What Ozark does

Ozark (欧扎克/OCAK) is a Chinese food processing company founded in Beijing in 2013, operating as a vertically integrated brand in the healthy breakfast cereal category with a stated ten-year focus on oats. The company is legally registered as 欧扎克(天津)食品有限公司 (Ozark Tianjin Food Co., Ltd.) and operationally headquartered in Hangzhou, with two self-owned production facilities in Tianjin and Chuzhou (Anhui). Its core product portfolio spans six lines: crispy muesli, baked series, whole wheat crisps (全麦脆), ultra-thin crisps (超薄脆), hot-brew muesli, and gift boxes, supplemented by adjacent plant-based categories including oat milk, freeze-dried fruits/vegetables, and nuts. Product differentiation rests on a proprietary 0.3mm ultra-thin processing technique, a low-temperature smart temperature-control baking system, and a 99.5% whole grain formulation, supported by utility model, invention, and design patents.

The business model is multi-channel B2C with an emerging B2B OEM/ODM services offering. Revenue is generated through direct e-commerce flagship stores on Tmall, JD.com, Pinduoduo, and Kuaishou, plus offline distribution across 10,000+ high-end supermarket stores (Yonghui, RT-Mart, Hema, New Century Department Store) achieving 95% national supermarket coverage. Pricing is positioned in the mass-premium range (e.g., ultra-thin crisps at approximately 2 yuan per pack, 15 packs per box). The company invests heavily in celebrity brand ambassadors (Xiao Zhan in 2021, Pamela in 2023, Olympic champion Sun Yingsha in 2024) and 70,000+ influencer partnerships to drive top-of-funnel demand. The company has received ~100 million RMB in private funding (USD $16M equivalent, led by Vision Knight Capital in April 2021) and reported 200M RMB in sales in 2018, with peak monthly sales exceeding 100M RMB during the 2021 ambassador announcement and 30M RMB in single-day sales on the 2024 ultra-thin crispy launch.

Name

Ozark

Legal name

欧扎克(天津)食品有限公司

Website

https://ocak.cn

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Ozark (欧扎克/OCAK) is a Chinese healthy breakfast cereal brand founded in 2013, producing oat-based muesli, whole wheat crisps, and ultra-thin crispy cereals through two self-owned factories. It sells via e-commerce platforms and 10,000+ retail stores across China, serving health-conscious consumers.

Ownership category

akta.pro rank

Product category

Breakfast Cereals

NAICS

Breakfast Cereal Manufacturing (311230), Breakfast Cereal Manufacturing (31123), Other Snack Food Manufacturing (311919), Food Manufacturing (311)

SIC

Grain Mill Products (2040), Food And Kindred Products (2000), Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Breakfast Foods & Cereals (Cereal, Granola, Oatmeal) (CRADAAAE)

akta.pro secondary industries

Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI), Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF), Pretzels & Savory Baked Snacks Manufacturing (AFAKAIAD), Rice Cakes & Grain Snack Manufacturing (AFAKAIAK)

Keywords

• Oat-based cereals
• Healthy breakfast foods
• Whole grain crisps
• Muesli products
• Plant-based nutrition

Headquarters

HQ city

Tianjin

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales - Oatmeal/Cereal Category: Core revenue from sale of oat-based breakfast products including crispy granola cereals, baked series, whole wheat crisps, ultra-thin crisps, and hot-water instant oatmeal
2. Product Sales - Gift Box Category: Revenue from packaged gift box sets (礼盒系列) sold for gifting occasions including holidays and special events
3. Product Sales - Nut/Seed Category: Revenue from nuts and dried fruits product line, originally pioneered with the '每日坚果' (Daily Nuts) category
4. OEM/ODM Manufacturing Services: Custom product manufacturing services for other brands, with dedicated OEM/ODM contact listed (刘先生 13505921972)

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Ozark manufactures and sells oat-based and whole-grain breakfast products across six core lines: Crispy Muesli, Baked Series, Whole Wheat Crisps, Ultra-thin Crisps, Hot Brew Muesli, and Gift Box Series. Products are produced at self-owned factories in Tianjin and Chuzhou and sold through a hybrid model spanning Tmall, JD.com, Pinduoduo, Kuaishou, and over 10,000 offline high-end supermarket stores across China.

Product overview

Ozark (欧扎克/OCAK) is a Chinese healthy cereal and grain brand founded in Beijing in 2013, positioning itself as an 'oat expert' (燕麦专研家) for ten years. The company operates a platform of oat-based breakfast and healthy food products, primarily consisting of six core product lines: Crispy Muesli (酥脆麦片), Baked Series (烘焙系列), Whole Wheat Crisps (全麦脆), Ultra-thin Crisps (超薄脆), Hot Brew Muesli (热冲麦片), and Gift Box Series (礼盒系列). The portfolio also includes oatmeal, oat milk, freeze-dried fruits/vegetables, and nuts categories. The products are positioned as healthy breakfast options with a focus on oats, with the company operating two self-owned factories in Tianjin and Chuzhou with digital supply chain capabilities, and achieving 95% coverage in national supermarkets. The brand leverages celebrity endorsements (Xiao Zhan in 2021, Sun Yingsha in 2024) and multi-channel distribution including e-commerce platforms (Tmall, JD.com, Pinduoduo, Kuaishou) and offline retail (Yonghui, RT-Mart, New Century Department Store).

Differentiator

Problem solved

Functional benefit

Products and services

• Crispy Muesli (酥脆麦片) Super bestseller crispy muesli made with 50% fruit and nut content, produced using intelligent temperature control and precise timing low-temperature baking (no frying). High in dietary fiber and protein with 0 trans fats. Sold through own DTC stores and major retail channels in China.
• Baked Series (烘焙系列) Low-temperature baked series of muesli and oat crisps with high fiber and controlled calories for meal replacement. Variants include sea salt cocoa baked muesli, red tea fig baked muesli, and Hema-exclusive nut-heavy and strawberry baked oat crisps.
• Whole Wheat Crisps (全麦脆) Super bestseller whole wheat crisps produced with the proprietary 0.3mm exclusive ultra-thin process. Contains 99.5% whole grain, low in fat, high in dietary fiber and protein; two pieces meet 60% of an adult's daily grain intake.
• Ultra-thin Crisps (超薄脆) New breakout ultra-thin crispy muesli combining cereal texture with chip-like taste. Ready-to-eat in 3 seconds with no cooking required; sold as 15 packs per box at approximately 2 yuan per pack. High in dietary fiber and protein, uses coconut oil, with added prebiotics.
• Hot Brew Muesli (热冲麦片) Hot-brew muesli with 30-second preparation via hot water. Multiple flavors including flaxseed cocoa, quinoa red, chia seed black, goji five-red, high-calcium milk, red date milk, Australian oat slices, and a 30-day daily muesli program.
• Gift Box Series (礼盒系列) Premium gift box sets for occasions including Chinese New Year, Mid-Autumn Festival, and corporate gifting. Features nutrient grains, five-star crispness, and sunshine grains themes, with multiple style options including multi-flavor, muesli mix, golden wheat blessing, and fermented yogurt fruit.
• OEM/ODM Custom Manufacturing Services Custom oat-based and whole-grain breakfast product manufacturing services for other brands, leveraging Ozark's self-owned Tianjin and Chuzhou factories and proprietary processing technologies.
• Whole Wheat Rice-free Porridge (全麦无米粥) New whole-grain rice-free porridge product in the 2024 super new product matrix, part of the brand's healthy breakfast product lineup.
• Large Granule Crispy Muesli (大颗粒酥脆麦片) Large-particle crispy muesli product introduced in 2023 with an upgraded production process; part of the granola product line endorsed by brand ambassador Pamela.
• Daily Nuts (每日坚果) Original pioneering product line — daily portion-controlled mixed nuts — launched in 2013 as the company's entry product category, establishing the brand in both online and offline Chinese retail channels.

Quantifiable outcome

• 官宣当月销售额破亿 - Monthly sales exceeded 100 million RMB during 2021 brand ambassador announcement month
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• 风行 (Fengxing)minorStrategic or Co-development PartnerContent collaboration partnership for food pairing content - '欧扎克X风行｜吃好每一餐，才是正经事！' (Ozark X Fengxing: Eat Well Every Meal, That's the Real Deal!) featuring food pairing recommendations
• 永辉超市 (Yonghui Supermarket)coreChannel Partner/ Reseller/ DistributorOffline retail channel partner with over 10,000 stores; carries 永辉优选 exclusive product lines including 奥巧脆脆麦片、酸奶水果燕麦脆、草莓水果燕麦脆
• 大润发 (RT-Mart)coreChannel Partner/ Reseller/ DistributorOffline retail channel partner - one of China's largest supermarket chains with nationwide presence
• 盒马鲜生 (Hema)coreChannel Partner/ Reseller/ DistributorNew retail partner with exclusive 盒马专供 product lines including 坚果多多烘焙燕麦脆、草莓多多烘焙燕麦脆
• 新世纪百货 (New Department Store)coreChannel Partner/ Reseller/ DistributorRegional department store chain for offline retail distribution in specific markets
• 天猫/淘宝 (Tmall/Taobao)coreChannel Partner/ Reseller/ DistributorE-commerce platform partner hosting official Ozark flagship store (ocak.tmall.com) for direct-to-consumer online sales
• 京东 (JD.com)coreChannel Partner/ Reseller/ DistributorE-commerce platform partner hosting official Ozark flagship store for direct-to-consumer online sales including JD超市 channel

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• BESTORE (良品铺子): Premium Chinese snack brand with nationwide offline and online distribution. Comparable as a premium-positioned Chinese CPG brand operating across nuts, baked goods, and breakfast-adjacent categories with similar channel mix.
• Haoxiangni (好想你): Chinese listed CPG brand centered on nuts, dried fruits, and red-date products. Comparable in the nuts/dried fruit adjacency and premium healthy snack positioning that overlaps with Ozark's product family.
• Quaker Oats (PepsiCo): Global oat/cereal leader owned by PepsiCo, with deep presence in healthy breakfast cereals in China. Directly comparable in product category (oatmeal, muesli, whole grain cereals) and consumer positioning toward health-conscious breakfast consumers.
• Be & Cheery (百草味): Major Chinese internet snack brand (acquired by PepsiCo) competing in nuts, dried fruits, and snack categories. Comparable in online-first distribution, broad CPG snack portfolio, and overlap in nuts and freeze-dried fruit categories.
• Three Squirrels (三只松鼠): Leading Chinese internet-native snack/CPG brand with nationwide e-commerce and offline distribution. Comparable in D2C e-commerce-first growth model, broad CPG snack portfolio (including nuts), and reliance on Chinese digital marketing platforms.
• Weetabix: British whole-grain cereal brand (owned by Post Holdings) focused on high-fiber, whole-grain breakfast products. Comparable in whole-grain cereal positioning and consumer health messaging similar to Ozark's 全麦脆 products.

Broad incumbents

• Calbee: Japanese snack and cereal manufacturer with growing China presence. Comparable in product categories (cereal-based snacks, baked snacks) and as a global packaged food brand expanding into the Chinese healthy snack market.
• Yili (伊利): China's largest dairy company with growing presence in cereal, oat milk, and breakfast products. Comparable in entering the oat-based breakfast beverage category and competing for similar health-conscious breakfast occasions.
• Want Want (旺旺): Large Hong Kong-listed Chinese CPG incumbent with deep nationwide distribution and a broad snack/beverage portfolio. Comparable as an established Chinese packaged food competitor with significant supermarket penetration.
• Kellanova (Kellogg's): Global cereal/snack giant with significant China operations. Comparable in core cereal product category, healthy breakfast positioning, and competing for the same Chinese health-conscious consumer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ozark