Land of Verse

What Land of Verse does

Land of Verse is a private herbal medicine education platform headquartered in Oakland, California, founded in 2018 by clinical herbalist Laura Ash as the School of Traditional Healing Arts in San Francisco and rebranded during the 2020 COVID-19 shift to online instruction. The company delivers a portfolio of online courses, hybrid in-person retreats, and a supervised student clinic through a Squarespace-based storefront with Paywhirl-powered payment plans. Core offerings include the Verse School of Herbal Medicine (certification pathway), the Herbal Ancestry Guided Course ($497 for 6 weeks), the Ancestral Immersion hybrid retreat at Oshala Farm ($2,600 for a 6-day program plus integration circles), and the Student Herbal Clinic Intensive at Berkeley Herbal Center ($120/month). The platform combines self-paced modules, live online sessions, and integration circles, supported by a 10-person Educational Team of clinical herbalists, holistic healers, and integrative practitioners.

Revenue is generated primarily through one-time course fees, the recurring clinic subscription, individual workshops and herb walks ($20-$45), and payment-plan installment plans with a 5% processing fee. The go-to-market is community-led and event-driven, relying on student testimonials, an educational blog, an email newsletter, Instagram (@landofverse), and in-person events including the annual Oshala Herb Camp. Distribution is direct-to-consumer globally online, with in-person programming concentrated in Northern California (Berkeley, Oakland) and Oregon (Williams). The customer base spans individual wellness seekers, families and caregivers pursuing preventative medicine education, and advanced herbal students seeking clinical hours; customers include Community Herbalists and Clinical Herbalists (the latter requiring 400+ hours of foundational training).

The business is founder-led and bootstrapped aside from a single $200,000 funding round in July 2021, with no institutional backing disclosed. Strategic alliances with Oshala Farm, Berkeley Herbal Center, People Science, HerbPharm, and Mountain Rose Herbs anchor the experiential and research components, while the Holistic Business Folk sub-brand extends the offering into business education for herbalist entrepreneurs. No AI/ML capabilities, patents, regulatory certifications, or acquisition activity are present in the source material.

Name

Land of Verse

Legal name

Land of Verse, Inc.

Website

https://landofverse.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Land of Verse is a private Oakland-based online herbal medicine education platform founded in 2018, offering certification courses, ancestral herbal courses, hybrid retreats, and a supervised student clinic serving individual wellness seekers and aspiring clinical herbalists globally.

Ownership category

akta.pro rank

Product category

Herbal Medicine Education

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Certification & Credentialed Creator Programs (MPACALAI)

Keywords

• Herbal medicine education
• Clinical herbalism training
• Herbal certification programs
• Herbal retreat workshops
• Plant medicine courses

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices5 records

Markets served

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Online Herbal Courses: Revenue generated from self-paced and live online herbal medicine courses including the Herbal Ancestry Guided Course ($497 for 6 weeks) and certification programs. Includes 1:1 discovery sessions and community access.
2. In-Person Retreats and Immersions: Revenue from multi-day immersive retreats at partner locations such as Oshala Farm in Oregon. The Ancestral Immersion program combines online learning with a 6-day in-person retreat (June 19–24, 2026) at a cost of $2,600.
3. Student Herbal Clinic Program: Monthly in-person student clinic at Berkeley Herbal Center offering supervised clinical experience. Priced at $120 per month or $432 for the February-May program. Students gain hands-on clinical hours with real clients.
4. Payment Plans: In-house payment plans offered for full certification programs to make courses affordable. A 5% processing fee applies to all payment plans. Payment plans must be completed before the first day of class.
5. Workshops and Events: Individual workshops and events including herb walks ($20), herbal tea tailoring sessions ($45), and other community events at partner venues.
6. Product Store: E-commerce store selling tickets to events, workshops, and potentially herbal products through the online storefront.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Land of Verse is an herbal medicine education platform that delivers online certification courses, in-person farm retreats, supervised clinical training, and community workshops. The company teaches clinical herbalism, medicine making, and ancestral plant wisdom through a hybrid learning model combining self-paced online modules, live integration circles, and immersive in-person experiences at partner herb farms and clinical training centers.

Product overview

Land of Verse is an herbal medicine education platform offering a portfolio of online and in-person programs. The core offering is the Verse School of Herbal Medicine, which provides certification pathways in clinical herbal medicine. Supporting programs include the Herbal Ancestry Guided Course (6-week self-paced online course) and the Ancestral Immersion Herbal Retreat (hybrid program with in-person farm immersion). The Student Herbal Clinic Intensive provides supervised clinical experience at Berkeley Herbal Center. The Holistic Business Folk sub-brand offers business education for herbalist entrepreneurs. The company also hosts community events including herb walks, tea workshops, and the annual Oshala Herb Camp. Payment processing is handled through the Paywhirl platform.

Differentiator

Problem solved

Functional benefit

Brands

• Holistic Business Folk: A platform to support herbalist entrepreneurs with business education and feminist business principles.
• Verse School of Herbal Medicine

Products and services

• Verse School of Herbal Medicine

Quantifiable outcome

• Students have reported transformed lives and career changes to herbalist paths after completing courses
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Oshala FarmcoreStrategic or Co-development Partner · 1 January 2026Primary partner location for Ancestral Immersion retreats and Oshala Herb Camp events. Located in Williams, Oregon, Oshala Farm cultivates over 80 varieties of medicinal herbs. The farm hosts the in-person immersion component of Verse's hybrid herbal medicine program, providing hands-on farm activities, plant walks, foraging, and medicine-making experiences.
• Mountain Rose HerbsflagshipGTM or Marketing PartnerMountain Rose Herbs is the presenting sponsor for Oshala Herb Camp 2026. As a leading supplier of organic herbs and spices, Mountain Rose Herbs provides sponsorship support for the annual herb camp event, aligning their brand with experiential herbal education.
• Berkeley Herbal CentercoreStrategic or Co-development PartnerBerkeley Herbal Center hosts the monthly Student Herbal Clinic Intensive program. Students gain supervised clinical experience with real clients at this partner location, 1250 Addison Street, Berkeley, CA. The clinic serves the community with sliding-scale accessible care while providing clinical training hours.
• People SciencecoreStrategic or Co-development PartnerVerse is collaborating with People Science on groundbreaking herbal medicine research. The partnership is conducting the first-ever standardized clinical study on HerbPharm Skullcap glycerite used as an anxiolytic, combining traditional herbal wisdom with modern research methodology to set new precedents in herbal research.
• HerbPharmcoreTechnology or IntegrationHerbPharm supplies Skullcap glycerite for Verse's collaborative research study with People Science. As a manufacturer of herbal extracts, HerbPharm provides standardized herbal preparations for clinical research, supporting evidence-based validation of traditional herbal medicine.
• The Scarlet Sage Herb Co.minorOthersLand of Verse originated from The Scarlet Sage Herb Co. in San Francisco. The School of Traditional Healing Arts was founded in 2018 in the basement of this herbal apothecary. Laura Ash was the former owner of The Scarlet Sage Herb Co.
• Beneficial Plant Research Association (BPRA)minorOthersLaura Ash serves as Director of Operations at BPRA, a nonprofit supporting botanical research and preservation around the globe. BPRA supports whole-plant research and traditional medicine protection, aligning with Verse's mission of preserving ancestral herbal knowledge.
• Holistic Business FolkminorOthersHolistic Business Folk is Laura Ash's platform for supporting herbalist entrepreneurs with business education. Cross-promoted on Land of Verse's website, it represents an extension ofVerse's mission to empower herbalists with comprehensive skills beyond clinical practice.
• Berkley Herbal CenterminorStrategic or Co-development PartnerSupporting sponsor for Oshala Herb Camp 2026. Located in Berkeley, California, this herbal education center supports the herb camp event as a community partner.
• evanhealyminorGTM or Marketing PartnerSupporting sponsor for Oshala Herb Camp 2026. Natural skincare brand supporting herbal education and community events.
• Sage Country HerbsminorGTM or Marketing PartnerSupporting sponsor for Oshala Herb Camp 2026. Herb supplier supporting experiential herbal education events.
• HerbRallyminorGTM or Marketing PartnerSupporting sponsor for Oshala Herb Camp 2026. Herbal education platform supporting community events and education.
• MotherloveminorGTM or Marketing PartnerSupporting sponsor for Oshala Herb Camp 2026. Herbal product company supporting herbal education events.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Herbal Academy: Online herbal education platform offering self-paced courses and an Introductory Herbal Course, Pathways Herb Courses, and an Entrepreneur Course. Most direct online competitor to Land of Verse with similar self-paced model and beginner-to-advanced pathways.
• East West School of Planetary Herbology: Long-running herbal school offering online and in-person programs in Western and Chinese herbal medicine. Comparable as a practitioner-track herbal school serving adult learners pursuing formal certification.
• School of Evolutionary Herbalism: Online herbal school with comprehensive practitioner training programs emphasizing traditional Western and Ayurvedic herbalism. Comparable in its long-form online certification curriculum and clinical training focus.
• Wildflower School of Botanical Medicine: Herbal school offering in-person and online programs with strong clinical apprenticeship component in Texas. Comparable hybrid herbal education model and clinical training offering.
• Chestnut School of Herbal Medicine: Online herbal medicine school offering comprehensive courses on herbal medicine making, foraging, and clinical herbalism. Comparable in that it serves aspiring herbalists through online courses with strong plant-focused curriculum.
• California School of Herbal Studies: One of the oldest North American herbal schools offering foundational and clinical herbal training, in-person intensives, and apprenticeships. Shares the in-person + clinical training model and California geography with Land of Verse.
• Eclectic School of Herbal Medicine: Offers online low-cost herbal training programs (Family Herbalist, Clinical Herbalist tracks) and shares the online certification pathway with Verse, competing for the same aspiring herbalist student segment.

Others

• Herb Pharm: Established herbal extracts manufacturer and Land of Verse's research partner. Comparable as an adjacent herbal-medicine ecosystem player providing the standardized products (Skullcap glycerite) used in Verse's clinical research collaboration.
• Mountain Rose Herbs: Flagship sponsor of Oshala Herb Camp and a major organic herb supplier. Adjacent ecosystem participant whose brand and product catalog overlaps significantly with Verse's student community.

Broad incumbents

• Maryland University of Integrative Health (MUIH): Accredited university offering graduate degrees in herbal medicine and integrative health. Comparable as a more formalized herbal medicine education provider, though operating at the degree-granting level rather than workshops/courses.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/landofverse

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Land of Verse