Momentive
Momentive operates SurveyMonkey, the world's most popular cloud-based survey and experience management platform serving 260,000+ organizations globally with AI-powered survey generation, a 335M+ person audience panel, and tiered freemium-to-enterprise subscription plans across consumer, SMB, and enterprise segments.
- Company typePrivate
- Founded1999
- HeadquartersSan Mateo, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingSoftware
What Momentive does
Momentive is a San Mateo-based experience management software company founded in 1999 that operates SurveyMonkey, the world's most popular cloud-based survey platform. Its core product is a freemium, self-serve survey and form builder that serves individual users, SMBs, and large enterprises with tiered subscription plans; the platform is differentiated by an AI-powered survey generator, a 335M+ person global audience panel for survey distribution, 500+ expert-built templates, and 200+ third-party integrations spanning CRM, HR, collaboration, and marketing systems. Adjacent sub-brands include GetFeedback (customer experience), Wufoo (online forms), LaunchPad (managed market research), and Apply (application management).
The business operates on a recurring subscription revenue model spanning free, Individual, Teams, and Enterprise tiers, with a hybrid go-to-market combining product-led growth for individuals and SMBs and a dedicated enterprise field sales motion for organizations requiring SSO, admin controls, and compliance features. Go-to-market is supported by content-driven demand generation including SEO, the 'Curiosity' blog, original research publications such as 'The State of Curiosity,' webinars, and free research tools (NPS, margin of error, and sample size calculators).
Momentive expanded its vertical footprint in late 2025 by acquiring Personify, a hospitality workforce and inventory management provider, signaling a multi-vertical platform strategy beyond its survey/feedback core. The company was previously public as SVMK on NASDAQ before being taken private in 2023, and serves 260,000+ organizations globally with named enterprise customers including Uber, adidas, Samsung, McKesson, Ryanair, and Greyhound.
Momentive firmographics
Firmographics- Name
- Momentive
- Legal name
- Momentive Global Inc.
- Website
- https://momentive.ai
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Momentive operates SurveyMonkey, the world's most popular cloud-based survey and experience management platform serving 260,000+ organizations globally with AI-powered survey generation, a 335M+ person audience panel, and tiered freemium-to-enterprise subscription plans across consumer, SMB, and enterprise segments.
- Ownership category
- akta.pro rank
Momentive industry classification
Industry- Product category
- Survey and Experience Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools (EDAFADAN)
- akta.pro secondary industry
- Live Polling, Quizzing & Formative Assessment Engagement Tools (EDAFAGAB)
Keywords
Where Momentive is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Momentive business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Revenue: Tiered subscription model with Basic (free), Individual, Teams, and Enterprise plans. Revenue generated from monthly or annual subscription fees with feature differentiation across tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic - Free tier for anyone getting started |
| Subscription | Monthly | Individual - For individual users needing advanced tools |
| Subscription | Annual | Teams - For growing teams needing branding controls and collaboration |
| Subscription | Multi-year contract | Enterprise - For organizations needing secure access and admin tools at scale |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Momentive product offering
Product offeringCore offering
Momentive operates SurveyMonkey, a cloud-based survey and experience management platform used by 260K+ organizations worldwide. The platform enables users to create, distribute, and analyze surveys and forms using AI-powered tools, with access to a global audience panel of 335M+ people. It serves use cases including customer experience, employee engagement, market research, and event feedback through tiered offerings spanning self-serve individuals to large enterprise deployments.
Product overview
Momentive operates SurveyMonkey as a unified survey and insights platform with a modular architecture. The core SurveyMonkey product serves as the primary survey creation and distribution platform, with SurveyMonkey Enterprise providing secure, scalable infrastructure for large organizations. Adjacent products include SurveyMonkey LaunchPad (market research solutions), SurveyMonkey Apply (application management), GetFeedback (customer feedback - acquired brand), and Wufoo (forms - acquired brand). The platform offers 500+ templates, AI-powered survey generation, and analysis tools with 200+ integrations.
Differentiator
Problem solved
Functional benefit
Brands
- GetFeedback: Customer experience management product
- Wufoo
- LaunchPad
- Apply
Products and services
- SurveyMonkey The world's most popular free online survey tool and enterprise survey platform used by 260K+ organizations worldwide. Provides survey creation, distribution, and analysis capabilities for individuals, teams, and enterprises.
- SurveyMonkey Enterprise Enterprise-grade survey solution with secure access, admin tools, and powerful integrations at scale, designed for large organizations requiring compliance, security, and centralized administration.
- SurveyMonkey LaunchPad Ready-to-run market research solutions for validating new products, ads, pricing, and concepts in hours using pre-built research methodologies.
- SurveyMonkey Apply Application management platform for collecting and managing applications, candidate feedback, and admissions workflows.
- GetFeedback Customer feedback product that integrates with SurveyMonkey's platform for comprehensive digital experience management and customer feedback collection.
- Wufoo Online form builder that enables users to create web forms and collect information online, serving as a complement to survey workflows.
Quantifiable outcome
- NPS response rates increased to 94% with nearly 15-point NPS improvement
- +1 more outcomes
Companies that use Momentive
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles2 records
Momentive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Momentive partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PersonifycoreMomentive acquired Personify in late 2025. Personify, led by CEO Scott Collison, was a provider of market research and customer experience solutions. The acquisition strengthened Momentive's position in the employee engagement and customer experience market.
- EventbritecoreEventbrite integration allowing users to collect post-event feedback through SurveyMonkey surveys directly connected to Eventbrite event data. Template available: Eventbrite Post-Event Feedback Survey Template.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Momentive competitors and assessment
Company assessmentDirect peers
- Qualtrics: Direct enterprise survey and experience management competitor owned by SAP; competes head-to-head with SurveyMonkey in CX, EX, and market research use cases.
- Typeform: Direct competitor in the online survey and form-building market known for design-led UX; targets similar SMB and mid-market customers with similar PLG motion.
- Jotform: Direct competitor offering online form and survey builder with freemium tiers and thousands of templates, overlapping SurveyMonkey's SMB and registration-form use cases.
- Alchemer (formerly SurveyGizmo): Direct competitor in the survey and feedback platform category, focused on mid-market and enterprise customers with comparable CX and employee-feedback capabilities.
- Formstack: Direct competitor in online forms, surveys, and workflow automation, overlapping SurveyMonkey's forms, registration, and data collection use cases.
- Zoho Survey: Direct competitor bundling survey tools inside the broader Zoho productivity suite; targets similar SMB customers seeking an all-in-one workflow platform.
Broad incumbents
- Medallia: Broad enterprise incumbent in customer and employee experience management; competes with SurveyMonkey Enterprise in the same CX programs but with a wider, more enterprise-focused portfolio.
- Microsoft Forms: Bundled free/bundled survey capability inside Microsoft 365; competes on price-point with SurveyMonkey among organizations already standardized on the Microsoft ecosystem.
- Google Forms: Free, widely deployed survey tool that competes with SurveyMonkey's free tier; relevant peer for SMB/individual use cases where price is the deciding factor.
Emerging players
- Slido: Audience interaction and polling platform with growing overlap in live polling, quizzes, and event feedback use cases — adjacent to SurveyMonkey's event and engagement offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Momentive social profiles
Digital presenceMomentive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Momentive leadership team
Management profileNumber of profiles
Profiles15 records
Momentive subsidiaries and ownership
Company hierarchySubsidiaries2 records
Momentive funding detail
Funding detailFunding overview
Funding rounds5 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Momentive M&A and investment
M&A and investmentM&A8 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Momentive
What does Momentive do?
Momentive operates SurveyMonkey, a cloud-based survey and experience management platform used by 260K+ organizations worldwide. The platform enables users to create, distribute, and analyze surveys and forms using AI-powered tools, with access to a global audience panel of 335M+ people. It serves use cases including customer experience, employee engagement, market research, and event feedback through tiered offerings spanning self-serve individuals to large enterprise deployments.
Is Momentive a public or private company?
Momentive is a private company. It is classified as venture growth investor backed and is currently operating.
When was Momentive founded?
Momentive was founded in 1999. It employs 1,001 to 5,000 people.
Where is Momentive based?
Momentive is headquartered in San Mateo, United States, in the North America region.
How does Momentive make money?
One revenue line is on record: subscription Revenue.
Who are Momentive's main competitors?
Direct peers on record are Qualtrics, Typeform, Jotform, Alchemer (formerly SurveyGizmo), Formstack and Zoho Survey. Broad incumbents are Medallia, Microsoft Forms and Google Forms. Slido is listed as an emerging player.
Does Momentive have an API?
No public API is recorded for Momentive.
What industry is Momentive in?
Momentive's product category is Survey and Experience Management Software. Its primary akta.pro industry code is EDAFADAN, Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools, with a secondary code of EDAFAGAB, Live Polling, Quizzing & Formative Assessment Engagement Tools. Its NAICS code is 51821 and its SIC code is 7372.