What Lucid News does

Lucid News, Inc. is a privately held, for-profit Delaware corporation headquartered in Brooklyn, New York, founded in 2020. Per its own description, the company provides journalism services offering news and opinion from a wide range of perspectives. Its leadership comprises co-founders Ken Jordan (CEO & Editorial Director) and Mareesa Stertz (Co-Founder & Media Director), suggesting an editorially driven, founder-led operation.

The company operates with a very small team of 1-10 employees and has not publicly disclosed specific products, pricing models, technology stack, or customer segments. Its website (lucid.news) provides no product detail in the available data, and there are no recorded partnerships, awards, patents, certifications, or named customers. No app, API, or integrations are disclosed.

Lucid News is venture-stage and capital-constrained based on observable signals. On 2023-01-05 it filed an SEC Form D notice for an exempt securities offering of up to $900,000, of which only $225,000 has been sold, with a $25,000 minimum per investor and the offering still ongoing. No revenue, ARR, or unit-economics figures have been disclosed, and there are no acquisitions, product launches, geographic expansions, or regulatory actions on record. The overall data footprint indicates a small, pre-scale independent journalism venture still establishing its commercial footing.

Name

Lucid News

Legal name

Lucid News, Inc.

Website

https://lucid.news

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Lucid News is a Brooklyn-based independent journalism venture, founded in 2020, that provides news and opinion from a wide range of perspectives. It operates with 1-10 employees and is led by co-founders Ken Jordan (CEO) and Mareesa Stertz (Media Director).

Ownership category

akta.pro rank

Product category

Digital News Media

NAICS

Newspaper Publishers (51311), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)

akta.pro secondary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Independent journalism
• News and opinion
• Digital news media
• Online journalism
• Editorial content

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Core offering

Lucid News provides journalism services, offering news and opinion content drawn from a wide range of perspectives. Operating as a digital news publication, the company produces editorial content covering diverse viewpoints for an online audience.

Product overview

No product or service information is available in the provided source data. The available sources contain only a SEC Form D filing showing securities offering information and a website loading page that does not display any product content.

Differentiator

Problem solved

Functional benefit

Products and services

• Lucid News Digital Publication

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights2 records

Emerging players

• Defector Media: Worker-owned independent digital publication producing news, opinion, and commentary. Comparable in operating model (small, independent newsroom) and audience targeting of readers seeking non-mainstream perspectives.
• Substack: Platform enabling independent writers to publish subscription-based newsletters with diverse perspectives. Comparable as an enabler of independent opinion/news distribution and as a competitor for audience attention.
• Type Investigations: Independent investigative newsroom producing in-depth reporting. Comparable in its independent, multi-perspective editorial model and small newsroom structure, though nonprofit-led.

Broad incumbents

• Axios: Digital media company producing news and newsletter-based commentary. Comparable in digital-first distribution model and reliance on newsletter/subscription revenue streams.
• Politico: Major digital news outlet focused on politics, policy, and opinion. Comparable in publishing news and opinion content, though significantly larger and focused on the political beat.
• Vox: Established digital media outlet producing explanatory news, opinion, and commentary. Comparable as a digital-first news and opinion publisher, though significantly larger and more generalist than Lucid News.
• Vice Media: Large multi-platform digital media company producing news, opinion, and documentary content. Comparable in editorial focus on alternative and youth-oriented perspectives, though at vastly greater scale.

Direct peers

• The Intercept: Independent digital news outlet producing investigative reporting and opinion across a wide political spectrum. Closely comparable to Lucid News in its independent, multi-perspective editorial positioning and digital-first newsroom model.
• The Daily Beast: Digital news and opinion publication offering commentary from a wide range of perspectives. Comparable in format (digital-first opinion/news), audience targeting, and reliance on subscription/advertising revenue.
• The Nation: Long-running independent news and opinion publication featuring multi-perspective commentary. Comparable in editorial positioning around diverse perspectives and opinion-driven journalism.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/lucidnewssite

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucid News