What Lolli does

Lolli is a New York-based Bitcoin rewards platform founded in 2018 that enables consumers to earn Bitcoin cashback on everyday purchases through partner merchants. The company serves primarily online shoppers and US cardholders, offering multiple earning mechanisms including a mobile app, browser extension (Slice, acquired October 2025), and card-linked transactions through the Card Boost program in partnership with Kard, which provides automatic Bitcoin cashback to over 600,000 US cardholders. Its underlying technology incorporates Lightning Network Layer 2 integration via Spark, enabling instant, self-custodial Bitcoin withdrawals that differentiate it from competitors relying on slower on-chain transactions.

Lolli operates as a subsidiary of Thesis, a strategic operating company in cryptocurrency and fintech, and has raised over $28 million in total venture funding across multiple rounds since 2018, including a $10 million Series A led by Acrew Capital (2021) and an $8 million Series B led by BITKRAFT Ventures (2023). The company's revenue model is built on affiliate commissions from merchant partners, with a portion returned to users as Bitcoin rewards and the remainder retained as platform revenue. It also generates B2B revenue through an Enterprise Partner Program offering white-label or integrated Bitcoin rewards solutions to merchants and brands.

Lolli distributes its platform through self-serve mobile applications, the Slice browser extension for passive browsing rewards, and embedded white-label integration via the Kard card-linking partnership. Strategic investors include BITKRAFT Ventures, Acrew Capital, Seven Seven Six, Bain Capital Ventures, Serena Ventures, and Ulta Beauty's Prisma Ventures, reflecting a mix of crypto-native and consumer-retail venture capital. The company's core differentiators center on seamless Bitcoin reward integration without requiring behavioral changes from users, combined with Lightning Network-enabled instant withdrawals and an expanding multi-channel distribution footprint.

Name

Lolli

Legal name

Lolli

Website

https://lolli.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Lolli is a New York-based Bitcoin rewards platform founded in 2018 that enables consumers to earn Bitcoin cashback on everyday purchases through partner merchants via a mobile app, browser extension, and card-linked transactions with Kard. It serves online shoppers and US cardholders, operating as a subsidiary of Thesis.

Ownership category

akta.pro rank

Product category

Bitcoin Rewards Platform

NAICS

Convenience Retailers and Vending Machine Operators (44513)

SIC

Finance Services (6199)

akta.pro primary industry

Crypto Payment Gateways & Checkout APIs (FSADAIAA)

akta.pro secondary industry

Super-App Wallets & Mini-Program Payments (FSAMAEAE)

Keywords

• Bitcoin rewards
• Crypto cashback
• Affiliate marketing
• Lightning network
• Browser extension

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Affiliate/Transaction Revenue: Lolli earns commissions from merchants when users make purchases through the platform. A portion of these commissions is returned to users as Bitcoin rewards, while Lolli retains the remainder as revenue. This is a transaction-based model aligned with standard affiliate marketing mechanics.
2. Enterprise Partner Program: Multi-currency rewards system for enterprise partners, generating revenue through B2B partnerships where Lolli provides white-label or integrated Bitcoin rewards solutions to merchants and brands.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Lolli is a Bitcoin rewards platform that enables consumers to earn Bitcoin cashback on everyday online and in-store purchases. The company partners with merchants and integrates rewards through a browser extension, mobile app, and linked debit card so shoppers automatically accumulate satoshis at checkout without changing their buying behavior.

Product overview

Lolli operates as a unified Bitcoin rewards platform that integrates multiple earning mechanisms. The core platform enables users to earn Bitcoin through partner merchant shopping, with the acquired Slice browser extension adding passive browsing earning capabilities. The Card Boost program enhances card-linked transactions, while Lightning Network integration through Spark enables fast, self-custodial withdrawals. The platform targets mainstream adoption by integrating rewards into everyday shopping activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Lolli Bitcoin Rewards Platform Core platform allowing individual shoppers to earn Bitcoin cashback on purchases made at partnered online and in-store retailers.
• Slice Browser Extension Browser-based extension that allows users to earn Bitcoin rewards passively while browsing supported merchant sites.
• Card Boost Program Program that links a user's debit card to Lolli so they earn Bitcoin cashback automatically on eligible in-store and online card transactions.
• Lightning Network Withdrawals Capability that lets users withdraw their earned Bitcoin using the Lightning Network for fast, low-fee transfers.
• Lolli Enterprise Partner Program B2B offering enabling merchants, publishers, and brands to integrate Bitcoin rewards into their customer acquisition and loyalty programs via Lolli's technology stack.

Quantifiable outcome

• Users can earn Bitcoin cashback ranging from 5% to 30% or more on purchases from partner merchants

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KardcoreStrategic or Co-development Partner · 19 May 2026Lolli partnered with Kard to enable automatic Bitcoin cashback for more than 600,000 US cardholders on everyday purchases. The partnership eliminates the need for browser extensions, promo codes, or checkout changes, streamlining the user experience. This collaboration expands Lolli's automated earning capabilities while providing Kard with a large user base to power.
• SparkcoreTechnology or Integration · 11 December 2025Lolli partnered with Spark, a financial app infrastructure provider, to enable Lightning Network withdrawals for Bitcoin rewards. The integration supports instant, self-custodial Bitcoin withdrawals and expands BitcoinFi access through Lolli's platform, with plans for further wallet integrations in 2026.
• SlicecoreStrategic or Co-development Partner · 1 October 2025Lolli acquired Slice, a browser extension that rewards passive browsing with Bitcoin. The acquisition aims to unify Bitcoin rewards across online activities and support Layer 2 solutions like the Lightning Network. This expands merchant partnerships and simplifies user experience.
• ThesisminorOEM/ Whitelabel/ Licensing Partner · 1 October 2025Lolli is integrated into Thesis, which owns the platform. Thesis is the parent company providing infrastructure and operational support for Lolli's Bitcoin rewards operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coinbase: Coinbase is the largest US crypto exchange and offers rewards programs, learning rewards, and card-linked crypto cashback through the Coinbase Card. As a broad incumbent in consumer crypto, Coinbase overlaps with Lolli in user demographic and offers competing crypto-rewards experiences.
• Rakuten: Rakuten is the largest global cashback and affiliate shopping platform, offering cash back at thousands of merchants. Rakuten represents the established incumbent that Lolli's merchant-affiliate model competes with for merchant budgets, even though Rakuten pays fiat rather than Bitcoin.
• Honey (PayPal): Honey is a browser extension and cashback/coupon platform acquired by PayPal for $4B that helps online shoppers find discounts and earn rewards. It competes with Lolli's Slice browser extension on user mindshare for online shopping rewards, but rewards are fiat-based rather than Bitcoin.
• Cash App (Block): Cash App is Block's consumer finance app that includes Bitcoin buy/sell, savings, and Boost rewards (cashback at merchants for cardholders). Cash App's Boost feature is a direct competitor to Lolli's Card Boost in terms of card-linked cashback mechanics, though it operates inside a much larger fintech ecosystem.

Emerging players

• Bitrefill: Bitrefill is a platform that lets users spend Bitcoin on gift cards, mobile top-ups, and everyday services. While Bitrefill is a spend utility rather than a cashback platform, it competes with Lolli for the same Bitcoin-spending-everyday-purchases use case and target user.
• Swell (Swelly) / Pei: Pei is a card-linked cashback and rewards platform that lets users earn crypto or fiat rewards automatically on purchases. It overlaps with Lolli's Card Boost and Kard-style automatic cashback, but Pei supports multiple reward currencies and is earlier in scale.

Direct peers

• StormX: StormX is a crypto cashback and shopping rewards platform that lets users earn multiple cryptocurrencies (initially Storm Token, then BTC, ETH, etc.) on purchases at partner merchants. It is directly comparable to Lolli as a multi-asset, merchant-affiliate crypto rewards app.
• Fold: Fold is a Bitcoin rewards and consumer finance app that lets users earn Bitcoin cashback on everyday purchases via debit card, gift cards, and merchant offers. It is the most direct competitor to Lolli in Bitcoin-native consumer rewards and shares the same target market of crypto-curious shoppers.
• Drop (formerly RewardsMe): Drop is a North American rewards app that gives users points/cashback on linked card purchases at partner merchants. Like Lolli, Drop relies on card-linking and merchant partnerships to deliver passive rewards, making it a close functional peer despite its fiat-only reward structure.

Others

• Sparrow / Wallet of Satoshi (Lightning wallets): Self-custodial Lightning wallets are adjacent infrastructure that Lolli integrates with (e.g., via Spark) for Bitcoin withdrawals. They are not direct competitors on rewards but are comparable in supporting the Bitcoin-native user journey that Lolli's Lightning withdrawal product enables.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trylolli

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors29 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lolli