Tesoro

What Tesoro does

Tesoro XP, Inc. is a pre-launch rewards platform company headquartered in Austin, Texas, building card-linked technology that connects retail spending to in-game currency for free-to-play gamers. The company serves three customer segments: retail merchants seeking to reach the 220+ million free-to-play gamers in the United States as customers, game studios and publishers seeking new monetization from non-spending players, and end-gamers who want to earn in-game currency through everyday purchases. Tesoro positions itself as the only platform enabling gamers to earn in-game currency effortlessly through card-linked offers, with stated access to a $125+ billion gaming economy.\n\nTesoro's platform is built on a patented card-linked system with proprietary integrations into Visa and Mastercard payment networks, which the company describes as making it the exclusive gateway to deliver card-linked offers in gaming. The platform exposes three core product surfaces: Tesoro for Merchants (a performance-driven marketing channel with zero integration required), Tesoro for Game Studios (a Developer SDK and Publisher Portal for embedding retail-funded rewards into free-to-play games), and Tesoro for Gamers (a mobile app for activating card-linked offers, linking Visa or Mastercard debit or credit cards, and tracking rewards). The SDK and publisher portal are intended to help game publishers tap into the 85% of free-to-play gamers who do not currently spend money directly, while increasing average revenue per daily active user (ARPDAU).\n\nTesoro operates on a performance-only revenue model, charging merchants a commission fee only when a qualifying transaction is verified through a linked card — no upfront fees, no subscription, and no charge for impressions or clicks. The company was formed in summer 2025 when Atlas Reality spun out its Atlas Merchant Program (AMP), which had operated since 2020 within Atlas Reality's Atlas Empires and Atlas Earth games and built a merchant base including Burger King, Speedway, Jimmy John's, Advance Auto Parts, and Jamba on the national brand side and 18,000 independent restaurants on the SMB side. Tesoro raised a $5.4 million seed round in January 2026 co-led by Treasury and TK MediaTech Ventures, with a planned public platform launch in Q1 2026.

Name

Tesoro

Legal name

Tesoro XP, Inc.

Website

https://tesoroxp.dev

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Tesoro XP is a pre-launch card-linked rewards platform that connects retail spending to in-game currency for US free-to-play gamers, serving retail merchants, game studios, and end-gamers with patented Visa and Mastercard integrations.

Ownership category

akta.pro rank

Product category

Gaming Rewards Platform

akta.pro primary industry

Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT) (MPAFAJAD)

akta.pro secondary industry

Player Wallets, Escrow & Custodial Account Services (MPAEALAK)

Keywords

• Card-linked rewards
• Gaming rewards platform
• In-game currency
• Performance marketing
• Free-to-play gaming

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Performance-Based Commission: Tesoro charges retailers on a performance basis only when purchases are verified. The platform earns a commission fee when a qualifying transaction is made by a gamer using their linked payment card at a participating merchant. This creates a performance-driven marketing channel where retailers pay only for actual verified purchases, not for impressions or clicks.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Tesoro is a patented card-linked rewards platform that enables free-to-play gamers to earn in-game currency when they shop at participating merchants using connected Visa or Mastercard payment cards. The platform serves three audiences: merchants (a performance-based marketing channel to reach 220M+ gamers with no setup fees), game studios (a Developer SDK and Publisher Portal that funds in-game currency through retail spending and increases ARPDAU), and gamers (an offer-activation system that turns everyday purchases into virtual currency).

Product overview

Tesoro is a unified rewards platform that powers the $125+ billion gaming economy by connecting retail spending to in-game currency for free-to-play gamers. The platform consists of three core user-facing products: Tesoro for Merchants (enabling retailers to reach 220M gamers through performance-driven marketing with no setup required), Tesoro for Game Studios (providing a Developer SDK and Publisher Portal for studios to integrate retail-funded rewards and increase ARPDAU), and Tesoro for Gamers (enabling consumers to earn in-game currency by shopping at participating merchants using card-linked Visa/Mastercard connections). The platform also includes the Tesoro Offers sub-product for offer activation and a performance-based marketing system where merchants pay only when real purchases are verified. Tesoro was spun out of Atlas Reality's Atlas Merchant Program (AMP) in 2025 and plans to launch publicly in Q1 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Tesoro Platform A rewards platform that connects retail spending to in-game currency for free-to-play gamers. Patented card-linked technology enables gamers to earn virtual currency by shopping at participating merchants using connected Visa or Mastercard cards.
• Developer SDK Software development kit for game publishers to integrate Tesoro's card-linked rewards into their free-to-play games, allowing gamers to earn in-game currency through retail purchases with linked cards.
• Publisher Portal Web-based portal for game publishers to manage partnerships, view analytics, administer rewards programs, and track performance of card-linked offers integrated via the SDK.
• Tesoro Offers Consumer offer-activation system within the Tesoro platform that lets gamers browse available offers, activate them before purchase, and earn in-game currency after a qualifying transaction with a linked Visa or Mastercard card is verified (typically within 1–3 business days).

Quantifiable outcome

• 71% net increase in customer spend for a national burger brand among Tesoro users compared to average non-Tesoro customers
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Atlas Reality (Atlas: Earth parent)flagshipStrategic or Co-development Partner · 1 June 2025Atlas Reality spun out its Atlas Merchant Program (AMP) to form Tesoro in summer 2025. Atlas Reality had been running card-linking rewards since 2019, averaging 15% ticket value increase month over month and 2.2X increase in gamer purchase frequency. The spin-off created the independent Tesoro company.
• VisacoreTechnology or IntegrationPatented integration with Visa payment network enabling card-linked offers for gamers. Visa integration makes Tesoro the exclusive gateway to deliver card-linked offers across the gaming ecosystem.
• MastercardcoreTechnology or IntegrationPatented integration with Mastercard payment network enabling card-linked offers for gamers. Mastercard integration makes Tesoro the exclusive gateway to deliver card-linked offers across the gaming ecosystem.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Atrium (formerly Influencer): Atrium provides outcome-based performance marketing infrastructure for brands, with a focus on measurable ROI similar to Tesoro's verified-purchase model. It is comparable on the performance-based marketing philosophy, though focused on influencer and creator channels rather than gaming.
• Pinfluential: Pinfluential is an influencer and creator marketing platform that monetizes social engagement via performance-based payouts, structurally analogous to how Tesoro monetizes in-game engagement via performance-based merchant payouts. Both share the philosophy of paying for verified outcomes rather than impressions.
• Lolli: Lolli is a browser-extension and shopping rewards platform that pays consumers in Bitcoin for purchases at participating merchants. It shares the same merchant-funded, consumer-currency-rewards architecture as Tesoro and represents an emerging alternative currency mechanism.

Broad incumbents

• Swagbucks / Prodege: Swagbucks (Prodege) is a long-standing consumer rewards platform spanning surveys, shopping, gaming, and offers funded by brands. It includes a gaming rewards component and shares the brand-funded, consumer-incentive architecture that underpins Tesoro's value proposition.
• Ibotta: Ibotta is a scaled cashback rewards platform serving CPG brands and grocery/convenience retailers with digital receipt-based offers. It is comparable on the merchant-funded rewards mechanic and QSR/convenience retail vertical, though it lacks the gaming-distribution layer that makes Tesoro unique.
• Rakuten: Rakuten operates one of the largest consumer cashback and shopping rewards networks globally, with deep merchant relationships and a well-known consumer brand. It represents a scaled incumbent in retail-funded consumer rewards that could expand into gaming-rewards if the category matures.
• Fetch Rewards: Fetch Rewards is a major receipt-scanning and brand-funded consumer rewards platform with broad CPG and retail merchant partnerships. Comparable on the brand-funded consumer rewards mechanic and merchant-onboarding motion, though operating through receipts rather than card-linked transactions.

Direct peers

• Cardlytics: Cardlytics is the leading card-linked offer platform that partners with banks to deliver cashback offers to consumers based on their debit/credit card spending. It is the most direct analogue to Tesoro's card-linking mechanic, differing mainly in channel (bank apps vs. in-game SDK) and in targeting the general population rather than free-to-play gamers specifically.
• Mistplay: Mistplay is a mobile gaming rewards platform that pays gamers with gift cards and points for playing games, funded by game studios seeking engaged users. It is the closest pure-play competitor in the gaming-rewards category, intersecting directly with Tesoro's gamer-monetization layer, though funded by ad spend rather than retail card-linked offers.
• Dosh: Dosh is a card-linked cashback app that automatically rewards users when they shop at participating merchants using linked payment cards. It is a direct functional analogue to Tesoro's card-linking engine, differing in distribution (consumer app vs. in-game SDK) and in targeting the general population rather than gamers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tesoro