Driven Data
Driven Data is an Indianapolis-based automotive marketing technology company, founded in 2013, that operates a first-party data platform enabling U.S. auto retailers to run hyper-personalized marketing without relying on third-party cookies.
- Company typePrivate
- Founded2013
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Driven Data firmographics
Firmographics- Name
- Driven Data
- Legal name
- Driven Data Technology Inc.
- Website
- https://driven-data.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Driven Data is an Indianapolis-based automotive marketing technology company, founded in 2013, that operates a first-party data platform enabling U.S. auto retailers to run hyper-personalized marketing without relying on third-party cookies.
- Ownership category
- akta.pro rank
Driven Data industry classification
Industry- Product category
- Automotive Marketing Technology
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)
- akta.pro secondary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where Driven Data is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Driven Data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Driven Data product offering
Product offeringCore offering
Driven Data provides a first-party data marketing platform built for automotive dealerships. The platform enables auto dealers to run hyper-personalized marketing campaigns using their own first-party data rather than third-party cookies, addressing privacy-driven changes in digital advertising. It offers flexible data integration so dealers can unify customer data sources and activate personalized audiences across marketing channels.
Differentiator
Problem solved
Functional benefit
Products and services
- First-Party Data Marketing Platform A flexible data integration and marketing platform that enables automotive dealerships to perform hyper-personalized marketing using first-party data without relying on third-party cookies. It is intended for auto dealers and dealer groups that need to reach in-market car buyers amid privacy-driven changes in digital advertising.
Companies that use Driven Data
Customer profileSegments1 record
Ideal customer profiles1 record
Driven Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Driven Data partnerships and signals
Strategic signalScale indicators4 records
Driven Data competitors and assessment
Company assessmentDirect peers
- AutoLeadStar: AutoLeadStar provides a data-driven marketing and CRM platform for auto dealers, combining first-party data, AI, and Facebook advertising automation. It directly overlaps with Driven Data's dealer-first-party-data positioning.
- LotLinx: LotLinx is a digital marketing platform purpose-built for automotive dealers, focused on VIN-level targeting and dealer-specific paid media optimization. It competes head-to-head with Driven Data for the same dealer marketing budget and uses similar first-party/inventory data strategies.
- Dealer Inspire: Dealer Inspire provides websites, digital marketing, and a connected customer platform for automotive dealers. It is a relevant competitor in the dealer digital marketing and first-party data activation space.
- FullPath (formerly Auto/Mate): FullPath (formerly Auto/Mate) sells a unified dealership data and marketing platform leveraging first-party dealership data to power personalized marketing, similar in positioning to Driven Data's cookie-less approach.
- PureCars: PureCars is an automotive marketing and analytics platform that helps dealers target in-market shoppers and measure campaign performance. It is one of the closest competitors in the dealer-first-party-data and omnichannel marketing space.
Emerging players
- AutoSweet: AutoSweet is a digital retailing and marketing provider serving auto dealers with inventory merchandising and lead tools. It has partial overlap with Driven Data's dealer-marketing positioning.
Broad incumbents
- Segment (Twilio): Segment is a leading customer data platform used to collect, unify, and activate first-party data across marketing channels. While not auto-specific, it is often evaluated by dealer groups as an alternative to vertical players like Driven Data.
- Salesforce CDP (Customer 360 Audiences): Salesforce CDP is a horizontal enterprise customer data platform used by large retailers including auto dealer groups. It competes indirectly by offering first-party data unification and personalization at much greater scale.
- DealerSocket (VinSolutions): DealerSocket/VinSolutions provides CRM, desking, and digital marketing tools to auto dealers. As an established incumbent with deep DMS integrations, it represents a likely incumbent competitor to a focused marketing-data platform like Driven Data.
- Cox Automotive (Dealer.com / Autotrader): Cox Automotive operates a large suite of dealer marketing, inventory, and digital retailing products (Dealer.com, Autotrader, Kelley Blue Book). It is a broad incumbent with overlapping dealer marketing capabilities and far greater scale.
Market position
Customer concentration
Driven Data social profiles
Digital presenceDriven Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Driven Data leadership team
Management profileNumber of profiles
Profiles3 records
Driven Data funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Driven Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Driven Data
What does Driven Data do?
Driven Data provides a first-party data marketing platform built for automotive dealerships. The platform enables auto dealers to run hyper-personalized marketing campaigns using their own first-party data rather than third-party cookies, addressing privacy-driven changes in digital advertising. It offers flexible data integration so dealers can unify customer data sources and activate personalized audiences across marketing channels.
Is Driven Data a public or private company?
Driven Data is a private company. It is classified as venture growth investor backed and is currently operating.
When was Driven Data founded?
Driven Data was founded in 2013. It employs 11 to 50 people.
Where is Driven Data based?
Driven Data is headquartered in Indianapolis, United States, in the North America region.
Who are Driven Data's main competitors?
Direct peers on record are AutoLeadStar, LotLinx, Dealer Inspire, FullPath (formerly Auto/Mate) and PureCars. AutoSweet is listed as an emerging player. Broad incumbents are Segment (Twilio), Salesforce CDP (Customer 360 Audiences), DealerSocket (VinSolutions) and Cox Automotive (Dealer.com / Autotrader).
Does Driven Data have an API?
No public API is recorded for Driven Data.
What industry is Driven Data in?
Driven Data's product category is Automotive Marketing Technology. Its primary akta.pro industry code is MPAAAIAE, Customer Data Platform (CDP) & First-Party Data Enablement Services, with a secondary code of BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its SIC code is 7370.