What Grayce does

Grayce Group Limited is a privately held UK transformation consultancy founded in 2012 by Peter Busby, headquartered in Manchester with a regional office in London and operating with 501–1,000 employees. The company runs a Hire-Train-Deploy model that recruits the top 2% of graduate and early-career candidates, develops them through a proprietary Accelerated Development Programme (with 1,000+ accredited qualifications delivered annually across BCS Business Analysis, APMG AgilePM Foundation, AWS, SAP, and Salesforce), and deploys them to client organisations under two service lines: Business Solutions (project managers, business consultants, PMO, product owners, scrum masters) and Digital Solutions (data analysts, software developers, cyber security, data engineers, DevOps, software testers).

Revenue is generated through professional-services billing on multi-year Consultant engagements at custom, quote-based pricing; after a typical two-year assignment, 70% of Consultants transition to client permanent payroll at no added fee. Named enterprise and public sector clients include AstraZeneca, Co-op, Intact Insurance, United Utilities, Tokio Marine HCC International, AXA, Legal & General, WorldPay, Herbert Smith Freehills, Tesco Mobile, and a Global Investment Manager; the company reports supporting over 2,000 projects across more than 100 organisations. Go-to-market is sales-led and exclusively direct, via dedicated Client Partners, Regional Directors, and a dedicated Managing Director for Public Sector, with no reseller or marketplace channel. The company is operationally profitable and was disclosed to be VC/PE-independent as of the input data, with Literacy Capital co-founders Paul and Richard Pindar sitting as Non-Executive Directors following an earlier investment.

In 2024 Grayce launched the AI Lab and Change Acceleration Model — embedding generative AI, automation, data science, and governance training across all Consultant pathways — and entered the US market under VP of US Operations Melissa Burke. Senior leadership refreshed in 2024 with CEO Becs Roycroft (20+ years in workforce solutions and Hire-Train-Deploy models) and CFO James Freeman, positioning the business for its next phase of growth across UK commercial, public sector, and US markets. Certifications include ISO 27001:2013, and recognition includes consecutive listings among Europe's Fastest-Growing Companies and a 2022 Company Culture Award.

Name

Grayce

Legal name

Grayce Group Limited

Website

https://grayce.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grayce is a UK-based transformation consultancy that recruits, trains, and deploys junior Consultants to enterprise and public sector clients for change, digital, and AI-enabled transformation projects under a Hire-Train-Deploy model.

Ownership category

akta.pro rank

Product category

Change Management Consulting

NAICS

Management Consulting Services (54161), Professional and Management Development Training (61143), Employment Placement Agencies (561311)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

akta.pro secondary industries

Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA), Data Science, Machine Learning & AI (Modeling, MLOps, GenAI) (EDABAFAE), Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare) (BPACAFAC)

Keywords

• Change management consulting
• Talent deployment services
• Digital transformation consulting
• Consultant staffing services
• Hire train deploy

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consultant Deployment Services: Grayce recruits, trains, and deploys graduates and early professionals to client organisations on a contract basis. Clients pay for the expertise and capacity provided by Grayce Consultants. The company manages all aspects of recruitment, training, development, and performance management, monetising through the margin between Consultant costs and client billing rates. Consultants can transition to permanent roles after two years at no added fee.
2. Permanent Transition Fees: After a two-year assignment, Grayce Consultants can transition to become permanent employees of the client organisation. This provides clients with a risk-free pathway to permanent hiring, with no additional fee if the transition occurs after the initial assignment period.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Grayce recruits, trains, and deploys graduates and early-career professionals to enterprise and public sector clients through its proprietary Hire-Train-Deploy model. Clients hire Grayce Consultants on multi-year assignments to work on change management and digital transformation projects, with the option to convert consultants to permanent headcount at no additional fee after two years. Two core deployment lines are offered: Business Solutions (change, project management, PMO, product, and agile roles) and Digital Solutions (data, software development, cyber security, DevOps, and testing roles), both underpinned by the AI Lab training programme.

Product overview

Grayce is an award-winning transformation consultancy offering a talent development and deployment platform built around its Hire, Train, Deploy Model. The core offering comprises two consultant deployment services: Business Solutions (Junior Project Managers, Business Consultants, PMO, Product Owners, Scrum Masters, Change Consultants) and Digital Solutions (Data and BI Consultants, Information Security Consultants, Software Testers, Data Engineers, DevOps Consultants). Both pathways are underpinned by the AI Lab, a bespoke training programme covering generative AI, automation, data science, and governance & ethics. The Accelerated Development Programme provides structured training with accredited qualifications, while the Wraparound Service offers ongoing performance management and support. Consultants can transition permanently to clients after two years at no added fee.

Differentiator

Problem solved

Functional benefit

Brands

• AI Lab: AI training programme focusing on generative AI, automation, data science, and governance & ethics for Grayce Consultants.
• Accelerated Development Programme
• Business Solutions
• Digital Solutions

Products and services

• Business Solutions Consultant deployment service providing Junior Project Managers, Business Consultants, Project Management Officers, Product Owners, Scrum Masters, and Change Consultants trained in change and transformation disciplines. Supports client projects ranging from large-scale transformation programmes to tactical regulatory changes.
• Digital Solutions Consultant deployment service providing Data and BI Consultants, Information Security Consultants, Software Testers, Data Engineers, Software Developers, Cyber Security Consultants, and DevOps Consultants trained in Python, JavaScript, AWS, and Tableau to accelerate digital and AI-ready transformation.
• Hire, Train, Deploy Service
• AI-Enabled Transformation (Change Acceleration Model) AI-enabled consulting service combining Grayce's Hire-Train-Deploy talent model with AI Lab capabilities. Provides clients with immediate access to AI-enabled Consultants trained in generative AI tools, AI ethics and governance, automation, and change frameworks to accelerate transformation programmes.

Quantifiable outcome

• 94% assignment success rate
• +6 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Co-opcoreStrategic or Co-development PartnerGrayce has developed a strategic partnership with Co-op supporting change programmes across the organisation. From implementing regulatory changes to delivering industry innovations, the partnership demonstrates Grayce's ability to scale talent and deliver lasting transformation. Multiple Consultants deployed across business areas with significant numbers transitioning to permanent roles.
• United UtilitiescoreStrategic or Co-development PartnerSince 2023, Grayce has partnered with United Utilities deploying Consultants to support strategic change and data-driven transformation. Initiatives include advanced data modelling, leakage detection automation, and operational dashboards. Partnership helping optimise resources, improve detection capabilities, and advance sustainability outcomes.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Accenture: Global management and technology consulting leader competing for the same enterprise transformation budgets as Grayce, with established graduate/early-career programmes and a far larger balance sheet. The dominant broad incumbent that Grayce is differentiated against.
• Kforce: US-listed professional staffing firm placing technology and finance professionals into enterprise clients. Comparable in the contract-to-perm talent solutions model that underpins Grayce's deployment economics, particularly relevant as Grayce enters the US market.
• Publicis Sapient: Global digital business transformation firm combining strategy, consulting, and technology delivery for enterprise clients. Comparable in the change/transformation plus digital capability mix that Grayce delivers via Business Solutions and Digital Solutions.
• Robert Half: Global staffing and professional services firm with established contract and direct-hire placement across IT, finance, and change management roles. Comparable to Grayce in the talent solutions business model, particularly the permanent transition mechanics after multi-year engagements.
• Capita: Large UK-listed transformation and outsourcing group with deep public sector and enterprise consulting heritage, overlapping with Grayce's Public Sector practice and change/transformation offerings but operating at much greater scale and breadth.
• Civica: UK software and services provider focused on the public sector, led by Grayce's Executive Chair Jeff Hewitt for over two decades. Directly comparable to Grayce's public sector transformation practice and a logical partnership or acquisition counterparty.

Direct peers

• Slalom: Transformation and technology consulting firm with strong UK and US presence, combining local delivery teams with broad change management and digital capabilities. Comparable on enterprise transformation focus, geographic mix, and mid-market positioning.
• AND Digital: UK-based technology consultancy operating a comparable Hire-Train-Deploy model, recruiting and training non-technical graduates and deploying them as 'Associates' on client digital transformation engagements. Closest direct competitor on geography, model, and target customer profile.
• FDM Group: Global Hire-Train-Deploy consultancy listed on the London Stock Exchange, training graduates in IT, business, and data disciplines before deploying them to enterprise clients. The scaled, publicly-traded reference point for the same fundamental business model as Grayce.
• Sparta Global: UK-based Hire-Train-Deploy technology consultancy focused on data, cloud, DevOps, and cyber. Comparable in deploying trained early-career consultants to enterprise transformation projects with a similar pricing and delivery structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wearegrayce
• Xx.com/wearegrayce

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grayce