Herb Pharm

What Herb Pharm does

Herb Pharm is a US-based, privately held herbal supplements company founded in 1979 and headquartered in Williams, Oregon. The company manufactures and sells liquid herbal extracts, capsules, sprays, topical oils, mushroom wellness blends, and children's formulations through direct-to-consumer e-commerce (herb-pharm.com), a dedicated UK site (herbpharm.co.uk), and a retail store locator network. Its catalog spans approximately 307 products across single herbs, formulas, alcohol-free options, and benefit-specific collections including brain, digestive, cardiovascular, immune, sleep, stress, men's, and women's health. The primary customer base is health-conscious adults seeking natural wellness solutions, with secondary segments including parents/caregivers, immune-health focused consumers, and men's and women's health buyers.

Herb Pharm's core technical differentiation is its broad-spectrum extraction process, which preserves whole-plant phytochemical profiles rather than isolating individual compounds. The company grows many herbs on its own Regenerative Organic Certified farms in southern Oregon, where plants are often processed within an hour of harvest, and supplements this with globally wildcrafted botanicals. Each herb is custom-milled and combined in proprietary menstruum formulas (typically Certified Organic cane alcohol, distilled water, and/or Certified Organic non-palm vegetable glycerin), with specific extraction durations (commonly 2-3 weeks) and hand-turn protocols. Every batch undergoes organoleptic assessment, macroscopic botanical identity analysis, and laboratory screening for microbiological contamination, heavy metals, pesticides, fungicides, miticides, and herbicides.

The business model is product-led growth, centered on herb-pharm.com. Most 1oz liquid extracts price between $15.98 and $20.98, with premium SKUs reaching approximately $56.98; capsule products range from $25.98 to $31.98. Monetization layers include a Subscribe & Save subscription (15% discount), a loyalty rewards program, an affiliate program, and a wholesale/institutional tier for orders over $1,000; free shipping is offered above $49. The company claims the #1 brand position in liquid herbal extracts in the SPINS Natural Channel (Total US, 52 weeks ending 4/19/2026), has been a Certified B Corporation since 2018 with top global environmental recognition in 2019 and 2021, and remains founder-led with co-founder Sara Katz as President.

Name

Herb Pharm

Legal name

Herb Pharm Inc.

Website

https://herb-pharm.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Herb Pharm is a US-based, privately held herbal supplements company founded in 1979 that manufactures broad-spectrum liquid herbal extracts, capsules, sprays, and mushroom wellness products from its Regenerative Organic Certified farms in southern Oregon, selling primarily direct-to-consumer to health-conscious adults seeking natural wellness solutions.

Ownership category

akta.pro rank

Product category

Herbal Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD), Natural Extracts & Botanical Concentrates for Beverages (herbal, spice, aromatic extracts) (AFAFAGAJ), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

Keywords

• Herbal supplements
• Liquid herbal extracts
• Herbal tinctures
• Botanical extracts
• Herbal capsules

Headquarters

HQ city

Williams

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Herb Pharm generates revenue through direct-to-consumer sales of herbal extracts, capsules, sprays, and topical products via their e-commerce website. They offer multiple product formats including liquid extracts, capsules, alcohol-free options, and mushroom wellness products. Additional revenue comes from Subscribe & Save subscriptions (15% discount), loyalty rewards program, and affiliate program commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Herb Pharm manufactures and sells broad-spectrum liquid herbal extracts, capsules, sprays, oils, topicals, alcohol-free glycerites, and mushroom wellness supplements, sourcing herbs from its own Regenerative Organic Certified farms in southern Oregon and globally wildcrafted suppliers. The company sells primarily direct-to-consumer through its e-commerce website with a Subscribe & Save subscription program, and also distributes through retail stores and a wholesale program.

Differentiator

Problem solved

Functional benefit

Brands

• Mushroom Wellness: A capsule line of mushroom-based wellness supplements including Reishi, Cordyceps, Lion's Mane, Turkey Tail, and Everyday 10 blends.

Products and services

• Liquid Herbal Extracts Broad-spectrum liquid herbal tinctures and extracts made through custom menstruum formulas using Certified Organic cane alcohol, distilled water, and/or Certified Organic non-palm vegetable glycerin. Sold in multiple sizes (commonly 1oz) and priced $15.98–$20.98 for most single herbs, with premium extracts priced higher. Designed for individual adult consumers seeking plant-based wellness support across stress, sleep, immune, digestion, mood, cardiovascular, brain, respiratory, and gender-specific health needs.
• Herbal Capsules Capsule-format herbal supplements including the Mushroom Wellness line (Reishi, Cordyceps, Lion's Mane, Turkey Tail, Everyday 10 blends) and other single-herb and formula capsules. Targeted at consumers preferring a non-liquid format, typically priced $25.98–$31.98.
• Herbal Sprays Spray-format herbal products for convenient dosing, part of Herb Pharm's format portfolio alongside liquid extracts and capsules. Aimed at consumers seeking portable, easy-to-use herbal supplements.
• Oils & Topicals Topical herbal oils and external-use products in Herb Pharm's format portfolio. Targeted at consumers seeking herbal solutions applied externally for skin and musculoskeletal support.
• Alcohol-Free Glycerite Extracts Alcohol-free herbal extracts formulated with Certified Organic non-palm vegetable glycerin instead of alcohol. Targeted at consumers avoiding alcohol, including parents buying for children and alcohol-sensitive adults.
• Flavored Extracts Liquid herbal extracts with added flavors (including new Kava flavors) designed to make dosing more palatable. Targeted at consumers who want herbal benefits in a tastier format, including for use in recipes and mocktails.
• Mushroom Wellness Line Sub-brand of capsule-based mushroom wellness supplements including Reishi, Cordyceps, Lion's Mane, Turkey Tail, and Everyday 10 blends. Targeted at consumers seeking adaptogenic and functional mushroom support for immunity, focus, and daily vitality.
• Kids Herbal Line Kids-specific herbal formulations including alcohol-free options and kid-friendly formats supporting immune health, sleep, digestion, focus, and nervous system support. Targeted at parents and caregivers seeking safe herbal remedies for children.
• Bundles & Collections Curated multi-product bundles and collections of Herb Pharm items grouped by benefit theme. Targeted at consumers looking for combined or themed sets of herbal supplements.
• Subscribe & Save Subscription Program Recurring delivery subscription offering a 15% discount on eligible products. Targeted at repeat customers seeking automated replenishment of herbal supplements at a lower price than one-time purchases.
• Herb Pharm Rewards Loyalty Program Loyalty rewards program where customers earn points on purchases redeemable for benefits such as free shipping and up to $100 off. Targeted at repeat direct-to-consumer buyers to drive retention and lifetime value.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Gaia Herbs: Direct peer in the US herbal extract and supplement category, selling liquid tinctures, capsules, and single-herb products with similar organic and traceability positioning; competes for the same health-conscious, natural-channel consumer.
• Traditional Medicinals: Herbal wellness brand offering teas, tinctures, and supplements with comparable organic sourcing and natural-channel distribution; overlaps with Herb Pharm on herbal liquid extracts and wellness positioning.
• Mountain Rose Herbs: Oregon-based supplier of bulk organic herbs, extracts, and herbal products with strong sustainability and organic-certification credentials, directly competing in the organic herbal extracts market.
• Oregon's Wild Harvest: Oregon-based herbal supplement brand selling liquid extracts, capsules, and whole-herb products with vertical farm-to-bottle integration; directly comparable in category, geography, and product format.
• WishGarden Herbs: US-based liquid herbal extract company producing single herbs and formulas with a strong practitioner and DTC channel; competes head-to-head in the liquid extract tincture format.

Broad incumbents

• NOW Foods: Large, established supplement manufacturer offering a broad herbal and nutritional supplement portfolio including capsules, liquids, and powders; competes broadly with Herb Pharm across the natural channel and mass retail.
• Nature's Way: Major herbal and dietary supplement brand owned by Schwabe, offering standardized herbal extracts across multiple formats; competes with Herb Pharm in the same natural and conventional retail channels.
• New Chapter: Whole-food and herbal supplement brand owned by Procter & Gamble, selling herbal and mushroom-based supplements; overlaps with Herb Pharm on adaptogens, mushroom wellness, and women's/men's health categories.
• MegaFood: Whole-food supplement brand with strong natural-channel presence and farm-to-supplement sourcing story; competes in adjacent premium supplement positioning and shares similar regenerative-organic narratives.

Emerging players

• Four Sigmatic: Fast-growing mushroom and adaptogen wellness brand with strong DTC and social media presence; directly competes in the mushroom wellness and adaptogen categories where Herb Pharm has been expanding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HerbPharm
• LinkedInlinkedin.com/company/herb-pharm-inc
• Instagraminstagram.com/herbpharm
• Pinterestpinterest.com/herbpharm/_created
• TikToktiktok.com/@herbpharm
• Xx.com/herbpharmoregon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herb Pharm