Operating
Operating is a Helsinki- and New York-based software company that sells an AI-first professional services automation platform for resource planning, staffing, time tracking, and invoicing, serving consulting firms, digital agencies, and professional services teams with named customers including Solita and Sievo.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Operating does
Operating is a Helsinki- and New York-based software company founded in 2022 by Lauri Eurén, Matti Parviainen, and Mikko Karjalainen — three operators who previously scaled a digital consulting firm to tens of millions in turnover. The company sells an AI-first professional services automation (PSA) platform that unifies resource planning, skills-based staffing, time tracking, and invoicing for consulting firms, digital agencies, and professional services teams. The platform is differentiated by a proprietary Model Context Protocol (MCP) server with OAuth-scoped authentication, which allows AI assistants (Claude, ChatGPT, Microsoft Copilot, Gemini) to read and write structured Operating data — including positions, allocations, timesheets, and project margins — enabling natural-language operations management. Supporting modules include tentative project planning from CRM deal pipelines, planned-vs-actual hours analysis, predictive project burnup charts, multi-cycle invoicing, and bidirectional integrations with HubSpot, Pipedrive, Salesforce, Microsoft Dynamics 365, HiBob, Harvest, and Flowcase, with a NetSuite integration scheduled for spring 2026. SOC 2 Type 2 certified, GDPR-compliant, and ISO 27001-hosted on AWS Europe, Operating targets primarily mid-market and select enterprise customers with named references including Solita, Sievo, Knowit, Columbia Road, IONA, Inventive.io, and Supreme Optimization. Revenue is generated through tiered per-seat SaaS subscriptions ($15–$23 per person per month on annual billing) plus custom enterprise contracts for organizations with 100+ users, supplemented by an OpenAI Partner Network affiliation (announced June 2026) and a small but growing implementation-partner channel.
Operating firmographics
Firmographics- Name
- Operating
- Legal name
- Operating Solutions Oy
- Website
- https://operating.app
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Operating is a Helsinki- and New York-based software company that sells an AI-first professional services automation platform for resource planning, staffing, time tracking, and invoicing, serving consulting firms, digital agencies, and professional services teams with named customers including Solita and Sievo.
- Ownership category
- akta.pro rank
Operating industry classification
Industry- Product category
- Professional Services Automation (PSA) Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Professional Services Automation (PSA) & Services ERP (HDAEAEAF)
Keywords
Where Operating is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Operating business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Planning Tier: Per-person monthly subscription for core resource planning features including resourcing, capacity planning, utilization reporting, project budgeting, rate cards, and consultant skill management. Base tier at $15/person/month.
- Subscription - Plan & Track Tier: Per-person monthly subscription adding timesheets, approval flows, planned vs actual hours comparison, time balance tracking, tasks, and API sync to finance tools. Mid tier at $19/person/month.
- Subscription - Full Suite Tier: Per-person monthly subscription adding automatic invoice generation, invoice by budget type, flexible invoicing cycles, multi-company support, expenses, and branded invoices. Top tier at $23/person/month.
- Enterprise Custom Pricing: Volume discounts, custom contracts, enterprise SLA, on-site onboarding, and custom integrations for organizations with 100+ people. Custom negotiated pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Planning tier - Core resource planning features |
| Per seat | Monthly | Plan & Track tier - Planning plus timesheets |
| Per seat | Monthly | Full Suite tier - Complete planning, tracking, and invoicing |
| Subscription | Multi-year contract | Enterprise tier - 100+ people with custom terms |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Operating product offering
Product offeringCore offering
Operating is an AI-first professional services automation (PSA) platform that unifies resource planning, staffing, time tracking, and invoicing for consulting firms and professional services teams. It connects to existing CRM, HRIS, and finance tools, and exposes its data through a Model Context Protocol (MCP) server that lets AI assistants such as Claude, ChatGPT, Microsoft Copilot, and Gemini read and write Operating data using structured functions.
Product overview
Operating is an AI-first professional services automation (PSA) platform offered as a unified product with tiered pricing plans. The core Operating Platform encompasses six interconnected modules: Plan Projects (resource/staffing planning), Schedule Resources/Timeline (visual allocation), Track Time/Timesheets (time tracking), Generate Invoices (billing), and Reporting & Forecasting (analytics). The MCP Server serves as an AI integration layer enabling natural language operations management via Claude, ChatGPT, Microsoft Copilot, and Gemini. Pricing is delivered through four tiered plans—Planning ($15/person/mo), Plan & Track ($19/person/mo), Full Suite ($23/person/mo), and Enterprise (custom pricing for 100+ users)—where higher tiers progressively unlock timesheet tracking and invoicing capabilities on top of the foundational resource planning core.
Differentiator
Problem solved
Functional benefit
Products and services
- Operating Platform AI-first professional services automation platform for resource planning, staffing, time tracking, and invoicing. Unifies demand, capacity, and forecasting for consulting firms and professional services teams.
- Plan Projects Resource and project planning module that connects CRM deal pipelines to project staffing, suggests people for projects based on availability, role, and skills, and surfaces all open positions at a glance.
- Schedule Resources (Timeline) Visual timeline for allocating work by availability and rates, displaying confirmed and tentative allocations, project phases, and public holiday calendars to keep utilization high and projects profitable.
- Track Time (Timesheets) Mobile-first time tracking with planned allocations visible alongside actual entries, timesheet approval flows, planned vs. actual hours comparison, time balance tracking, and task-level tracking with notes and location.
- Generate Invoices Automatic invoice generation from tracked time and project data, supporting time & materials, fixed price, milestone, or recurring billing cycles, with multi-currency support, custom branding, and expense management.
- Reporting & Forecasting Real-time tracking of utilization, revenue, and project performance with predictive project burnup charts, revenue recognition, utilization monitoring, and capacity forecasting to inform hiring and workload decisions.
- MCP Server
Quantifiable outcome
- 90% decrease in mistakenly unbilled work
- +5 more outcomes
Companies that use Operating
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
Operating technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability7 records
Feature6 records
Operating partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- OpenAI Partner NetworkcoreOperating became an OpenAI Partner Network firm. The AI-native PSA platform behind Eliza, now part of the OpenAI partner ecosystem for AI services.
- 4flowminorStrategic partnership announced February 2026. 4flow is a consulting firm specializing in supply chain and logistics optimization.
- The Operations Company (TOC)coreSolutions partner specializing in operations, go-to-market strategy, and end-to-end customer journey management. Especially well-versed with integrated HubSpot and Operating setups. Contact: [email protected].
- MeltlakecoreMicrosoft consultancy with 70+ employees in Finland and Sweden. Can help set up Operating connected to Microsoft Dynamics CRM and the broader Microsoft ecosystem. Contact: [email protected].
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Operating competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Operating social profiles
Digital presenceOperating compliance and trust
Trust signalCompliance3 records
Operating financial estimates
Financial estimateRevenue estimate
Valuation estimate
Operating leadership team
Management profileNumber of profiles
Profiles3 records
Operating subsidiaries and ownership
Company hierarchySubsidiaries1 record
Operating funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Operating M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Operating
What does Operating do?
Operating is an AI-first professional services automation (PSA) platform that unifies resource planning, staffing, time tracking, and invoicing for consulting firms and professional services teams. It connects to existing CRM, HRIS, and finance tools, and exposes its data through a Model Context Protocol (MCP) server that lets AI assistants such as Claude, ChatGPT, Microsoft Copilot, and Gemini read and write Operating data using structured functions.
Is Operating a public or private company?
Operating is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Operating founded?
Operating was founded in 2022. It employs 11 to 50 people.
Where is Operating based?
Operating is headquartered in New York, United States, in the North America region.
How does Operating make money?
Four revenue lines are on record. Subscription - Planning Tier is the primary driver. The others are subscription - Plan & Track Tier, subscription - Full Suite Tier and enterprise Custom Pricing.
Does Operating have an API?
Yes. Full REST API for reading and writing data. Connect all systems or fetch data for reporting purposes. Enables creating projects in ERP when confirmed in Operating, syncing time tracking data to finance tools, and connecting to HR systems. OAuth-based authentication for AI agents via MCP Server. Developer documentation is at operating.readme.io.
What industry is Operating in?
Operating's product category is Professional Services Automation (PSA) Software. Its primary akta.pro industry code is HDAEAEAF, Professional Services Automation (PSA) & Services ERP. Its NAICS code is 513210 and its SIC code is 7372.