Truecaller
Truecaller AB is a Stockholm-listed mobile communications trust platform that uses crowdsourced data from 500M+ users to provide caller ID, spam/fraud blocking, and verified business communications, monetized through freemium subscriptions, advertising, and B2B APIs.
- Company typePublic
- Founded2009
- HeadquartersStockholm, Sweden
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
What Truecaller does
Truecaller AB is a Stockholm-headquartered, Nasdaq Stockholm-listed (ticker: TRUE B) mobile communications trust platform founded in 2009. It operates a crowdsourced caller-identification and spam-blocking service across Android, iOS, and Wear OS, supported by a 500M+ monthly active user community contributing labeled spam, fraud, and identity data. In 2025 the platform identified 68 billion spam/fraud calls, 179 billion spam SMS, and 3.3 trillion unknown calls globally, with India representing approximately 70% of the user base and 150M+ users (50% growth since end-2023) located outside India across MENA, Africa, Southeast Asia, and Latin America.
The product portfolio is layered: a free core app monetized through advertising, paid Premium/Gold/Family subscriptions (4M+ paying users, with iOS subscribers up 70% YoY), and an enterprise suite comprising Verified Business Caller ID, Business Chat (a verified rich-media messaging platform), and TrustCheckr (a fraud-detection SaaS acquired from Unoideo in October 2023, serving financial institutions, fintech, telecom operators, and government agencies such as Delhi Police and the National Commission for Women). Adjacent expansions include CallHero-powered AI call verification (acquired 2022 for USD 4.5M), the adVantage advertising intelligence platform underpinning the Call-to-Cart commerce solution, and a Travel eSIM service launched in May 2026 across 29 countries via Telna/Telness Tech infrastructure.
The business model combines freemium subscriptions, advertising (declining after algorithmic pressure from a major demand partner), and B2B recurring revenue (which reached 47% of net sales in Q4 2025, with enterprise revenue growing 39% in constant currency in 2025). Truecaller pursues a dual go-to-market: product-led consumer growth via app-store distribution and word-of-mouth, and an enterprise/channel-partner motion via direct sales, exclusive regional advertising resellers (AnyMind, 365 Digital, Integrated Media Tech), and a multi-partner Business Chat channel (Gupshup, OneXtel, Cloudcom, Sling Africa). Q1 2026 net sales were SEK 361.6M (-27% YoY) with EBITDA of SEK 64M; the company executed a 15% workforce reduction and shifted strategic capital toward subscriptions, B2B SaaS, and premium advertising formats under board guidance from former Meta/Samsung executive Sandeep Bhushan.
Truecaller firmographics
Firmographics- Name
- Truecaller
- Legal name
- Truecaller AB
- Website
- https://truecaller.com
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Truecaller AB is a Stockholm-listed mobile communications trust platform that uses crowdsourced data from 500M+ users to provide caller ID, spam/fraud blocking, and verified business communications, monetized through freemium subscriptions, advertising, and B2B APIs.
- Ownership category
- akta.pro rank
Truecaller industry classification
Industry- Product category
- Caller Identification & Communications Security Software
- NAICS
- Web Search Portals and All Other Information Services (519290), Telecommunications Resellers (517121), Media Representatives (541840)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Spam, Fake Engagement & Content Abuse Prevention (HDADALAG)
- akta.pro secondary industries
- Trust, Safety & Risk Support (Fraud, Abuse, Policy Enforcement) (BPAAABAI), Digital Advertising & Brand Safety (Ad Review, Policy Enforcement) (BPAAALAD), Fintech & Payments Content & Compliance Screening (KYC/AML-related content, fraud signals) (BPAAALAH)
Keywords
Where Truecaller is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Truecaller business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Advertising: Programmatic and direct display advertising delivered to 500M+ users. Revenue impacted by algorithmic changes from major demand partners (identified as Google), with the company shifting toward premium rich-media and direct sales formats. In Q4 2025, ad revenue was SEK 255.2 million, declining 22% year-on-year.
- Premium Subscriptions: Premium, Family, and Gold subscription tiers providing ad-free experience, advanced spam blocking, AI features, call recording, family protection, and Gold Caller ID. Surpassed 4 million paying subscribers with iOS subscribers growing over 70% YoY. Paying users generate approximately 40 times more revenue than free users.
- Truecaller for Business / Enterprise: B2B enterprise products including Verified Business Caller ID, Business Messaging, Customer Experience solutions, and risk intelligence APIs. Grew 39% in constant currency in 2025, serving companies like Swiggy, Uber, and financial institutions.
- Business Messaging: Verified business messaging platform monetized through partnerships with channel resellers across India, MENA, Africa, and Southeast Asia. Transitioning from exclusive to multi-partner model with short-term revenue impact.
- Travel eSIM / Data Services: New revenue stream from travel eSIM data plans launched across 29 countries, with plans ranging from 1GB/7 days to 20GB/30 days. Infrastructure provided by Telness Tech's Seamless OS platform.
- In-app Revenue: In-app purchases and premium feature upsells. Grew from $600,000 in 2017 to $39.3 million in 2025.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium – ad-free, advanced spam blocking, AI features, call recording |
| Subscription | Annual | Family – shared Premium protection for up to 5 family members |
| Subscription | Annual | Gold – exclusive Gold Caller ID + all Premium features |
| Freemium | Monthly | Free Tier – basic Caller ID and Spam Blocking |
| Usage-based | Pay-as-you-go | Travel eSIM – mobile data plans for international travel |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels8 records
Truecaller product offering
Product offeringCore offering
Truecaller is a mobile communications trust platform whose core product is a multi-platform caller identification and spam-blocking application (Android, iOS, Wear OS) powered by a crowdsourced database of more than 500 million monthly active users. Around this app the company sells premium subscriptions (Premium, Gold, Family) for ad-free use, AI features, and shared protection, and monetizes a B2B enterprise line spanning Verified Business Caller ID, Business Chat, risk-intelligence APIs, the TrustCheckr fraud-detection SaaS for financial institutions, and the adVantage advertising platform, while extending into adjacent digital goods such as a Travel eSIM service across 150+ countries.
Product overview
Truecaller operates as a multi-platform communications trust layer offering a core portfolio of consumer mobile applications (Android, iOS, Wear OS), premium subscription tiers (Premium, Gold, Family), enterprise solutions (Business APIs, Verified Business Caller ID, Business Chat), and adjacent services (Travel eSIM). The platform is built on a community-driven database of 500M+ monthly active users who contribute to spam detection. Premium subscriptions (Premium, Gold, Family) are add-on tiers offering ad-free experience, AI-powered features (Call Scanner for voice deepfake detection, Assistant for call screening, voicemail transcription), and advanced blocking. The Business unit provides APIs and verified caller identification for enterprise clients. Truecaller expanded into eSIM services (Travel eSIM) and commerce solutions (Call-to-Cart) more recently. Strategic acquisitions include CallHero (2022, AI call technology) and TrustCheckr/Unoideo (2023, fraud detection SaaS). Revenue is derived from subscriptions (47% of sales), advertising, and B2B/enterprise services.
Differentiator
Problem solved
Functional benefit
Brands
- Truecaller Premium: Premium subscription service offering ad-free experience, advanced spam blocking, profile insights, and enhanced privacy features.
- Truecaller Gold
- Truecaller Family
- Truecaller Assistant
- Truecaller Travel eSIM
- Truecaller Business Chat
Products and services
- Truecaller Mobile App (Android, iOS, Wear OS) Truecaller's flagship mobile application for Android, iOS and Wear OS that provides real-time caller identification, spam and fraud blocking, SMS and message categorization, call screening, reverse phone lookup, AI-powered voicemail transcription, and WhatsApp and Telegram caller/sender identification to individual smartphone users worldwide.
- Truecaller Travel eSIM A digital travel eSIM service selling prepaid mobile data plans ranging from 1GB/7 days to 20GB/30 days, offered via the Truecaller iPhone app and website to consumers travelling internationally across 150+ countries, with hotspot support and flat-rate data without roaming fees.
- Truecaller Business Chat A verified, media-rich conversational messaging platform that lets enterprises reach Truecaller's 500M+ users with verified sender identity, brand logos, green verification badges, rich-media attachments, one-tap call-to-action and priority notifications, sold via direct enterprise sales and a global partner channel network.
- Truecaller for Business (Enterprise APIs & Verified Business Caller ID) The B2B product line giving enterprises, financial institutions and government agencies programmatic access to Truecaller's verified caller identification, branded call logos, call context and verification APIs through the developer portal at developer.truecaller.com, including the Truecaller mobile SDK and a separate API License Addendum for commercial use.
- TrustCheckr Fraud Detection SaaS A fraud-detection Software-as-a-Service offering acquired from Unoideo Technologies and used by financial institutions and enterprises for risk assessment, caller/transaction verification and prevention of fraud against end users.
Quantifiable outcome
- Identified over 68 billion spam and fraud calls and 179 billion spam and fraud SMS globally in 2025
- +4 more outcomes
Companies that use Truecaller
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles2 records
Truecaller technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability9 records
Feature8 records
Truecaller partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- TelnacorePartnership with eSIM technology vendor Telna to launch Truecaller's travel eSIM service providing mobile data plans in over 190 countries. The deal enables Truecaller to diversify beyond its core contact verification app by leveraging Telna's API-first mobile connectivity stack.
- GupshupcoreStrategic partnership with Gupshup to expand Truecaller's Business Messaging solution to enterprises across India, Egypt, Nigeria, South Africa and other international markets. Combines Truecaller's verified sender identity and rich-media capabilities with Gupshup's market reach.
- Telness TechcoreTelness Tech provides the backend infrastructure for Truecaller's Travel eSIM through its cloud-native telecom platform Seamless OS, enabling fully digital mobile data service across 29 countries.
- Sling AfricaminorChannel partner for Truecaller Business Chat in Africa, scaling the product in African markets.
- GupshupcoreNew channel partner for Business Chat in India, part of Truecaller's transition from exclusive to multi-partner model.
- OneXtelminorChannel partner for Truecaller Business Chat in India, enabling local enterprises to access verified business messaging.
- CloudcomminorChannel partner for Truecaller Business Chat, enabling enterprises in global markets (including Egypt via partnership with Truecaller) to leverage verified business messaging.
- National Commission for Women (NCW)coreNCW collaborated with Truecaller to launch Women's Digital Safety Awareness Initiative in India, including a digital safety toolkit and verification of NCW's helpline number on Truecaller's platform to reduce impersonation and fraud against women.
- Delhi PolicecoreDelhi Police signed MoU with Truecaller to strengthen fight against cyber fraud and impersonation. Official police contact numbers receive special green badge, blue tick, and government badge on Truecaller's platform, enabling users to distinguish genuine officials from impersonators.
- AnyMind GroupcoreExclusive partnership for Truecaller's advertising inventory across 11 markets in MENA and Southeast Asia (Egypt, UAE, Qatar, Saudi Arabia, Israel, Ghana, Nigeria, Morocco, Malaysia, Singapore, Vietnam). AnyMind leverages its POKKT platform and regional operational networks to deliver brand-safe, data-driven mobile advertising to high-intent audiences on Truecaller's 450M+ user base.
- 365 DigitalcoreExclusive reseller for Truecaller advertising inventory in South Africa and Kenya, strengthening local sales execution in high-growth African digital advertising markets.
- Integrated Media TechcoreExclusive reseller for Truecaller advertising inventory in India, supporting Truecaller's strategy to build diversified, scalable global advertising business.
- NileminorPartnership with Nile to expand Truecaller Customer Experience solutions in Egypt, helping businesses establish legitimacy in customer outreach across banking and retail sectors.
- Xtreme CommunicationsminorPartnership to introduce Truecaller Customer Experience Solution in Australia, enabling verified Business Caller ID and Call Reason for Australian businesses with a one-month free trial.
- AltibbiminorDigital health platform in Jordan and MENA partnered with Truecaller to improve patient communication by displaying verified caller information and call context, building trust and transparency in healthcare interactions.
- SmartBuyminorLeading electronics retailer in Jordan partnered with Truecaller to improve customer engagement through verified, branded calls and enhanced communication transparency.
- NubitelminorMalaysia's leading cloud communication provider partnered with Truecaller to deliver Customer Experience Solution with verified caller ID and enhanced communication features for Malaysian businesses.
- Tune TalkminorMalaysia's fastest-growing mobile network operator partnered with Truecaller to implement Customer Experience Solution, improving customer trust and interaction clarity through Verified Business Caller ID and Call Reason.
- Integrated AutomotiveminorJordan-based commercial trucking solutions provider partnered with Truecaller to enhance customer communication through Truecaller's Customer Experience Solution suite, improving trust and engagement.
- Unoideo Technologies / TrustCheckr (Acquisition)coreAcquired India-based Unoideo Technologies, provider of TrustCheckr fraud detection SaaS used by financial institutions, adding 7 employees and enhancing Truecaller's technology for enterprise risk assessment and fraud prevention.
- CallHero (Acquisition)coreAcquired Israeli company CallHero for USD 4.5 million, including AI-powered call verification and answering technology primarily for iPhone and Android users in the US market.
Scale indicators15 records
Recent moves9 records
Expansion highlights6 records
Truecaller competitors and assessment
Company assessmentDirect peers
- RoboKiller: Subscription-based spam and robocall blocker app. Direct peer in caller ID/spam protection category, monetized primarily through consumer subscription like Truecaller Premium. Operates mainly in the US market.
- Numorobo (Telephone Science): Robocall-blocking service for consumers and small businesses, primarily US-focused. Direct functional competitor to Truecaller's core spam-blocking value proposition; serves a different geography but operates in the same caller-identification category.
- Hiya: Hiya is a direct competitor offering caller ID, spam detection and branded call services for consumers and enterprises (Hiya Connect). Same product category and same target user (smartphone users wanting spam protection), with strong overlap in B2B Verified Business Caller ID market where Truecaller Enterprise also plays.
- Airalo: Direct competitor in the travel eSIM category that Truecaller entered in 2025. Comparable product offering and target user (international travelers needing data connectivity), though Airalo is established eSIM-pure-play whereas Truecaller eSIM is an extension of its communications app.
- Should I Answer?: Crowdsourced caller ID and spam blocking app with a community-based data model similar to Truecaller. Direct peer in the spam-blocking category, primarily European-focused, providing a comparable product experience and business model.
Broad incumbents
- Twilio: Cloud communications platform providing APIs for messaging, voice, and verified communications. Comparable via Truecaller Business Chat / Verified Business Caller ID offering and the broader communications-API market, although Twilio operates as a broader infrastructure layer rather than a consumer-app-first model.
- Pindrop Security: Voice security and fraud prevention platform specializing in deepfake/voice clone detection and call center authentication. Comparable in AI-based call verification (overlapping with Truecaller's AI Call Scanner and TrustCheckr fraud detection SaaS) but serves more enterprise/call center customers.
- Sinch: Global communications platform providing messaging, voice and verification APIs including branded calling solutions. Comparable to Truecaller Business Chat and Verified Business Caller ID offerings from an enterprise communications perspective, with broader portfolio scope.
- Apple (iOS Caller ID): Apple introduced native caller ID in iOS 18 and Live Voicemail, directly competing with Truecaller's iOS experience. As a platform-level incumbent, Apple could erode Truecaller's iOS user base by offering built-in spam identification without requiring a third-party app.
- Google Phone (Call Screening/Caller ID): Google Phone app on Pixel and select Android devices offers built-in caller ID, spam detection and Call Screening. As the OS-level incumbent on Android, Google is both the platform partner and a competitive threat via algorithmic prioritization (which the data notes has already impacted Truecaller ad revenues).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Truecaller social profiles
Digital presenceTruecaller compliance and trust
Trust signalCompliance3 records
Truecaller financial estimates
Financial estimateRevenue estimate
Valuation estimate
Truecaller leadership team
Management profileNumber of profiles
Profiles15 records
Truecaller subsidiaries and ownership
Company hierarchySubsidiaries2 records
Truecaller funding detail
Funding detailFunding overview
Funding rounds11 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Truecaller M&A and investment
M&A and investmentM&A4 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Truecaller
What does Truecaller do?
Truecaller is a mobile communications trust platform whose core product is a multi-platform caller identification and spam-blocking application (Android, iOS, Wear OS) powered by a crowdsourced database of more than 500 million monthly active users. Around this app the company sells premium subscriptions (Premium, Gold, Family) for ad-free use, AI features, and shared protection, and monetizes a B2B enterprise line spanning Verified Business Caller ID, Business Chat, risk-intelligence APIs, the TrustCheckr fraud-detection SaaS for financial institutions, and the adVantage advertising platform, while extending into adjacent digital goods such as a Travel eSIM service across 150+ countries.
Is Truecaller a public or private company?
Truecaller is a public company. It is classified as public and is currently operating.
When was Truecaller founded?
Truecaller was founded in 2009. It employs 501 to 1,000 people.
Where is Truecaller based?
Truecaller is headquartered in Stockholm, Sweden, in the Europe region.
How does Truecaller make money?
Six revenue lines are on record. Advertising is the primary driver. The others are premium Subscriptions, truecaller for Business / Enterprise, business Messaging, travel eSIM / Data Services and in-app Revenue.
Who are Truecaller's main competitors?
Direct peers on record are RoboKiller, Numorobo (Telephone Science), Hiya, Airalo and Should I Answer?. Broad incumbents are Twilio, Pindrop Security, Sinch, Apple (iOS Caller ID) and Google Phone (Call Screening/Caller ID).
Does Truecaller have an API?
Yes. Truecaller offers Business APIs for verified caller identification and business verification, an SDK for mobile app integration, and enterprise solutions. Commercial and enterprise API usage is governed by a separate API License Addendum referenced in the Terms of Service. Available via the developer portal at developer.truecaller.com. Developer documentation is at developer.truecaller.com.
What industry is Truecaller in?
Truecaller's product category is Caller Identification & Communications Security Software. Its primary akta.pro industry code is HDADALAG, Spam, Fake Engagement & Content Abuse Prevention, with a secondary code of BPAAABAI, Trust, Safety & Risk Support (Fraud, Abuse, Policy Enforcement). Its NAICS code is 519290 and its SIC code is 7370.