DealerSocket
DealerSocket is a vertical SaaS provider of CRM, DMS, digital retail, inventory, websites, and equity-mining software for automotive dealerships. A Solera subsidiary, it serves over 9,000 franchise and independent dealers, primarily across North America.
- Company typePrivate
- Founded2001
- HeadquartersSan Clemente, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What DealerSocket does
DealerSocket is a vertically-focused automotive dealership software provider, founded in 2001 and now operating as a wholly-owned subsidiary of Solera within its Vehicle Solutions business line. The company sells an integrated, cloud-based platform comprising DealerSocket CRM, Auto/Mate and IDMS dealer management systems, DealerFire websites and digital marketing, PrecisePrice digital retailing, Inventory+ inventory management, and RevenueRadar equity mining. These modules share customer data, desking, and DMS workflows and connect to more than 50 third-party integrations and nearly 80 OEM program certifications, with a 100+ certified integration partner network.
The company's revenue model is subscription SaaS with annual billing on a quote-based enterprise pricing structure, sold primarily through direct enterprise field sales supplemented by a dealer referral rebate program and OEM channel relationships. It serves franchise dealer groups (e.g., Herb Chambers, Ken Garff, Galpin Motors, Bob Smith Toyota, J. Pauley Toyota), independent and Buy Here Pay Here operators, and multi-rooftop groups across the United States, with additional offices in Canada and India. As of 2025 the company reports $47.3M in annual recurring revenue and serves over 9,000 dealer clients.
DealerSocket holds EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Framework certifications as part of the broader Solera entity group, supports outbound and inbound APIs for dealership integration, and is rolling out AI-powered lead scoring and conversational AI lead response through Solera's 2026 AI investment program. Multiple retained sub-brands (Auto/Mate, DealerFire, IDMS, Inventory+, PrecisePrice, RevenueRadar) reflect a roll-up strategy assembled through prior acquisitions and now unified under the DealerSocket product family.
DealerSocket firmographics
Firmographics- Name
- DealerSocket
- Legal name
- DealerSocket, LLC
- Website
- https://dealersocket.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- DealerSocket is a vertical SaaS provider of CRM, DMS, digital retail, inventory, websites, and equity-mining software for automotive dealerships. A Solera subsidiary, it serves over 9,000 franchise and independent dealers, primarily across North America.
- Ownership category
- akta.pro rank
DealerSocket industry classification
Industry- Product category
- Automotive Dealership Management Software
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where DealerSocket is headquartered
LocationHeadquarters
- HQ city
- San Clemente
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
DealerSocket business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: DealerSocket operates as a subscription-based SaaS company providing dealership management software. Customers pay recurring subscription fees for access to CRM, DMS, inventory management, digital retail, and digital marketing solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise multi-product suite |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
DealerSocket product offering
Product offeringCore offering
DealerSocket provides an integrated, subscription-based SaaS suite of automotive dealership management software including CRM, Dealer Management Systems (DMS), equity mining, digital retail, inventory management, and dealership websites/digital marketing. The platform serves franchise dealers, independent dealers, and Buy Here Pay Here (BHPH) dealers through its core DealerSocket CRM and sub-brands Auto/Mate, IDMS, RevenueRadar, DealerFire, PrecisePrice, and Inventory+.
Product overview
DealerSocket is an integrated automotive dealership software platform comprising a unified CRM core and multiple specialized modules. The core DealerSocket CRM unifies customer management, sales, marketing, service, desking, and digital retailing. Key integrated modules include: RevenueRadar (equity mining with 11 targeting methods), DealerFire (websites/digital marketing), PrecisePrice (digital retail), Inventory+ (inventory management with TrueScore and Ideal Inventory Model), Auto/Mate (DMS for franchise dealers), and IDMS (DMS for independent/BHPH dealers). The platform integrates with over 50 third-party tools, 20+ OEM systems, and Microsoft Power BI for analytics. DealerSocket serves over 9,000 dealership clients and is part of Solera's Vehicle Solutions division.
Differentiator
Problem solved
Functional benefit
Brands
- Auto/Mate: Dealer Management System (DMS) software for franchise dealerships, offering full dealership management with built-in accounting, sales, parts, and service management. Features 20+ OEM integrations and free software upgrades for life.
- RevenueRadar
- DealerFire
- PrecisePrice
- Inventory+
- IDMS
Quantifiable outcome
- Average $300 more gross profit per deal with PrecisePrice digital retail
- +8 more outcomes
Companies that use DealerSocket
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
DealerSocket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability11 records
Feature8 records
DealerSocket partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major and core.
- DealerFenixmajorSolera's partnership with DealerFenix brings unprecedented efficiency to dealership operations by integrating DealerFenix's expertise in digital retailing with AutoMate's innovative dealership solutions. This collaboration aims to enhance the overall customer experience.
- Vision Dealer SolutionscoreAuto/Mate integrated with Vision Dealer Solutions' vSignature for conducting the signing ceremony anywhere and providing a modern car-buying experience.
- F&I ExpresscoreDealerSocket's PrecisePrice uses VIN-specific F&I menus powered by F&I Express to provide transparency and accuracy in the deal-building process.
- Audi of AmericamajorAudi of America depends on DealerSocket's CRM solution to maximize influential information that helps its dealerships stay on top of customer needs and maintain loyalty for lasting relationships.
- AutoPointmajorSolera's AutoPoint OnDemand platform enables dealers to engage with potential customers through targeted marketing campaigns using the new website visitor ID system.
- DealertrackcoreAuto/Mate integrates with digital contracting from F&I solutions provider Dealertrack to enhance dealership F&I operations.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
DealerSocket competitors and assessment
Company assessmentDirect peers
- CDK Global: CDK Global is the leading provider of dealership management systems and CRM to franchised auto dealers in North America, directly competing with DealerSocket's Auto/Mate DMS and DealerSocket CRM products across the same customer base.
- Tekion: Tekion is a cloud-native automotive retail platform offering CRM, DMS, and digital retailing for franchise dealers; it is a fast-growing head-to-head competitor to DealerSocket's integrated suite and has been winning flagship dealer group accounts.
- Dominion Dealer Solutions: Dominion Dealer Solutions offers CRM, DMS, desking, and digital marketing tools to franchised and independent auto dealers, with overlapping modules that compete with DealerSocket CRM, DealerFire, and PrecisePrice.
- VinSolutions (Cox Automotive): VinSolutions is Cox Automotive's flagship automotive CRM platform, competing directly with DealerSocket CRM for franchise dealers and integrated with Cox-owned Dealertrack for F&I digital contracting.
- DealerCenter: DealerCenter provides cloud-based dealer management, CRM, and BHPH software for independent used-car dealers, directly competing with DealerSocket's IDMS product in the same segment.
- Frazer: Frazer specializes in dealer management software for independent and BHPH auto dealers with a focus on title/lien management and state-specific compliance, competing directly with DealerSocket's IDMS offering.
- Reynolds and Reynolds: Reynolds and Reynolds is a long-established DMS and forms/regulatory services provider to franchised automotive dealers, directly competing with Auto/Mate and IDMS at the dealer management system layer.
Broad incumbents
- Cox Automotive: Cox Automotive is the broad incumbent parent of VinSolutions, Dealertrack, Kelley Blue Book, Autotrader, and Manheim, offering a portfolio that overlaps with DealerSocket's CRM, digital retailing, and F&I integrations across the dealer lifecycle.
- Salesforce: Salesforce is the broad CRM incumbent with an automotive-specific cloud and large dealer group deployments (e.g., GM, Volvo) where it competes with DealerSocket CRM as an alternative enterprise CRM platform with native and partner integrations.
Emerging players
- DriveCentric: DriveCentric is a newer cloud-based automotive CRM and equity mining platform targeting franchised dealers, representing an emerging alternative to DealerSocket CRM with comparable lead management and customer lifecycle features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
DealerSocket social profiles
Digital presenceDealerSocket compliance and trust
Trust signalCompliance3 records
DealerSocket financial estimates
Financial estimateRevenue estimate
Valuation estimate
DealerSocket leadership team
Management profileNumber of profiles
Profiles6 records
DealerSocket subsidiaries and ownership
Company hierarchySubsidiaries6 records
DealerSocket funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DealerSocket M&A and investment
M&A and investmentM&A4 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DealerSocket
What does DealerSocket do?
DealerSocket provides an integrated, subscription-based SaaS suite of automotive dealership management software including CRM, Dealer Management Systems (DMS), equity mining, digital retail, inventory management, and dealership websites/digital marketing. The platform serves franchise dealers, independent dealers, and Buy Here Pay Here (BHPH) dealers through its core DealerSocket CRM and sub-brands Auto/Mate, IDMS, RevenueRadar, DealerFire, PrecisePrice, and Inventory+.
Is DealerSocket a public or private company?
DealerSocket is a private company. It is classified as corporate owned and is currently operating.
When was DealerSocket founded?
DealerSocket was founded in 2001. It employs 501 to 1,000 people.
Where is DealerSocket based?
DealerSocket is headquartered in San Clemente, United States, in the North America region.
How does DealerSocket make money?
One revenue line is on record: saaS Subscription.
Who are DealerSocket's main competitors?
Direct peers on record are CDK Global, Tekion, Dominion Dealer Solutions, VinSolutions (Cox Automotive), DealerCenter, Frazer and Reynolds and Reynolds. Broad incumbents are Cox Automotive and Salesforce. DriveCentric is listed as an emerging player.
Does DealerSocket have an API?
Yes. DealerSocket offers both Outbound and Inbound APIs for dealership integration. Outbound APIs include: Deal Push Basic (one-way push of basic deal data including Customer, Co-buyer, Sales, and vehicle of interest to DMS), Deal Push Advanced (adds desking/financial data), and Lead Forwarding Service (forwards processed lead data to third-party fulfillment vendors as XML or email). Inbound APIs include: Activity Insert/Update (create/update Activity/To Do types), Call Vendor Direct Post Work Note Update, CTI Direct Post (send inbound/outbound call information for activity tracking), Customer Update (update customer information), EntitySync (send website visitor information and link to existing customer records), Event Update, and Work Note Insert. Developer documentation is at dealersocket.com/apis.
What industry is DealerSocket in?
DealerSocket's product category is Automotive Dealership Management Software. Its primary akta.pro industry code is CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its NAICS code is 42343 and its SIC code is 5045.