Gremlin

What Gremlin does

Gremlin is an enterprise reliability management and chaos engineering platform founded in 2016 by Kolton Andrus (formerly of Amazon and Netflix). The company provides hosted fault injection and reliability testing capabilities across hybrid infrastructure including bare metal, virtual machines, containers, Kubernetes, serverless platforms (AWS Lambda, Azure Functions, Google Cloud Functions), and multi-cloud environments. Its product portfolio spans three core offerings—Reliability Management, Chaos Engineering, and Private Edition—supported by seven technology modules: Fault Injection, Reliability Scoring, Detected Risks, Dependency Discovery, Failure Flags (no-code proxy-based), Reliability Intelligence (AI-driven), and Disaster Recovery Testing. A patented architecture (US Patent 12242370B2) underpins its behavioral-intent-based experiment design.

Gremlin's business model is enterprise subscription-based, with pricing tied to deployment metrics such as agents, teams, services, users, or targets. The company operates a hybrid go-to-market combining enterprise field sales targeting Fortune 1000 organizations (with an embedded engineer partnership model) and a self-serve 30-day free trial plus product tours for mid-market evaluation. Primary verticals are Financial Services (4 of 5 largest US banks plus DORA-compliance-driven EU demand), SaaS Companies, and Retail. Named customers include Visa, Sephora, Twilio, Expedia, a top 5 global bank with 100M customers, and a major US insurer. Differentiation rests on proactive forward-looking reliability scoring, regulatory compliance reporting (DORA, SOC 2, OCC, SEC S-1/10-K), and an integrated reliability intelligence data flywheel drawn from millions of fault injection experiments.

Name

Gremlin

Legal name

Gremlin Inc.

Website

https://gremlin.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Gremlin provides enterprise reliability management and chaos engineering software that lets Fortune 1000 companies proactively test system resilience across hybrid and multi-cloud infrastructure, serving regulated industries including financial services, SaaS, and retail.

Ownership category

akta.pro rank

Product category

Chaos Engineering and Reliability Testing Software

NAICS

Computer Systems Design and Related Services (5415), Testing Laboratories and Services (541380)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO)

akta.pro secondary industries

Governance, Risk & Compliance (GRC) Platforms (BPAEAPAA), IT Governance, Risk & Compliance (IT GRC) Platforms (HDAEALAK), Risk, Controls & Governance (GRC) Platforms (FSAFAOAG), Model Governance, Risk & Compliance (GRC) Platforms (HDAAAKAA)

Keywords

• Chaos engineering platform
• Reliability testing software
• Fault injection service
• Disaster recovery testing
• Resilience management software

Headquarters

HQ city

Claymont

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Enterprise Subscription: Subscription-based model with fees based on metrics such as Agents, teams, services, users, or targets as specified in orders. Enterprise pricing with annual billing implied by contract language. Includes platform access, agent software, and hosted dashboard.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Gremlin provides a hosted enterprise reliability management platform that uses controlled fault injection (chaos engineering) to test and improve the resilience of distributed systems across hybrid environments. The platform enables organizations to identify reliability risks before they cause outages, score and monitor service reliability, validate disaster recovery and failover processes, and produce compliance evidence for regulations such as DORA, SOC 2, and OCC. Customers include Fortune 1000 enterprises and major financial institutions.

Product overview

Gremlin is an enterprise reliability management platform that provides a unified portfolio of reliability testing products and technologies. The platform is built around three core products: Reliability Management (for enterprise-scale risk identification and standardized testing), Chaos Engineering (for safe fault injection experiments), and Gremlin Private Edition (for private network deployments). These are supported by core technology pillars including Fault Injection, Reliability Scoring, Detected Risks, Dependency Discovery, Failure Flags, Reliability Intelligence (AI-driven analysis), and Disaster Recovery Testing. The platform supports multi-cloud, hybrid, serverless, and containerized environments including AWS, Azure, GCP, Kubernetes, and bare metal.

Differentiator

Problem solved

Functional benefit

Products and services

• Reliability Management Enterprise reliability management product that identifies and remediates reliability risks across distributed systems through standardized testing, reliability scoring, dependency discovery, and automated testing capabilities. Built for enterprise reliability, SRE, and platform engineering teams.
• Chaos Engineering Chaos engineering product that builds trust in complex systems through safe and secure fault injection experiments to validate system resilience. Targets SRE, DevOps, and platform engineering teams managing distributed systems.
• Gremlin Private Edition

Quantifiable outcome

• 50% reduction in downtime for major US insurer
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature7 records

Partnerships

One partnership is on record.

• DynatracecoreTechnology or Integration · 10 November 2025Strategic integration announced November 2025 to improve reliability testing for Kubernetes environments, focusing on fault injection and observability. The partnership enables automated discovery and health checks of Kubernetes services, aiming to enhance resilience and performance across distributed systems.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Dynatrace: Enterprise observability and AIOps platform with which Gremlin announced a strategic Kubernetes integration in November 2025. Overlaps with Gremlin at the reliability/observability boundary and is a near-term M&A candidate.
• Datadog: Large observability and monitoring platform that has been expanding into reliability engineering capabilities. Overlaps with Gremlin at large enterprise DevOps buyers and represents both a competitive threat and a potential acquirer.
• PagerDuty: Incident response and digital operations management platform. Adjacent to Gremlin's reliability testing — PagerDuty reacts to incidents while Gremlin prevents them — and shares the same enterprise SRE buyer.

Direct peers

• AWS Fault Injection Service: Amazon's native managed chaos engineering service. Directly competes with Gremlin's core fault injection capability, bundled into AWS commitments for customers standardized on a single hyperscaler.
• Azure Chaos Studio: Microsoft's first-party chaos engineering service integrated with the Azure ecosystem. Competes head-to-head with Gremlin for Azure-hosted workloads and is increasingly bundled with enterprise agreements.
• Steadybit: Enterprise chaos engineering platform competing with Gremlin in reliability testing across Kubernetes and cloud environments. Similar target buyer (SRE/platform engineering teams) and similar product surface area.
• LitmusChaos: Open-source and commercial chaos engineering platform focused on Kubernetes and cloud-native workloads. Comparable to Gremlin in target environment and customer base, with a stronger open-source community angle.
• Blameless: SRE platform offering incident response, chaos engineering, and reliability insights. Direct competitor in enterprise SRE tooling with a comparable reliability management proposition.

Emerging players

• Chaos Mesh: Open-source cloud-native chaos engineering platform for Kubernetes. Competes with Gremlin at the Kubernetes layer and appeals to engineering teams that prefer self-hosted, open-source tooling over commercial SaaS.
• LaunchDarkly: Feature flag and experimentation platform that overlaps with Gremlin on progressive delivery and release reliability. Shared enterprise buyers and overlapping engineering culture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gremlininc
• Facebookfacebook.com/gremlininc
• LinkedInlinkedin.com/company/gremlin-inc.
• Instagraminstagram.com/thegremlininc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gremlin