Marketech
- Company typePrivate
- Founded2003
- HeadquartersPerth, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Marketech firmographics
Firmographics- Name
- Marketech
- Legal name
- Marketech Online Trading Pty Ltd
- Website
- https://marketech.com.au
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Marketech industry classification
Industry- Product category
- Online Trading Platform
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC)
Keywords
Where Marketech is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Marketech business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
Revenue model
- Subscription Revenue: Monthly subscription fees for platform access tiers (Lite free, Plus $20/month, Pro $45/month) with optional Cboe data add-on at $20/month. Revenue is recurring and billed monthly.
- Brokerage/Transaction Fees: 0.03% per trade or $5 minimum per trade (whichever is higher) charged on all buy/sell transactions. Trading requires active subscription to Plus or Pro tier.
- Capital Raising Services: Marketech receives fees for facilitating capital raising participation where clients contribute to raises, including IPOs and placements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Focus Lite - Free forever tier for market observers |
| Subscription | Monthly | Focus Plus - $20/month for infrequent traders |
| Subscription | Monthly | Focus Pro - $45/month for active traders |
| Subscription | Monthly | Cboe Data Add-on - $20/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Marketech product offering
Product offeringCore offering
Marketech develops and operates a proprietary cloud-based market data and share trading platform called Focus, providing live-streaming ASX, Cboe, and NSX market data, advanced charting, scanning tools, heatmaps, alerts, and trade execution. The platform is offered on a freemium-to-paid subscription model (Lite free, Plus at A$20/month, Pro at A$45/month) with low brokerage of 0.03% or A$5 minimum per trade. The company also offers broker whitelabel solutions, APIs, capital raising integration, and integrated media/research content for Australian retail investors, SMSFs, and full-service brokers.
Product overview
Marketech offers a modular market data and trading platform architecture centered on the Focus platform. Focus is the core product providing real-time market data, charting, scanning, heatmaps, alerts, trading execution, portfolio management, and in-app capital raising access. The platform operates on a three-tier subscription model (Focus Lite, Focus Plus, Focus Pro at $0, $20, and $45/month respectively) with optional Cboe data add-on. Supporting offerings include broker white-label solutions (Broker & Client Tools), API and white-label enterprise partnerships, capital raising integration services, and a media partner content network. Banking services are facilitated through Macquarie Cash Management Accounts for Australian clients.
Differentiator
Problem solved
Functional benefit
Brands
- Focus: The flagship data and trading platform for serious investors and active traders, offering live-streaming ASX and Cboe market data, advanced charting, scanning tools, and low-cost brokerage.
- Focus Lite
- Focus Plus
- Focus Pro
Products and services
- Focus Platform Proprietary cloud-based market data and trading platform offering live-streaming ASX, Cboe, and NSX market data, advanced charting, market scanning, heatmaps, alerts, trade execution, portfolio management, and in-app capital raising access for serious investors and active traders on desktop and mobile.
- Broker & Client Tools (Whitelabel) Rebadged app solution allowing full-service brokers to offer clients a modern portfolio viewing and market access platform while retaining client relationships and brand control; includes client services tools, live data, and in-app capital raising access.
- APIs & Whitelabel Technology Partnerships Technology partnership and white-label solutions offering participants modern, API-driven market technology without having to rebuild their own infrastructure; integrates best-of-breed services via API.
- Capital Raising Solutions In-app capital raising access for ASX placements and IPOs with streamlined bidding, allocation, and post-bid settlement integrated into the Focus platform.
- Integrated ECM Technology for Brokers Equity capital markets workflow module consolidating communication, bidding, and allocation processes into a single application for brokers and investors handling ASX placements and IPOs.
- Media & IR Partnership Program Partnership program integrating market news, research, analysis, podcasts, video content, and IR/analyst recommendations from 17+ media partners directly into the trading platform.
Quantifiable outcome
- Brokerage savings of approximately $5 or 0.03% per trade (compared to competitors charging higher percentages)
- +1 more outcomes
Companies that use Marketech
Customer profileNamed customers1 record
Segments4 records
Marketech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability8 records
Feature7 records
Marketech partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Openmarkets Australia LimitedcoreOpenmarkets executes, clears and settles all trades on the platform. They are an ASX, Cboe, and NSX Market Participant and ASX Clear and Settlement Participant. Marketech acts as agent communicating trading instructions to Openmarkets who execute transactions on clients' behalf.
- Macquarie Bank LimitedcoreMacquarie provides Cash Management Accounts (CMA) for Australian resident clients to hold funds. Clients keep 100% of interest earned with rates starting from approximately 2% p.a. High yield interest account available on request.
- IRESS LimitedcoreIRESS provides market information including market depth, trading history, and quotes displayed through the platform. Primary data provider for market information.
- Refinitiv Australia Pty LimitedcoreRefinitiv provides market information including market depth, trading history, and quotes. Secondary data provider alongside IRESS.
- LSEG Data AnalyticscoreLSEG Data Analytics is listed as a technology partner powering Marketech's data and trading infrastructure.
- OFX (OzForex Limited)coreOFX provides foreign exchange services for international resident clients to facilitate transfer of funds to and from Openmarkets trust account in Australian dollars. No FX fees on individual trades for international clients.
- Sanlam Private Wealth Pty LtdcoreSanlam is the AFSL licensee (AFSL 337927) under which Marketech operates as Authorised Representative (1293528). Provides regulatory oversight and professional indemnity insurance.
- ausbizminorMedia partner providing stock recommendations and market intelligence embedded in the Focus platform. Includes short, sharp and actionable analyst recommendations.
- Marcus TodayminorMedia partner providing Morning Summary market commentary and analysis integrated into the platform.
- ShareCafe / FNNminorMedia partner providing news, analysis, videos and market commentary embedded with mobile alerts functionality.
- RIU Explorers ConferenceminorMarketech secured exclusive live-streaming rights for the RIU Explorers Conference 2025 in Fremantle, a key mining and exploration sector event with over 90 company presentations.
- Chi-X Australia (now Cboe Australia)corePartnership giving clients direct access to Australia's alternate stock exchange. ETFs and other securities listed on Chi-X are tradeable through Focus. Cboe now encompasses former Chi-X functionality.
- Media Partner NetworkminorExtensive network including: Money of Mine, Fear & Greed, Market Open, Small Caps, Stocks Down Under, Equities Club, Ticker Talk, Resources Rising Stars, ASX Briefs, Pitt Street Research, The Stock Network. Australia's biggest media partner library with built-in market context.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Marketech competitors and assessment
Company assessmentDirect peers
- Pearler: Australian long-term investing platform with subscription tiers and ASX/US share trading. Comparable subscription-based retail investing model targeting serious Australian investors.
- SelfWealth: Australian self-directed share trading platform with low brokerage model and subscription tiers. Directly comparable to Marketech's Focus platform, serving similar retail investors trading ASX-listed equities.
- Stake: Australian commission-free trading platform targeting retail investors on ASX and US markets. Competes head-to-head with Marketech's low-cost, app-first value proposition for active traders.
- Superhero: Australian retail investing platform with subscription model and ASX/US share trading. Closely comparable subscription pricing structure and target audience to Marketech's Focus tiers.
- CMC Markets: Australian-founded CFD and share trading platform with ASX access and professional-grade tools. Comparable offering to Marketech for active traders using advanced charting and order types.
Broad incumbents
- CommSec: Commonwealth Bank's retail brokerage arm and the dominant Australian incumbent. Provides ASX trading as part of a broader banking/investing portfolio, competing with Marketech on brand and bundled relationships rather than feature set.
- nabtrade: NAB's online share trading platform, part of the broader NAB wealth ecosystem. Broader incumbent with bank-backed client acquisition vs. Marketech's product-led model.
- Interactive Brokers: Global professional-grade brokerage with ASX access. Competes with Marketech on the active/institutional-grade trader segment but with much broader geographic and asset-class coverage.
- Saxo Markets: Global multi-asset brokerage with Australian presence offering professional trading platforms. Comparable on advanced trading tools and white-label/API capabilities but with broader international scope.
Others
- Openmarkets: ASX/Cboe/NSX market participant that executes, clears and settles all trades routed through Marketech. Not a direct competitor but a critical infrastructure dependency - their offering also includes white-label execution services to other brokers.
Market position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Marketech social profiles
Digital presenceMarketech compliance and trust
Trust signalCompliance2 records
Marketech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marketech leadership team
Management profileNumber of profiles
Marketech funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marketech M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marketech
What does Marketech do?
Marketech develops and operates a proprietary cloud-based market data and share trading platform called Focus, providing live-streaming ASX, Cboe, and NSX market data, advanced charting, scanning tools, heatmaps, alerts, and trade execution. The platform is offered on a freemium-to-paid subscription model (Lite free, Plus at A$20/month, Pro at A$45/month) with low brokerage of 0.03% or A$5 minimum per trade. The company also offers broker whitelabel solutions, APIs, capital raising integration, and integrated media/research content for Australian retail investors, SMSFs, and full-service brokers.
Is Marketech a public or private company?
Marketech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marketech founded?
Marketech was founded in 2003. It employs 1 to 10 people.
Where is Marketech based?
Marketech is headquartered in Perth, Australia, in the Oceania region.
How does Marketech make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are brokerage/Transaction Fees and capital Raising Services.
Who are Marketech's main competitors?
Direct peers on record are Pearler, SelfWealth, Stake, Superhero and CMC Markets. Broad incumbents are CommSec, nabtrade, Interactive Brokers and Saxo Markets. Openmarkets is listed as an others.
Does Marketech have an API?
No public API is recorded for Marketech.
What industry is Marketech in?
Marketech's product category is Online Trading Platform. Its primary akta.pro industry code is FSAGAEAC, Digital Brokerage & Self-Directed Investing Platforms. Its NAICS code is 523 and its SIC code is 6211.