Peacom Pte Ltd
Peacom Pte Ltd is a Singapore-based B2B provider of a white-label multi-channel messaging platform (MMP) and an AI-driven customer engagement platform (CEP), serving Tier 1 telcos, aggregators, and enterprises across Southeast Asia with RCS, WhatsApp, and in-message commerce.
- Company typePrivate
- Founded2022
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Peacom Pte Ltd does
Peacom Pte Ltd is a Singapore-headquartered B2B enterprise messaging platform provider founded in 2022 that operates two interconnected products: the Multi-channel Messaging Platform (MMP), a white-label carrier-grade platform licensed to Tier 1 telecommunications operators and aggregators for business messaging monetization, and the Conversational Experience Platform (CEP), an AI-enabled customer engagement product with no-code chatbot builder, agent ticketing, and CRM/CDP integration (Salesforce, Oracle, Insider) sold to enterprises and agencies. The technology stack supports native (SMS, RCS, iMessage) and OTT (WhatsApp, Viber, Telegram, Messenger, Zalo) channels with multi-channel fallback, and integrates with airline Departure Control Systems (Sabre, Amadeus) and payment gateways (Apple Pay, QR codes, e-wallets) to enable end-to-end in-message commerce. Real-time prepaid and postpaid billing is processed per message and per conversation.
The company's commercial model combines direct enterprise sales of CEP, white-label licensing of MMP to telcos and aggregators who resell to their enterprise customer bases, and API-first developer access. Named customers include Indonesia's Tier 1 carrier Telkomsel (where Peacom was selected for the Tinc Accelerator), Telin, Vietnam Airlines (world-first RBM-based passenger check-in reducing check-in time from 30 minutes to 30 seconds), Shopee (inactive user reactivation via RBM deeplinks), and K+ Vietnam (three-step renewal flow). Peacom maintains regional offices in Singapore, Da Nang, Ho Chi Minh City, and South Jakarta, and claims 400M+ population coverage and 100+ onboarded enterprises through its partner network.
In 2024 the company raised a $350,000 seed round and accumulated multiple industry recognitions including the RAM Digital Open Innovation award (Royal Air Maroc), a Top 5 placement at the World Aviation Festival, a Top 7 out of 100+ selection in the Telkomsel Tinc Accelerator, and a shortlist at the 20th Annual MEFFYS Awards. Revenue is generated through usage-based messaging charges, prepaid credit purchases (12-month expiry), white-label platform licensing, and enterprise subscriptions, with stated pricing benchmarked in USD exclusive of taxes.
Peacom Pte Ltd firmographics
Firmographics- Name
- Peacom Pte Ltd
- Legal name
- Peacom Pte Ltd
- Website
- https://peacom.co
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peacom Pte Ltd is a Singapore-based B2B provider of a white-label multi-channel messaging platform (MMP) and an AI-driven customer engagement platform (CEP), serving Tier 1 telcos, aggregators, and enterprises across Southeast Asia with RCS, WhatsApp, and in-message commerce.
- Ownership category
- akta.pro rank
Peacom Pte Ltd industry classification
Industry- Product category
- Business Messaging Platforms (CPaaS)
- NAICS
- All Other Telecommunications (5178)
- SIC
- Services-Telephone Interconnect Systems (7385), Communications Services, Nec (4899)
- akta.pro primary industry
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)
- akta.pro secondary industry
- Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)
Keywords
Where Peacom Pte Ltd is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
Peacom Pte Ltd business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Messaging Platform Subscriptions and Usage: Charges for traffic sent to and received by the platform. Prices are in USD, exclusive of VAT and taxes. Message-based pricing with standard limits of 50,000 messages and notification at 75% usage threshold. Prepaid and postpaid billing per message and per conversation.
- Pre-paid Credit Model: Pre-paid clients make occasional payments credited to accounts. Charges are debited from pre-paid accounts for service usage. Credit expires 12 months after purchase. Minimum amounts required.
- White-label Platform Licensing: White-label platform licensing to Telcos and Aggregators enabling them to drive business messaging monetization under their own brand.
- Enterprise Customer Engagement Platform: CEP platform sold to enterprises for marketing, sales support, customer care, and cross-selling via next-gen messaging channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard messaging account with 50,000 message limit |
| Subscription | Pay-as-you-go | Pre-paid messaging credit model |
| Freemium | Monthly | Free trial available for CEP platform |
| Subscription | Annual | Custom enterprise pricing (fixed price model) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Peacom Pte Ltd product offering
Product offeringCore offering
Peacom operates two interconnected software platforms: the Multi-channel Messaging Platform (MMP), a white-label messaging platform sold to telecommunications operators and aggregators to monetize business messaging across RCS, WhatsApp, Viber, SMS and other channels; and the Conversational Experience Platform (CEP), an AI-driven chatbot and automation platform sold to enterprises for marketing, sales, onboarding, and customer support across the same messaging channels.
Product overview
Peacom offers two interconnected core products: the Multi-channel Messaging Platform (MMP) for Telcos and Aggregators, and the Conversational Experience Platform (CEP) for Enterprises and Agencies. The MMP is a white-label platform enabling telecom operators to monetize business messaging through built-in ecosystem tools, APIs, and support for RCS, WhatsApp, Viber, and other channels. The CEP leverages AI-driven chatbots and automation to help enterprises engage customers across marketing, sales, support, and loyalty touchpoints. Both platforms share common capabilities including multi-channel messaging, Rich Business Messages (RBM), and integration with payment systems. The platforms serve complementary roles: MMP powers the carrier/backend infrastructure while CEP provides the enterprise-facing customer engagement layer.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-channel Messaging Platform (MMP) White-label multi-channel messaging marketplace platform built for Tier 1 Telcos and Aggregators to drive business messaging monetization. Includes ecosystem tools, portals, APIs, prepaid/postpaid real-time billing, Google RBM integration with single-portal onboarding, multi-channel fallback, and pre-integrations with airline DCS systems (Sabre, Amadeus). Sold to telecom operators who resell messaging services to their enterprise customers under their own brand.
- Conversational Experience Platform (CEP) AI-powered customer engagement platform for enterprises and agencies covering marketing, sales, onboarding, and customer support touchpoints. Features a no-code chatbot builder, Rich Business Messages (RBM), agent and ticketing management, universal mobile app chat for agents across all channels, CRM/CDP integrations (Salesforce, Oracle, Insider), and in-message payment and commerce (Apple Pay, QR codes, e-wallets). Sold to enterprises with a self-serve trial and demo pathway.
Quantifiable outcome
- Reduces passenger check-in time from 30 minutes to 30 seconds via Rich Business Messages
- +4 more outcomes
Companies that use Peacom Pte Ltd
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Peacom Pte Ltd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability8 records
Feature8 records
Peacom Pte Ltd partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- Google (Jibe Mobile Inc.)corePeacom is fully integrated with Google RBM (Rich Business Messaging) for carriers with single portal onboarding for RCS Business Messaging. RCS Business Messaging traffic is processed by Jibe Mobile Inc. (a wholly owned subsidiary of Google LLC). This integration is a core differentiator of Peacom's MMP platform for telcos.
- WhatsAppcorePeacom integrates WhatsApp Business Solution as part of its multi-channel messaging platform. WhatsApp Business is offered subject to WhatsApp's terms, KYC screening, onboarding, and acceptance by WhatsApp. Peacom's client screening procedure (KYC) is required before WhatsApp Business can be provisioned.
- VibercoreViber is one of the key messaging channels supported by Peacom's Multi-channel Messaging Platform alongside RCS, WhatsApp, iMessage, SMS, and other OTT channels. Multi-channel fallback maximizes reach across all available channels.
- TelkomselflagshipPeacom provides Multi-Messaging Platform powered by RBM to Telkomsel. Peacom was recognized for empowering Telkomsel's business ecosystem and was selected as top 7 out of 100+ in Tinc (Telkomsel Accelerator). Peacom conducted a private workshop sharing RBM insights for Telkomsel. This is a flagship strategic partnership in the Southeast Asian telecom market.
- TelincorePeacom and Telin are driving RBM Conversations and GTM strategy forward together. The partnership focuses on collaborative GTM activities for Rich Business Messaging in the telecom operator ecosystem.
- Apple (Apple Messages for Business)corePeacom integrates Apple Messages for Business as part of its multi-channel messaging platform. Provision is conditional upon KYC screening, onboarding, and acceptance by Apple Inc. Client must accept Apple Messages for Business Register Terms of Use.
- Vietnam AirlinescoreVietnam Airlines partnered with Peacom to implement the world's first Effortless Passenger Check-in via Rich Business Messages. The MMP platform connects with Vietnam Airlines' Departure Control System (DCS) including Sabre and Amadeus. This partnership enables check-in via messaging channels (Google RCS, Viber, iMessage) reducing check-in time from 30 minutes to 30 seconds.
- SabrecorePeacom's MMP platform integrates with Sabre (airline passenger service system) as part of the check-in via messaging solution for Vietnam Airlines. The integration ensures smooth check-in experience by connecting DCS with airline reservation systems.
- AmadeuscorePeacom's MMP platform integrates with Amadeus (airline passenger service system) as part of the check-in via messaging solution for Vietnam Airlines, enabling connectivity between airline DCS and related reservation systems.
- Royal Air MarocminorPeacom won the RAM Digital Open Innovation 2024 competition organized by Royal Air Maroc, recognizing innovative digital solutions. This partnership demonstrates Peacom's capabilities in the aviation sector.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Peacom Pte Ltd competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Peacom Pte Ltd social profiles
Digital presencePeacom Pte Ltd compliance and trust
Trust signalCompliance2 records
Peacom Pte Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peacom Pte Ltd leadership team
Management profileNumber of profiles
Peacom Pte Ltd funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peacom Pte Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peacom Pte Ltd
What does Peacom Pte Ltd do?
Peacom operates two interconnected software platforms: the Multi-channel Messaging Platform (MMP), a white-label messaging platform sold to telecommunications operators and aggregators to monetize business messaging across RCS, WhatsApp, Viber, SMS and other channels; and the Conversational Experience Platform (CEP), an AI-driven chatbot and automation platform sold to enterprises for marketing, sales, onboarding, and customer support across the same messaging channels.
Is Peacom Pte Ltd a public or private company?
Peacom Pte Ltd is a private company. It is classified as venture growth investor backed and is currently operating.
When was Peacom Pte Ltd founded?
Peacom Pte Ltd was founded in 2022. It employs 11 to 50 people.
Where is Peacom Pte Ltd based?
Peacom Pte Ltd is headquartered in Singapore, Singapore, in the Asia region.
How does Peacom Pte Ltd make money?
Four revenue lines are on record. Messaging Platform Subscriptions and Usage is the primary driver. The others are pre-paid Credit Model, white-label Platform Licensing and enterprise Customer Engagement Platform.
Does Peacom Pte Ltd have an API?
Yes. Peacom Pte Ltd exposes a public API. Developer documentation is at api.peacom.co.
What industry is Peacom Pte Ltd in?
Peacom Pte Ltd's product category is Business Messaging Platforms (CPaaS). Its primary akta.pro industry code is MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT), with a secondary code of HDAEAKAG, Business Rules & Decision Management Platforms (BRMS/DMN). Its NAICS code is 5178 and its SIC code is 7385.