vermeil, alongside a home collection of ceramic and glass vessels, tableware, and decorative objects. Sub-brands include Fine Jewellery (engagement and bridal pieces), Classicworks™ (alphabet and zodiac pendants), and Bridal collections. Recent diversification includes a footwear collaboration with ASICS (GEL KAYANO™ 20 jewelled sneakers) and an exclusive capsule for Net-A-Porter. The brand operates a physical showroom in Marylebone, London.
Differentiator
Problem solved
Functional benefit
Brands
- Classicworks™: A sub-brand featuring alphabet necklaces including Inflatable Letters and Glitchy Letters designs.
Products and services
- Women's Jewellery Collection Core collection of sculptural demi-fine and fine jewellery for women, designed in-house and sold directly to consumers through the brand's e-commerce site and London showroom.
- Home & Furniture Collection Design-led homeware and furniture including vessels, drinkware, tableware, kitchenware, candlesticks, mirrors, and decorative ornaments organised into collections such as Folded, Squeezed, Thaw, Inflated, and Bumped.
- Fine Jewellery Collection Higher-end fine jewellery sub-brand featuring engagement rings, wedding bands, and 18ct gold pieces aimed at bridal and milestone-purchase occasions.
- Bridal Collection Dedicated bridal line of earrings, ear cuffs, necklaces, bracelets, rings, and accessories curated for weddings and engagement occasions.
- Classicworks™ Alphabet & Zodiac Jewellery Trademarked personalised jewellery sub-brand offering Inflatable Letters, Glitchy Letters alphabet necklaces, and Inflatable Zodiac pendants for customisation.
- Completedworks for ASICS SportStyle Footwear Footwear collaboration reimagining the ASICS GEL KAYANO 20 sneaker with Completedworks' sculptural aesthetic, featuring jewelled trainers with pearly bows, flowers, and mismatched gems in Black Flower, Black Bow, White Flower, White Bow, and Black Gem variants.
- Net-A-Porter High Summer Capsule Exclusive high-summer capsule collection distributed through Net-A-Porter, featuring polished metal, freshwater pearls, and crystalline stones across 26 earrings, necklaces, bracelets, and hair accessories.
- Bespoke Jewellery Service Made-to-order bespoke jewellery design service for customers seeking custom, one-of-a-kind pieces from the brand.
- Men's Jewellery Collection Men's jewellery line including necklaces, rings, bracelets, earrings, ear cuffs, and accessories across curated collections such as Tidelands, High Noon, Gatherer, and Beachcomber.
Companies that use Completedworks
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Completedworks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Completedworks partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- ASICS SportStylecoreASICS and Completedworks partnered on a collection of jewelled trainers featuring pearly bows, flowers, and mismatched gems on the Gel Kayano 20 silhouette. The collaboration marks Completedworks' first move into footwear, requiring the brand to adapt its decorative aesthetic to an existing shoe structure. The collection is available at £225 through Completedworks' London studio and Dover Street Market London. The collaboration is part of ASICS' Crafts for Mind initiative.
- Net-A-PorterflagshipCompletedworks has an exclusive high summer capsule collection with Net-A-Porter featuring polished metal, freshwater pearls, and crystalline stones. The capsule balances structure and softness with 26 products including earrings, necklaces, bracelets, and hair accessories priced from $234-$599.
- Dover Street MarketcoreThe ASICS collaboration collection is available at Dover Street Market London alongside the Completedworks London studio, providing access to fashion-forward luxury consumers in prime retail location.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Completedworks competitors and assessment
Company assessmentOthers
- Net-A-Porter: Luxury multi-brand e-commerce retailer and key wholesale channel partner for Completedworks. Included as a peer because it is both a customer and a critical discovery and distribution surface for the brand.
Direct peers
- Monica Vinader: UK-based demi-fine and fine jewellery brand with a similar price band, recycled gold and silver credentials, and direct-to-consumer plus wholesale model. Frequently cited alongside Completedworks in editorial coverage of the British jewellery market.
- Missoma: London demi-fine jewellery brand selling gold vermeil and gemstone pieces at overlapping price points through DTC and luxury wholesale. Shares the same celebrity-styling and trend-driven editorial playbook as Completedworks.
- Mejuri: Direct-to-consumer demi-fine jewellery brand built on gold vermeil and ethical sourcing, targeting a similar fashion-forward female consumer. Operates globally with a comparable e-commerce-led GTM motion.
- Astley Clarke: London-based demi-fine jewellery brand with a focus on coloured gemstones, fine jewellery, and bridal collections. Competes directly with Completedworks' bridal and fine jewellery sub-ranges and operates from a similar UK base.
- Alighieri: London-based design-led jewellery brand inspired by literature and sculpture, with a similarly poetic, sculptural aesthetic and gold vermeil price points. Frequently mentioned in the same luxury fashion editorial as Completedworks.
- Edge of Ember: London-based sustainable demi-fine jewellery brand using recycled gold and ethically sourced gemstones. Directly comparable on materials, sustainability positioning, and DTC channel strategy.
- Daisy London: British demi-fine and fine jewellery brand with overlapping gemstone-led, design-forward product and a similar price band. Targets the same gifting and everyday-wear occasions as Completedworks.
- Charlotte Chesnais: Paris-based sculptural jewellery designer known for fluid, organic forms in silver and gold. Closely comparable sculptural aesthetic and demi-fine price positioning to Completedworks' signature look.
Broad incumbents
- Pandora: Global mass-market jewellery brand with significant brand recognition and far larger scale. Not a direct aesthetic peer, but competes for the same jewellery gifting occasions at lower price points and constrains premium pricing across the category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Completedworks social profiles
Digital presenceCompletedworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Completedworks leadership team
Management profileNumber of profiles
Profiles1 record
Completedworks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Completedworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Completedworks
What does Completedworks do?
Completedworks designs, produces and sells handcrafted sculptural demi-fine and fine jewelry (earrings, necklaces, bracelets, rings, ear cuffs, hair accessories, brooches) and homeware (ceramic and glass vessels, tableware, mirrors, candlesticks, ornaments). The brand uses recycled sterling silver, gold vermeil, 18ct gold, freshwater pearls, gemstones (agate, chalcedony, onyx, quartz, spinel), cubic zirconia, bio-resin, ceramic, glass, and enamel across price tiers from approximately £150 to £1,150+.
Is Completedworks a public or private company?
Completedworks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Completedworks founded?
Completedworks was founded in -1. It employs 1 to 10 people.
Where is Completedworks based?
Completedworks is headquartered in London, United Kingdom, in the Europe region.
How does Completedworks make money?
Four revenue lines are on record. Jewellery Sales are the primary driver. The others are homeware and Furniture, licensing and Collaboration (ASICS) and wholesale (Net-A-Porter Capsule).
Who are Completedworks's main competitors?
Net-A-Porter is listed as an others. Direct peers are Monica Vinader, Missoma, Mejuri, Astley Clarke, Alighieri, Edge of Ember, Daisy London and Charlotte Chesnais. Pandora is listed as a broad incumbent.
Does Completedworks have an API?
No public API is recorded for Completedworks.
What industry is Completedworks in?
Completedworks's product category is Handcrafted Jewelry and Homeware. Its primary akta.pro industry code is CRAKABAC, Designer/Artisan Fashion Jewelry (Independent Brands), with a secondary code of CRAKAHAC, Custom Fashion/Costume & Alternative Materials Jewelry. Its NAICS code is 33991 and its SIC code is 3910.