What FranceVerif does

FranceVerif, operated under the legal entity WebVerif SAS, is a French consumer-protection platform that detects e-commerce scams and fraudulent websites targeting French online shoppers. Founded in 2022 and headquartered in Montreuil (a Paris suburb), the company operates a website reliability verification service that analyzes e-commerce sites against 127+ criteria — including domain age, SSL certificates, payment methods, social media presence, physical address verification, and dropshipping risk scoring — to generate trustworthiness ratings. Its core offering is a free web tool and browser extension (Chrome and Firefox, both rated 4.5/5) that automatically scans sites during browsing, alongside a reverse phone directory for identifying spam and scam callers and a public fraud-reporting system.

The platform also runs a certified-merchant trust badge program that enables legitimate e-commerce businesses to display a FranceVerif trust label, creating a B2B2C monetization path that leverages the consumer install base to drive merchant acquisition. The company employs 11–50 people, has built a database of 420,547+ reviewed sites with 135,348+ catalogued merchants, and reports 1.5M+ users across its browser extensions. The FranceVerif+ premium subscription offers enhanced protection with family coverage for up to four people per account, while a mobile app extends the platform beyond the browser. The business model is freemium with subscription and merchant certification as the primary revenue streams, supported by strong earned media positioning as the '1er détecteur d'arnaques e-commerce' (#1 e-commerce scam detector) in France through coverage in Le Monde, BFM TV, TF1, France 2, and other major outlets.

FranceVerif has raised €7 million in total over two years, with the most recent €3.3 million round in June 2024 from existing shareholders and French Tech representatives, supplemented by a €1.2 million individual investor tranche facilitated through the Tudigo crowdfunding platform. Stated use of proceeds includes international expansion, indicating the company is actively pursuing geographic growth beyond its French home market into broader European e-commerce trust services.

Name

FranceVerif

Legal name

WebVerif SAS

Website

https://franceverif.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

FranceVerif is a French consumer-protection platform that analyzes e-commerce websites against 127+ criteria to detect scams, serving 1.5M+ French online shoppers via free browser extensions and a certified-merchant trust badge program.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. FranceVerif+ Premium Subscription: Subscription-based premium tier (FranceVerif+) offering enhanced digital protection including family coverage for up to 4 persons per account, pop-up blocking, malware protection, and priority support.
2. Trust Badge & Merchant Certification: Certified merchant badge program offering verified trust labels to e-commerce businesses, increasing buyer confidence and conversion rates. Targeted at legitimate online merchants seeking to differentiate themselves from fraudulent sites.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

FranceVerif is a consumer-facing platform that verifies the reliability of e-commerce websites against 127+ criteria, flags fraudulent online stores, and provides a reverse phone directory to identify scam callers. Its core service is delivered free of charge through franceverif.fr, with automated 24/7 threat detection available via Chrome and Firefox browser extensions. Premium protection (FranceVerif+) and a merchant trust-badge program monetize the user base.

Product overview

FranceVerif is a unified e-commerce scam detection platform targeting French consumers. The core offering is the FranceVerif website reliability verification service, which analyzes e-commerce sites against 127 criteria. This core service is accessible via the free web tool and is integrated into the FranceVerif Protect browser extension for Chrome and Firefox, providing 24/7 automatic threat detection. Additional products include the Reverse Phone Directory for identifying unknown callers and a Trust Badge program for certified merchants. All services are free for consumers and supported by a community-driven fraud reporting database.

Differentiator

Problem solved

Functional benefit

Products and services

• FranceVerif Website Reliability Verification Free website reliability verification tool that analyzes any e-commerce URL against 127+ criteria (domain age, SSL, payment methods, social presence, address, dropshipping risk) and returns an instant reliability rating for French consumers.
• FranceVerif Protect (Chrome & Firefox Extension) Free browser extension for Chrome and Firefox that automatically scans every e-commerce website visited and blocks viruses, phishing, malicious applications, fraudulent SMS, malware, and pop-ups in real time.
• FranceVerif+ Premium Protection Subscription premium tier that extends FranceVerif Protect with family coverage for up to 4 people per account, enhanced pop-up and malicious extension blocking, malware protection, and priority support.
• Reverse Phone Directory (Annuaire Inversé) Free reverse phone lookup service enabling French consumers to identify unknown callers, detect spam, fraudulent and ping-call numbers, and read community-submitted reviews about phone numbers.
• Trust Badge for Certified Merchants Free trust-badge certification program that lets verified French e-commerce merchants display a FranceVerif trust label on their storefronts to differentiate from fraudulent sites and improve buyer confidence and conversion rates.
• E-commerce Category Directories Curated, public directory of reviewed e-commerce sites organized across 13 product categories (Food & Beverages, Animals, Auto/Moto, Beauty, Baby, High-tech & Home appliances, Creative hobbies, Home & Garden, Multimedia, Sports/Travel, Clothing, Travel, Other) with sortable sections for most suspicious, most popular, and most recent sites.

Quantifiable outcome

• 1 in 2 French consumers has been hacked, driving urgent demand for scam detection tools
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ScamAdviser: ScamAdviser is the closest direct competitor: an algorithmic website-trust scoring service for online shoppers, with a global database of reviewed sites. It is directly comparable to FranceVerif's core 'Vérifier un site' product and the 127-criteria reliability engine.
• Trustpilot: Trustpilot operates consumer-facing trust signals and a trust badge program for merchants — directly analogous to FranceVerif's certified merchant badge and merchant-side B2B2C distribution channel. Both companies aim to convert online shopper trust into conversion lift for e-commerce merchants.
• WOT (Web of Trust): WOT delivers browser-based website reputation ratings powered by a community-driven scoring model. FranceVerif Protect on Chrome/Firefox overlaps directly with WOT's extension, and both rely on user-contributed reputation data for trust scoring.
• URLVoid: URLVoid provides automated website reputation analysis by aggregating multiple blacklist and security engine scores. It is a direct functional peer to FranceVerif's reliability scoring tool, serving technically inclined consumers checking URLs before transacting.
• Truecaller: Truecaller is the dominant caller-ID and spam-number directory globally, with a freemium model and premium subscription tier. It is directly comparable to FranceVerif's Reverse Phone Directory (Annuaire Inversé) and premium subscription products.
• PhishTank: PhishTank is a community-driven clearinghouse for verified phishing URLs. It is comparable to FranceVerif's community-reported scam database and supports similar anti-phishing data infrastructure used by other security vendors.

Broad incumbents

• Norton Safe Web: Operated by Gen Digital (Norton/Lifelock), Norton Safe Web is a website reputation service bundled into the broader Norton security suite. It competes with FranceVerif's browser extension from the position of a large incumbent security vendor with cross-sell reach into paid subscribers.
• McAfee WebAdvisor: McAfee's WebAdvisor provides real-time browser-based warnings about risky sites, phishing, and downloads — directly comparable to FranceVerif Protect's real-time scanning. It competes from a broader security-suite incumbency position.
• Bitdefender Digital Identity Protection: Bitdefender offers consumer cybersecurity products including browser-based threat detection and digital identity monitoring. It overlaps with FranceVerif+ on malware and phishing protection, though from a much broader endpoint-security suite.

Regional players

• SFR / Orange cybersecurity offerings (French Telco Security bundles): Major French telecoms like Orange and SFR bundle basic anti-phishing and fraud-website filtering into their ISP/mobile security offerings to French subscribers. They are regional incumbents in the same French consumer market that FranceVerif targets with its browser extension.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/franceverif

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FranceVerif