Gremlin
Gremlin provides enterprise reliability management and chaos engineering software that lets Fortune 1000 companies proactively test system resilience across hybrid and multi-cloud infrastructure, serving regulated industries including financial services, SaaS, and retail.
- Company typePrivate
- Founded2016
- HeadquartersClaymont, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Gremlin does
Gremlin is an enterprise reliability management and chaos engineering platform founded in 2016 by Kolton Andrus (formerly of Amazon and Netflix). The company provides hosted fault injection and reliability testing capabilities across hybrid infrastructure including bare metal, virtual machines, containers, Kubernetes, serverless platforms (AWS Lambda, Azure Functions, Google Cloud Functions), and multi-cloud environments. Its product portfolio spans three core offerings—Reliability Management, Chaos Engineering, and Private Edition—supported by seven technology modules: Fault Injection, Reliability Scoring, Detected Risks, Dependency Discovery, Failure Flags (no-code proxy-based), Reliability Intelligence (AI-driven), and Disaster Recovery Testing. A patented architecture (US Patent 12242370B2) underpins its behavioral-intent-based experiment design.
Gremlin's business model is enterprise subscription-based, with pricing tied to deployment metrics such as agents, teams, services, users, or targets. The company operates a hybrid go-to-market combining enterprise field sales targeting Fortune 1000 organizations (with an embedded engineer partnership model) and a self-serve 30-day free trial plus product tours for mid-market evaluation. Primary verticals are Financial Services (4 of 5 largest US banks plus DORA-compliance-driven EU demand), SaaS Companies, and Retail. Named customers include Visa, Sephora, Twilio, Expedia, a top 5 global bank with 100M customers, and a major US insurer. Differentiation rests on proactive forward-looking reliability scoring, regulatory compliance reporting (DORA, SOC 2, OCC, SEC S-1/10-K), and an integrated reliability intelligence data flywheel drawn from millions of fault injection experiments.
Gremlin firmographics
Firmographics- Name
- Gremlin
- Legal name
- Gremlin Inc.
- Website
- https://gremlin.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Gremlin provides enterprise reliability management and chaos engineering software that lets Fortune 1000 companies proactively test system resilience across hybrid and multi-cloud infrastructure, serving regulated industries including financial services, SaaS, and retail.
- Ownership category
- akta.pro rank
Gremlin industry classification
Industry- Product category
- Chaos Engineering and Reliability Testing Software
- NAICS
- Computer Systems Design and Related Services (5415), Testing Laboratories and Services (541380)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO)
- akta.pro secondary industries
- Governance, Risk & Compliance (GRC) Platforms (BPAEAPAA), IT Governance, Risk & Compliance (IT GRC) Platforms (HDAEALAK), Risk, Controls & Governance (GRC) Platforms (FSAFAOAG), Model Governance, Risk & Compliance (GRC) Platforms (HDAAAKAA)
Keywords
Where Gremlin is headquartered
LocationHeadquarters
- HQ city
- Claymont
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Gremlin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise Subscription: Subscription-based model with fees based on metrics such as Agents, teams, services, users, or targets as specified in orders. Enterprise pricing with annual billing implied by contract language. Includes platform access, agent software, and hosted dashboard.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial - 30 day free trial with full platform access |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Gremlin product offering
Product offeringCore offering
Gremlin provides a hosted enterprise reliability management platform that uses controlled fault injection (chaos engineering) to test and improve the resilience of distributed systems across hybrid environments. The platform enables organizations to identify reliability risks before they cause outages, score and monitor service reliability, validate disaster recovery and failover processes, and produce compliance evidence for regulations such as DORA, SOC 2, and OCC. Customers include Fortune 1000 enterprises and major financial institutions.
Product overview
Gremlin is an enterprise reliability management platform that provides a unified portfolio of reliability testing products and technologies. The platform is built around three core products: Reliability Management (for enterprise-scale risk identification and standardized testing), Chaos Engineering (for safe fault injection experiments), and Gremlin Private Edition (for private network deployments). These are supported by core technology pillars including Fault Injection, Reliability Scoring, Detected Risks, Dependency Discovery, Failure Flags, Reliability Intelligence (AI-driven analysis), and Disaster Recovery Testing. The platform supports multi-cloud, hybrid, serverless, and containerized environments including AWS, Azure, GCP, Kubernetes, and bare metal.
Differentiator
Problem solved
Functional benefit
Products and services
- Reliability Management Enterprise reliability management product that identifies and remediates reliability risks across distributed systems through standardized testing, reliability scoring, dependency discovery, and automated testing capabilities. Built for enterprise reliability, SRE, and platform engineering teams.
- Chaos Engineering Chaos engineering product that builds trust in complex systems through safe and secure fault injection experiments to validate system resilience. Targets SRE, DevOps, and platform engineering teams managing distributed systems.
- Gremlin Private Edition
Quantifiable outcome
- 50% reduction in downtime for major US insurer
- +3 more outcomes
Companies that use Gremlin
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Gremlin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature7 records
Gremlin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DynatracecoreStrategic integration announced November 2025 to improve reliability testing for Kubernetes environments, focusing on fault injection and observability. The partnership enables automated discovery and health checks of Kubernetes services, aiming to enhance resilience and performance across distributed systems.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
Gremlin competitors and assessment
Company assessmentBroad incumbents
- Dynatrace: Enterprise observability and AIOps platform with which Gremlin announced a strategic Kubernetes integration in November 2025. Overlaps with Gremlin at the reliability/observability boundary and is a near-term M&A candidate.
- Datadog: Large observability and monitoring platform that has been expanding into reliability engineering capabilities. Overlaps with Gremlin at large enterprise DevOps buyers and represents both a competitive threat and a potential acquirer.
- PagerDuty: Incident response and digital operations management platform. Adjacent to Gremlin's reliability testing — PagerDuty reacts to incidents while Gremlin prevents them — and shares the same enterprise SRE buyer.
Direct peers
- AWS Fault Injection Service: Amazon's native managed chaos engineering service. Directly competes with Gremlin's core fault injection capability, bundled into AWS commitments for customers standardized on a single hyperscaler.
- Azure Chaos Studio: Microsoft's first-party chaos engineering service integrated with the Azure ecosystem. Competes head-to-head with Gremlin for Azure-hosted workloads and is increasingly bundled with enterprise agreements.
- Steadybit: Enterprise chaos engineering platform competing with Gremlin in reliability testing across Kubernetes and cloud environments. Similar target buyer (SRE/platform engineering teams) and similar product surface area.
- LitmusChaos: Open-source and commercial chaos engineering platform focused on Kubernetes and cloud-native workloads. Comparable to Gremlin in target environment and customer base, with a stronger open-source community angle.
- Blameless: SRE platform offering incident response, chaos engineering, and reliability insights. Direct competitor in enterprise SRE tooling with a comparable reliability management proposition.
Emerging players
- Chaos Mesh: Open-source cloud-native chaos engineering platform for Kubernetes. Competes with Gremlin at the Kubernetes layer and appeals to engineering teams that prefer self-hosted, open-source tooling over commercial SaaS.
- LaunchDarkly: Feature flag and experimentation platform that overlaps with Gremlin on progressive delivery and release reliability. Shared enterprise buyers and overlapping engineering culture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Gremlin social profiles
Digital presenceGremlin compliance and trust
Trust signalCompliance3 records
Gremlin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gremlin leadership team
Management profileNumber of profiles
Profiles7 records
Gremlin funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gremlin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gremlin
What does Gremlin do?
Gremlin provides a hosted enterprise reliability management platform that uses controlled fault injection (chaos engineering) to test and improve the resilience of distributed systems across hybrid environments. The platform enables organizations to identify reliability risks before they cause outages, score and monitor service reliability, validate disaster recovery and failover processes, and produce compliance evidence for regulations such as DORA, SOC 2, and OCC. Customers include Fortune 1000 enterprises and major financial institutions.
Is Gremlin a public or private company?
Gremlin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gremlin founded?
Gremlin was founded in 2016. It employs 51 to 100 people.
Where is Gremlin based?
Gremlin is headquartered in Claymont, United States, in the North America region.
How does Gremlin make money?
One revenue line is on record: enterprise Subscription.
Who are Gremlin's main competitors?
Broad incumbents on record are Dynatrace, Datadog and PagerDuty. Direct peers are AWS Fault Injection Service, Azure Chaos Studio, Steadybit, LitmusChaos and Blameless. Emerging players are Chaos Mesh and LaunchDarkly.
Does Gremlin have an API?
Yes. Gremlin provides a REST API that enables developers to integrate reliability testing into CI/CD pipelines, automate reliability tests, and incorporate reliability scores into existing workflows. The API supports automation of chaos engineering experiments, reliability test execution, and service reliability scoring integration. Developer documentation is at www.gremlin.com/docs.
What industry is Gremlin in?
Gremlin's product category is Chaos Engineering and Reliability Testing Software. Its primary akta.pro industry code is BPAHAFAO, Compliance Technology, GRC Platforms & Controls Automation Advisory, with a secondary code of BPAEAPAA, Governance, Risk & Compliance (GRC) Platforms. Its NAICS code is 5415 and its SIC code is 7372.