AGRIMEDIA

What AGRIMEDIA does

AGRIMEDIA (株式会社アグリメディア), founded April 2011 and headquartered in Tokyo (Meguro), operates a multi-segment agricultural services platform across Japan, with 624 employees as of March 2026 and a registered capital of ¥8,277.7万 including capital reserve. The company serves three distinct customer segments through an integrated offering: (1) urban consumers via the シェア畑 (Share Batake) supported rental-farm network of ~121 locations across Kanto, Kansai, Fukuoka and (newly added) Hokkaido, with 86,000+ cumulative users, plus complementary experience brands (ノウジョウシェア, 四時農場, 里山シェア, 畑住処) and the シェア畑garden container rooftop format; (2) agricultural producers via the No.1-ranked (RJC Research, April 2023) あぐりナビ recruitment platform with 150,000+ registered members and 6,000+ employer clients across all 47 prefectures, plus the ファーマーグリッド (Farmer Grid) B2B sales-agency and market-research service that leverages a ~7,000-entity agricultural network; and (3) local governments and enterprises through agricultural urban-planning consulting, farmland-consolidation projects, and facility-management contracts (道の駅清川, KIYASSE羽生).

The company runs a dual GTM motion: product-led growth for consumer rental farms (self-serve online inquiries/waiting lists) and field-sales-led growth for recruitment and enterprise/government consulting, with the latter including structured inquiry-to-contract flows and public tendering with the Ministry of Agriculture, Forestry and Fisheries (MAFF). Revenue mechanics combine subscription-style rental-farm contracts, fixed-rate + outcome-fee recruitment services (success-fee placement with refund provisions, at ~1,060-1,230 JPY/hr for garden advisors and tiered job-posting subscriptions), professional-service fees for Farmer Grid and consulting work, and transaction-based agricultural-product sales through operated roadside stations and direct-sales stores. Core proprietary technology includes an in-house agricultural knowledge-management and digital-communications platform (農業デジタル通信 / Agrimedia研究所) and the TrustBrain knowledge-sharing AI developed in April 2023.

AGRIMEDIA is backed by strategic and financial investors including Mitsui Fudosan, Hakuhodo DY Ventures, JR West Innovation, SMBC Venture Capital, Globis Capital Partners, Global Brain, REAPRA Ventures, and Chibagin Capital, with a March 2021 capital and business partnership formalizing the relationship with Mitsui Fudosan, Hakuhodo, and JR West. The company has received multiple MAFF consignment projects (most recently FY2027's 'Regional External Entrant Support Project for Agricultural Land Information Aggregation and Entry Plan Analysis,' April 2026), holds a PrivacyMark certification, and operates a recurring public-event channel including the あぐりナビ就活FES. job fairs (133 exhibitors / 629 visitors at first regional edition, April 2025) and on-campus recruitment at Tokyo University of Agriculture.

Name

AGRIMEDIA

Legal name

株式会社アグリメディア

Website

https://agrimedia.jp

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Agricultural Services

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

Keywords

• Rental farm services
• Agricultural recruitment
• Farm consulting
• Agricultural experiences
• Farmland management

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Rental Farm Services (貸農園事業): Operation of supported rental farms (シェア畑) where consumers rent plots to grow vegetables. The company provides seeds, materials, tools, and on-site garden advisors. Additional revenue from container farm services (シェア畑garden) at commercial facilities.
2. Agricultural Recruitment Services (あぐりナビ): Agricultural-specialized job posting and recruitment platform. Job advertising revenue is generated through fixed-rate postings during the posting period with unlimited hires. Additional revenue from placement (人材紹介) services on a success-fee basis, where the company charges only upon successful hiring with refund provisions for early departures.
3. Farmer Grid (ファーマーグリッド): Sales representation and market research services for agricultural-related companies, leveraging the company's network of approximately 7,000 agricultural entities. Services include PR support, sales representation, and market research.
4. Consulting and Facility Management: Agricultural urban planning consulting, agricultural village revitalization support, agricultural network utilization services for corporations and local governments. Also includes facility management contracts for agricultural-related facilities such as roadside stations (道の駅), direct sales stores, and agricultural parks.
5. Agricultural Experience and Agricultural Products Sales: Seasonal harvesting experience services (四時農場), mountain village experience services (里山シェア), and agricultural product sales through operated roadside stations and direct sales stores (キヤッセ羽生).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

AGRIMEDIA is a facilities provider to consumers through agriculture and farm renting (Share Batake supported rental farms in ~121 locations), recruitment services for agricultural producers (Agri-navi job portal with 150,000+ members), and corporate consulting (agricultural urban planning, facility management, and Farmer Grid sales/market research for agribusinesses).

Product overview

AGRIMEDIA operates a multi-segment portfolio of agricultural services spanning consumer-facing, producer-facing, and enterprise/government-facing businesses. The core consumer segment is anchored by シェア畑 (supported rental farms with ~121 locations and ~86,000 cumulative users), complemented by シェア畑garden (container rooftop farms), harvest experience farms like 四時農場, regional cooperative farms like 里山シェア, and the stay-type farm 畑住処. The producer-facing segment is anchored by あぐりナビ, a leading agricultural job portal with No.1 market position (RJC Research 2023), offering job listings, recruitment services, and event services like あぐりナビ就活FES. The enterprise/government segment provides agricultural town planning consulting (農業型街づくり), facility management (including キヤッセ羽生 and 道の駅清川), and the sales/market research service ファーマー グリッド leveraging a network of ~7,000 agricultural corporations. A proprietary AI product, TrustBrain (ナレッジシェアAI), was developed in 2023 for enterprise knowledge management. The company also operates ノウジョウシェア (learning harvest experiences) and 農地まもる君 (farmland maintenance).

Differentiator

Problem solved

Functional benefit

Brands

• シェア畑（Share Batake）: 初心者でも楽しめるサポート付き貸し農園サービス。栽培所需的种苗、资材、农具等一应俱全，即使是农业经验不足的人也能轻松享受无农药・有机栽培的蔬菜种植乐趣。
• あぐりナビ（Agri-navi）
• 農地・遊休地活用
• 農地まもる君
• KIYASSE HANYU（キヤッセ羽生）
• TrustBrain
• ファーマーグリッド（Farmer Grid）
• 四時（しいじ）農場
• アグリメディア研究所
• 畑住処（はたすみか）

Products and services

• Share Batake (シェア畑) Supported rental farm service providing plots, tools, seeds, and on-site garden advisors (菜園アドバイザー) for beginner urban consumers to grow pesticide-free vegetables. Operates ~121 farms in Kanto and Kansai areas as of April 2026, with cumulative users exceeding 86,000.
• Share Batake garden (シェア畑garden) Container-based rooftop farm variant of Share Batake, utilizing commercial facility rooftops to offer urban farming opportunities.
• Agri-navi (あぐりナビ) Agricultural job portal connecting job-seeking individuals with farmers, agricultural corporations, and agri-related companies across all 47 prefectures. Claims No.1 in agricultural job listings (RJC Research, April 2023) with over 6,000 client employers and 150,000+ registered members. Fixed-rate job posting subscriptions with unlimited hiring during the posting period, plus success-fee placement services.
• Farmer Grid (ファーマーグリッド) Sales agent and market research support service leveraging AGRIMEDIA's network of ~7,000 agricultural corporations across Japan. Provides PR support, sales outsourcing, and market surveys for agri-input manufacturers and agribusinesses.
• TrustBrain (ナレッジシェアAI) Knowledge-sharing AI developed in April 2023 that can be trained on user-specified information only, enabling privacy-preserving knowledge management and retrieval for enterprise use.
• Shiiji Farm (四時農場) Harvest experience farm opened in Fukuoka Prefecture in spring 2023, offering seasonal vegetable picking and pizza-making experiences for urban consumers.
• Satoyama Share (里山シェア) Regional cooperative membership farm service commissioned by Kanagawa Prefecture, offering owner rights for local agricultural products and mountain farming experiences.
• Kiyasse Hanyu (キヤッセ羽生) Agricultural-themed park facility in Saitama Hanyu City operated by AGRIMEDIA since April 2023, featuring local produce sales, cafe, BBQ, and park operations connected to the adjacent Hanyu agricultural cluster.
• Hatasumika (畑住実家) Stay-type farm offering cottages with attached ~40m² vegetable gardens on annual contracts, located near Tobu Nikko Line Shin-Koga station (Saitama Kazo City). Includes weekly garden advisor visits and farming support. Discount available for qualifying service members; up to 2 additional transfer accounts for friends/family.
• Noujou Share (ノウジョウシェア) Learning harvest experience service launched in 2011, allowing consumers to learn farming while harvesting produce. Won the Food Action Nippon Award 2011 Communication and Awareness Category from MAFF.
• Nouchi Mamoru-kun (農地まもる君) Farmland maintenance management service for idle/vacant agricultural land, previously known as Kusakari-kun (草刈くん). Helps landowners maintain abandoned or fallow farmland.
• Agricultural Town Planning & Rural Revitalization Consulting Agricultural town planning (農業型街づくり) and rural revitalization (農業型村おこし) consulting - comprehensive support for municipalities and companies including agricultural cluster planning, farmland consolidation, corporate recruitment, facility operations, and agricultural PR initiatives.
• Agricultural Facility Management (施設運営事業) Operation and management of agricultural facilities including roadside stations (道の駅), direct sales stores, agricultural parks, and agri-leisure facilities, leveraging expertise from managing consumer-facing farm operations. Includes Michi-no-Eki Kiyokawa (since April 2018) and Kiyasse Hanyu (since April 2023).
• Recruitment Support for Farmers (採用支援・担い手確保事業) Agricultural HR support for corporations entering farming and local governments attracting new farmers, leveraging the Agri-navi platform and 150,000+ registered job seekers.
• Roadside Station Kiyokawa (道の駅 清川) Designated management and operation of Michi-no-Eki Kiyokawa, a roadside station in Kiyokawa Village, Kanagawa Prefecture, since April 2018. Operates direct sales of local agricultural products and food services.

Quantifiable outcome

• 93% of job fair participants at 'あぐりナビ就活FES.' considered employment in agriculture
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered moderate and core.

• Vivid Garden Co., Ltd. (株式会社ビビッドガーデン)moderateGTM or Marketing PartnerVivid Garden partnered with Agrimedia for the 'あぐりナビ就活FES.' agricultural job fair, with both companies collaborating to support agricultural industry recruitment for new graduates and mid-career professionals.
• Japan Agricultural Cooperatives (JA Group) - Various Local JA ChapterscoreStrategic or Co-development PartnerAgrimedia has established relationships with JA groups nationwide including Hiroshima Prefecture JA Central Association, Iwate Prefecture JA Central Association, JA Zen-Noh Ehime Prefecture Headquarters, and Okhotsk JA Federation. JA groups serve as both transaction partners and referral channels for recruitment services and agricultural network activities.
• Ministry of Agriculture, Forestry and Fisheries (農林水産省)coreStrategic or Co-development PartnerAgrimedia has received multiple consignment projects from MAFF, including the 'FY2025 Regional External Entrant Support Project for Agricultural Land Information Aggregation and Entry Plan Analysis' and other agricultural promotion initiatives. This government relationship provides significant credibility and access to public sector business.
• Tokyo University of Agriculture (東京農業大学)moderateStrategic or Co-development PartnerAgrimedia operates the Tokyo Agriculture Academy on behalf of the Tokyo Metropolitan Government and co-hosts on-campus recruitment events at Tokyo University of Agriculture. The company has also conducted joint surveys with the university on shared farms.
• Various Japanese Municipalities (Local Governments)coreStrategic or Co-development PartnerAgrimedia partners with local governments for agricultural urban planning, farmland consolidation, and facility management. Notable partnerships include Kanagawa Prefecture, Niigata Prefecture, Mie Prefecture, Tokyo Metropolis, Hanyu City, Fuchu City, Soka City, and Oii Town. The Public Collaboration Division has established collaborations with 8 municipalities nationwide within its first six months.

Scale indicators11 records

Recent moves20 records

Expansion highlights6 records

Direct peers

• Vivid Garden: Japanese agricultural-focused startup operating the Pocket Marche farmers' market platform and Veggies produce subscription service. Directly comparable to AGRIMEDIA in targeting agricultural producer-recruitment and urban-to-agriculture consumer bridge; in fact partnered with AGRIMEDIA on the Agri-navi就活FES. job fair.

Broad incumbents

• AEON Agri Create: Subsidiary of AEON Group operating large-scale agricultural production and retail with farmer support services. Comparable to AGRIMEDIA's producer-support and government consulting arms but at significantly larger scale as part of a major retail conglomerate.
• SoftBank e-kakashi: Smart farming IoT platform from SoftBank targeting Japanese agricultural producers. Comparable to AGRIMEDIA's Agri-navi recruitment and consulting services in serving Japanese farmers, though focused on digital agriculture technology rather than labor or experience.
• Weathernews Inc. Japan-listed weather and agricultural data services company serving farmers with risk management and decision-support tools. Comparable to AGRIMEDIA's Farmer Grid market research and consulting offerings for agricultural producers and input companies.
• JA Zen-Noh (National Federation of Agricultural Cooperative Associations): National federation of Japanese agricultural cooperatives providing production support, marketing, and distribution to farmers. Comparable to AGRIMEDIA's producer-facing recruitment and consulting services; in fact a partner of AGRIMEDIA across multiple prefectures.

Emerging players

• Paddy (Padma Agribusiness): Japanese agribusiness providing farmland matching, agricultural consulting, and new farmer support services. Directly comparable to AGRIMEDIA's agricultural consulting and farmland consolidation offerings for local governments and new entrants.
• Ikigai Farm (Ikigai Inc.): Japanese operator of shared farm/agricultural experience services similar to Share Batake. Directly comparable in the consumer rental farm and lifestyle farmer segment where AGRIMEDIA holds the No.1 position.
• Platinum Pico (Reapra Group company): Singapore-based Reapra Group's Japanese agricultural venture creating new agricultural communities. Comparable in creating community-driven agricultural experiences and connecting urban residents with farming opportunities, with shared investor relationship (REAPRA Ventures is also an AGRIMEDIA investor).
• FIXER Inc. / AgroX Japan partnerships: Japanese AgriTech providers (e.g., Agri-note farm management software) offering digital tools to agricultural producers. Comparable to AGRIMEDIA's TrustBrain AI and Farmer Grid services that digitize agricultural operations and provide producer-facing digital tools.

Others

• Mitsui Fudosan Agribusiness Division: Major Japanese real estate developer and AGRIMEDIA capital partner, with growing involvement in agricultural urban planning and community development. Adjacent rather than directly competitive; relevant as both a strategic investor and a potential adjacent operator in agricultural-themed real estate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/agrimedia.jp
• Facebookfacebook.com/agrimedia.jp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds5 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGRIMEDIA